The entertainment industry shouldn't be like this

Chapter 13

Film is the art of audio-visual combination, first of all, it is visual, and then it is listening.

Obviously, in terms of "vision", "Peking Holiday" lacks big scenes, which is a disadvantage in publicity.

At the very least, it's impossible to lure audiences into theaters simply by relying on trailers.

However, in terms of "listening", each of the several soundtracks Wang Wei produced is unusual.

From the perspective of film marketing, once the soundtrack of a film is used well, it can greatly boost the box office explosion.

Wang Chuanqi, who finally squeezed into the publicity team, was "shocked" and finally able to do something serious.

This guy is well versed in the key points of publicity, and he didn't smash out the three soundtracks all at once, but launched a publicity offensive wave after wave.

The first is the electronic music "Divine Comedy" "Faded".

As soon as he shot it, he pushed it to the stage of the Capital Electronic Music Festival at the end of August, and it became one of the opening songs.

Interestingly, during the promotion process, senior electronic music fans generally did not think highly of this song "Faded".

"The quality is not bad" is already the highest compliment;
"Average" is the most common comment;
"Slightly better than junk" is a less polite review.

It once made Pharaoh suspicious of life——the "Divine Comedy" in my eyes can only be ranked at the bottom of the chain of contempt in your electronic music circle?

Fortunately, the enthusiastic response of the audience on the opening day of the Electronic Music Festival made Lao Wang regain his confidence.

If one word were to be used to describe the atmosphere at the scene, it would be "explosion".

As soon as the dynamic melody of "Faded" sounded, it directly pushed the entire opening ceremony to a climax.Countless audiences swayed involuntarily with the melody, their swaying arms were like a forest, and as far as the eye could see, they were in a trance of a passionate group of demons dancing wildly.

The super-shocking [-]-person disco dance scene was featured on the capital TV station that day, and it also made the relatively small electronic music festival out of the circle for the first time.

"Faded" is no surprise.

Many fans have only discovered that electronic music, a form of music, can also bring them different shocks.

To some extent, "Faded", which is despised by senior electronic music lovers, just became the enlightenment song for many people to enter the door of electronic music.

Of course, in return, the large poster of "Peking Holiday" occupied the most eye-catching C position in the music festival.

Wang Chuanqi also thoughtfully chose a frontal photo of Wang Wei and Shen Zhenyi holding hands on a skateboard with a handsome face as a promotional poster.

The tagline "If You Believe in Romantic Truth" is also intriguing.

If Shen Zhenyi and Wang Wei are ordinary-looking passers-by, no matter how eye-catching the poster is, most people will not take a second look.The problem is that the appearance of these two people is outstanding in the entertainment industry. Many people think after seeing it: so beautiful, so handsome, what kind of movie is this?It looks interesting.

Because of the live broadcast of the TV station, the audience in front of the TV also left some impressions.

This is enough, because from the beginning to the end, Pharaoh did not pay a penny for advertising, and only used the authorization of "Faded" in exchange for such an effect.

What is benefit but not fee?Lao Wang's operation is called doing big things with small money.

Then came the second wave.

Relying on the temptation of "Reality", Lao Wang recruited well-known male singer Qi Feng to co-release this song, and asked Wang Wei to cut the classic clip of "wearing headphones" in the movie into a MV, and cooperate with Qi Feng to hit the charts.

Previously, there were few English original songs in the Chinese music circle. Once "Reality" was released, it was timeless, warm, and so beautiful that people were intoxicated... It was on the Voice of Asia's Golden Songs chart in the shortest time.

This list is the most authoritative list of hot singles in China. "Reality" can be on the list and its ranking continues to rise, which intuitively reflects the audience's sincere love for it.

The popularity of the soundtrack, in turn, let more people know about the movie "Peking Holiday".

After these two waves of rather slippery publicity, people looked at Lao Wang with admiration.

"It seems that the hero was useless before, and his ability was wasted." While editing the movie, Zhou Lin couldn't help feeling emotional.

"Not unlucky is a talent, but unlucky is a coffin." Wang Wei made his general evaluation.

Xu Daoxing: "..."

Or how to say that the family knows the family best, how sharp it is.

……

"Did you see the announcement of Dunhuang? It's a little bit loud." The producer Dai Shukun was sitting in the office of Tang Yu Media, his eyes had just left the TV screen.

The MV of "Reality" was playing on the TV.

In just one week, "Reality" soared to No. [-] on the Golden Melody Chart. Of course, it was due to popular singers, but its own quality is also very good.

Mr. Producer is of course not concerned about the song itself, he cares more about the publicity effect that the song's popularity will bring to "Peking Holiday".

