The entertainment industry shouldn't be like this

Chapter 273
If the year is used as the unit of measurement for one round, then the war between Dunhuang and the five majors this year can be said to be coming to an end.

Judging from the previous battle situation, it may be an exaggeration to say that both sides will suffer, but it is said that no one is pleasing, and there is nothing wrong with it.

This is acceptable to Dunhuang - it would be nice to be able to stand upright and live, what more bicycles are needed!
But obviously, for the Big Five, this is unacceptable anyway.

Although he didn't expect to knock Dunhuang down with a single punch, but if he punched down, he only changed the other party's pain or itching, and his own fist hurt quite badly, which is embarrassing.

The leader in the center, the last appearance, Tang Yu Media, is really going to work hard!
The film to be released was planned long ago, and there is no way to change it now. Fortunately, Tang Yu Media has confidence in the quality of the film.

The quality is guaranteed, and the rest is nothing more than announcements... Heh, is this still a big deal for a media giant that really works hard?

Therefore, when "Fury Road" started to gain momentum, the publicity of "Super Energy" produced and released by Tang Yu Media stepped up to a higher level, and the final bombing marketing began——

The crew appeared on various TV programs like a whirlwind. Throughout the country, as long as you still watch TV, you will inevitably encounter promotional programs for this movie;
Different from Dunhuang’s piecemeal trailer release, Tang Yu Media’s trailer release is overwhelming—subway, bus, shopping malls... 15-second trailer, 30-second trailer, 90-second trailer; you can see it wherever you go. Iconic picture: The heroine played by Yang Qianyi has incredible superpowers such as telepathy and space-time travel with the development of her brain domain...

As the promotion spreads further, the promotional strategy of this movie becomes more and more effective - more and more fans are attracted by the beautiful and imaginative special effects. The advantage is ahead of "Fury Road" can be seen.

——For the theater chain, what determines who has the highest ranking?
Two words, "heat"!
And this popularity, in addition to the emotional effect and the sequel effect, is basically determined by the investment in publicity and distribution.

"Tang Yu Media's investment in publicity and distribution of this movie is at least twice the production cost!"

Lu Le, the director of "Fury Road", was taught to be a man by the other party's super high promotional fee!
Judging from the leaked information, the production cost of the two films is around 6000 million; twice the production cost means an investment of over [-] million in publicity and distribution!
And this is only the lowest estimate of Dunhuang.

There are no tricks to speak of, just throwing money at it and building up momentum!

This is very puzzling, especially for Dunhuang, which suffers from publicity and distribution channels.

"It's not that we don't want to invest more, but you know the situation, we can't get many resources even if we spend money."

Shen Zhenyi comforted the director who became more nervous as the movie was released.

This is not a lie, like various headlines and talk shows, all of which must be booked in advance-Tang Yu Media can "jump the queue" based on relationships, but Dunhuang has no way!
"I see."

Director Lu Le smiled wryly, but couldn't help cursing, "It's all about people who watch the excitement and don't think it's a big deal. What are you talking about about 'forceful luck', which stimulated Tang Yu Media as if they were facing a big enemy gone."

Yes, director Lu Le sneered at Shen Zhenyi's "new character design".

If there is a factor of luck, indeed, every successful person can be said to have a factor of luck.

But to attribute a person's success to illusory luck, in Lu Le's view, is simply not paying attention to the hard work behind others.

Take Shen Zhenyi as an example——

"They only know that you chose this film, but they don't know that you have to choose the right one from hundreds of seemingly feasible ideas and put it into practice in the process. Choices, every choice may be related to the life and death of the film..."

For example, "Fury Road" is full of cult, steampunk, industrial society aesthetics, decadent aesthetics and many other niche factors. Which one has a larger proportion and which one has a lesser proportion can be accepted by more people. ... It all needs to be judged by the producers like them.

As Wang Wei said - "Many times the relationship between supply and demand in the film market is not balanced, and audiences only know what they don't want to watch; but they don't know what they want until they see the movie they want to watch."

"They also can't see the risks you take in taking a 180-degree turn from your previous roles. Of course they will praise you after the film is released, but before the filming, how many people see your courage in making decisions?"

——How many stars dare not take a step forward after becoming popular, or they are unable to find the right way, but they cannot restrain the desire to continue climbing, this kind of worry about the fierce competition environment, and the fear of not making progress or retreating , and even depression;

——How many stars have been blocked in their transformation after becoming popular, the new star road door has not been opened, but the original position has been occupied by the back wave, and it has started to go downhill from then on!
"Not to mention that you have a lot of fighting scenes in the movie, all of which you personally participated in. After the filming, you have a lot of bruises on your body, and you don't even have the appetite to eat..."

——This little girl's professionalism is something even Director Lu Le admires.

There is definitely a gap between the acting effect of the stand-in and the real person. Except for some dangerous scenes, most of the action scenes in the movie are done by herself;
Due to a lot of exercise every day, it is impossible to continue the original recipe. Shen Zhenyi can only increase the protein content in the diet according to the recipe prescribed by the nutritionist. The taste of this kind of nutritious meal, with the cooking level of the crew, whoever eats it Know;
Poor thing, after filming this movie, the muscles on this little girl's arms are visible to the naked eye...

And none of these can be summed up in one sentence of "luck".

Shen Zhenyi smiled helplessly. Of course, she knew that Director Lu Le used this kind of complaints to relieve tension.

"Actually, it's okay. At least this kind of argument is beneficial to us in people's hearts. Everyone likes lucky people, doesn't they?" She laughed at herself.

"People's hearts, people's hearts..." Director Lu Le murmured a few words, his tone became solemn, "You are right, our advantage lies in people's hearts!"

As the director of this film, Dunhuang's marketing strategy will not hide from her.

So she knew—Dunhuang's strategy of "resisting the weak against the strong" to gain sympathy had been brewing for more than half a year. With the news that China Media might be "out of the game" fermented, enough enthusiasm had been accumulated.

In this round, Tang Yu Media, which is rich and powerful, is relying on money to ignite the heat, while Dunhuang, which occupies the moral high ground, is relying on people's hearts to ignite the heat.

"That's why that guy Wang Wei said, it's time to see if the saying 'whoever wins the hearts of the people wins the world' is not nonsense."

Shen Zhenyi blinked and said.

……

　Tried the phonetic codewords...I found out that my Cantonese Mandarin is inefficient, tearing my eyes~~~
　　
　
(End of this chapter)