Hong Kong's new giants

Chapter 524 [Amazon is mine now]

New Era Group.

In the large conference room, Lin Zuhui is convening a meeting of high-level executives. There are more than a dozen high-level executives participating in the meeting. They are all senior executives of the group and Huaren Real Estate.

This meeting was initiated by Lin Zuhui. He suddenly had a good idea and called everyone to discuss it together.

"Recently, I came up with an idea, let's discuss it together today. My idea is: to rearrange the commercial real estate under the New Era Group. First, set up a 'New Era Commercial Management Company' to manage four types of properties Commercial real estate, namely: Chinese Land, Central Plaza, Futura Real Estate, Amazon Shopping Center.”

"Hua Ren Real Estate manages office buildings, shops and other rental properties in Asia."

"Central Plaza manages shopping malls in Asia, and commercial complexes are also managed by the Central Plaza brand, such as Tsuen Wan Plaza; other shopping centers are also managed by Central Plaza, such as Citywalk and Xingang Center. Simply put, 'Central Plaza' The brand is our flagship retail business in Asia and also manages our other brand shopping centers in Asia."

"Fuli Real Estate manages rental properties such as office buildings and shops in Europe and the United States."

"Amazon Shopping Center is a brand I plan to enter into European and American 'shopping centers'. European and American shopping centers refer to Westfield in Australia and Simon in the United States. The reason why I named it 'Amazon' is because the Amazon River in America breeds the most Earth creatures also hope that we can create an excellent European and American shopping mall brand.”

As soon as Lin Zuhui's plan was announced, everyone couldn't help being shocked.To be honest, the overseas development of New Era Group was all planned by Lin Zuhui. Representative cases are naturally: skyscrapers in Manhattan and Canary Wharf in London.

And now the biggest plan of this plan is of course the 'Amazon' shopping mall; based on their understanding of the boss, it will definitely be a big move, because their boss likes big investments, and they won't bring up small troubles, but determined by them.

Gao Yi, president of China Land, said: "If we want to build a shopping mall brand in Europe and the United States, then we have to quickly enter this field by acquiring several shopping malls and then transforming them. In this way, we can quickly establish this brand, After all, the U.S. economy has already begun to recover this year, and time is running out."

The recovery of the U.S. economy depends on how individuals understand it, but the U.S. economy has indeed improved a little this year.

Perhaps only Lin Zuhui knows that the U.S. economy is about to rebound strongly, and I am afraid that even Americans will not be sure of it this day.

Lin Zuhui said:
"When the 'Citywalk' project was established, I told you that we will be deeply involved in the entire process of the entire shopping center from planning, design, construction, development, leasing, and operation, and achieve vertical integration of the industrial chain. These, perhaps in We haven’t done enough in the shopping mall model in Xiangjiang and the mainland. But now in Europe and the United States, we must do this, otherwise our shopping mall brand will not be competitive enough.”

"Of course, my idea is to send our people to make preparations at the beginning, and then recruit European and American talents to join us. In the end, European and American talents will manage the brand for us. After all, Asia also needs to develop."

Everyone agreed. They know that the boss likes to abide by the local rules of the game, and doesn't like to always transfer the company's top management to the local management. Instead, he uses local people as management, so that he is more familiar with the local business environment and habits.

Liang Zhenxun tentatively asked: "How much is the boss going to invest in the Amazon brand?"

Lin Zuhui smiled and said: "Not necessarily, I plan to go to the United States to meet friends and introduce local capital. But I think it is still possible to invest a total of 10 billion US dollars. Moreover, this investment should be completed as soon as possible to avoid missing good opportunities."

Liang Zhenxun nodded. It's not that the New Era Group can't afford 10 billion US dollars. After all, it can introduce local capital and borrow money. It is estimated that with 5 million US dollars, it can almost support the boss's plan.

In fact, Lin Zuhui's decision to enter European and American shopping malls (mainly in the United States for the time being) is a bold attempt, but it is also a reasonable one.

The reason why it is bold is because shopping malls in Europe and America are different from shopping malls in Asia:
First of all, it is a pure shopping mall, without office buildings, hotels, apartments, not a complex;
Secondly, he needs strong management skills, as well as communication and communication skills with brands;
Finally, the competition is fierce. The shopping center was originally a product of Europe and the United States in the 70s and [-]s. Others are already familiar with it, and the market is mature.

However, New Era Group also has advantages:

First, adequate rent.The US stocks invested by New Era Group will make a profit of more than 90 billion US dollars in the 100s (rough estimate); the annual net profit of New Era Group will rise steadily every year.

Second, the timing of intervention.Intervening in this field now just enjoys the dividends of economic development in Europe and the United States; another example is that in the Lehman crisis in the future, it can buy a lot of bottoms and establish the hegemony of European and American commercial real estate in one fell swoop.

