this narration is wrong

Chapter 296 Live Delivery and Big Data
Based on the progress of the future science and technology department, it will take almost two months for the mobile game version of "Shanhai" to be launched.

Guo Yuan has no time to stare at "Mountain and Sea", the company has many other things waiting for him to deal with!
The most urgent thing is Tong Qifeng's future entertainment.

Counting it, Tong Qifeng's Future Entertainment has been established for more than two months.

During this period of time, the development of future entertainment is still very good.

Tong Qifeng took advantage of the status that the star engine brought to the future technology in the entertainment circle, signed a few stars, trained some anchors, established a live broadcast union, and the development is quite impressive.

Now that the live broadcast union has been established, it will definitely choose the corresponding platform for live broadcast.

If you want to say which platform has the most traffic, it must be Douyin.

Now those professional live broadcast platforms are firmly occupied by long-established big anchors, and it is difficult for small anchors to have a bright future.

As for Xiaopozhan, the live broadcast business itself is not good, and some virtual anchors occupy the head of the live broadcast business, that is, the leather man.

So the best choice is Douyin.

Recently Tong Qifeng has indeed been in contact with Douyin.

Douyin also welcomes the entry of Future Entertainment, but Douyin hopes that some anchors of Future Entertainment can join Douyin's live streaming delivery system.

This stumped Tong Qifeng, his entertainment company did not have any anchors in this area, so in desperation, Tong Qifeng had no choice but to ask Guo Yuan for help.

When Tong Qifeng came to Guo Yuan's office, it happened that Zhao Liyi and Xun Haoran were also there, and they came to report to Guo Yuan on the development of the "Shanhai" mobile game.

Seeing Tong Qifeng approaching, Guo Yuan motioned the two of them to talk later, then turned to Tong Qifeng and asked, "President Tong, what's the matter?"

After sorting out the language with Qi Feng, he told Guo Yuan the matter.

"Tong Boss, live broadcast delivery needs to be driven by big anchors, right?" Zhao Liyi, who didn't know much about live delivery delivery, asked.

"Anchor is needed, but not necessarily a big anchor. People with a large fan base such as Internet celebrities and celebrities are important, but what is more important is the way of promotion." Tong Qifeng said.

"Promotion method? Can you talk about it in detail?" Xun Haoran asked.

"To put it simply, live streaming and ordinary live streaming are actually two different concepts.

Let's talk live first!Three, what do you think the live broadcast mainly relies on to make money? "Tong Qi Feng asked back.

After the three of Guo Yuan pondered for a while, Guo Yuan said first: "Let me talk about my old way! Based on my understanding of the live broadcast industry, I think anchors make money mainly in two ways: 1. Users give rewards, which is the most direct way to make money , It is also the way most people who engage in live broadcasts make money.

As far as I know, some websites that focus on live streaming of beauties, such as Huajiao and Inke, are the most direct way to make money. more and more.

The second is to receive advertisements to make money. The main people who make money from this are Douyu, Huya, and the anchors of large-scale live broadcast platforms such as Panda, which is the same as the total investment.

After the big anchors on these platforms have fans, their popularity will increase. No matter what kind of live broadcast they are doing, as long as they have fans and become popular, people will naturally find the anchors to advertise and cooperate.

There are also many forms of cooperation, including but not limited to: promotion of various apps, trial games, and the most direct link to hang advertisements in the live broadcast room. "

"Boss, what you are talking about is how anchors make money. Let me talk about the live broadcast platform! Penguin had a Penguin live broadcast before. Although it closed down, I also participated in this project," Zhao Liyi said.

"Well, Mr. Zhao, tell me."

"According to my understanding, the live broadcast platform must make money by earning the traffic of the anchor, and this part includes the commission of the reward during the live broadcast, and the activities of reporting with various anchors as gimmicks, etc.

On the other hand, there are some things that are in the gray area. The general manager should be clearer than me, so I don’t need to go into details, right? "

After listening to Zhao Liyi's words, he nodded with Qi Feng. He learned a lot about the unspoken rules in the industry when he was live broadcasting on Panda.