If you add the recent highly popular song "Faded", he has to admit that Dunhuang has found a great marketing point.

Luo Jianzhou didn't answer, he was staring at the MV on TV.

When the scene of Shen Zhenyi falling into the arms of the male protagonist came into view, even though she had been psychologically prepared, her face turned green visibly to the naked eye.

He squeezed out a sentence from his throat: "...what can that explain?"

Seeing this, the producer gave a "tsk" in his heart, somewhat sympathizing with the dog-shaped creature in front of him.

Seeing Wang Wei's first face, he knew why Luo Jianzhou failed miserably in pursuing his junior sister.

Among other things, the other party's good skin, from skin to flesh, to bone, is many times better than Luo Jianzhou.

It's a miracle that a man is so handsome. If he were "Junior Sister Shen", it would be almost unnecessary to think about who to choose.

Even Luo Jianzhou lost the confidence that a beauty must win. Didn't he see what Wang Wei looked like as if he was facing an enemy?
"Cough, it's a bit troublesome." Dai Shukun tapped on the table lightly, and said, "The speed with which they finished production was beyond my expectation, and our "Speed ​​Moments" has just been completed, and the post-production must be more troublesome than them. Time is against us."

Luo Jianzhou knew what he said was right.

Dunhuang's new film doesn't know how bad it is, and the shooting speed is very fast.At first, I was afraid that the other party would not be able to keep up with my progress, but I didn't think about it, but it was the other way around. As a result, "Speed ​​Moment" was a bit embarrassing.

Stick to the release at the same time, the time left for him in post-production is very tight; adjust the schedule, the rhetoric of stepping on the other party's foot at the beginning has become a joke.

Well, in Young Master Luo's mind, if he didn't crush the opponent into scum in a head-on collision, he would be considered a failure.

So he didn't consider postponing the schedule at all: "In this way, I will hurry up and catch up with the schedule, and the original release schedule will remain unchanged. Therefore, our promotional offensive will also be launched. We can't just watch Dunhuang pull up the momentum, what do you think? "

"Actually, we don't need to be too anxious." The producer spread his hands and said with a smile: "Over the years, I have discovered an interesting rule-the more the movies that focus on promoting the theme song, especially the romance movies, the more likely they are bad movies. The higher it is. There’s a saying, a bad movie comes out of a divine comedy.”

"Oh, it's not right to say that. The fact is that the theme songs are good for these bad movies." The producer said easily.

"Like most bad movies, the essence is all in the trailer?" Luo Jianzhou's expression softened.

"Ah."

Luo Jianzhou thought for a while, and thought the producer was right.Dunhuang has not released an official trailer so far, which shows that it is likely to confirm the law of "bad movies come out of the Divine Comedy"-their soundtrack is considered a highlight.

Well, Junior Sister Shen's look must be another bright spot.

"But you are right. Our publicity campaign should be launched at the right time. Don't worry, the scale of our publicity is not comparable to that of Dunhuang's small fights. This is destined to be only one situation, crushing the situation." Producer A faint smile appeared on Mr. Ren's lips.

Luo Jianzhou also showed a triumphant smile, and then stood up: "Then I will leave it to you, I am going to stay in the editing room, and I won't come out until the post-processing is done."

……

The same is true.

Tang Yu Media's publicity offensive was overwhelming as soon as it was launched.

Luo Jianzhou edited the first trailer according to the producer's request, inheriting his usual explosive style, car hurricane chase, gun battle and explosion, hot and exciting.

Tang Yu Media used a lot of its resources to intensively invest in theater big screens and TV station advertisements, many of which were still in prime time, earning all the attention.

All kinds of dazzling publicity materials such as posters and stand boards have occupied the publicity positions such as theater bulletin boards and bus stop signs. The strong rise of China", "the road to hit one billion"...

It is no exaggeration to say that Tang Yu Media has used almost all the film promotion channels and publicity methods that can be used in this era.

The momentum that Lao Wang had worked so hard to create for "Peking Holiday" was just like that by the other party's simple trick-spending money, which made it look like yesterday's flowers.

"It's incomparable. If you have money, you are the uncle." Wang Chuanqi, who returned to Dunhuang, complained to Wang Wei, who had plunged into the editing room for the first time: "His uncle probably invested a lot of money just to advertise on TV." Several million, how do you compare?"

"So, Minyuan players are the most hated, and they don't have any technical content." There was clearly envy in his tone.

……

　I beg for support with some technical content, such as collection, monthly pass, follow-up~~~
　　
　
(End of this chapter)