Hong Kong's new giants

Chapter 565 [The Pride of Hong Kong]

Recently, Asia Television broadcasted a documentary about ATV, which instantly ignited the national pride of Xiangjiang citizens and shocked people's hearts.

In the documentary:

There are helicopters shooting "ATV City" from high altitude. The entire building complex can only be described as majestic. People have never thought that a TV station can have such a huge building complex; the towering ATV building, the huge three video buildings, the elegant and classical The ancient city of ATV makes people yearn for it.

Viewers can find that there are all kinds of foreigners coming and going in ATV City. The promotional video gives the answer, that is, overseas TV stations are constantly seeking program authorization; ATV's programs have been exported to 51 countries and regions, covering Europe, America, Asia and Africa.

The audience can also see the production team of ATV working hard, and their professionalism, dedication and self-confidence are clear at a glance.

The audience also saw that ATV's hardware equipment is new and high-tech, and the studio is like a future world.

Viewers also saw the viewing images of Asia Satellite TV in each country.

For a time, Hong Kong residents gave ATV good reviews one after another, calling "ATV" the pride of Hong Kong people.

Two managers from the Dutch TV station came to ATV City. After visiting the city, they couldn't help but praise them repeatedly, which made the staff who led them feel very happy and proud.

"This way, please!" The staff led the two into the ATV building. The lobby here is also full of technology and cultural atmosphere, which makes people sincerely admire.

The two Dutchmen followed the staff and came to the copyright department of ATV Group, where the manager Guo Quan personally negotiated.

In the past one or two years, the copyright income of ATV Group has been increasing. It is not that there are more new programs, but that after indirect publicity through TV stations in the United States and the United Kingdom, countries around the world are interested in buying the copyright of a certain program. In the end, I could only find Hong Kong ATV TV station.

For example, the copyright of "Who Is a Millionaire" has been sold in 21 countries, and the number is still increasing, and more and more countries intend to introduce it.

After everyone sat down in the conference room, Andrei, a Dutch TV executive, couldn't help but ask Guo Quan: "Mr. Guo, there is one thing I don't understand. ATV's programs are not produced by a third party, but are produced by ATV's PD. How did you manage to create high-quality programs such as "Millionaire", "American Idol", "The Voice of America", "Survival in the Wild" and other high-quality programs within a few years? After all, you are only the internal strength of the TV station, far from Is the institutional model produced by a third party good?"

Guo Quan was taken aback, is that so?Are systems made by third parties better?That being the case, why can ATV become a world-class TV station?
Therefore, he quickly said resolutely: "I think the innovative atmosphere of our TV station is better. You may not know that what our ATV TV station pursues is the Taiwan motto of 'Innovation first, entertainment first'. I think, in this Under the atmosphere, everyone has the same pursuit, and we can work together to produce better programs."

This statement is completely unconvincing, but Andri did not get to the bottom of it.

Soon, everyone entered into negotiations on the purchase of copyrights. ATV’s copyright fees are determined according to the local population and economic development. There may be a little price increase, but it is very reasonable and acceptable.

The top floor of the ATV building, the chairman's office.

Lin Zuhui was flipping through the "1994 Financial Report of ATV" with joy on his face. Last year's net profit was as high as 18.8 billion Hong Kong dollars, which can be called a miracle in the TV industry.

As a local competitor, TVB is no longer a competitor at all, and a yearly profit of 3 million Hong Kong dollars is not bad; this is because TVB has gone the way of ATV, produced Hong Kong dramas, and established an entertainment company.It can be regarded as common progress, but TVB's local ratings are still only [-]-[-]%.

ATV's copyright income still accounts for a lot, a total of 7.6 million Hong Kong dollars, which is very strong. The copyright mainly comes from variety shows and Hong Kong dramas.

The biggest income is of course the advertising fee. The audience of the entire ATV station is about 1 million, covering dozens of countries in Asia; in addition, overseas fee-paying programs also account for a small part.After that is the income of YG Entertainment and DreamWorks.

Putting down the financial report, Lin Zuhui thought about it.

ATV Group has more than 6000 employees, and it is still growing. After all, when many programs are output, buyers still need consultants (additional money), assistance (additional money), and a strong public relations department.