"Haoran, do you have anything to add?" Zhao Liyi turned around and asked.

"I don't really know much about the live broadcast industry, so I won't play tricks." Xun Haoran waved his hand and said.

"That's all, let me tell you what you think!"

"A few people have actually summed up the traditional ways of making money in live broadcasting, so I won't talk about this aspect, let me just talk about the difference between live streaming and traditional live broadcasting to make money!

In fact, the birth of live delivery is also e-commerce in a sense, and it is a way of vertical e-commerce. The boss, Mr. Zhao, and Mr. Xun all know the Internet very well, and it should be obvious that the development of the mobile Internet era Up to now, the traffic dividend of traditional e-commerce has actually been declining. "

"This is indeed true. The current e-commerce is actually facing the dilemma of high customer acquisition costs, difficult user accumulation, and low fan stickiness." Zhao Liyi said.

"The dilemma of traditional e-commerce is here, and Pinduoduo has taken advantage of the low stickiness of traditional e-commerce fans, which is why it has risen rapidly.

The form of live broadcast + e-commerce can just overcome these difficulties. In my opinion, the advantages of live broadcast with goods are mainly reflected in the following points:
First: During the live broadcast, the anchor's explanation of the products is more targeted, and the display of the products is more realistic.In the face of thousands of viewers, the anchor can routine users, but it is difficult to deceive 100% of the users.

Especially for products with high consumption frequency such as clothing and beauty makeup, the try-on and trial experience of the anchor can present the effect well in front of the fans, thus prompting the fans to accept the products they recommend as quickly as possible .

Second: The anchor builds a bridge between fans and products, allowing loyal fans to successfully transfer their trust in the anchor to the product, thereby building trust and even dependence on the brand.

This is the brand effect of the anchor. When enough fans can be affected by the brand effect and thus generate consumption, the ability of the anchor to carry goods will be overwhelming, and it may even create a live broadcast that carries tens of millions or even hundreds of millions of goods. miracle.

The brand effect here does not conflict with what I said before that there is no need for big anchors, because small anchors can also have fan effects, the key is to see if they can use the fan effect, and as long as the platform is willing to support, even small anchors without fans can also rise rapidly.

The last and most critical point is that when the anchor brings the goods, it can make users feel emotional resonance.

Consumers, especially female consumer groups, are very prone to impulsive consumption due to preferential promotions, and some words in live broadcasts, and even some false promotional activities, such as flash kills, can arouse emotional resonance among consumers.

Then, through the verbal stimulation of the anchor, consumers are prone to impulsive payment behaviors based on their trust in them, and they will also have a great sense of satisfaction because of the "second kill" to preferential products.

The anchor drives the barrage rhythm, rushes the scene of snapping up, and does not give fans any time to hesitate, to achieve the effect of instant kill, which greatly promotes sales.

This is the difference between live streaming and traditional live streaming. "

After listening to Tong Qifeng's words, Guo Yuan and the others fell into deep thought.

Soon, they understood the pattern that Tong Qi Feng said.

"Tong Zong, I understand your thoughts. One of the most important points of this live streaming model is the audience's trust in the anchor. If the audience trusts the anchor enough, then in many cases the anchor does not even need to do anything. Will someone buy it right?" Xun Haoran asked.

"That's right, trust is the core of this model, that's why I say it doesn't matter whether there are big anchors or not, because in my opinion, there are often only grassroots anchors, who slowly rise from scratch by bringing goods, which is also cultivating anchors The foundation of trust with fans." Tong Qifeng replied.

Guo Yuan also understood what Tong Qifeng meant, and he asked straight to the point: "So Mr. Tong, you want to cooperate with Douyin to do live streaming, right?"

Qi Feng nodded.

"How do we do it specifically? And what do we want to sell? It seems that our company doesn't have a suitable product to sell?" Zhao Liyi said.

