The entertainment industry shouldn't be like this

Chapter 253 The Animated Version of "Chinese Heroes" Attacks (4K)

To be honest, although the "Superhero Universe" project team has been raised by Wang Wei since its establishment, this group of people did not take advantage of the trend.

After all, to participate in such a grand project that may change the history of film, the co-leaders of the project team—He Xi and Tao Kang, as well as other production staff, all have some career pursuits.

This allowed them to work hard to build the overall structure, plot setting and role inclusion of the "Superhero Universe" with little intervention from Wang Wei, the boss, and at the same time opened the opening chapter of the animated version of "Superhero Universe". The production of the work.

Even, in order to facilitate the communication between painters and programmers, Chasing Light Comic has specially sent a team to live in Dunhuang...

These efforts finally merged into the work in front of Wang Wei and Lao Wang - the animated version of "Chinese Heroes"!
"It looks good at first glance. However, with this style of painting, will it be unfriendly to children's TV animation?"

Looking at the beginning, the old queen realized.

"Maybe it's not suitable for children, but this animation itself is mainly for adults..."

It was Wang Wei, who was staring at the screen, who answered the question instead of He Xi and Tao Kang.

In fact, the character design made by the project team for "Chinese Hero" basically refers to Wang Wei's opinion.

Therefore, it does not adopt a relatively simple style of painting like most current TV animations, or in other words, a Japanese-style style of painting-that is, to simplify as much as possible and exaggerate the body proportions of the characters while meeting certain aesthetic requirements , for example, the eyeballs occupy a large proportion of the face area, while the nose is simplified to be very small;

Of course, it didn't adopt the realistic painting style of American manga, and the characters have muscle lines all over their bodies...

To be honest, it should be a Q-version style that combines the advantages of the two; and this style is closer to the style of Dunhuang 3D animation movies.

"No wonder I look familiar."

Lao Wang suddenly realized, then nodded,

"If you consider the feelings of adult audiences, this style of painting is appropriate. At least, it has a relatively high acceptance in the world."

——Thinking of the popularity of "Toy Story" in the world, Lao Wang easily came to this conclusion.

Of course, style is only one aspect, whether it can be accepted by the audience, the most important thing is the story.

"Ah, this...is martial arts? This is almost a fantasy and mythological fighting method. I remember that in the original comics, it was a more realistic ancient martial arts?"

Watching the brilliant fights of the characters in the TV animation, the sword qi criss-crossing, and overwhelming, Lao Wang couldn't help but be amazed at the scale of the animation adaptation.

He Xi, who was in charge of script adaptation, took the topic and explained: "This is out of balance and overall layout considerations. If we want to create a huge and harmonious superhero universe, the strength of a single hero should not be too prominent. , and can’t be too weak, so we raised Hua Yingxiong’s strength to a higher level..."

——Although they are both called "Chinese Heroes", the setting of "Chinese Heroes" in this time and space is very different from that of the manga in another time and space.

The background of the animated version of the story is set in the early years of the Republic of China, when the great powers invaded, and the Hua Yingxiong, who inherited the ancient martial arts, learned a good swordsmanship, so he embarked on the road to fight against the invaders; Intention to use bacterial bombs; at a critical moment, Hua Yingxiong died together with the bacterial bombs and sank into a cold pool...

It is said to be ancient martial arts, but the sword moves in the animation can block bullets, and the vitality shield can resist shells... As Lao Wang said, this combat power is almost fantasy.

However, Wang Wei is still very satisfied that He Xi and the others can consider the issue of the combat power system.

If you refer to the two superhero universes in that time and space, you can understand the huge impact of the imbalance of combat power on the construction of the movie universe——

For Wang Wei, Marvel's "Avengers" and DC's "Justice League" have a mysterious similarity in terms of plot rhythm, character design, and even the way internal conflicts are triggered; however, the former is widely recognized. The box office is soaring, and the latter has been criticized for hitting the street at the box office...

