Hong Kong's new giants

Chapter 497 [Happy Tiger]

In the mobile phone research and development room of Xiaomi Technology Building, Lin Zuhui listened to the explanations of the technicians.The general direction of Xiaomi's mobile phone research and development was finalized by Lin Zuhui, that is, not to develop analog signal mobile phones, but to directly develop GSM mobile phones (cellular).

The reason is simple, GSM signal grabbing is faster and more stable.In the previous life, Ericsson quickly opened up the mainland market with a GSM mobile phone in 1995.However, Motorola's market share fell rapidly because of the lock on the analog network.

Lin Zuhui is also in telecommunications. His telecommunications companies are currently concentrating on the development of digital cellular communication services. Naturally, he will not make a wrong choice in the general direction.

Because of this kind of experience, once Xiaomi Technology develops a mobile phone, not to mention competing with Ericsson, Nokia, and Motorola, it still has the hope of becoming the leader of domestic brands, and can even rely on its high-quality and low-price strategy to threaten its previous life. Several brands in a monopoly position.

Looking at a group of engineers from various countries, Lin Zuhui couldn't help but feel a little proud. There are few domestic companies that dare to go to Japan and South Korea to hire elite talents with high salaries, but almost none.However, Xiaomi Technology has always insisted that it not only needs to recruit a large number of mainland scientific research personnel, but also go to Japan and South Korea to poach people with high salaries.

The emphasis on talents has far exceeded that of current domestic companies.

Lin Zuhui picked up a heavy mobile phone. Of course, this is just a test product. After all, entering the market with such an uncompetitive product has no prospect of development at all.In fact, the mainland also produced a mobile phone in 1991, but there was no spark.

"Small size, light weight and durability make it competitive. If it can be done, we can also add a flip cover at the bottom to protect the keyboard. In this way, our products will definitely be favored by female white-collar workers, and from it Breakthrough." Lin Zuhui said to several senior and important engineers around him.

At present, he is still the boss of Xiaomi Technology, and he can't hide this even if he wants to hide it.

Lin Zuhui's words, like a bright light, quickly caught everyone's eyes, and they all echoed.

"Boss, don't worry, we will definitely be able to develop the mobile phone you mentioned. At the end of next year at the latest, we will achieve technological maturity." Qin Gong, the person in charge of mobile phone research and development, issued a military order.

Lin Zuhui nodded, expressing that he was very optimistic about them.This department has been established for more than a year. The engineers are from all over the world. Xiaomi Technology has invested a lot of research and development expenses, and the direction is the most accurate. If it can't develop an excellent mobile phone, it really can't be justified.

In fact, the threshold for making mobile phones is not high. Domestic counterfeit manufacturers can use foreign parts to assemble counterfeit mobile phones with little research and development costs.

But Lin Zuhui doesn't want Xiaomi Technology to go that way, he wants to have his own core technology and a large number of patents.Because of this, he spent huge sums of money to form this team.

Lin Zuhui continued: "What do you think of the flip design I just made?"

"Very good, we should apply for an appearance patent!" Qin Gong said.

Lin Zuhui immediately said: "Yes, the company must strongly support anyone who can apply for a patent. In addition to the clamshell design, we can also design a sliding cover on the protection button, so that this can also be produced by virtue of the appearance design. Less consumers. Of course, these are just appearance patents. We should work hard on small size, portability, signal stability, and battery life. I hope we can develop the first mobile phone by the end of 1994. At that time , We have launched the Xiaomi brand with VCD, if the product is good, then we have the opportunity to compete with Japanese and Korean products. As a person who has made outstanding contributions, the company considers high cash rewards and shares, and I hope you will work hard.”

As soon as the words fell, everyone became excited and applauded.

Here are the company's core management and engineers, and Lin Zuhui chose to trust them.Of course, in order to mass-produce mobile phones, there must be a production line, which is a difficult problem.However, as far as Lin Zuhui knows, before the birth of the Kejian mobile phone in 1998, although there were no domestic mobile phones, the country was an important mobile phone foundry in the world.