He's not afraid of not being able to afford it, but he knows the power of copyright income.

In the previous life, the copyright of "Millionaire" was broadcast in more than 100 countries and regions, and the Hong Kong Special Administrative Region alone spent 3000 million Hong Kong dollars to purchase the production copyright of 52 episodes.From 2006 to 2008, copyright fees, consulting fees, and auxiliary fees for 93 to 2 international programs amounted to [-] billion euros.The copyright fee for buying a running man in the mainland is as high as [-] million RMB. Lin Zuhui felt unbelievable when he saw the news.

It can be said that the program copyright in Lin Zuhui's mind is probably worth tens of billions of dollars easily, and it is simply a mobile treasure house.

His idea is that the 90s copied European and American variety shows, and after the millennium they copied Korean variety shows.

Of course, because Lin Zuhui only provided the outline and important details of the program, the PD had to conceive it perfectly, which is also a test of the level; but under the atmosphere of the ATV Group, everyone's production level is quite high, the key is the budget Also give more.

In the sale of copyright, the buyer pays millions to tens of millions. What he buys is not only the use of copyright, but also the template; The shell packaging is established, and there is no way to change it. When buying this 'packaging box', the copyright owner will provide a 'bible' of hundreds of pages (the product manual that comes with the copyright), from the plot design, the script of lines, lighting, music, The process, and even the writing of the invitation letter and registration form have foolish explanations.

Lin Zuhui thought, currently on variety shows, he has contributed "Millionaire", "The Voice of Chinese", "Chinese Idol", "Survival in the Wild", "Talent Show", "Music Bank", not too many , but they are all world-class boutique programs.

Time to make another batch!

His first idea was "Big Brother". This variety show originated in the Netherlands. It is a social experiment game reality show. A group of strangers live in a room full of cameras and microphones as "roommates". Every day, 7 hours a day, all every move will be recorded, edited and broadcast on TV.Players will be nominated, contested, voted, eliminated during the game time, and those who stay will win the grand prize.

Lin Zuhui has watched the Chinese version, which seems to be called "Roommates Together", and also watched some foreign ones. I still remember this show in a certain country. The ugly tragedy of men and women happened.

Although this incident aroused a lot of public opinion, it still couldn't stop him from being popular for more than 20 years, and was adapted into various versions by nearly a hundred countries, with an audience of more than 20 billion.

After writing the outline of "Big Brother", Lin Zuhui launched another program "The Speeding Forward". Two versions of this program were produced in the Mainland; however, Lin Zuhui prefers the American CBS version.

But soon he discovered that there were many rules in the American version of "Fordward". A group of two people, who can be lovers, family members, etc., will embark on an unforgettable round-the-world trip.But while enjoying the beautiful scenery of foreign countries, they have to complete various adjustments that test their wisdom and physical strength, and gradually eliminate the team.The final winner will receive a bonus of 12 million local currency.

Lin Zuhui simply wrote down the outline of "The Extreme", added some plot points, and put down his pen in satisfaction.

Although incomplete, ATV's production team has proved with their strength that they have a world-class production level; otherwise, Lin Zuhui would not have supported such people.

ATV's production team not only needs unconstrained creativity, but also needs to learn the models and advantages of programs from all over the world. In addition, their competition is also very fierce, so everyone is under great pressure and constantly breaks through themselves.

After writing the two manuscripts, he called Zhao Zhenqiang, the program director of ATV. He was Lin Zuhui's secret agent; , If there is any 'scandal', I can't escape the responsibility.

"This is because someone else contributed to my two programs, and you arranged two groups of elite troops to create a high-quality program for me. I am very optimistic about the copyright output of the two programs, so give me a higher budget, and you must not let European and American TV stations underestimate them. us."

"No problem, we will definitely give it the highest attention." Zhao Zhenqiang assured seriously.

ATV's program budget has always been very high, far from being a program for a city with a population of 600 million; even the programs produced by the three major American TV stations are comparable in quality.

Especially for "Survival in the Wild", the budget for one episode of this program is as high as 300 million Hong Kong dollars, and 12 episodes in one season require a production fee of about 3000 million.The birth of this show opened the era of survival reality shows.