There are naturally many reasons for this, but the imbalance of combat power is definitely a key influence——

In the Justice League, Superman is strong enough to save the world by himself, making a group of wool; in the Avengers, although the combat power value is not clearly displayed, the audience can at least see that people on the earth can also be the same as the so-called gods. Fighting, this is the only way to see it!
Of course, this is not to say that Marvel’s combat power system is perfect. In fact, for the needs of the plot, the combat power of Marvel characters is often a mystery—they are obviously very powerful when they appear on the stage, but they disappear lightly in the end. "As long as Nima's screenwriter is happy"...

It's just that the more consideration is given in the planning stage, the better the audience's viewing experience and the higher the probability of success.

Lao Wang is not a die-hard fan of comics, so it is easy to accept this level of adaptation.

"That's right, after all, this is the leader of the League of Legends, and the combat power should not be too weak."

——The leader of the alliance does not look at the level of combat power, but the values ​​he represents...

Wang Wei shook his head silently, thinking so in his heart.

——Yes, an important reason why "Chinese Heroes" was chosen as the opening chapter of the animated version of Superhero Universe is that Huaying Heroes is to "League of Legends", just like the US team is to the Avengers.

The US team can become one of the leaders of the Avengers, not because he can fight, but to a large extent because he represents the mainstream American values-knowing that the price of "freedom" is high, but willing to pay everything for it;
Hua Yingxiong was selected as the leader of the League of Legends because of his unyielding spirit of rebellion and collectivist values...

However, Wang Wei did not go on, but continued to watch the animation series with Lao Wang.

After watching three episodes in one go, the two stopped.

Lao Wang rubbed his eyes, and expressed his opinion first, "I think it's very interesting, and it should impress the TV station people."

"Yes, having said that, which TV station do you think is more suitable for broadcasting?" Wang Wei asked casually.

"The animation channel of Huaxia TV station!"

Old Wang is very straightforward.

"Huh? Isn't our relationship with China Media very tense?"

But Tao Kang, who had been silent all the time, asked in a confused tone after hearing the words.

Old Wang just laughed, waved his hands and said, "That's the film business, the TV business, heh, five big wish we could focus on the TV business!"

"After all, the market for TV dramas is basically divided by the Big Five, and there is no possibility for latecomers to obtain their own TV stations; no matter how big they are, they are just pure content providers who are under the pressure of the Big Five..."

——Unlike the film business, theater channels exist independently of the Big Five. If a newcomer like Dunhuang remains super-superior, it is not impossible to squeeze the market share of the Big Five and eat the biggest piece of cake.

"What's more, although they are all one group, they are different from the other four major groups. China TV's position in China Media Group is relatively detached. On their own three-acre land, even if the chairman wants to intervene, they will dare to stand up going back..."

Lao Wang said, and exchanged a tacit look with Wang Wei.

Because of the group's instructions, Huaxia TV has rejected many of Dunhuang's advertising business, and is already very dissatisfied with harming its own interests; and Dunhuang wants to magnify this dissatisfaction, let the people of Huaxia TV know that it will cooperate with Dunhuang instead of Confrontation, gain more benefits.

——The sale of the TV copyright of "Tang Bohu Spots Autumn Fragrance" to Huaxia TV is a gesture of goodwill.

With the passage of time, the entertainment value of this nonsensical pinnacle work has been fully highlighted, and the DVD sales have already ranked among the top ten DVD sales of all films in the Dunhuang film library-you know, the Dunhuang film library contains a series of classic movies by the old man , the most important thing is that the DVD of this movie has only been on the market for a few months;
And on the rebroadcast of the TV station, no matter how many times the movie is replayed, the ratings are far ahead of most movies, even if it is a blockbuster with special effects;
In terms of Huaxia TV's bid, winning the TV copyright of this movie must have made a profit.

It is difficult for normal people to reject people who can bring them benefits;
What's more, China TV is also eyeing the "Sequel to "Shooting the Condor"" TV series co-produced by Dunhuang and Tang Yigong - "The Legend of Condor Heroes"!

"So, even if we and Huaxia TV aren't flirting with each other, it's not a big problem to push a TV animation that passes the quality standard."

——I don't really understand your twists and turns, but I was shocked!

In the end, Tao Kang had an expression of "I don't think the matter is simple", but he was still relieved.

……

In fact, it is really quite simple for the animated version of "Chinese Heroes" to land on Huaxia TV.

