Hong Kong's new giants

Chapter 544 [Four King Kong]

Pengcheng, Xiaomi Technology Park.

The company is somewhat mysterious, and to those who don't know it, the reason for the mystery is that it didn't develop rationally—the starting point was too high.A start-up company actually has the most advanced science and technology park in the Mainland, with more than 2000 R&D engineers.

Just when many people thought that Xiaomi Technology would eventually fail in investment due to lack of best-selling products, the domestic demand for VCD exploded.However, Xiaomi Technology has quickly occupied the mainland market with its "monopolistic" Xiaomi VCD and DVD, "making a lot of money".

Come alive, this is what everyone in the industry thinks about Xiaomi Technology now.

It seems that VCD and DVD players can bring great profits to Xiaomi Technology. In fact, only the huge Xiaomi Technology Park and the huge R&D team cost billions of dollars.

Of course, Xiaomi Technology also sells a series of small products such as cordless phones, corded phones, multi-function phones, and Chinese pagers, and can also make some money.

In a conference room of Xiaomi Technology, there are company executives like Zou Kaixuan, and there are also a dozen heavyweight engineers in the field of computer memory. Some of them are from Japan and the United States, and some are from the mainland and Hong Kong. In short, they are all talents.

Although Xiaomi Technology is positioned in the mainland as its foundation for development, it is actually an international company headquartered in Hong Kong and will be listed in Hong Kong in the future.

Therefore, although [-]% of the company's technicians are mainland technicians, there are also [-]% of international technicians, and the importance of these [-]% technicians is self-evident. They are all recruited with high salaries, so the salary gap between the two is also large. Unless the mainland technical engineers prove their strength.

Zou Kaixuan handed out a piece of paper to each of them, and said: "This time I am looking for everyone, because the company wants to enter the field of computer storage components. In addition to the research and development of computer memory sticks, the most important thing is this thing in your hand."

Everyone looked at the paper curiously, there were some strange shapes, and of course there were some explanations on the paper.

"Universal Serial Bus (USB) is an emerging data communication method that will gradually replace other interface standards. A U disk using 'flash memory chips' has been developed. The biggest difference between U disk and hard disk is that It does not require a physical drive, it is plug and play, and its storage capacity far exceeds that of a floppy disk, making it extremely portable. As the capacity of flash memory chips increases, U disks can completely replace hard disks and occupy the absolute memory market.”

These are all written by Lin Zuhui based on his "superficial" knowledge, but I believe that it is like a beacon that allows these people to have a research direction, which plays a huge role.

Sure enough, the eyes of all the engineers lit up when they saw the English report. Although there was no technical information, the principles and prospects were clearly explained.

A Japanese engineer said: "This idea is very good. It is a memory revolution in the computer field. I am very optimistic about this project."

Then everyone joined together.

As the boss behind Xiaomi Technology, Lin Zuhui hates Japan, but he is also a pragmatist. He will learn advanced Japanese service concepts and management concepts, and will also hire Japanese as employees and management. There is no prejudice in these fields.

However, if he can make a lot of money in the hands of the Japanese, he feels a sense of 'revenge'.The Japanese bubble back then brought him tens of billions of profits.

In addition, tens of billions of profits have been made by speculating in U.S. dollars, yen and foreign exchange in recent years. Of course, this is not all Japanese money.

In the future, there will still be many opportunities. His so-called "revenge" is nothing more than looking for opportunities to make more money in Japan.

Zou Kaixuan made some more arrangements, and then dismissed the meeting. This project is very important, and she will personally check on the progress all the time.And she also believes that if it can develop in the fields of computer memory sticks, U disks, and hard drives, Xiaomi Technology will become a giant technology company.

Back in the office, Zou Kaixuan saw Lin Zuhui in her place, playing with the computer.

"Boss, the memory project team has been established and has entered the research and development stage,"

Lin Zuhui withdrew his actions, leaned on the chair, and said, "Well, the U disk project is the most important, and the memory stick and hard disk are two projects that can't be rushed. After all, they can be developed and produced, and it is difficult for the technology and performance to match the big brands in a short time. , so it’s just the company’s long-term strategy.”

It is Lin Zuhui's strategy to support war with war.

It is to develop excellent products, and the funds earned are used to invest in new product technologies.