American TV stations not only bought its broadcasting rights, but ATV also sold the copyright of the program "Living Alone in the Wild" for US$4000 million.

Of course, American television stations valued the unproduced program "Living in the Wild" the most, but they did not expect that once the English version of "Survival in the Wild" was broadcast, Lin Zuhui's bodyguard leader would immediately become a big star in the United States, and immediately let a The Chinese are on fire in America.

After chatting with Zhao Zhenqiang for a while, the two came to the meeting room together to hold a group meeting.

Everyone first listened to Shi Nansheng's talk about ATV's overseas development. ATV is currently the only TV station that can broadcast in the Mainland, Taiwan and Taiwan. It is obviously the result of various competitions.

In Taiwan, Asia Satellite TV broke the pattern of the old three stations and became the existence of the fourth ratings; Asia Satellite TV has passed the cable TV network in the mainland, and can be seen in almost all three southeastern provinces, as well as in many special places across the country. ; Asia TV in Macau, accounted for 80% of the ratings, more than the local TV stations in Macau.

And Asia Satellite TV is already available in more than 50 countries, with an audience of 1 million.

Of course, this achievement is not enough, so Shi Nansheng has a lot of work to open up overseas markets. In North America (the United States), Europe, and Australia, he also needs to develop and operate pay TV services; he also needs to use different channels to cooperate with various types of cooperation models. TV stations, licensed distributors, and system operators around the world provide TV program entertainment to more home users around the world.

Through these extensions in all aspects, ATV can enter the world and become the world's largest Chinese TV station; Lin Zuhui's goal is that 3 million households around the world can watch ATV's programs.

Shi Nansheng specially reported: "In the United States and the United Kingdom, progress has been made, allowing us to operate pay TV services."

Lin Zuhui nodded. The most important thing in a country is of course the cable TV network. It is impossible for foreign investors to obtain a license for this.The pay TV service business is obviously not big, and it is almost only the local Chinese who will pay to watch it.

"Okay, I entrusted you with the overseas public relations work. It seems that I chose the right one. ATV Group is not only a TV station, but an excellent cultural output medium. The citizens of Xiangjiang regard us as proud, so we cannot live up to this trust. "He occupied the moral high ground, fired violently, and flicked a group of subordinates into admiration, as if doing a great and meaningful thing.

Next, Li Baoan also reported on the financial work. The company had more than 20 billion cash in its account, and everyone couldn't help but smile.

"Take out 3 million Hong Kong dollars for dividends, and the rest as working capital."

"Ok"

Of course, the money must be kept for further development, especially overseas investment.

Of course, the most important thing is to maintain sufficient cash flow, and you can do more things later.

Lin Zuhui's development of ATV Group is about influence, not money.If that country has the opportunity to invest in communication companies, of course it will not miss it.

After the meeting, everyone continued to work enthusiastically, which is a great cause.

In fact, that's all the work that Lin Zuhui does. He almost delegates power to the management team headed by Selina Chow, and will not participate in specific work.Including going to Taiwan Island to negotiate, it was also Zhou Liang Shuyi's work, and the same is true for the negotiations in the mainland.

It gives people the impression that Selina Chow is in control, but in fact Lin Zuhui is the boss behind it.At least among the dozen or so high-ranking officials, Lin Zuhui is regarded as a "level of admiration", so there is no such thing as emptying him.

In fact, some people have complaints about ATV Group's participation in film and entertainment companies, and have reported to the Hong Kong government many times, believing that this violates the broadcasting law.

However, ATV Group refuted it according to the regulations of the Broadcasting Law, because the Broadcasting Law stipulates that it cannot operate non-communication businesses, and film and entertainment companies are all communication businesses.

What's more, in 1991, the Broadcasting Bureau overturned the 1988 Television Law, believing that it hindered the spirit of commercial freedom.

Coupled with Lin Zuhui's status in Xiangjiang, ATV has become a huge group.

When the time is right, Lin Zuhui will still arrange for the merger of the two companies. Of course there will be some resistance, but it depends on how Lin Zuhui operates.

For example, the Broadcasting Law stipulates a TV license, but ATV can establish a separate licensed company, similar to the operation method of Satellite TV back then.

(End of this chapter)