No way, this is the first 3D TV animation with such a high degree of completion that the people of Huaxia TV have seen.

You know, the animation studio in Dunhuang is currently the best at 3D animation production;
Other animation studios are already too busy just to develop new technologies and develop new movies, so how can they have time to do TV animations with less revenue.

Therefore, the current 3D TV animation is still a very lofty thing for the staff of major TV networks.

——Even if it's just 3D scenes, 2D characters, and the people in charge of selecting films from Huaxia TV, they were immediately attracted.

What's more, classmate Lao Wang even drew a big cake for them——

"This animation is adapted from the long-form comic series of Chasing Light Comics. The story structure is very large. The current plot alone is enough for us to shoot for a long time..."

In other words, it's not a one-shot deal.

"Moreover, there are fans of the comics, this animation has a natural audience; if you don't mind, you can also carry out joint promotion with the release of the comics..."

In this way, regardless of the goodwill left by the previous cooperation or the bright future, Huaxia TV completely ignored the dissatisfaction of some people in the group, signed the first season of the animated version of "Chinese Heroes", and quickly arranged play.

“Too bad it’s not prime time!”

After the animation was successfully broadcast, Tao Kang said with regret.

"Don't even think about the prime time. TV stations usually only reserve the dramas they invest in themselves. After all, it's not the worst time. Now just look at the ratings!"

He Xi also paid close attention to the playback of the animation.

——Although the "Superhero Universe" project has been fully established, even if the performance of the first TV animation fails to meet expectations, it will not cause the project to stop.

But who wouldn't want a good start?
Moreover, just looking at the procurement funds of the TV station, Dunhuang has suffered a small loss—it can’t be helped, because the setting is grand, new technology is adopted, and most of the animation producers are newbies, the production cycle of this TV animation is long. Up to one year, the overall cost is much higher than that of ordinary TV animation.

Although Wang Wei and Lao Wang don't care about this - because in the process of shooting animation, the digital version of 3D scenes accumulated will become important material for subsequent live-action movies and game development; no matter how bad it is, they have also trained a batch of animation production talent.

It's just that, for the main producer, it's hard not to feel pressure when seeing losses on paper.

If there is a good ratings data, they can also recover costs through rebroadcast rights, overseas copyrights, etc., and then get rid of the pressure and push forward with follow-up plans with pride.

Therefore, instead of waiting eagerly for the TV station's statistics, they hired a professional third-party data survey company to calculate real-time ratings and more details.

however……

"The ratings for the premiere episode are only 2%!?"

Tao and He's hearts suddenly hung up.

2% ratings, not to mention being on the ratings list of TV programs in the country, even in the ratings list of TV animations, it is not ranked high;
This is not a good omen.

Until I see another data——

"Sampling shows that nearly half of the audience is adults?"

The two people's hanging hearts suddenly let go a lot.

Compared with high ratings but the audience is all children, they are undoubtedly more inclined to the current ratings data-because they all understand that TV animation is still for live-action movies after all; these adult audiences are all potential audiences of movies !

"There is still hope!"

This is a common view of the two.

——What they didn't know for the time being was that the TV station was even more pleasantly surprised by this.

To be precise, it was the animation channel that was pleasantly surprised by this.

——Because they really hate the concept of "only kids watch cartoons", and they are always eager for animation works that can attract adults.

Don't look at the unremarkable ratings of "Chinese Heroes" animation, but it may bring more adult audiences to the animation channel than the top few cartoons combined.

Needless to say, quickly increase the promotion efforts.

As a result, Tao and He were presented with the rapid rise in the ratings of "Chinese Heroes". On the fifth day, the average ratings reached 5.5%, and the proportion of adult viewers further increased.

Some companies that responded quickly and hoped to obtain peripheral authorization are already in contact with Dunhuang...

All indications are that--

"Hahaha, we are done!"

The relieved two big men hugged each other and smiled.

"Good news, our comics are on sale..."

Tao Kang's secretary pushed the door open with a smile and was dumbfounded seeing this scene.

Then, quickly turn around and go out, and close the door.

"..."

Wait, what does your reaction mean? ! !
……

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(End of this chapter)