Sports God

Chapter 54

Hua Weiwei took a sip of tea, the expression on her face didn't change, she still had a relaxed smile: "Why do you want to do this?"

She asked why.

As soon as Chu Chao heard this, she knew that she was not very interested in his proposal.

Perhaps, it is not optimistic.

Think about it too, how can it be so simple to build a sports brand from scratch?
"You listen to me first."

"My idea is to start with a single product, produce it in small batches, and sell it online. It is best to provide some special commemorative significance, such as...the commemorative sports T-shirt for winning the Haicheng Marathon."

"In the future, as I win more and more championships, the categories of these single products can also expand accordingly. Every time I win a competition championship, I will add another category."

"I know it must not be that simple, but let's do it first."

Chu Chao explained in detail, feeling a little uneasy in his heart.

He didn't know whether his idea was feasible, after all, it was just a sudden idea.

But Hua Weiwei is a professional, and she should be very clear about business matters.

Huh?
Hearing this, Hua Weiwei was slightly surprised.

This... is an idea, but no one seems to have done it.

Is this too narcissistic?
"You're not selling clothes anymore, you're mainly selling fans and fame."

"You won the Haicheng Marathon, what does it have to do with others?"

"Of course, if the shape, style, and design of the clothes are good, they can also be sold as ordinary items, but for ordinary items, printing these is the factor that keeps people away."

She said truthfully that it was a brainstorming.

Chu Chao seriously considered her opinion.

After thinking for a few minutes.

Still stick to your mind.

"The quality of the product must be good, but special printing must also be available, and I must do this."

"I may lose money in the early stage, but I believe that as my grades get better and my reputation grows, someone will definitely pay for it."

"If you don't agree with my idea, we can take the route of commercial cooperation. I pay for the customization, and you are only responsible for the production and delivery."

"I will bear the loss. If I can't sell it, I will wear it myself, or give it to others."

Chu Chao gritted his teeth and said.

Now I have some money in hand, and I can afford to lose a little in the early stage.

Hua Weiwei: ...

Hearing Chu Chao's insistence, she was also speechless.

Why is this necessary?

Spend money to make a noise?
Just be happy for yourself?

Based on her own knowledge and experience, she judged that there was a high probability that this matter would not work.

With Chu Chao's current status, he doesn't have such a big market appeal.

Of course, this direction is right.

It's just that it's not the right time to do it now, it's too early.

"You can do this, crowdfund first, and see if anyone is willing to pay for it?"

"If someone pays for the crowdfunding, it is equivalent to selling it in advance, and when the money is in hand, production will start again."

"How about it?"

Hua Weiwei made another suggestion.

Crowdfunding is “safe”.

First come up with the plan and put it online. If someone is willing to pay the bill, they will place an order and pay. After raising enough money, physical production will start, and then delivery will be made.

If the funds are not enough, the money will go back the same way, which is nothing more than a waste of time and energy.

Crowdfunding?

Chu Chao understood what she meant.

This business model is indeed safer.

"If it's crowdfunding as you said, how many pieces should be raised first? What's the unit price? And what's the cost?"

"I don't really understand these things."

Gotta be smarter...

You must increase your IQ!
With the addition of IQ, the brain will always turn faster, and the judgment of complex things will be clearer and more accurate.

"A good T-shirt must meet four attributes: good-looking, easy to wear, durable, and healthy."

"The cost consists of five parts: basic materials, printing, design, sales, and courier fees."

"First look at your own positioning of the product, what level of cost do you want to achieve?"

Hua Weiwei asked in reverse from a professional point of view.

She stood up, walked to her desk, flipped through a few times, and found a document.

"This is the raw material, process and cost price list of my factory, you can compare it yourself."

Chu Chao took it and immediately checked it in detail.

Hua Weiwei explained patiently and informed the finished product effect of each technical standard.

Chu Chao chatted with her, sketched on the paper, and delineated the customization standard according to his own ideal design.

—Cotton materials above 5.3 ounces per square yard.

—100% organically grown cotton, OCIA international certification, produced in northern Xinjiang.

—Baby-grade environmentally friendly reactive dyeing process, imported paints are overlapped and printed multiple times.

—C-arc autoclaving technology, secondary washing and setting, thread technology, double-needle and double-thread pressing, no fading, no shrinkage, no pilling.

—Neckline and other parts will not deform after washing for a long time.

