Hong Kong's new giants
Chapter 66 [Media Group]
Chapter 66 [Media Group]
Causeway Bay, Man Fai Press.
In Lin Zuhui's office, a beauty was ushered in. She was Gao Lihong, a tall mixed-race Hong Kong lady.
"Mr. Lin, I've seen several beautiful girls appearing on the cover of "FHM" for the second time, so I wonder if I can do it again!" Gao Lihong boldly expressed her thoughts.
She was Miss Hong Kong last year, and she wanted to enter the entertainment circle; but because her Cantonese is not good, no company has signed her as an artist for the time being.Although Miss Hong Kong is very famous, she was also a bit famous back then. After all, Miss Xingang will be selected every year, and the top few will share their fame.
The last time she shot the cover of "FHM", she received great acclaim. She took on two commercials in a row, and there was also a TV commercial, which made her feel that it was a very good way to keep her reputation in magazines and not lose her reputation. Take commercials to make money.
A figure flashed in Lin Zuhui's mind, that is the honest Fatty Hong, and then he looked at Gao Lihong beside him.A strange thought suddenly appeared in his mind, that Fatty Hong seemed a little dissatisfied with his apology last time, not as sincere as Jack!
Of course, I'm not a stingy person, I don't care about those details!
"That's it! You know how popular our magazine is. Although the sales volume is not the first in Hong Kong, the advertising fee is almost the first. Then the stars who are waiting to become 'Gang Girls' are all waiting in line!"
The more Lin Zuhui said this, the more ambitious Gao Lihong became!
"How long will it take?"
Lin Zuhui frowned, this woman is so ignorant, she didn't even agree to you!
"It's actually"
Gao Lihong saw Lin Zuhui's embarrassment, which was different from what she expected. She began to think that she was the champion of Miss Hong Kong. Since others can make it twice, why can't she?
However, now the young boss does not agree, and the editor-in-chief will not agree either.
"Mr. Lin, are you free tonight? I want to treat you to a meal and teach me Cantonese!"
"That's fine! There's no problem teaching Cantonese. This is the first time I've seen a Hong Kong lady who is as studious as Ni."
Lin Zuhui is proficient in both Mandarin and Cantonese. What is it to teach a Hong Kong sister to learn Cantonese? He can also teach her English!
No, I can learn English from her, and other people are also very good at English, after all, my father's language is English.
After Gao Lihong left, Lin Zuhui shook off the unhealthy thoughts in his mind and worked hard.
The performance of "FHM" magazine continues to be outstanding, and its sales volume continues to rise steadily, remaining at around 7 copies; but its advertising expenses are comparable to a weekly magazine with a sales volume of 10 copies, because advertisers know that people who read "FHM" magazine Consumption levels are very high.
It's like the sales volume of "Ming Pao" is lower than that of "Oriental Daily", but the advertising fee is much higher than that of "Oriental Daily".
After a while, Liang Guanhui, the editor-in-chief of "Fm Gang" came into the office to report.
The boss spends less than two days in the publishing house in a week, and these high-level executives seize the time to report on the work of the week and put forward ideas for the future.
Everyone in the company knows that the boss is a person who pays attention to efficiency, and "GOOD" magazine even created "a best-selling magazine with only 36 people in the team, supporting [-] sales".
This put a lot of pressure on Liang Guanhui. Fortunately, the advertising fee of "FHM" is invincible, which is much higher than that of brother magazines.
Lin Zuhui's memory is very good, and Liang Guanhui's report work will be over soon, during which he can put forward many constructive opinions.
He said calmly: "As the saying goes, 'kindness to the enemy is cruelty to oneself', our magazine wants to announce in the industry that any actress who has been on the cover of "Playboy" does not conform to our brand positioning. Cooperation will not be considered."
Liang Guanhui felt a chill in his heart. Although the boss was young, his methods were very sophisticated and decisive.
"Well, okay, I'll arrange it! However, "Playboy" really can't hire any good people, they are all people who want to be famous and crazy. I heard that their sales volume can't break through [-] copies. If it weren't for them I’m afraid I don’t have the sales if I’m always on the sidelines. If that’s the case, why don’t you just start a salty and wet magazine and sell it as a dog’s meat!”
"Isn't it just a trick to sell dog meat!"
The market for men's high-end magazines has already been preempted by Wanhui Publishing House. As long as Wanhui Publishing House does not have any problems, others will not be able to beat it.
After Liang Guanhui left, Xu Shenglin, the editor-in-chief of "GOOD" magazine, came in to report on his work.
After the report, Lin Zuhui said: "Well, the work in all aspects is very good, and "GOOD" magazine has occupied the youth magazine."
Xu Shenglin was also encouraged by the boss's affirmation, and expressed his own idea: "Boss, since our magazine is so popular, why don't we cooperate with the radio station on a program about 'listening to teenagers' stories? Our magazine can be a sponsor." , so as to increase the popularity of "GOOD."
