The entertainment industry shouldn't be like this

Chapter 240 Is there such a good thing?
This year, the number of Internet users in China is rapidly approaching 3 million, surpassing the total population of most countries.

As a result, the power of netizens has become stronger than ever. They are like an unscrupulous army, rushing from one hot spot to another, and gradually realize their own power.

The Internet is full of restless souls, everyone is wandering, brewing...

As for the Chinese entertainment industry, although the astonishing success of the Internet marketing of "Tang Bohu Spots Autumn Fragrance" gave them a glimpse of this power, most people think that this power is still far away from them.

It's just that the new week's box office shows that they seem to be wrong.

This is the fourth week of the release of "Crazy Stone", and the domestic box office trend is unbelievably stable - the box office on weekdays has only dropped by 11% compared to last weekend, which is not in line with the principle of cutting half of all movies on weekdays.

You know, generally speaking, the combined box office on weekdays from Monday to Thursday is only half or 60% or 70% of the three-day box office on Friday, Saturday, and Sunday. This is the normal curve; the single-day box office last weekend was 2000 million , It fell to 900 million or 1000 million by Monday, which is considered very healthy.

And "Stone" fell as low as 11% on weekdays, and even had a small rise on Wednesday, returning to 1500 million, which is simply...unbelievably healthy!
Because there is actually no additional schedule for this movie, after all, new movies continue to be released in the new week; of course, there is no cut.

The film never made it to the top of the box office charts, and it didn't have a strong, miraculous single day, but it was very steady, but its terribly strong stamina was more terrifying than any top blockbuster——

The two blockbuster sequels of Pearl Pictures and Tang Yu Media have significantly reduced their schedules in the new week due to the sharp drop in attendance. This is normal. Fans tend to movies, which usually have a critical start and a weak follow-up;

However, like "Crazy Stone", it was released for a few weeks, but the theaters were reluctant to cut its film schedule. It can only be said that it is... well-deserved of the name "crazy"!
Although according to this box office curve, if it is normal competition, Dunhuang can at least get 1-2 million more, but now most people in the industry who have laughed at Dunhuang's big losses have hot faces——

People are "losing", and "losing" is so hard for you to understand;

For example, the current miraculous box office trend is due to its overwhelming reputation?Or did Dunhuang come up with another strange move?
……

"It's because it's human nature to want a miracle to happen, even if it has nothing to do with him."

"Water Army Leader" Luo Cheng is reporting the work of the Internet Marketing Department to the management of Dunhuang, and put forward his own ideas on the focus of the next stage of work——

"Among the hero stories, the most exciting ones are those in which the weak overcome the strong, and the small gain the big."

"I like it because not everyone is strong, and more people will only consciously substitute for the weak, hoping that when they encounter misfortune and oppression, they can overcome the strong with the weak and create miracles like the boy who slaughtered the dragon."

"However, there are many people who want to be heroes, but very few people actually become heroes. It is precisely because of the few that such stories are easier to spread."

"Dunhuang's confrontation with the Big Five is such a story. Not to mention the traditional media, we must keep repeating it on the Internet to strengthen our image of the 'Dragon Slaying Warrior'!"

Wang Chuanqi first raised his eyebrows and said, "You don't plan to stick to the online marketing of a single movie, but want to completely promote the brand of Dunhuang?"

"That's right!" Luo Cheng took a short breath, and then said: "The advantage of this is that Dunhuang as a whole is a dragon-slaying warrior, and every movie it makes makes people fearful, and every movie is a big gamble." , There is hope if you win, and you are doomed to suffer heavy setbacks if you lose.”

"There is no doubt that most people will take the position of Dunhuang. Although they may not directly support it, they will subconsciously choose to support Dunhuang when they can watch it or not, or when they don't know what movie to watch. .”

"And this is an important reason why the box office trend of "Crazy Stone" is as stable as a dog so far."

"Is this the result obtained by your department's joint investigation company?" Wang Wei's expression moved slightly.

"Yes." Luo Cheng nodded, "That's why I came up with this idea."

"Not bad, very good." The more Comrade Wang thought about it, the more he felt that this idea was feasible, and couldn't help but praise him.

Dunhuang did not disclose the news himself before, of course not to play the image of a "silent victim", but intends to use it at a more critical time——

This is based on the sympathy of the public and cannot be judged for a long time. People, as long as they don't eat melons and eat themselves, who wouldn't just watch the fun?

But if according to Luo Cheng's plan, the "five major joint suppression" incidents are made a big deal, so that the public, um, at least the Internet users have a sense of substitution in Dunhuang, then it will not be a "wave"!

Everyone present is not a marketing rookie, so they naturally understand the benefits of doing this——

When the public has a sense of substitution, for Dunhuang's "one against five", it seems to be witnessing a miracle, witnessing the growth of a dragon slaying warrior, and supporting them consciously or unconsciously;
And with this kind of influence, in the words of Comrade Wang-"In the future, the marketing cost of each movie can be saved in half, which is really getting twice the result with half the effort..."

Well, this angle is indeed very old!

only……

"What about the B side?" Wang Wei simply asked.

In any matter, there is a side A and a side B, and the management is also used to Wang Wei's thinking of "thinking about defeat before winning".

Luo Cheng replied cautiously: "If we only tell stories and don't have a steady stream of good works, we will only reap accidents in the end!"

"Crazy Stone" is a good example.Netizens will support it because of their disdain for the Big Five, but if it does not maintain a good reputation, the efficiency of converting support into actual box office may not be half of what it is now.

"Even because of the emotional input, if only bad movies are harvested, the public's feeling of being deceived will double, and that would be self-defeating."

"But this is not a big risk for us."

As Luo Cheng said, he cast admiring gazes at Wang Wei.

——As we all know, the real key point for Dunhuang to expand to this point in a few years lies in Wang Wei's picky vision; this is where they have the confidence to make any plan.

"...Actually, I want to say, if we become a new evil dragon, what should we do..."

Wang Wei stopped abruptly.

Because everyone else has bright eyes—is there such a good thing?

Their expressions openly expressed that if they don't want to become evil dragons, then why are they slaying dragons when they have nothing to do?
……

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(End of this chapter)