The entertainment industry shouldn't be like this

Chapter 226
As soon as the May Day holiday passed, Tang Yu Media headquarters resumed its busy schedule.

Sitting behind the desk, Luo Yuehui, chairman of Tangyu Media, was quickly flipping through the May [-] box office report, and then rubbed his brows.

Regardless of the fact that among the five major media groups, the proportion of film box office revenue is not high, but the box office is the starting point of everything. Without it, there is nothing. For example, film peripheral revenue accounts for an increasing proportion of total revenue.

Therefore, even if he is the chairman of the group, he will pay attention to the box office rankings regularly.

Tang Yu Media doesn't have a main movie in this May [-]st file. It stands to reason that they can watch the fun happily, but Luo Yuehui really can't enjoy it.

The third place on the May 1.7 box office list is China Media's "Aliens Roaming the Earth", with a total box office of [-] million yuan in five days.

Of course, this result is far from a loss, but I am really sorry for its investment-nearly [-] million in production costs, and the huge publicity budget that a masterpiece should have...Only get back this little box office during a hot period , can really be called a failure.

One thing is recognized in the industry, this sci-fi comedy is really wronged: if it hadn't hit the same schedule as "Tang Bohu Spots Autumn Fragrance", given its quality, the box office wouldn't have reached this point——

It is also a comedy, "Tang Bohu" is far more dense with laughs than it. Sometimes the audience is quite simple. Since it is all for fun, of course the choice is even more funny.

Therefore, Wang Wei's "injustice" +1...

As far as Luo Yuehui knows, because of the unsatisfactory performance of this movie, the management of China Media is a bit unstable-in fact, this is also a normal situation after any blockbuster movie is released in the circle, and the failure of each blockbuster may mean A change in the top management of the film and television company.

Of course, Chairman Luo is not afraid of his status changing, but he is really afraid that such failures will happen a few more times, and that the management of the other Big Four will dare to face Dunhuang's box office competition.

The second place on the box office list is CTV's "Across the World 2", with a total box office of 2.2 million, which is obviously weak in succession.

China Television, a film manufacturer, has been on a particularly rough road since the 90s, feeling a little lost. No, the sequel to a hit series has a mediocre reputation, and the box office figures are naturally not good. What's more, it will cause irreparable damage to this series.

Perhaps in the eyes of outsiders, the Big Five are high and unattainable, but only the management of the Big Five knows that in the Chinese entertainment industry, no film producer can say that they are safe and secure!

This is a very gamble-intensive industry, and the profit margins at the box office are meager and the payback is slow. However, the investment is huge and concentrated in the early stage of production, which makes it easy for film companies to struggle due to consecutive bad luck.

No, there seems to be an exception now.

Chairman Luo set his sights on the top of the list——

"Tang Bohu Spots Autumn Fragrance", produced by Wang Wei, has a total box office of 4.5 million!
Looking at the posture, it seems that it is another billion-dollar box office movie, but in the end it doesn't matter how much the box office is, anyway, Dunhuang is making money!

Anyone will miss, only Wang Wei will never - especially this year, this point of view has been noticed and recognized by many filmmakers; and after this May [-]st file, the contrast that is still unaffected by the collective bad-mouthing of film critics , will surely be the best argument for this point of view.

Why don't audiences get bored with Wang Wei's works?Why does what he wants to do always get done?Why has he never tasted failure?
Luo Yuehui knew that even many elites in the industry would feel powerless in front of such people - they didn't even understand how Wang Wei did all this...

Well, at least everyone should understand why "Tang Bohu" is successful.

——This is the first time a film has achieved great success in online marketing, and it can even be said to have opened up a brand new promotion channel!

Even Luo Yuehui himself couldn't help admiring that he was able to fight such a beautiful battle under the pressure of the top five. As expected of a rising star who has the potential to threaten the status of the top five, he knew that it would not be so easy to be suppressed.

In addition to admiring, Chairman Luo was a little depressed: the Big Five didn't seem to have much to do about it.

In front of the impressive box office of "Tang Bohu", if the Big Five still can't analyze the potential of Internet marketing, then they should just stop messing around.

However, even after analyzing the factors of its success, it is not so easy to learn.

It is easy to establish an online marketing department, and even the general idea of ​​online marketing in Dunhuang can be summed up quickly after a little research, but it is not so easy to establish a social media.

——Luo Yuehui could tell at a glance that the key to Dunhuang's Internet marketing this time was that Penguin Communications used emoticons to trigger interactions among netizens.

If you only use the Internet for certain publicity without this kind of interactivity, it will be similar to publicity on TV, and it is basically impossible to detonate social trends through marketing.

And think of Weibo Technology was created by Wang Wei, and then formed a strategic partnership with Dunhuang, and then used a movie with Internet attributes to open up "Ren Du Ermai"...

This interlocking layout made Chairman Luo sigh with emotion from the bottom of his heart——

Younger generations are awesome, and children should be like grandchildren... Wang Wei!

Well, the excellent cubs belong to other people's family, which is normal.

Chairman Luo will not be discouraged by this. Moreover, to say that the Big Five are really powerless to deal with it would be an underestimation of their background.

At least they still have money!

Chairman Luo put down the box office list, picked up the phone and pressed a few buttons. As soon as the other party picked up, he said lightly, "I agree, Tang Yu will invest in your venture capital, and together support social platforms and Weibo technology to compete .”

Let professional people do professional things!

Opposite is an Internet venture capital institution, which previously raised funds to Tang Yu Media.

For Internet companies, whether to accept investment sometimes depends not only on whether the investor has money, but also whether it can provide other resources needed for development.

And a media giant like Tang Yu Media can provide too many resources, such as news sources, such as promotion channels... and of course the most important thing, strong capital.

This is also an important reason why venture capital institutions are actively pulling Tang Yu Media into the game.

Luo Yuehui's previous judgment on the Internet industry was that the bubble was blowing so big that even if he wanted to invest, he had to wait until this round of bubble burst before blending in.

But now, he can't wait.

——Even if it can’t replicate the pace of Weibo’s technology expansion and slow down its development, it’s worth spending money on.

however--

There was not a happy voice on the other end of the phone, but hesitation: "...Chairman Luo, I'm sorry, our company needs to reconsider your investment in the company now..."

Luo Yuehui frowned, "Give me a reason!"

The other side paused, but still told the truth: "Weibo Technology is about to conduct a new round of financing, and now there is no one in the entire venture capital circle who does not know its potential, and no one wants to get a piece of the pie. Considering the antagonistic relationship between you and Dunhuang ,so……"

Chairman Luo blinked, and suddenly wanted to say something.

"Is this fucking mother a mother if she has milk?"

……

　It's so damn short~~~
　　
　
(End of this chapter)