Third, there is no interference from the local government.This is not a high-tech and key industry, and the annual rate of return is only stable (in the case of low debt), but it is not a sudden profit; therefore, it will not be affected by any ZZ factors.

Lu Xiangdong asked: "Are the rental properties in the Mainland going to be split and listed?"

The implication is that if the rent collection in the mainland is also divided into Chinese Land and China Plaza, it is obvious that there will not be too many assets in the spin-off and listing.

Lin Zuhui said: "Forget it, we are not short of money. In the future, you will be the director of the group, and you will still be in charge of the current mainland projects. After that, the commercial real estate in the mainland will be planned, designed, constructed, invested, and managed by the brands and companies. coordinate management."

Whether it is a spin-off listing or a European and American trust model to raise funds, it is not suitable for New Times Group, because this company is not short of money.Therefore, except for the necessary cooperation (real estate funds of European and American financial institutions), the rest will be distributed regardless of the cake.

Yuan Tianfan said, "What about the Central Plaza in Singapore?"

Lin Zuhui said: "The property rights belong to Haiyu, and the management rights belong to Central Plaza. When the time is right, it will be sold to the Central Plaza brand."

After a discussion, everyone determined the development direction of New Era Group's commercial real estate.

Therefore, at the end of the meeting, Lin Zuhui said decisively: "Okay, this plan will be considered approved. Director Gao, you will take the lead, and immediately go to the United States to form a company and register, and recruit talents; President Chen, Director Liang, and Director Lu. You will lead this asset reorganization. Although asset reorganization requires energy, I hope you will show efficiency and decisiveness, and try not to affect the normal operation of the company."

"Yes, boss!" Everyone said in unison.

In fact, the ultimate goal of the whole plan is to create a shopping mall brand in Europe and America. Lin Zuhui hopes that it can become an important way for New Era Group's asset growth.

This project has a 25-year high-speed growth period. By 2015, part of the shopping center or equity will have to be sold to reduce the impact of the Internet shopping era.

In fact, when New Era Group launched this project, Lin Zuhui had already asked his investment consultants, as well as friends and allies in the United States, to introduce partners or give advice.

Lin Zuhui's idea is that it is best to use 10 billion US dollars to acquire about 20 shopping malls (companies), and then carry out the transformation in batches and replace them with the "Amazon" brand.

Deep Water Bay Golf Club.

Lin Zuhui, Zheng Yutong, Lee Shau Kee, He Sheng, the four Xiangjiang bigwigs gathered for tea together. The four of them are not considered a circle. The gathering is only for business matters, not reminiscing about the old days.

Just like Zheng Yutong and He Sheng's gambling industry circle, Lin Zuhui has no interest and will not get involved; and the cooperation between Lin Zuhui and Lee Shau Kee is limited to business cooperation.

If we talk about circles, Big D will be a real circle, but this circle is of the nature of 'play'; when everyone gathers together, they talk less about business matters and more about romantic affairs.

Zheng Yutong had just returned from Vancouver, and he organized a party for everyone, which was undoubtedly the work of the oil company.

The four formed a consortium before and acquired a 41% stake in Unmac Oil, a small Canadian listed oil company, for a total of 7000 million Canadian dollars (4.27 million Hong Kong dollars).

Zheng Yutong has always been dissatisfied, thinking that this oil company is too small, especially when compared with Husky, which is worth tens of billions; there is also competition and comparison among the big guys, not to mention that "global investment" is the largest investment of all big guys. investment philosophy.

Although the Guo Bingxiang family has always said that they will keep every penny in Hong Kong and invest in the mainland, in fact, they use the family's private company to invest in many industries in Canada and the United States, and the value should be more than 15 billion US dollars.There is nothing wrong with saying that Sun Hung Kai Properties is indeed investing in Heung Kong and the mainland, while other people's overseas investments are unlisted private companies.

The same is true for Lee Shau Kee, who has also invested a lot of assets overseas, such as Suntec City in Singapore, Baifuxuan in Vancouver and so on.

Of course, the real "capital transfer school" in Xiangjiang has to be Lin Zuhui, the 8 skyscrapers in Manhattan and the Canary Wharf project; there must be voices of criticism, but Lin Zuhui is not moved at all, and he just explained it once. "Too small" to describe the situation faced by New Era Group.

Zheng Yutong said with excitement once on his face: "I was lucky this time. I didn't find a suitable opportunity in the first half of the year. It happened that the oil plummeted. I found a cheap oil company to sell."

Lin Zuhui asked, "What's the specific situation?"

Zheng Yutong immediately explained: "West Energy, a Canadian listed company, intends to sell the entire equity of its wholly-owned subsidiary, West Coast Petroleum Company, at a price of 2.4 million Canadian dollars (15 billion Hong Kong dollars). This company."

Lin Zuhui and Li Zhaoji listened carefully. He Sheng and Zheng Yutong went to investigate together.

