Hong Kong's new giants

Chapter 495 [Fashion Empire]

Wing On Centre, LEIT Group.

The LEIT Building located on Des Voeux Road is currently undergoing joint reconstruction (formerly Block AB of Crocodile Shirt and Chenda Building), and it is expected to be put into use by the end of the year. The entire construction period is expected to be only 24 months, which is very efficient.Of course, after all, it is only a small building of more than 20 square feet, which is enough to complete in two years.

In the conference room, Lin Zuhui was having a meeting with the senior management of the group and the LEIT manufacturing plant.

Garment manufacturing and export are still the core industries of Hong Kong. Last year, the total value of Hong Kong garment exports was 1500 billion Hong Kong dollars, second only to Italy; the export of toys also reached 600 billion Hong Kong dollars, ranking first in the world; the export of watches and clocks reached 385 billion Hong Kong dollars. More than Switzerland, second only to Switzerland in value.

Among them, the export of ready-made clothes and toys will be replaced by the mainland sooner or later, so Lin Zuhui relies on the mainland to invest and build factories while seeking high value-added brands of ready-made clothes.

In terms of brands, crocodile shirts and Giordano continue the previous life's policy, but with better marketing, quality, and cost control; but 'JEANSWEST', a fast-selling brand, has been planned by Lin Zuhui all the time. higher and lower.

"You all know the clothes made of polar fleece, right?" Lin Zuhui said.

Everyone nodded!

Just kidding, the boss knows that they don't know how to deal with clothes and fabrics every day.

Chen Xing, president of the LEIT manufacturing plant, said: "Polar fleece is made of polyester fiber fleece that is brushed, sheared, and then polarized, so that small grains of fleece are formed on the surface of the fabric. As a substitute for wool, polar fleece Under the same conditions, the cold resistance of fleece is twice that of merino wool and four times that of cotton. In addition to the cold protection performance, the lightness, comfort and strong hydrophobicity of polar fleece have made it recognized by "Time" magazine It was selected and rated as one of the 2 great inventions of the 4th century. For a time, polar fleece was very popular, and the price was also rising.”

Lin Zuhui immediately asked: "Can we produce?"

Chen Xing thought for a while and said: "The inventors of the polar fleece did not apply for a patent. They confidently believed that those who imitated would always be left behind. Therefore, many manufacturers tried to break the technical barriers and take a share of the polar fleece market. , of course we can also carry out the research and development of this fabric.”

Lin Zuhui resolutely said: "It's not a skill to research it. What I need is to make a fleece sweater cost more than 100 Hong Kong dollars. Reduce the cost of the product and achieve high quality and low price."

Everyone was very surprised.

From the 80s to the present, wearing a fleece mountaineering suit and walking on Fifth Avenue in New York is like walking on the streets of Harbin in a mink coat now. The expensive price and novel texture show an extraordinary identity.Fleece has been invented for more than ten years, and it has always been a symbol of high-end.

Chen Shiwen, the president of the group, immediately said: "It will definitely work! First of all, we have invested a lot in technology research and development, and secondly, we have made use of our supply chain system, which is definitely a huge advantage."

LEIT Group's factories in the Mainland include the entire production chain of textiles, dyeing, and garments, which has a considerable 'cost advantage'.

Seeing Chen Shiwen's "military order", Lin Zuhui nodded in satisfaction. He can understand that you say that you can't play in the high-tech industry by yourself;

"That's good! Let me tell you about my plan. I plan to create a best-selling single product, which is the polar fleece sweater. My goal is to set the price in the range of 100-200 Hong Kong dollars, and the global sales volume will reach 1000 million pieces. , with this single product, we at Jeanswest will completely establish an important position in the field of "fast sales". By the way, the Jeanswest brand will revise its development strategy again. We don't need to spend too much energy on "fashionable models" and pay more attention to basic models. Clothing. Giordano pays more attention to 'fast fashion', and Jeanswest focuses on 'fast sales'."

Everyone remembered it.

Chen Shiwen said: "I have also conducted surveys in this area, and found that many people do not pay much attention to fashion, but the 'ordinary' style is more popular with them, and there are still a lot of people in this group. Quality and low price for long-term development, so it is not easy to overlap with Giordano and crocodile shirt business.”