Still have to spend huge sums of money to set up their own production line, both for research and development and for production.Even if it cannot be mass-produced immediately, as long as the technology is stored there.

on the other hand.

As more and more people became aware of VCD, in the spring of 1993, more than 20 domestic manufacturers introduced equipment for pressing CD discs in large quantities, and at least 8 of them had equipment capable of manufacturing STAMPER.Since the production process of VCD programs is exactly the same as that of CD-DA discs, many audiovisual publishing units have done a lot of work on the publication of VCD programs, and many LD black lines in Guangdong Province have turned to the field of VCD pirated discs with the same process.

For a time, VCD has a tendency to explode.

The next day.

Lin Zuhui went to the beverage factory of Hengchang Beverage and Food in Yangcheng, the second phase of the factory is almost completed.

Lin Zuhui inspected the laboratory for the research and development of 'ice black tea'. The formula of ice black tea is not difficult. Although Lin Zuhui doesn't know the specific formula, it is nothing more than black tea powder plus some 'Hex technology'. For beverage research and development technicians In terms of, there is not much difficulty.

However, all products must go through Lin Zuhui's mouth to determine the finished product before they can be pushed to the market.

For this reason, Lin Zuhui, who is used to delicacies from mountains and seas, also ate instant noodles many times last year.

After the trip to Guangdong Province, Lin Zuhui also went to Shanghai to sign the "Global Financial Center" project, and then went to Jiande City, Hangzhou (by the Qiandao Lake) to invest and established the "Nongfu Spring" brand, with an initial investment of 1 million RMB. Establish a modern factory and officially enter the field of bottled water.

In early April, Xiangjiang.

Lin Zuhui received the invited Xu Shubiao at No. [-] Central Avenue, the headquarters of Hengchang Holdings, and Yuan Tianfan accompanied him.

Speaking of No. 1.2 Central Avenue, Lin Zuhui has to lament the soaring price of Xiangjiang office buildings. The price per square foot of this building has reached 45 square feet, which means that the entire building is worth nearly 30 billion, and the original purchase was only [-] billion.Of course, such a high-quality building was impossible to sell even before the financial crisis.

"It's really troublesome Mr. Xu, I should have gone to Thailand to pay a visit!" Lin Zuhui said politely.

Xu Shubiao is a good person. In his previous life, regarding the issue of the rights and interests of Red Bull in the Mainland, he said, "If you plant beans, you will get beans, and you will get melons if you plant melons"; it means that the Red Bull in the Mainland was started by Yan Bin, so the Red Bull still belongs to him. The Xu family just makes profits on raw materials and recipes.

However, once Xu Shubiao died, his descendants were not so kind. As a result, Mainland Red Bull's profits began to decline due to infighting; of course, it was also affected by the rise of new brands such as Dongpeng and Lehu.

Now that he knows that there will be such troubles in the future, Lin Zuhui will naturally clear the mines in advance, and will not give Xu Shubiao's descendants any chance.

Xu Shubiao said with a smile: "Mr. Lin is serious. I also just came to Xiangjiang by the way after finishing my business in the mainland."

Lin Zuhui immediately said: "Old Xu's Red Bull has obtained a license in the Mainland?"

Xu Shubiao immediately understood that this person must be looking for him because of Red Bull's cooperation.Naturally, he did not get permission, and there was no hope at all. The mainland officials were very tough.

However, after seeing Lin Zuhui, he felt that maybe the richest man who had a close relationship with the mainland officials might have a way to get it.

Therefore, Xu Shubiao said frankly: "I didn't get it. The mainland is very wary of Red Bull's formula."

Lin Zuhui nodded and said, "It is indeed a very difficult matter, but is Mr. Xu interested in cooperating with me?"

Xu Shubiao said: "How to cooperate?"