—Strict sewing requirements of no less than 1 stitches within 4cm.

Hua Weiwei looked at...

I feel a little speechless in my heart.

This cost has already rushed to 100 yuan for appearance.

It is almost certainly impossible for a T-shirt to sell without a brand premium.

A "no-name" T-shirt will definitely not sell at this price.

However, she didn't stop Chu Chao for the time being.

Anyway, the sales model is crowdfunding.

Costs are ultimately reflected in prices.

For the price, someone has to pay.

No one pays the bill, meaningless.

"Sister Weiwei, I have chosen."

Chu Chao carefully selected for ten minutes, made sure, and handed the form to her.

It's really... real stuff.

Even if you don't sell it, you will feel great if you wear it yourself!

Hua Weiwei pulled out a calculator from the drawer, calculated the cost, and said with a smile: "Well, based on 74 pieces, the average appearance cost is 100 yuan, and that's not counting the design. Of course, I can give you the design for free. As well as the cost of sales and logistics, all added up, spread to each piece, the unit price is almost [-] yuan."

"If you want to produce one thousand pieces, the cost is one hundred thousand."

"Why don't you raise a hundred pieces first to test the waters?"

"The price per customer can be set below 150, 119, 129, 139, 149, whatever."

she said with a smile.

Crowdfunding is good at this point, anyway, it is only an online solution, and the crowdfunding rate may reach five times, ten times, or even more.

She didn't want Chu Chao's psychological expectations to be high, so that he would not be able to raise money and be too disappointed afterwards.

"One hundred pieces, ten thousand, I think it's okay."

Chu Chao's psychological expectations were not that high, so he immediately nodded in agreement.

Even if the crowdfunding is unsuccessful, if you post money yourself, you must produce it!
Isn't it just 1 yuan, I can afford it!
One hundred thousand can afford it.

All beginnings are hard.

But, always start first.

"Success, then it's settled. I'll find someone to produce a few design drafts. You can take a look first, and you have to make another page."

"Sit down for a while, and you can think about it yourself."

After confirming that the cost and risk were controllable, Hua Weiwei was very refreshed, and immediately got up and walked out the door, looking for someone to do the printing design plan and "crowdfunding page".

Her company has professionals.

Nothing more than a little labor.

Chu Chao smiled and nodded: "Okay."

When she walked out of the office, Chu Chao thought about it, dialed Azu's voice call, told him the whole matter, and wanted to ask for his opinion.

His father's business is so big, he must have his own business insights under his influence.

Perhaps, it can give myself a little inspiration, or a warning.

When Azu heard this, he was a little excited.

He completely took over the conversation and said it sentence by sentence.

"Good idea!"

"For design, you can find Lu Man. She is already very good now. Really, I have seen some of her design drafts, and she has a lot of ideas. This is also a practice project for her. Let's start a business with a small cost. , link up the resources."

"Also, I have a suggestion. If you only make one hundred pieces, add a number! Each piece is individually numbered! Add an anti-counterfeiting mark! Sneakers can be collected, why not commemorative T-shirts? If you become more and more popular in the future, These are out of print! The price may even be raised!"

"Crowdfunding is a good idea, I can push it for you... If this is the case, one hundred pieces may not be enough!"

"Hey? Where are you now? I'll go find you, we can talk about this in detail."

"You send another message to Lu Man to ask her to come too. She hasn't left the country yet, and she won't leave in a few days. She must be interested in this matter."

……

Hearing this, Chu Chao was speechless for a while, but a little fiery and impulsive feeling faintly arose in his heart.

This……

This?
This!
I have seen the trend of fried shoes, and it is very popular among young people. At the beginning, Azu collected a lot and sold some.

The three huge shoe cabinets in his house should have been accumulated over time.

Although I don't understand it, this matter does have market value.

And a T-shirt can do the same?
Chu Chao was a little confused.

Azu, are you taking too big a step?
However, his mind is really active, and he can think of so much in an instant.

Think again.

Hua Weiwei went out of the factory to add delivery, Azu made contacts, Lu Man made designs, and crowdfunding provided funds, which was not enough for her to cover everything...

Thinking about it this way, everything is complete, and the success rate is really high.

The start was solid.

Even if it fails, it is nothing to be sorry for if everyone has been beaten by the society together and accumulated experience.

How about... Try it?
……

...

(End of this chapter)