Lin Zuhui likes this kind of discussion atmosphere. Let him tell the experience of later generations, and everyone discusses together to formulate the company's overall strategy.

LEIT Group has a net profit of more than one billion this year. It is a truly giant clothing giant. It is stronger than the current Uniqlo and larger than Zara. There is no reason why it cannot develop successfully.

Lin Zuhui also said: "In the field of production, we can also develop a new model, that is, to concentrate all the industrial chains in one area of ​​East Guan, and we will hand over some industrial steps to other cooperative enterprises and let them operate in our factories. Build a factory nearby. In the long run, that area will become a huge factory with the entire industrial chain. The efficiency is high, the cost is low, and the quality is grasped, and an optimal production process is formed. Of course, I am just suggesting that this issue You, Chen Xing, will take the lead, come up with a plan as soon as possible, and discuss it together."

Chen Xing immediately straightened his waist and said seriously: "Okay!"

Just for the three brands of Crocodile, Giordano, and Jeanswest, there is a lot to be studied. It is not so easy for clothing companies to become bigger and stronger.To this end, LEIT Group has a dedicated studio to provide various optimization programs and market research for the group.

In addition to these three brands, the LEIT Group also has many clothing brands, including the "Gangliu" clothing brand, which has three clothing brands, as well as hat brands, sunglasses brands, crocodile shirts and leather products. The group's business is doing very well. wide.

If the business is to expand, more stores need to be opened. Lin Zuhui has always attached great importance to this point.The stores of the Jeanswest brand are all self-operated and will not be open to franchising; but Giordano and Crocodile have opened the franchise model, but the conditions are very harsh, so the proportion of self-operated stores is still an absolute advantage.

The highlight of the LEIT Group is that it owns properties worth billions of dollars, including more than 60 stores across Asia; when the Asian financial crisis breaks out, the LEIT Group will take the opportunity to purchase stores and open a large number of stores to expand.Based on this alone, LEIT Group can leave competitors far away, for example, after the financial crisis in 08, it expanded against the market, or joined the Internet sales early.

The effect of these strategies can be said to be no less than the planning of clothing brands.

On Saturday at the end of March, Big D and his team came to Clear Water Bay Golf Club.

The environment here is beautiful, and you can fully feel the breath of spring, especially in some areas of the golf course, which is like a large pier, surrounded by the sea on three sides, and the scenery is very beautiful.

During the party, Fang Jin approached Lin Zuhui in private and said, "Boss, Lippo intends to invest 6.5 million to buy my Chungking Mansion."

Lin Zuhui smiled and said: "Then sell it, anyway, you are a speculator, with a net profit of nearly 5 million, you are still not satisfied!"

Fang Jin responded embarrassingly: "I do intend to sell, but I also want to be a developer!"

Lin Zuhui was taken aback, and immediately said bluntly: "How can you be a developer in Xiangjiang? Do you know how many residential units are sold in a year by the seventh largest real estate company in Xiangjiang?"

Fang Jin is quite familiar with the business, and said: "It seems to be six or seven hundred! I don't want to be a developer in Xiangjiang, I want to invest in the mainland."

Not to mention the seventh largest real estate company, except for New Era, Sun Hung Kai, Cheung Kong, and Henderson, all other real estate companies have fallen behind in the development of real estate.The annual supply of residential units in New World and Hang Lung is less than 1500, which is about one-third of the top four.

As time goes by, Hang Lung will also fall behind, because the Chen family will buy rent-collecting properties and go to the mainland for development.

As for New World, it also invests funds in the hotel industry; of course, New World has rich rental properties, and it still has the strength to strengthen some real estate development.

Lin Zuhui said: "It's good to invest in the mainland, what do you plan to invest in?"

Fang Jin said: "I plan to build a commercial building near the Bund of Shanghai, collect rent for a long time, and plan to invest 10 billion!"

"This plan is not bad. Now that you have thought about it, let's do it."

Fang Jin suddenly understood, and quickly said: "Thank you for your guidance!"

Lin Zuhui nodded, grabbed Fang Jin's shoulders, and walked towards the crowd.Lin Zuhui has always taken care of Fang Jin's little brother, although he is no longer needed, but it does not hinder the friendship between the two.

Now, Fang Jin's net worth is also 30 billion (listed company), and he can be regarded as the number one person in Xiangjiang.

(End of this chapter)