Lin Zuhui directly said: "If Red Bull wants to produce and sell in the Mainland, not only is it difficult to obtain a license, but it is also difficult to promote in the market; after all, as a high-end beverage, it may take five to ten years to popularize it given the economic level of the Mainland. For various reasons, has Mr. Xu considered selling the right to use the trademark in the mainland to me at a high price? If I can get the license in the mainland, the Xu family can also share the profits of the raw materials."

Xu Shubiao was taken aback for a moment, he didn't expect Lin Zuhui to have such a big appetite that he wanted to squeeze himself out of the mainland market.Originally, he was still interested in the cooperation between the two parties.

"Mr. Lin is worthy of being the richest man in the world. This business method is really clever. However, I am also very optimistic about the mainland market, and it is impossible to quit the business."

Lin Zuhui was not surprised. Business negotiations are a step-by-step trial.According to history, before 1995, Yan Bin would not intervene, so Lin Zuhui had a lot of time to negotiate with Xu Shubiao.

So, he said calmly: "It's normal, no accident, the one in Austria will also negotiate with you about the trademark issue when the time is right. After all, he is actually running the business. If this issue is not settled, the company will It will go bankrupt sooner or later. The situation in the mainland is more complicated. Not only does it need a joint venture to obtain a license, but the formula also needs to be re-developed, and it also needs long-term promotion. That’s why I considered proposing this cooperation. The Xu family can also start from It can be said that it is easier to make money than us to make long-term profits in raw materials and formulas."

Seeing Lin Zuhui's style of work, Xu Shubiao's heart turned cold. He originally wanted to use Lin Zuhui's contacts in the mainland to bring Red Bull into the mainland market, but now it seems that other people's appetites are so big that they want to leave him alone.

"Mr. Lin, I cannot accept this type of cooperation." Xu Shubiao said directly.

Lin Zuhui said with a smile: "If Xu Sheng has a better way of cooperation, he might as well propose it."

Xu Shubiao immediately said: "You can refer to the cooperation method of Austrian Red Bull. You hold 49% of the shares and we hold 51% of the shares."

After thinking about it, Lin Zuhui said: "The mainland is different from the Austrian Red Bull. It needs a joint venture to obtain a license. That is, an official company in the mainland needs half of the shares, so this model is not feasible."

"With Mr. Lin's relationship, it can't be done?"

"This is a matter at the national level. How much influence can I have as a businessman."

Xu Shubiao was disappointed, he was actually very optimistic about cooperating with Lin Zuhui, the premise was the same model as the Austrian Red Bull.Just now Lin Zuhui reminded him that Austria would also discuss the trademark issue with him, which made him a little disturbed for a while.

It is conceivable that the two parties did not achieve very good results in this meeting.

After Xu Shubiao left, Lin Zuhui immediately said to Yuan Tianfan: "Let Hengchang Beverage set up a functional beverage research and development project, and register 'Haihu' in the Mainland, and register a patent for the appearance, use a golden can, and design a LOGO."

That thing relies on marketing. As for the formula, it's not 100% the same, but it can be almost the same.

Yuan Tianfan nodded and said, "No problem! But the boss thinks there is a market for this functional drink?"

Lin Zuhui said with a smile: "It's natural, but in the end it depends on marketing. There are many refreshing drink formulas, such as taurine, caffeine, vitamins, etc., which can promote people's metabolism. But the most important thing is to rely on Advertisement, when the time comes, we will put up a resounding advertisement and sponsor some domestic sports events, which will definitely open up sales.”

Yuan Tianfan said: "Yes. Our beverage and food company is getting stronger and stronger. The 'Laotan Sauerkraut Noodles' proposed by the boss is really a bestseller."

Yuan Tianfan is also accustomed to the genius-like creativity of the boss. The key is that the boss's creativity is gradually realized through practice.

The two talked about the work of Hengchang Holdings. Although it seemed that Lin Zuhui was very involved, in fact, he almost set a general direction, and other work would naturally be completed by his hands.

Of course, as the boss, who is not like this, does the recipe of the drink still need the boss to study?The specific marketing is naturally done by the management.

As for the boss, he only needs to accurately grasp the general direction.

(End of this chapter)