The entertainment industry shouldn't be like this

Chapter 294 Is This World Chaotic?
One thing is recognized, this year's Spring Festival stalls will be the most competitive one ever!

In other words, the competition for Spring Festival stalls is getting fiercer every year.

This is because film makers are willing to arrange more good movies to be released seeing that the Spring Festival is more profitable; and the more good movies are released, the easier it is to attract audiences to develop the habit of going to the movies during the New Year, thus making this schedule easier. Get hotter.

And this year's Spring Festival, several films have a strong ability to attract money.

For big productions alone, there are the fantasy costume blockbuster "Chang'an List" produced and released by China Media and "The Lion King" introduced and released by Tang Yu Media; the most popular comedy during the Chinese New Year is indispensable, and there are two medium-sized productions featuring comedy elements ...

Of course, "My Neighbor Totoro" has a different positioning from other movies, and the conflict is not too big; only "The Lion King", which is also a family animation, is the biggest competitor.

Tang Yu Media also spent a lot of money on the introduction and distribution of this film - the overwhelming trailers on the TV station, bus spray painting, huge advertisements of landmark buildings, and pre-campaign interviews;

In order to create momentum for the film, Tang Yu Media also invited celebrities from all over the world to attend the premiere, and won the opening scale of more than 3000 theaters... The treatment that "pro-sons" can enjoy is nothing like this.

In contrast, the promotional campaign of "My Neighbor Totoro" is really not enthusiastic at all, and I haven't even seen a few trailers on TV; the only bright spot is offline-many merchants have launched various co-branded products , the cute image of Totoro frequently appears in chain restaurants, shopping malls and other large and small consumption places...

But an insider can tell at a glance that "My Neighbor Totoro" is already at an absolute disadvantage in terms of publicity.

Generally speaking, the quality of publicity determines the base of curious movie fans, and the distribution channel determines the probability of curious movie fans going to the cinema-if you do a good job in publicity, people all over the country will see it, and the number of interested movie fans will increase; if the distribution is done well, Large-scale releases can reach three or four thousand movie theaters. It is convenient for movie fans to go to the movies, and the chances of stepping into the movie theater are high.

No matter how you look at it, "My Neighbor Totoro" is far behind "The Lion King"!
The remaining suspense is to see whether "My Neighbor Totoro" is like Dunhuang's previous movies, relying on quality to bite the opponent and even wait for an opportunity to overtake...

Soon, the first day of the Lunar New Year came, and the painting of "My Neighbor Totoro" started as scheduled.

But something happened that surprised everyone. This animation, which has a good audience reputation and professional ratings, only got 1200 million box office on the first day.

For a simple comparison, "The Lion King", which is also an animated film, earned 3000 million box office in a single day, more than twice that of "My Neighbor Totoro";
Well, anyway, word of mouth is on the rise. According to the general rule, professional word of mouth is bursting, which will definitely play a certain role in publicity. There should be a wave of explosion in the next schedule.

That's right, "My Neighbor Totoro" ushered in a wave of small explosions on the second day-it was really "small", with a daily box office of 1500 million!
Looking at "The Lion King" again, the box office soared to nearly 5000 million on the same day; in addition, several other blockbuster movies have a relatively good reputation, and the box office explosion rate is far better than "My Neighbor Totoro", and the result is that the latter is on the list position is further behind.

No one expected that Wang Wei, who was considered to have opened the prelude to the 94 film year and even dared to "invite" filmmakers from all over the world, would show off his "fuxiang" at the beginning of the year!
——Yes, at this time, no one cares about the real director Xu Zhonghe, the public, or the focus of attention of the entertainment sensitive group is the screenwriter and producer Wang Wei!

At this point, even the entertainment media under the five major banners will focus on Wang Wei.

If "My Neighbor Totoro" was a hit at the box office, then they would definitely not "endorse the enemy"; but since it was a joke, they naturally contributed to the flames unceremoniously——

"This may be an important symbol of Wang Wei's decline - before that, any movie he created would be a big hit; and "My Neighbor Totoro" is likely to be the first movie to end this pattern: the truth It’s not a bad movie, but judging from the box office performance and the audience’s choice, such a performance is a failure, and it proves that his creative vision may not be as sharp as before..."

