Actors start from the college entrance examination

125 Threshold
Half lying in the commercial vehicle, I am very tired today. Taking pictures and shopping makes Su Ze physically and mentally exhausted.

This is the daily life of a star?
"Celebrities seem to be beautiful, but in fact, advertising and endorsements make a lot of money." Kong Xue took the tea from Wu Shishi, checked it and handed it to Su Ze.

"Those who pay tens of millions are very few after all, and most of them are traffic stars. In the end, it's all paid by fans. If they don't play well, they will definitely overturn. The risk will increase in the future."

"After all, Lao Mouzi doesn't dare to pat his chest to guarantee that the next work will have a good reputation and will definitely make money, right?"

"So capital really measures the commercial value of stars or advertising and endorsements."

The car happened to pass by a huge billboard, on which Qianxi was holding Huawei's new mobile phone. Kong Xue said: "I have to say that Qianxi's transformation is very successful, and the main life is also prosperous. Every work can make money."

"It's not easy!"

Su Ze was taken aback, shouldn't he praise others for their hard work?
"There are more people in the entertainment industry working harder than you!" Kong Xue said with a light smile, "Do you feel tired today?"

"I've seen stars whose workload doubles and even spins, believe it or not?"

Su Ze nodded silently.

"So it's not just the audience, the capital only depends on the results. If the box office is good, it's good, and it has nothing to do with whether you work hard or not."

"What happened to the effort?"

"That's called duty!"

Kong Xue sighed: "Take actors as an example, running around filming every year, how many can pass the trial in the end? How many can be announced and released? How many can be screened?"

"How much can the audience see in the end?"

"It's still good. At least there are scenes to be filmed. If you have a salary, you won't starve to death. What about those who don't have scenes and just play tricks all day long?"

Su Ze was silent, remembering a sentence his father once said: Small wealth depends on frugality, moderate wealth depends on hard work, and great wealth depends on the sky.

Seeing Su Ze's silence, Kong Xue knew that the Su family was self-made to get to where they are today, so she must know many things well.

"Believe it or not, many people in the entertainment industry, it can be said that 90.00% of five people believe in fate!"

"Those who are begging gods, worshiping Buddha and raising fox fairies and little ghosts are everywhere. You don't need to believe it, but you must respect it!"

Su Ze nodded. Originally, he was skeptical, but now he even has a system in his head. Can you not believe it?

"It's a long way to go, in short, advertising endorsements are the big money stars make, especially traffic, accounting for more than 80.00%."

"For example, Li Wanqian, the elder sister who rides the wind and waves, has good acting skills and is always tepid. Even Hu Ge, who is very popular among passers-by, can't impress."

"It depends on my sister who is as light as a chrysanthemum and becomes popular, and her popularity soars to be eligible to be the image ambassador of YSL beauty and fragrance. It is easy to endorse millions of dollars."

"What is that brand friend?" Su Ze asked out of curiosity for many years.

"A spokesperson is bigger than an ambassador than a close friend is bigger than a muse." Kong Xuepu said: "The highest level must be a spokesperson, and of course it is divided into regions, such as Greater China or Asia."

"A celebrity who becomes a spokesperson must be a choice that fits well with the brand's image, tonality, market and target audience."

"The bigger the brand, the more cautious it is, and the inspection period can even be as long as ten years!"

"The spokesperson brand will make hard advertisements, customize exclusive products, spend money on exposure and publicity, and the most important thing is to pay celebrity endorsement fees."

"What?" Su Ze said in surprise, "Don't you pay for the others?"

"What do you think?" Kong Xue smiled and said, "Except for the spokesperson, they are all prostitutes for nothing!"

"Do you think it's strange?" Seeing that Su Ze was confused, Kong Xue said, "Why do celebrities still fight all kinds of things if they don't give money?"

"No way, this is the greatest embodiment of the commercial value of a star!"

"The traffic has always been there, but it's just because the Internet has been digitized. Take actors as an example, why have they worked so hard to accumulate works and win the audience's reputation?"

"Isn't it for cash?"

Seeing Su Ze's hesitation, he continued: "Of course there are capable people who can act wholeheartedly, but after all, there are very few, right?"

"It's impossible for a person to live alone. There are old people and young people, right?"

"Why can't you make your loved ones around you more comfortable when you have the opportunity?"

"Participating in variety shows is easy to expose the mystery of actors, and it's true to overdraw your artistic life."

"Then it's okay to be an advertising endorsement?"

At this point, Su Ze understood Kong Xue's thoughts. Was it because he was afraid that he would follow Fu Dalong's path too rigidly?

"Aze, acting skills are not opposed to traffic or even commercial value." Kong Xueyu said earnestly: "For example, Brother Hu, acting skills may not have made a big breakthrough in your opinion, but if he is popular with passers-by, his commercial value will be high. A top brand endorsement."

"For example, Armani you like chooses him to endorse, the Earl watch in your hand is also endorsed by him, China Eastern Airlines also seeks him, and he is even the tourism ambassador of Shanghai."

"I became the image ambassador of Chanel No. [-] last year, how many coquettish sluts are mad at me!"

Su Ze smiled. He has a good impression of Brother Hu. Although his acting skills need to be improved, he has a good personality.

"Hasn't he been on too many variety shows? Of course, it's an actor's duty to promote his works." Kong Xue said persuasively, "Actors also have to eat and support their families. Why should they live more comfortably if conditions permit?"

Su Ze pouted, nonsense, I'm not a fool, who doesn't like top endorsements?

Seeing Su Ze's approval, Kong Xue said with a smile: "Back to the topic just now, the spokespersons are also divided into three or six grades. For example, the global spokesperson is higher than the Asia Pacific spokesperson than the Greater China spokesperson."

"Full-line product spokesperson>designated product line spokesperson>designated series product spokesperson>product spokesperson"

"The so-called brand friends, in fact, the brand chamber of commerce will provide products to support the stars to attend various events. This is also the most direct way to bring goods. At the same time, the stars can also use the influence of the brand to bring a halo to themselves and increase their popularity, proving their commercial value."

"Of course there are exceptions. For example, Hermès is so awesome that they don't use anything."

"I speak for myself!"

Su Ze looked at the various billboards outside the car window, most of which were celebrity endorsements.There is no resistance to making money, and it is impossible to rely on your parents for a lifetime, and you have to be self-reliant.

Of course, I won’t go hungry for just bad food, the works must be promoted, and excellent variety shows can also cooperate if they have the opportunity, such as CCTV’s National Treasure and Reader, which celebrity would refuse?
"Male celebrities are fine, but female celebrities can do anything on the red carpet." Xiaotong couldn't help but said, "There are all kinds of strange things, there are all kinds of birds."

"This is the rule of the game. The cooperation between celebrities and brands is a mutually beneficial model. The former uses luxury brands to improve their fashion recognition, and brands use celebrities to open up the promotion of different consumer market segments."

Kong Xuedao: "Da Mimi won Versace in the early days, and the contract was terminated in advance due to brand issues. Later, the top luxury brands almost never invited her. This is the tacit understanding between big names."

"As far as the current luxury brand resources are concerned, Baby and Liying are Dior, Shishi is Chanel, Ni Ni is Gucci, and Tang Yan is Valentino."

"The reason why they are called the Four Big Flowers is that they must have at least one top luxury brand on their body. This is the threshold."

(End of this chapter)