"Three Lonely Hearts"?
"Your idea is very good, let's do it!" Lin Zuhui didn't interfere too much after all.
"Well, editor-in-chief Shao is very talented. I think he is more suitable as the spokesperson of "GOOD". He will participate in this program in person."
"No problem, he was the editor of the TV station!"
Just when Xu Shenglin was about to leave with confidence, Lin Zuhui suddenly stopped him: "Editor Xu, I suddenly had a good idea! Our magazine has been doing a lot of activities, such as gifting star posters, lottery tickets for star concerts and so on. So I suggest, we issue GOOD cards.”
Lin Zuhui replaced the YES card issuance plan in his previous life with his own opinion, which made Xu Shenglin enthusiastically worship.
"Boss, your idea is simply a genius idea! Those students can buy their idol's portrait card for 1 Hong Kong dollar, and they will definitely be able to empty their pocket money. Coupled with your various gameplay plans, I am afraid that the sales volume Very high."
"Well, go study it carefully and don't rush to release it. This kind of card is like a fun game, and there must be more ways to play it."
"GOOD" magazine has issued four issues, and has achieved good results. You can do these things slowly, and don't rush for success.
People from each department came to report on their work as usual, and Lin Zuhui participated one by one.
The last thing is to check the finances. As a boss, you must know how much money you have earned.
As Lin Zuhui's two cash cows, "FHM" and "GOOD" did not disappoint. The net profit in April is expected to exceed 150 million. This is because "GOOD" magazine has only been released for a month.
In the second half of the year, the two magazines can almost reach a profit of more than 200 million per month, which does not include the sales of GOOD cards.
Lin Zuhui has decided to seek listing at the end of the year. The purpose of listing is to raise funds and better develop into a media group.
Familiar with capital operations, he can turn shareholders' money into his own money, and he can also expand the company; for example, he can acquire "Daily Daily", "News Building", "South China Morning Post", and even acquire Asian TV.
In the previous life, Lin Baixin's family lost billions in Asia TV, but if Lin Zuhui had a listed company to support him, then the lost money would not be his own money (he could sell high and buy low), but the influence would be his own.
What's more, I also have some classic programs and series plans, so the losses may be much less.
In fact, the four major families have a lot of involvement in the media industry. In the previous life, Li Chaoren’s family owned Satellite TV and Yingke, Zheng Yutong owned shares in ATV, and Wu Guangzheng’s family also owned satellite TV and so on.
(End of this chapter)
Causeway Bay, Man Fai Press.
In Lin Zuhui's office, a beauty was ushered in. She was Gao Lihong, a tall mixed-race Hong Kong lady.
"Mr. Lin, I've seen several beautiful girls appearing on the cover of "FHM" for the second time, so I wonder if I can do it again!" Gao Lihong boldly expressed her thoughts.
She was Miss Hong Kong last year, and she wanted to enter the entertainment circle; but because her Cantonese is not good, no company has signed her as an artist for the time being.Although Miss Hong Kong is very famous, she was also a bit famous back then. After all, Miss Xingang will be selected every year, and the top few will share their fame.
The last time she shot the cover of "FHM", she received great acclaim. She took on two commercials in a row, and there was also a TV commercial, which made her feel that it was a very good way to keep her reputation in magazines and not lose her reputation. Take commercials to make money.
A figure flashed in Lin Zuhui's mind, that is the honest Fatty Hong, and then he looked at Gao Lihong beside him.A strange thought suddenly appeared in his mind, that Fatty Hong seemed a little dissatisfied with his apology last time, not as sincere as Jack!
Of course, I'm not a stingy person, I don't care about those details!
"That's it! You know how popular our magazine is. Although the sales volume is not the first in Hong Kong, the advertising fee is almost the first. Then the stars who are waiting to become 'Gang Girls' are all waiting in line!"
The more Lin Zuhui said this, the more ambitious Gao Lihong became!
"How long will it take?"
Lin Zuhui frowned, this woman is so ignorant, she didn't even agree to you!
"It's actually"
Gao Lihong saw Lin Zuhui's embarrassment, which was different from what she expected. She began to think that she was the champion of Miss Hong Kong. Since others can make it twice, why can't she?
However, now the young boss does not agree, and the editor-in-chief will not agree either.
"Mr. Lin, are you free tonight? I want to treat you to a meal and teach me Cantonese!"
"That's fine! There's no problem teaching Cantonese. This is the first time I've seen a Hong Kong lady who is as studious as Ni."
Lin Zuhui is proficient in both Mandarin and Cantonese. What is it to teach a Hong Kong sister to learn Cantonese? He can also teach her English!
No, I can learn English from her, and other people are also very good at English, after all, my father's language is English.
After Gao Lihong left, Lin Zuhui shook off the unhealthy thoughts in his mind and worked hard.
