The entertainment industry shouldn't be like this

Chapter 202 Box office beyond all expectations

time flies.

On December 12th, "Heart Labyrinth", invested by Dunhuang and directed by Yu Zhenfeng, was released on this day.

Not only did Wang Wei, Shen Zhenyi and others stand for them at the premiere, they also took advantage of their status in the industry to invite many stars to join them.

The large and small film and television companies in the industry also attached great importance to the release of this film.

For ordinary viewers, it is very puzzling——

Such a small and medium-budget movie that is not directed by a big director and has no big stars, what is there to pay attention to?
This is not surprising. The secret war between Dunhuang and the Big Five, of course, everyone in the industry knows what they should know, but it has not yet caused a storm in the city, and it has no chance for ordinary melon eaters for the time being.

Only the senior executives of the companies in the industry knew that the reason why they attached so much importance to this film was to see how strong the five major suppression deterrents were, and whether Dunhuang could fight back.

No matter what the situation is, it can provide a reference for their next response.

Therefore, even Hou Mai, the boss of Dongfang Pictures, came to the premiere of this movie and took the opportunity to observe——

"So far, Dunhuang has produced another good movie!"

Looking at the movie that is being shown, Hou Mai has mixed feelings.

This is a darkly humorous story: the son of the village chief accidentally killed a fellow villager and ran away with his girlfriend. When he figured it out and returned to the village to surrender, the corpse had already been claimed by three families in just three days...

One coffin, two lives, three nights and four days, five murderers, nine secrets... You think it's a thriller, but it's actually darkly humorous; you want to laugh after watching it, but you can't; The story wraps the truth of human nature.

Especially at the end of the film, without the harmonious subtitles of the original work, the shady scene in the eyes of the village chief and his son is endless.

"The story is exquisite, reversed and reversed, bizarre but not losing logic, this is the appearance of a dark horse!" Hou Mai thought with envy and hatred.

With a director like Wang Wei who can direct and edit, it's no wonder that the top five couldn't bear it anymore.

For example, Song Zhicheng also writes and directs himself, but the scripts he writes usually only he himself can produce that taste.

This shows how perverted Wang Wei is. It is no exaggeration to say that having him alone is like having a library of scripts, and they are all high-quality ones.

"It's a good thing that they're in the fight now, and it's a good thing that Wang Wei is not a soft bone. I hope they can both lose." Hou Mai muttered in his heart.

At the same time, based on his own experience in distributing movies, he wanted to estimate the first-day box office of the movie——

"If the film can be widely publicized on TV and newspapers before the film is released—such as listing some absurd real cases in the countryside—then it will definitely make the audience pay more attention to the film out of curiosity; arrange the film If we keep up, 2000 million box office on the first day should be possible.”

"But now, if there is no momentum, if there is no film schedule, the possibility of fully tapping its potential is almost zero. The box office on the first day, um, should be around 800 million."

The investment in this film is not large at first glance. Based on such an estimate, it should not be a big problem to recover the cost through the domestic box office, but for a film with the appearance of a dark horse, it is undoubtedly a major failure.

however--

"The box office on the first day was more than 1700 million!?"

The next day, seeing the box office report of "Heart Labyrinth", Hou Mai felt that he had miscalculated!
With a box office of 1700 million on the premiere day, if it was a big commercial production, it would definitely hit the street;

However, as far as Hou Mai knows, the production cost of the movie "Heart Labyrinth" should be just over 1000 million yuan.

Even if Dunhuang invests more in publicity and distribution due to various bottlenecks, it is estimated that the total cost will hardly exceed 3000 million.

what does this mean?
It means that "Heart Labyrinth" may be released for a few days before the cost can be recovered through the domestic box office.

The rest is all earned.

What's more, this kind of small and medium-cost suspense film has another big profit-selling DVD offline.

Even in many cases, they don't need a high box office, and they can make a lot of money just by selling DVDs.

But now that "Heart Labyrinth" is doing quite well at the box office, Dunhuang will definitely make more money.

And the profit ratio will be very good!
"Why is this so?"

Hou Mai was at a loss.

1700 million, not much worse than his normal estimate of 2000 million.

Could it be that the joint suppression of the five major organizations is only worth 300 million yuan?
Or, "content is king" will overturn "channel is king" and become the new law of the times?

Hou Mai felt that there was a crack in his inherent cognition all the time.

There are many people in the industry who feel the same way as him.

They wonder, they don't understand, they don't believe...

But "Heart Labyrinth" earned 2300 million on Saturday, 1900 million on Sunday, and a total of nearly 6000 million in the first week's box office, which was enough to make them call hell!
As everyone knows, on the other side, Pharaoh is not very happy either.

After getting the latest box office report of "Heart Labyrinth", he couldn't help yelling: "God damn five, it's so fucking hateful, oh my god, my heart hurts!"

The public report is not displayed, but the report in his hand has relatively detailed statistics——

Of the nearly 6000 million box office in the first week, nearly half were contributed by the third, fourth and fifth tier markets;

However, the number of screens for "Heart Labyrinth" in the third-, fourth-, and fifth-tier cities is actually no more than that of the first- and second-tier cities—especially, the latter's large theater may be worth as many small theaters as the former.

It can be seen that the attendance rate of the third, fourth and fifth lines is high.

The biggest difference is that Dunhuang has done more publicity in the third, fourth and fifth tiers, but limited in the first and second tiers.

How could Lao Wang not be heartbroken by this?If the publicity is normal, the box office will exceed 9000 million in the first week, but it should be stable at [-] to [-] million. What a loss!
——Although it was expected that the box office would not meet expectations long before being stuck by the top five, but after the real figures came out, the kind of pain really made people unable to ignore it.

Wang Wei is quite stable, because he feels that the box office is not so important. It has been proved that the third-, fourth-, and fifth-tier markets have great potential through practical operations, which is the biggest gain for Dunhuang this time.

The box office in the first- and second-tier cities is gradually saturated, and the third-, fourth-, and fifth-tier cities will become nodes of new growth points for the film market. Dunhuang can also be regarded as a period of development opportunities.

"Is this a blessing in disguise?" Wang Wei shook his head.

"It's a blessing in disguise!" Lao Wang retorted angrily: "Even if there is no such 'disaster', we have also done enough homework for the channels below the sinking third-tier cities. We are sure to eat this piece of cake, and now it is equivalent to I was forced to cultivate a market for my peers!"

"Okay, what you said is reasonable." Wang Wei shrugged and said, "Let me put it another way, isn't the Big Five now a little bit hard to get off? Thinking about it this way, aren't you a little happier?"

……

　An ordinary day of home isolation~~~
　　
　
(End of this chapter)