The entertainment industry shouldn't be like this

Chapter 303 When "Rural Areas" Really Surround Cities...

When night falls, in a small county town at the southernmost tip of Huaguo, standing at the door of the KTV with flashing neon lights and deafening sound, one feels somewhat like being in "North, Shanghai, and Guangzhou".

"It's okay, it's okay, I won't continue after this cup is finished!"

"Hahaha, it's good to drink wine on happy occasions. Mr. Tang has expanded his theaters to three surrounding counties this time. Both the money and the future are great!"

"Heh, big fart, no matter how much you toss about, you'll still be cats in a small pond. Even the slightly established theaters don't care about this little bit of tossing..."

"It's called Heaven will send a great responsibility to the people. I believe that this small pond will definitely not be able to trap Mr. Tang. He may jump out one day. The future business will depend on you to take care of him!"

"Haha, don't make this up for me! Lao Fang, I know your intentions, but Hong Kong Zhen gave you 40% of the filming, I think it is really enough!"

——But the requirement given to me above is at least 50% of the filming!

Fang Zhe answered silently in his heart.

——What they are talking about is the second film produced by Dunhuang this year, "The Nine Pins of Sesame Official"!

"Nine Pins of Sesame Official" officially launched the publicity period. The theater itself is the main position for the promotional materials. At the same time, the competition for the opening resources is also carried out simultaneously.

And Mr. Tang, who manages the three cinemas, is the key figure who decides to schedule the films in the three surrounding counties!

"Mr. Tang, you are really interesting! But am I sorry for you? After all, you can still get more box office..."

Fang Zhe filled Mr. Tang's wine glass with quick eyes and hands, and said in a distressed manner.

"Oh?"

Mr. Tang stroked his wine glass and asked with a half-smile,
"I'm very confident! Then tell me, how many films can you arrange to ensure you get the most box office?"

"70%."

"What? 70%?!!"

Mr. Tang almost didn't jump up.

Lao Fang's family took away [-]% of the films, which meant that only [-]% of the canvases remained in the same period.

You know, there is also a Hollywood imported film "The Green Mile" in the same period, which has already started screening in North America, and it is said that it has received rave reviews.

Let such a "top player" only get 30% of the film schedule, no, it's not that there are only two movies released, so the canvas that "The Green Mile" can get is not one-third of "Nine Pins of Sesame Official"?Don't say you did it, it sounds too much!
"Yes, 70% of the filming." Fang Zhe didn't seem to think that his request was too much.

If it is in a theater in a first- and second-tier city, this is not too much, but simply impossible!
After all, most of the theaters in the first- and second-tier cities are franchise theaters, and will be guided by the big theater chains, and some theaters even have a rule that the single-film scheduling cannot exceed a certain ratio;
But aren't the theaters under Mr. Tang's small county small theaters?
Most of the small theaters in these small counties are independently operated, so they have more freedom in the scheduling ratio. According to Fang Zhe, in these small theaters, it is not unprecedented to give a movie 90% of the scheduling.

Of course, this is an extreme example, so Dunhuang set a target of only 50% for these "going to the countryside" publicity personnel.

Fang Zhe himself increased it to 70%, not for bargaining, he really aimed at it——

"Although from a general point of view, third- and fourth-tier audiences have the same hot spots as first- and second-tier audiences. As long as the quality of the film is excellent, hits are hot everywhere, but according to our actual feedback on multiple film projects in Dunhuang and The data statistics have summed up the unique market rules of the third- and fourth-tier cities..."

Mr. Tang's mouth twitched. He really wanted to say, "You're welcome, we are at most a fifth-tier small city", but he immediately pricked up his ears to listen——

Arrange the films according to market rules!Generally, only big theaters can do it, because they have professional team analysis;

For small theaters like them, they either follow the schedule of large theaters, or judge based on their own experience. In short, there are no rules.

