The entertainment industry shouldn't be like this

Chapter 237 A big loss?I only see how amazing Dunhuang is
"Crazy Stone", which was released for five days, lost to "Dragon Raiders 3", which was only released for two days. It is proved by iron-like things that professional film critics are not only not as influential as they think they are, they even only Will act as poisonous milk.

It's very simple. Although the former is not objective, the film critics still give a lot of praise; while for the latter, even under the public relations of Pearl Pictures, the word-of-mouth can only be called mediocre.

This is also normal. It is an old tradition for a series of movies to have a worse reputation than the other.

But the volume level of "Looking for Dragon 3" is there. As a movie series that combines fantasy, adventure and funny, the protagonist's popularity is amazing. In addition, the first two films have a good reputation, even if the third film has a bad reputation. Jia's hidden worry, the box office in the two days of the weekend still easily broke through [-] million.

This is just the beginning.

The popularity of the audience has led Pearl Pictures to increase investment in publicity, comprehensively crushing "Crazy Stone" on traditional publicity channels, and clearly wants to "drive" as many audiences as possible into the cinema before the word-of-mouth deteriorates.

Facts have proved that krypton gold is really the most effective way to attract the audience's attention during popular time slots like summer vacation.

The box office explosion in the first three days, as well as the overwhelming publicity campaign, made the theaters not hesitate to support this big production——

On the Tuesday morning of the following week, Dunhuang’s distribution department began to receive notices of filming adjustments from major theaters one after another: part of the filming of "Crazy Stone" will be transferred to "Dragon Raiders 3", but in the later adjustments, it will be given to "Stone" is compensated by a certain screening time and screening rate...

From the point of view of the theater chain, this is easy to understand-"Dragon Raiders 3" is at a time when the momentum is hot, of course we must seize the opportunity to make this wave of fast money; "Crazy Stone" seems to have a good reputation, it can Going the long haul, and cutting the number of screens a bit could improve its attendance.

The question is, for Dunhuang, I just want to blurt out a sentence of MMP-can the box office share ratio in the second week be the same as the ratio in the following?

But... no way!
The adjustment of the theater chain is purely for commercial interests - "Dragon Raiders 3" dominates the box office and publicity, so the film schedule will naturally be inclined to them, even the Sky Cinemas, which has a good relationship with Dunhuang, The same adjustments will be made.

To be honest, this is already very friendly!
If Dunhuang hadn't been able to make money for the theaters, and watching "Stone" wouldn't blow the street, the theaters wouldn't be so friendly and tactful - even though they cut and arranged the films, they didn't show mercy at all!

So, on the working day of the second week, "Dragon Raiders 3" stole all the limelight, firmly suppressing the box office of "Crazy Stone".

Of course, at this time, the former was affected by the mixed reputation, while the latter's good reputation also began to ferment.

Here is the chance for "Crazy Stone" to counterattack?
Unfortunately, this is the summer file, a summer file full of blockbusters!

This weekend, Tang Yu Media released another blockbuster series sequel. Although it did not airborne to the top of the box office list, it overwhelmed "Stone".

This time, the Dunhuang film schedule has not been cut, but the so-called compensation has also been postponed-everything is like a repeat of last week.

That's how bullshit it is!

Although "Stone" has the best word-of-mouth and attendance rate is not bad, it's because the theaters can't get enough film scheduling resources.

Because there is a limit to the worst box office in the first week of a blockbuster sequel like the Big Five; and it has its own fan base, with very high loyalty and purchasing power——

Not only buy movie tickets, but also like to buy and buy peripheral products, which is the audience that manufacturers and theaters dream of.

If it just collides with a blockbuster movie, "Crazy Stone" can turn defeat into victory by virtue of its good reputation and low box office decline, but facing the top five "wheel battles"...

In short, the industry generally lamented that this movie was "untimely", or complained about Dunhuang's poor vision in choosing the schedule.

……

"Ma Dan, one against five, is it because I don't want to choose the schedule carefully? I don't have to choose at all, okay?"

In the Dunhuang headquarters, Lao Wang saw these sarcastic remarks, and his teeth itched with anger.

"Crazy Stone" has been repeatedly suppressed, and it must have affected the box office results, which has already made his head smoke;

Now, seeing his peers standing and talking without back pain, Lao Wang just wanted to greet their ancestors one by one.

"If "Tang Bohu" and "Stone" were on a different schedule, they might not be so passive." Wang Wei put down the newspaper in his hand and said thoughtfully.

However, Lao Wang shook his head like a rattle: "This is not good. Now is the most stressful moment in Dunhuang. You must not break your undefeated box office. I would rather "Stone" far fall short of expectations at the box office than To take such a risk..."

Well, Wang Wei shrugged and did not refute.

Because even he has to admit that even if "Tang Bohu" is released in the summer, it is really hard to say whether it can get more than 9 million box office in the face of such a rogue "wheel battle".

And Lao Wang insisted on defending his "undefeated golden body", and he could understand it.

——Confidence, although it is often illusory, once it is gone, it is tantamount to losing the strongest weapon.

So it is with war, so it is with stocks, and so it is with movies.

For everyone in Dunhuang, what is it that supports them to fight against the five major forces without bowing their heads?
Is it Wang Wei's talent?

There is this possibility.

But on the other hand, is there no director in the circle whose talent is better than Wang Wei?
the answer is negative.Not to mention the veteran directors of the older generation, even among the new generation, there are quite a few talented people who are not inferior to Wang Wei.

So what is Wang Wei's market vision?

Also a possibility.

After all, despite Wang Wei's poor reputation in the film critic circles and being criticized for being too "market-oriented", as far as film producers are concerned, they can't wait to follow Wang Wei's lead all the time, so as to reduce the risk of "gambling".

It's just that those gold-medal producers, at their peak, had a frightening sense of the market, which proves that Wang Wei's precise market vision is not unique.

In the final analysis, what really supports the fighting spirit of Dunhuang people is the achievements made by the combination of these qualities, and it is the confidence that everyone in Dunhuang has in him because of these achievements.

but--

"Although film critics want to ignore me, "Stone" can be regarded as my leading work. Does this count as being broken?" Wang Wei pouted.

Old Wang showed a smile, and said in a rather mysterious way: "Whether it is broken or not, it is not up to us, nor is it up to the top five, but the people's hearts have the final say."

"Speak human." Wang Wei remained expressionless.

Lao Wang didn't explain and just handed him a newspaper.

Wang Wei took it over and took a look——

"What's wrong with this world? Everyone seems to be saying that Dunhuang is losing money. Am I the only one who sees how awesome Dunhuang is?"

Wang Wei glanced at the author column, sure enough, this familiar tone, who else but that old man Charlotte?
The article is not too long, but after reading it, Wang Wei took a light breath——

"Well, it's hard to say whether this old man is poisoning milk, but he dares to say it!"

"Yeah, I didn't expect that our war with the Big Five would be made public like this!"

……

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(End of this chapter)