The entertainment industry shouldn't be like this

Chapter 260 Film Critic Knows How To Play A Fart Game

The opening box office exploded, and the film producers and game developers of "The Legend of the Ranger" were all elated, and they put up related celebration banners on the official website.

At the same time, they have made further efforts in publicity, and they are likely to create a super record for game-adapted movies in one fell swoop;

For a while, everyone inside and outside the industry was waiting with bated breath, ready to witness the moment of breaking the record—whether the next day's box office will directly exceed [-] million, or even go even higher?
When the box office data on October 10 came out, the first reaction of many people who saw the relevant data was to be stunned.

The single-day box office of "Legend of the Ranger" is "only"... 7860 million?
It's not as high as yesterday?

What is this ghost?

First week!Popular schedule!Overwhelming publicity!

Shouldn't the box office be getting higher every day?

After the box office results came out on the 3rd, public opinion was in an uproar.

The single-day box office of "Legend of the Ranger" is only a little over 4000 million!
Nearly 50% plunge, what the hell is this?

Surprised!

According to rumors in the market, Wang Wei said that this is really a "shocking" movie. It shocked him when it exploded, and it also shocked him when it fell!

This time, not many people felt that this fellow was making sarcastic remarks, because they all thought so in their hearts.

Because in terms of the movie’s explosive opening word-of-mouth and box office, according to common sense, even if it can’t create the so-called “super record”, it shouldn’t plummet to this point;

——This is the National Day holiday, not a working day.

It’s fine if it’s a super bad movie—it’s not like this has happened before. Some big bad movies “cheat” a wave of audiences by virtue of their early publicity. The box office on the first day is spectacular, and then everyone shouts, After three days, it plummeted;
However, "Legend of the Ranger" is a commercial film above the recognized standard, otherwise there would not be so many film critics touting it.

Not to mention, the publisher's additional investment in publicity is quite fierce;
Generally speaking, spending money will not be wasted—under normal circumstances, even if the consumption potential of game fans is exhausted in the first two days, the passer-by audience attracted by the promotion can maintain a stable follow-up box office;
but now……

Obviously very abnormal.

The question is, what is wrong?
……

"They should really look at the online word-of-mouth of this movie."

As a passer-by audience who has already watched "The Legend of the Ranger" and "Resident Evil", Yin Youyou feels that he is still qualified to comment.

——Originally, as a fan of Shen Zhenyi, she only wanted to watch "Resident Evil"; but her boyfriend was a game fan of the former, and only wanted to watch "Legend of the Ranger"; in the end, the two of them simply watched both movies.

It's just that audiences like them are relatively rare——

Even among cinephiles, most people only watch one movie a week; after all, if you don't think about the wallet, do you really think that watching too many bad movies won't hurt?
Of course, if there are frequent good works in the same schedule, that's another matter.

But this kind of situation is even rarer, because the producers will try their best to avoid the collision of good films at the same time.

When choosing which movie to watch, if it is not targeted, of course first look at word of mouth.

In the past, I mainly read the film reviews of various film critics; but now, with the advent of the Internet age, the influence of film critics is declining rapidly, and more young audiences like to refer to online word-of-mouth audiences.

And "Legend of the Ranger" currently has a good reputation on the Internet, emmm...

As a senior movie fan, Yin Youyou can actually understand China Media's distribution strategy——

The potential audience of this movie is nothing more than two parts, one is hardcore game fans, and the other is a larger audience of passers-by. The latter is "it doesn't matter what kind of movie is adapted, as long as it looks good";
So, let’s blow up this game-changing movie first, and stabilize the fans of the basic game;
Normally, the patience and tolerance of game fans is much higher than that of passer-by audiences. As long as it is not extremely bad, they will happily pay for it;

After they go back, this is word of mouth;

There may be some game fans who are particularly demanding. After watching it and going back, I guess they will criticize it... It doesn't matter, isn't this the controversy?

Controversy represents topicality, and topicality represents popularity, which will largely turn into box office... This is interlocking and perfect.

"The only problem is that they underestimated the anger value of preconceived hardcore game fans after being cheated!" Yin Youyou said.

For example, her boyfriend walked into the movie theater with more expectation and at the same time more demanding and picky mood. After he came out, he crazily "sprayed" and strongly advised everyone around him not to watch "Legend of the Ranger"!
——It is conceivable that the first goal of the relatives and friends who are influenced by him will definitely not be this movie when they walk into the cinema.

To be fair, Yin Youyou also thinks that this movie is above the level of a commercial movie, and under normal circumstances it would not rise and fall suddenly; but who told it that the number of game fans is too large?
Such a huge group of players pushed the film's box office to a somewhat scary height in the first two days, but after returning home, there were rave reviews, which completely overwhelmed the praise of some passers-by audiences, um, and film critics praise.

At this time, passers-by and viewers looked at the word-of-mouth on the Internet, and they had the illusion that "The Legend of the Ranger" was a big bad movie-they were "deceived" by bad movies a lot, and everyone seemed to be very sensitive to this.

In short, in Yin Youyou's view, this wave of truth is "success is also a game fan, and failure is also a game fan".

To make matters worse, the anger value of game fans would not have been so high. Who said that there is a sincere "Resident Evil" in the same period as a foil?

——If the game-changing movie "Legend of the Ranger" is hard to live up to its reputation, "Resident Evil" is an out-and-out surprise!
"As expected of a work invested and produced by our Zhenzhen, it looks really cool!"

Yin Youyou, who originally supported "Resident Evil", was so proud in front of her boyfriend.

But the boyfriend has nothing to say.

Just because this sci-fi action movie with a biochemical cloak and a thrilling reality also made his eyes shine: the two lines are parallel, the black and white tones are simple, and the fighting is clean and neat. It is hard to believe that this is a movie made by a female director.

There are not many action scenes in this film, but each action scene is full of dynamic and unique style under the deployment of the director; The part where the members are cut into pieces by laser is even more classic...

The most important thing is that passers-by and audiences seem to be unobstructed, and game fans will suddenly realize or smile when they watch it.

No matter how you look at it, whether it is word-of-mouth, quality, or even box office, "Resident Evil" is not on the same level as "The Legend of the Ranger", which has a relatively mediocre story.

"This is the only way to be able to afford the milestone of a game-changing movie."

This senior game fan crazily complained about film critics,

"They know shitty games! They just thought that it would be unprecedented for a game adaptation to make a commercial film of a certain level with a layer of game skin on it. To put it bluntly, they are still arrogant and don't take games seriously; "

"Let them open their eyes this time! A good game-changing movie will only make people want to play the game after watching it; if the "milestone work" in their mouth is to make a movie first and then release the game, I'm afraid it won't be played. A few people are interested in playing games..."

"So, you want to play the "Resident Evil" game?" Yin Youyou understood.

Before he finished speaking, he saw her boyfriend take out the game disc.

"..."

Sure enough, boys can't resist the urge to buy their hands when it comes to games, just like girls do to clothes.

……

(End of this chapter)