Zou Kaixuan came behind Lin Zuhui and massaged his shoulders. She was used to calling Lin Zuhui Boss, even on the bed, but in fact, she was also Lin Zuhui's lover.

"I know that to be a technology company, technology research and development is the most important thing. Only by persisting in long-term and continuous research and development can we eventually become a great technology company."

She fully understands Lin Zuhui's idea, that is, although he can make money, he will not withdraw any of it, but will use it to continue investing in research and development and talent investment.If you stick to it for a long time, the company will accumulate more and more patents, and the whole company will become great.

Of course, there is a prerequisite for this, that is, you must have excellent products, otherwise, if you continue to lose money for a long time, even rich people will have doubts.

Undoubtedly, Xiaomi Technology has survived and can devote itself to research and development for at least 5 years.

Lin Zuhui enjoyed it with his eyes closed, and then said: "The company's development is still a bit slow. You can consider a large amount of loans to develop the company. It doesn't matter how much you borrow, as long as there are banks that dare to lend. You have to find a way to speed up development by acquiring overseas companies and technologies. The company, relying on its own development, is still too slow.”

Zou Kaixuan immediately understood what Lin Zuhui meant, and said, "Okay, I will adjust my conservative strategy as soon as possible, and acquire technologies, production lines, and companies overseas."

Lin Zuhui nodded and said: "If we can produce the USB flash drive within three years, then we will have a 100 billion product. And VCD and DVD products are also our [-] billion products. Tell me, We have such a strong strength, do we still need to be conservative?"

Zou Kaixuan said, "No need!"

For Xiaomi Technology, Lin Zuhui still hopes that it will become a real high-tech company, even if it is 90s, he personally supports 100 billion. billion in R&D funding.Coupled with the product profits, loans, etc. over the years, the entire 1997s invested tens of billions in research and development.

Through Zou Kaixuan's control of this company, Lin Zuhui can combine Xiangjiang and the mainland's technology industry to form a merger effect.You know, through Xiangjiang, a lot of technology can be imported, and it can also be exported conveniently.

In the past, the Mainland used semiconductor exports as an example (the export of low-end chips), and it only took 2 to 3 days to complete the export through Xiangjiang, and the efficiency was greatly improved.

Lin Zuhui then urged: "The company develops so many fields, we must figure out the priority, such as liquid crystal display, lithium battery, memory stick and other fields, we only need to develop slowly, and we can't invest too much. The final thing is R & D and production Best-selling electronic products, such as VCDs, DVDs, telephones, mobile phones, and USB flash drives.”

Zou Kaixuan said: "Well, I understand what you mean-supporting war with war is the company's long-term strategy."

Then, Zou Kaixuan took the initiative to say: "When I visited Modu Bell Company, I found that their management system MRPII is very good and is in line with international standards. So I plan to spend money to introduce a set of standardized business processes and management systems, and strive to build the world's most advanced Enterprise Management System."

After Lin Zuhui heard this, thinking about it, he is of course familiar with the enterprise management system, the Western management system used by New Times Group, but also the Confucianism system, which implements Chinese and Western management ideas compatible.

"Yes, this is a big event, and it is also the preparation in advance to become a technology giant. However, I hope you can also absorb some of the excellent ideas of our big eastern country. For example, I run a business. Generally speaking, business management, financial management, production More than a dozen modules, such as management, really need western advanced management technology. But the management of people also needs to join our Chinese cultural management." Lin Zuhui patiently discussed enterprise management.

Zou Kaixuan said in an adoring tone, "Well, I'll follow your advice."

Then, Lin Zuhui inquired about the company's product sales, and the results were really gratifying.Beginning this year, the VCD market in the mainland has exploded. According to the current development situation, the entire mainland market will exceed 200 million units (estimated) this year, and Xiaomi's VCD market share is as high as [-]%.

"Have there been counterfeit manufacturers?" Lin Zuhui asked curiously.

"Well, several domestic brands have entered this field this year. However, we are in control of two important components, which cannot be mass-produced at all, and it will take at least next year for Japan to develop a movement. I believe, wait With more sources of movement and decoding chips, we have already established a firm foothold in the market.”

Lin Zuhui nodded in satisfaction. The layout took so long, so he naturally thought of everything.At least in the second half of next year, domestic counterfeit VCDs will be able to make their debut, because they can't buy the movement and decoding chips at present. They either wait for the manufacturers in Japan, or wait for Taiwan to develop an all-in-one chip, but These all take time.