——This is a tolerant evaluation.

The "anti-kings" were already in ecstasy: "Hahaha, this arrogant guy has finally fallen!"

There is precedent for this.

In the success after time, the young genius has cultivated a kind of self-confidence; and this self-confidence, in turn, makes the young genius dare to try innovation, inject more vitality into the work, and thus succeed one after another;
But as long as he misses once, it may not affect his status immediately, but it is likely to make him worry about whether his next work will be popular... Once he enters the state of worrying about gains and losses, geniuses are no longer magical!
Some more mean "anti-kings" even talked about Wang Wei's remarks that "I'm not worried about the box office at all", claiming that Dunhuang will never miss the "comedy" of the Spring Festival stalls-this is the most important thing for this year's Spring Festival stalls. Funny joke!
only……

"I really don't know which one is the joke!"

In the short few days during the Spring Festival, Li Junwu really felt that this world is too magical!

Originally, he was not disappointed with the unsatisfactory box office performance of "My Neighbor Totoro" - how could such a box office support the skyrocketing sales of his peripheral products!

Fortunately, there is "The Lion King"!
However, slowly, he discovered that the situation was going very wrong!

For example, right now, two girls stopped in front of the sales cabinet, staring at the Totoro doll: "Oh no, it's cute! Is this also a movie peripheral?"

Li Junwu hastily introduced, "Yes, this is the surrounding area of ​​"My Neighbor Totoro". This movie is also full of praise, you can go and see it."

"The movie is not important, what is important is the doll, so cute, give us one set, no, two sets!" A girl impatiently raised two slender fingers.

"...Okay! In addition, here are the surroundings of "The Lion King", do you want to take a look?" Li Junwu's mouth twitched subtly.

——Because he clearly saw that they had just walked out of the theater where "The Lion King" was being shown.

"No, we want Totoro, um, it's called Totoro, right?"

"……right!"

Li Junwu couldn't understand what kind of mysterious operation this was for a while, but the customer is God, and satisfying God is the most important thing.

After the two girls hugged "My Neighbor Totoro" happily and left, before Li Junwu and his colleagues complained about how weird it was, another audience came over.

This is a family, a pair of young parents with a little girl.

At this time, the little girl took aim at the "huge" Totoro sofa at a glance.

——This is the largest peripheral product of "My Neighbor Totoro", and there is only one set at the sales counter, and Li Junwu once felt that it would definitely not be sold.

— After all, who would buy a "sofa" in a movie theater?

"I want, I want this toy!" The little girl stared at the sofa with round eyes and shook her parents' hands vigorously.

"Children, this is not a simple toy. This is a reclining sofa chair for Totoro. It restores the fluffy fur and round belly of a big Totoro. It has 14 elevation angle designs, and you can adjust the angle you like by yourself. It’s relaxing and comfortable to sit, lie down, and lie down...and it doesn’t look small, but it’s actually very light because it’s made of titanium and covered with high-density foam.”

Li Junwu introduced with a smile, the following words are naturally for the little girl's parents.

Of course, the price is also beautiful.

But the young mother didn't ask the price at all, and before her husband could speak, she made a final decision with twinkling eyes, "I bought it!"

Li Junwu showed the most enthusiastic smile, "Okay, I will pack it for you right away..."

Behind the smile is a strange mood that is barely suppressed.

——They also came out of the theater of "The Lion King".

And that's pretty much the next portrayal!
Li Junwu has never been idle since seeing off these customers. As more and more people crowded in front of the counter and wanted to buy peripherals, he was almost overwhelmed.

And when he was about to get off work at night, he was shocked to find that almost all the peripheral products of "My Neighbor Totoro" were sold out!

On the other hand, although it is not as good as "My Neighbor Totoro", the sales of peripheral products of "The Lion King" are actually not bad.

Regarding this situation, Li Junwu should have been ecstatic, but at the moment his heart is only confused——

"Why do so many people watch this movie, but go to buy the merchandise next door? Is it my lack of knowledge or the world is in a mess?"

……

　morning~~~
　　
　
(End of this chapter)