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Chapter 256 Innovation Is King
"Don't understand innovation? What's the reason? Things in the Internet industry can be said to be the same, what innovation do you need?" Tong Qifeng said with a frown.

"That's right! An Internet company is not an industrial company, so innovation is meaningless, right?" Liu Xiaoyin followed suit.

"No, no, Mr. Liu, Mr. Tong, you are wrong, think about why our company has grown so much in such a short period of time?
In the final analysis, our company's products are all innovative products. Whether it is listening to everything or the star engine, they are things that others do not have. The technology that is not available is innovation that has brought development to our company. "Wang Hui said.

"Mr. Wang is right, our company thrives on innovation, and what domestic Internet companies lack most is the spirit of innovation.

The mainstream software of our domestic Internet is left over from foreign Internet companies.

Twitter was established in June 2006. In May 6, President Wang of Meituan imitated Twitter and created Fanfou.com, which is recognized as the originator of Weibo in the industry.

Fanfou.com was released by Mr. Wang. After reaching one million users, it had a chance to become the current Weibo, but Mr. Wang made a mistake. He did not realize that this type of platform is closer to a micro-broadcasting medium , is destined to be a battleground for time-sensitive speech.

Soon Mr. Wang's fanfou.com was blocked in 2009 due to lax control of speech.

When Fanfou.com was blocked, another Internet company that imitated Twitter, Sina Weibo, went online.

As far as I know, what Weibo wanted to imitate at the beginning was not Twitter but Facebook, because there is already a Fanfou website in China.

But for Sina, neither the technology nor the advantages are very good. It just happened that Fanfou.com was blocked, so Weibo still imitated Twitter.

In 2010, when Fanfou saw the light of day again, there were already several software imitating Twitter. This type of software market has become the battlefield of Sina, Sohu, Tencent and Netease. In the end, Sina Weibo won, and Weibo So it became the domestic Twitter.

These Internet companies would rather involuntarily involve in the same type of software than create new software themselves. From this time on, the domestic Internet has no innovative spirit and it has been engraved in its bones. "Zhao Liyi said with a look of disdain.

"But isn't the short video produced in China? It seems that there is no such thing as short video abroad?" Zhuge Chuang asked.

"Indeed, short videos are one of the few innovations on the Internet in China. When it comes to short videos, we must mention Mr. Zhang from Byte.

At that time, Mr. Zhang was also in the fanfou.com company owned by Mr. Wang of Meituan. When Fanfou.com was blocked, he suggested that Mr. Wang of Meituan develop in other directions and build an app that collects funny jokes, but Mr. Wang refused. up.

Mr. Wang felt that this APP had no prospects, and Mr. Wang also said something that seemed stupid to me: "Can something that is not available abroad, be popular in China?"

It is precisely because of this sentence that Byte’s Mr. Zhang chose to leave Fanfou. He brought his own creativity to come up with inner jokes. Later, inner jokes were blocked. He adjusted his strategy in time and created Jinri Toutiao. With the help of Jinri Toutiao’s The traffic was realized and a large amount of cash was obtained.

With this cash, Douyin, which is popular in the world, was founded, and Mr. Zhang and his Byte are firmly seated in the second place of China's Internet companies today.

Moreover, because of the cash flow brought by Toutiao’s liquidity, Byte has almost never raised funds. Mr. Zhang alone holds a large number of shares in Byte. This is the benefit brought by innovation. "

When Zhao Liyi said this, the top executives of Future Technology began to think about it.

After a while, Tong Qifeng said: "Mr. Zhao, innovation is indeed very important, but sometimes innovation is not as practical as being practical.

Take wx as an example. On January 2011, 1, wx went online. In 21, wx launched Moments. Moments is equivalent to putting the functions of Facebook into a more portable space.

This kind of borrowing has directly helped wx stabilize the market and brought a large number of new users. You can't deny this, right? "

Zhao Liyi shook his head when he heard the words: "President Tong, wx's use of doctrine is indeed very important, but what is more important is that it was in the limelight of the mobile Internet that year.

It was that year that for the first time, the number of Internet users surfing the Internet on mobile phones in my country exceeded the number of Internet users surfing the Internet on computers.

When wx was born, a simple real-name social mobile phone software with no advertisements and a clear distinction between public and private desires was the demand of the public. "

"Then can I understand that innovation and non-innovation largely depend not on the enterprise itself, but on the development of infrastructure and the choice of the market?

According to Mr. Zhao, the number of domestic netizens exploded in 2012, which will inevitably lead to the growth of Internet advertising.

The success of wx can be said to have met the mobile Internet in the mature age.

Moreover, according to the environmental factors reflected in the profit model, Facebook relies heavily on advertising based on data collection and analysis, while domestic imitators, on the contrary, use games to account for half of the revenue.

Viruses are spread because of games. For Penguin, communication is only a channel to bring users, and the income of games is the most important thing. This is caused by the development of the times.

The same was true for giants such as Tencent and Netease at that time. The emergence of WeChat was only the end of domestic social network competition. "Liu Xiaoyin explained her opinion from the perspective of a game producer.

This time it was Zhao Liyi's turn to be silent.

At this time, Guo Yuan, who has been listening to the debates of the company's senior management, said: "After hearing so much from you, I have come to a conclusion, whether it is Weibo, WeChat, group buying or taxi, it all proves the rules of the Internet game.

For the Internet industry, it’s like going to work in a traffic jam in the morning, walking 5 minutes late, and arriving half an hour late, right? "

"Boss, you are right. Those successful companies are often the first to appear." Liu Xiaoyin agreed.

"Then I think innovation is still very important. In the era when the Internet was not as developed as it is now, and not many people had gone abroad, the Weibo and Moments that netizens saw in China were unheard of innovations. Are you right? ?” Guo Yuan asked.

"It seems to be true." Zhuge Chuang said with a smile.

"Right! I once heard a saying that the wheels of history always leave lessons on the ruts. The success of these companies is already a thing of the past, and their success is inseparable from innovation.

In today's era where the Internet industry is so developed, not to mention studying abroad and overcoming the wall is still simple, so there is no way out for plagiarism. We bury our heads in doing our own things, and innovation is the kingly way. " Guo Yuan said in a serious tone.

(End of this chapter)