"If a year later, the army of domestic copycat manufacturers comes, how do we plan to deal with it?" Lin Zuhui asked.

Regardless of whether it is against Japanese and Korean manufacturers or counterfeit manufacturers, Xiaomi Technology's brand can only be used for a while, but it cannot be used forever.

Zou Kaixuan said confidently: "Brand, word-of-mouth. In terms of brand, we have always been CCTV's prime-time advertisement, and the advertising content is very effective; in terms of word-of-mouth, we have established a large number of after-sales sites across the country, and their quality is also better than that of mainland counterfeit products. Several notches above."

It makes sense, but Zou Kaixuan still underestimated the power of the '1999 VCD', and it will definitely grab a lot of markets.Of course, the sales of VCDs in the previous life from 1995 to 1997 were explosive growth of 200 million, 600 million, and 1000 million units respectively, so the market is huge.

Lin Zuhui said: "You negotiate with Philips again, and say that Sony is almost ready to produce the movement, so that they are aware of the tension. At the same time, you will negotiate with them on the renewal of the movement supply, I tell you this. Come on, there will be 500 units in the mainland market next year, and 1000 million units in the next year. We boldly estimate that we can occupy 4% of the market, and you can bargain with them according to this standard. Let me give you another figure, the copycat factory may be in two years After entering the era of 1999 yuan, we have to prepare in advance.”

Zou Kaixuan understood that with his manly eyes, there would be no mistakes in prediction.According to his sales forecast and price trend forecast, Xiaomi Technology has many things to do to cope with the market in the next few years.

"No problem, I will formulate a targeted strategy as soon as possible."

Lin Zuhui nodded in satisfaction. A woman does not necessarily cannot become a leader in a technology company. Aunt Dong, who does not have much education and sales background, can bring out a good company like Gree (with a lot of dividends). Zou Kaixuan is not weaker than her in the slightest.

However, Lin Zuhui suddenly had an idea whether to invite Aunt Dong to Xiaomi Technology Company.

This thought made him a little moved!
Lin Zuhui asked: "Ah Duan, how are they doing in the company?"

Zou Kaixuan said: "They are all talents, and they manage the company's production department and after-sales department very well."

The bosses of Backgammon, OPPO, and vivo in the previous life have all joined Xiaomi Technology, and are currently in charge of the production department and the after-sales department.

At this time, Lin Zuhui nodded and said: "I saw a talent from the media in the Mainland some time ago. It seems to be a sales agent of Zhuhai Gree Company. It's called Aunt Dong. You go to find someone to poach the corner, and I hope she will come. Our company's sales department. Of course, there is no need to force it, but you can try it."

There is no shortage of good brands of air conditioners in China, but Xiaomi Technology will be the business card of the Chinese in the future, at least it has to grow to the level of Huawei.Therefore, if there are such talents, Xiaomi Technology must be invited.

Zou Kaixuan didn't ask too many questions, and said directly: "Well, I'll let someone look up her information first, to see what position is suitable for her, and to recruit people according to the specific conditions. Since the boss is interested in talents, he must have good prospects. I will reuse and cultivate it well.”

Lin Zuhui smiled and said: "Not necessarily. In short, we should pay attention to talents. By the way, around 1996~1997, I will let Xiaomi Technology go public. The company's excellent management and technical engineers will You will get a 15% stock reward. You have to learn to use this to encourage everyone and keep everyone motivated."

Zou Kaixuan nodded, he knew Lin Zuhui well, so he would not persuade him.At present, the high salary system implemented by Xiaomi Technology is a good place for domestic scientific and technological personnel.However, as society progresses, talents are eager to get more, so shares are a must.

Of course, don't think that after allocating 15% of the shares, there will be no rewards in the future.There is no need to worry at all, the stock can be issued additionally.

On the eve of listing, Lin Zuhui will also transfer his shares to Jingwei Capital and part of the offshore company.

If Auntie Dong can be recruited to be an executive in the company, Xiaomi Technology is equivalent to gathering four heavyweight bosses from the previous life. In this way, the company will be full of talents.

After communicating for a while, the two got off work together and prepared to go back to Pengcheng's villa.The two sons are currently in the mainland. Of course, they will have to go to Xiangjiang to study in the future. The educational environment here must be a little behind.

(End of this chapter)