The performance of "FHM" magazine continues to be outstanding, and its sales volume continues to rise steadily, remaining at around 7 copies; but its advertising expenses are comparable to a weekly magazine with a sales volume of 10 copies, because advertisers know that people who read "FHM" magazine Consumption levels are very high.
It's like the sales volume of "Ming Pao" is lower than that of "Oriental Daily", but the advertising fee is much higher than that of "Oriental Daily".
After a while, Liang Guanhui, the editor-in-chief of "Fm Gang" came into the office to report.
The boss spends less than two days in the publishing house in a week, and these high-level executives seize the time to report on the work of the week and put forward ideas for the future.
Everyone in the company knows that the boss is a person who pays attention to efficiency, and "GOOD" magazine even created "a best-selling magazine with only 36 people in the team, supporting [-] sales".
This put a lot of pressure on Liang Guanhui. Fortunately, the advertising fee of "FHM" is invincible, which is much higher than that of brother magazines.
Lin Zuhui's memory is very good, and Liang Guanhui's report work will be over soon, during which he can put forward many constructive opinions.
He said calmly: "As the saying goes, 'kindness to the enemy is cruelty to oneself', our magazine wants to announce in the industry that any actress who has been on the cover of "Playboy" does not conform to our brand positioning. Cooperation will not be considered."
Liang Guanhui felt a chill in his heart. Although the boss was young, his methods were very sophisticated and decisive.
"Well, okay, I'll arrange it! However, "Playboy" really can't hire any good people, they are all people who want to be famous and crazy. I heard that their sales volume can't break through [-] copies. If it weren't for them I’m afraid I don’t have the sales if I’m always on the sidelines. If that’s the case, why don’t you just start a salty and wet magazine and sell it as a dog’s meat!”
"Isn't it just a trick to sell dog meat!"
The market for men's high-end magazines has already been preempted by Wanhui Publishing House. As long as Wanhui Publishing House does not have any problems, others will not be able to beat it.
After Liang Guanhui left, Xu Shenglin, the editor-in-chief of "GOOD" magazine, came in to report on his work.
After the report, Lin Zuhui said: "Well, the work in all aspects is very good, and "GOOD" magazine has occupied the youth magazine."
Xu Shenglin was also encouraged by the boss's affirmation, and expressed his own idea: "Boss, since our magazine is so popular, why don't we cooperate with the radio station on a program about 'listening to teenagers' stories? Our magazine can be a sponsor." , so as to increase the popularity of "GOOD."
"Three Lonely Hearts"?
"Your idea is very good, let's do it!" Lin Zuhui didn't interfere too much after all.
"Well, editor-in-chief Shao is very talented. I think he is more suitable as the spokesperson of "GOOD". He will participate in this program in person."
"No problem, he was the editor of the TV station!"
Just when Xu Shenglin was about to leave with confidence, Lin Zuhui suddenly stopped him: "Editor Xu, I suddenly had a good idea! Our magazine has been doing a lot of activities, such as gifting star posters, lottery tickets for star concerts and so on. So I suggest, we issue GOOD cards.”
Lin Zuhui replaced the YES card issuance plan in his previous life with his own opinion, which made Xu Shenglin enthusiastically worship.
"Boss, your idea is simply a genius idea! Those students can buy their idol's portrait card for 1 Hong Kong dollar, and they will definitely be able to empty their pocket money. Coupled with your various gameplay plans, I am afraid that the sales volume Very high."
"Well, go study it carefully and don't rush to release it. This kind of card is like a fun game, and there must be more ways to play it."
"GOOD" magazine has issued four issues, and has achieved good results. You can do these things slowly, and don't rush for success.
People from each department came to report on their work as usual, and Lin Zuhui participated one by one.
The last thing is to check the finances. As a boss, you must know how much money you have earned.
As Lin Zuhui's two cash cows, "FHM" and "GOOD" did not disappoint. The net profit in April is expected to exceed 150 million. This is because "GOOD" magazine has only been released for a month.
In the second half of the year, the two magazines can almost reach a profit of more than 200 million per month, which does not include the sales of GOOD cards.
Lin Zuhui has decided to seek listing at the end of the year. The purpose of listing is to raise funds and better develop into a media group.
Familiar with capital operations, he can turn shareholders' money into his own money, and he can also expand the company; for example, he can acquire "Daily Daily", "News Building", "South China Morning Post", and even acquire Asian TV.
In the previous life, Lin Baixin's family lost billions in Asia TV, but if Lin Zuhui had a listed company to support him, then the lost money would not be his own money (he could sell high and buy low), but the influence would be his own.
What's more, I also have some classic programs and series plans, so the losses may be much less.
In fact, the four major families have a lot of involvement in the media industry. In the previous life, Li Chaoren’s family owned Satellite TV and Yingke, Zheng Yutong owned shares in ATV, and Wu Guangzheng’s family also owned satellite TV and so on.
(End of this chapter)
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