After listening, Lin Zuhui said: "The current international crude oil price is about 14 US dollars per barrel. No wonder this listed company is eager to sell, fearing that it will rot in its hands."

Zheng Yutong thought that Lin Zuhui was not optimistic, so he explained: "So it is our opportunity. Oil is an industrial raw material and an indispensable mineral resource. The price of 14 US dollars is almost the lowest. Buying this West Coast company now is a real opportunity. It's time to pick up a bargain."

He doesn't like the top price, but he likes to miss out. For example, the New World Center and the Convention and Exhibition Center were all won when the real estate was at a low point.

Lin Zuhui said: "That's true. I agree to win this company as soon as possible, and then merge it into Unmac Oil, and still maintain the listing status."

Zheng Yutong said happily: "Yes, Ah Hong and I think so too. Once the merger is completed, the new company will become Canada's 20th largest oil and gas producer."

Based on this calculation, Husky might be worth tens of billions.

The four quickly agreed to the operation, and handed it over to Zheng Yutong and He Sheng.

In this way, the oil company has invested 19.5 billion Hong Kong dollars, and Lin Zuhui has invested a total of 15% of the equity, which is considered trivial and not worth mentioning.

Next, while chatting, Lin Zuhui said relaxedly: "Uncle Tong, you are optimistic that crude oil is going to rise, why don't you trade crude oil futures!"

But it's a joke.

Sure enough, Zheng Yutong said without hesitation: "I don't trade in stocks, let alone futures!"

Lin Zuhui continued: "This is strange, you obviously like to gamble with two hands."

Zheng Yutong is the chairman of the board of directors of the entertainment company (He, Zheng, and Huo take turns serving as the chairman of the board of directors of Macao Entertainment). He himself went to Vietnam, the United States, Canada, Australia, Iran and other countries to bid for casinos, although most of them failed. And return, but the enthusiasm is unquestionable.

He Sheng interjected: "You don't understand the two of us now. Although we run a casino, we don't like gambling. Of course, Ah Tong likes to gamble a little. It's a pleasure."

Zheng Yutong nodded with a smile, and said: "Small gambles are fine, medium gambles are fine, and you can't lose much money. If someone is better at gambling than me, I have no choice but to bow down. For example, Ah Hui, you never go to a casino, nor do you participate in a casino. Business, but gambling skills are let down, memorizing cards, watching words and demeanor, if you go to Macau casino, Ah Hong will probably invite ten or eight beauties to entertain you, let you be merciful!"

The crowd laughed.

Lin Zuhui has a super brain, and he has an absolute advantage in playing cards with others; he has keen observation skills and can see the thoughts of the opponent's face, so seriously, he is really a superb player in gambling.

Even playing psychological warfare, there are not many people who are his opponents.It’s like the words of the strongest dealer in a casino in a movie: “I bet with the company’s money, winning or losing has nothing to do with me, but you are betting with your own money and care about winning or losing. At this point, you have already lost.” '.

As for gambling, for Lin Zuhui, he doesn't care about the money on the gambling table at all, and there will be no big fluctuations in hundreds of millions or billions.As for betting [-] billion, who would dare to bet with him!

Lin Zuhui said with a smile: "I actually like to gamble. For example, Uncle Tong just said that crude oil is almost the lowest price. I just want to buy some crude oil futures for fun. Maybe I can earn more than we buy oil companies!"

He spoke lightly, and he didn't seem to worry about being discovered, after all, this kind of investment is very cautious.

Zheng Yutong shook his head and said, "You're more likely to involve me, anyway, I dare not invest in futures!"

Although Li Shau Kee is tempted, he dare not invest. He likes to invest in Heung Kong Securities. He is still relatively proud of the prediction of the '[-] stock market disaster' (too high), even though it was predicted by Lin Gaoyan.You know, Li Chaoren can't even lose.

Lin Zuhui said: "Haha, then I will invest, and I will go back and study it later! By the way, the US economy has come out of the downturn this year, and Futura Fund No. 1 has succeeded in buying bottoms. Let me inform you several major shareholders."

The three couldn't help but admire Lin Zuhui's ability, and they all sent praises one after another.

Fuli No. 1 specializes in investing in retail properties in Manhattan, with an initial capital of US$5 million, and finally bought a retail property worth US$5.5 million, with a loan of only US$0.5 million; after all, this is a real estate fund and is not suitable for loans.

Different from the preparation of the 'Amazon' shopping center this time, the large shopping center in Fuli No. 1 belongs to the retail property in the heart of Manhattan, and the unit price is naturally high.

The Amazon shopping mall is not concentrated in the city center, nor is its positioning; it should pay attention to the regional cluster effect, that is, to gather the surrounding ones here; pay attention to the brand effect, and the European and American retail businesses will only have one "Amazon" brand, unified Advertisements, logos, etc., so that it is easier to gain popularity
(End of this chapter)