"Take "Nine Pins of Sesame Official" and "Miracle in the Green Mile" as examples. The leading actor in "Miracle in the Green Mile" is an international star, right? His fame is enough to beat Zhou Qiming; In third- and fourth-tier cities, the two of them together can’t match Zhou Qiming;”

"Besides the subject matter, "Miracle in the Green Mile" is a suspense film, while "Nine Pins of Sesame Official" is a comedy, or is it adapted from a story familiar to Chinese people-it's hard to say in big cities, but in low-tier cities, I dare say the former will lose miserable;"

"And this is not a conclusion based on empty words. We Dunhuang collected some data on the Internet, um, the data of movie fans in the third- and fourth-tier markets, and quantified it into a 'want to watch index'-in the third- and fourth-tier markets, " The want-to-see index of The Green Mile is 29%, while "Nine Pins of Sesame Official"—”

Fang Zhe glanced at Mr. Tang, whose expression was fluctuating, with a smile, and spit out an expected figure - "66%!"

Mr. Tang really has the feeling of being instructed: among other things, Dunhuang's network marketing has also slowly made word-of-mouth, coupled with the strategic cooperation of Weibo technology, the current Dunhuang is invisible to people. A feeling that is very good at using the Internet, especially in the area of ​​Internet marketing, and is a pioneer-like industry authority!
Of course, there are also some reasons why this summary matches his daily experience.

Even so, 70% of the filming still made his scalp tingle.

What if they were misled by Dunhuang?
Fang Zhe naturally saw the opponent's hesitation, so he dropped the last straw,
"Let's put it this way, if I'm not sure, it's impossible to embarrass you, isn't that what "My Neighbor Totoro" is like?"

This is true!
Mr. Tang nodded subconsciously.

When "My Neighbor Totoro" was released, because of Dunhuang's reputation, he originally wanted to add more films, but Fang Zhe hinted that the film's box office would not be ideal; Suggest him to prepare more surrounding...

Mr. Tang also admired the final result - all the points were right by him!
It has to be said that this added a lot of weight to his judgment this time.

Mr. Tang's expression was shaken.

The markets in small counties are quite different from those in big cities.

Large cities can slowly adjust the film schedule according to the follow-up box office, but the consumption ability and willingness of audiences in small counties are relatively limited, and generally only watch one movie-this means that after watching a movie that is dissatisfied, the movie next door will not be satisfied. Well, I won't read it;
In small places, word of mouth is even more powerful—when the first wave of audiences has a bad reputation, other audiences may not even have the will to enter the cinema;

Therefore, for a small theater like his, whether it can hit the blockbuster in the first wave means whether to eat meat or drink soup later.

Thinking like this, Mr. Tang has a tendency,

"70% of the film schedule... It's not very easy to arrange. I can only give you 60% of the film schedule at most, but I also have a request. The crew will come to us for a road show!"

Good plan!
Fang Zhe couldn't help but sigh with emotion.

For a new star like Zhou Qiming, if he goes to any small county to do a road show, it will cause a sensation. It's a bit difficult for a movie to sell like crazy.

"At least 65%, so that I can guarantee to get the crew to come and do the road show!"

"Cheer up! Come on, let's do it, I wish you a happy cooperation!"

President Tang stood up and filled Fang Zhe with wine.

——It’s like this in a small county. If you don’t drink, you basically lose your social life.

After the matter is settled, the nightlife of feasting and feasting has just begun.

It was already midnight when the cups and plates were messed up, Fang Zhe hung the bill in his own name with ease, and then returned to the office unsteadily.

He covered his face with the hot towel prepared by his subordinates before he breathed a sigh of relief, "It's done, the three surrounding counties only arrange 65% of the filming!"

"Big boss!"

The subordinates are beaming with joy,

"After conquering the last three counties, our film placement rate in cities below the third tier in Guangzhou Province has exceeded [-]%. Any opponent will be dumbfounded."

"Don't get too excited, after all, first- and second-tier cities are still a big market, and competitors may strive for a few percentage points more film scheduling rate, which will offset all our advantages in the county."

Fang Zhe poured a plate of cold water lightly, but in his mind he remembered the mobilization that the boss's boss, Wang Wei, had given them to "go to the countryside"——

"The top five in the third-, fourth-, and fifth-tier markets don't like it, but we like it in Dunhuang; not only are we looking at it, but we also need to turn it into a basic market; when the countryside really surrounds the city, we can't just be in a defensive position! "

……

　Cough, I’m celebrating the festival with my sister, there’s only one short update~~~
　　
　
(End of this chapter)