"The way to do it is actually quite simple, that is, in the future entertainment, recruit some amateurs who can speak well, have a certain eloquence talent, and have a relatively high emotional intelligence, and then train them in the direction of bringing goods to the anchor.

As for the products we sell, Mr. Zhao, our entertainment in the future is not limited to the company, we have a live broadcast union, and the anchors of the live broadcast union can sell anything. "

Tong Qifeng obviously has already thought about what to do next, so why is he still here?

With such doubts, Guo Yuan asked: "President Tong, what kind of support do you need from me?"

"Technical support, boss, I want 02 to support me in big data."

"Shouldn't the big data capture the user curve be done by Douyin? What kind of big data support do you want, Mr. Tong?" Zhao Liyi asked.

"Douyin needs big data, and I need it too."

Guo Yuan and the others are very familiar with big data. Big data refers to a technology that can effectively and timely process and analyze a large amount of data information generated in people's production and life based on social progress, rapid economic development, and technological progress.

It is said that this technology was first discovered by Wal-Mart supermarkets in the late 70s and early 80s, but in Guo Yuan's view, our ancestors, those Taoist priests who can pinch and count, actually used big data algorithms.

Guo Yuan believes that with the development of the Internet, the data volume of big data algorithms will increase, and the types of data will become more diverse. The value density of information will also increase accordingly, and finally the speed of event processing by big data algorithms will also be accelerated. .

Based on these concepts, big data will be bound to e-commerce at this stage. E-commerce combines the characteristics of big data, and uses related technologies to deeply innovate the e-commerce service model, so that e-commerce can develop steadily in the long run.

Live streaming can also be regarded as e-commerce, right?
Thinking of this, Guo Yuan nodded and said: "Okay! I understand, I will increase some of 02's authority in your place, so that you can use 02 to obtain curves."

"Thank you boss." After speaking, Tong Qifeng left with a smile.

After leaving with Qi Feng, Zhao Liyi suddenly seemed to remember something and said: "Boss, have you heard of the smart city that has been very popular in the past two years?"

Guo Yuan nodded. This concept is fine in China, but it is very popular abroad.

"I think big data is the key technology to realize smart cities." Zhao Liyi said.

"Mr. Zhao, tell me in detail."

“I think big data algorithms can affect the overall performance of smart cities and the stability and reliability of observed event observations.

The ultimate goal of smart cities to vigorously develop the Internet of Things in security, transportation, education, medical care, etc. is to manage the city more efficiently and intelligently through the network.

With the support of big data technology, smart cities have a wide range of applications of big data in medical care, transportation, etc.

Moreover, big data is a modern technology based on the Internet. With the help of the Internet and big data technology, it can continuously improve its own algorithms, making the search functions for emergencies, cases, and screening increasingly perfect.

With the growth of big data, more efficient and intelligent management of smart cities can be realized through the Internet. "

"That's what I said, but it's difficult to combine the current big data algorithm and smart city?" Guo Yuan asked.

Zhao Liyi nodded. From the current point of view, the traditional system based on hardware architecture has been difficult to meet the data and information processing requirements of a city.

Only a super powerful processor can meet this support point, powerful enough to combine big data with smart cities to form a comprehensive data processing distribution center.

But Zhao Liyi feels that the technology of future science and technology can be used as this support point.

So Zhao Liyi said to Guo Yuan: "Boss, in fact, it is possible for our company to make up for this last technical defect."

"Are you talking about using artificial intelligence as a processor?"

Zhao Liyi nodded.

"This matter is not so simple. Artificial intelligence modules are not omnipotent. Aside from technical issues, we cannot avoid ethical issues. Another important point is that our current artificial intelligence modules are not that mature."

"I know, but boss, we'll have a chance to try soon."

"what chance?"

"Our game Genesis!" Zhao Liyi said.

Guo Yuan frowned when he heard this: "Mr. Zhao, do you want to try to build a smart city centered on artificial intelligence modules in Genesis?"

"Yes! Boss, what do you think of this idea?"

Guo Yuan didn't agree or object, he just said that he had to think about it.

After Guo Yuan handed over 02's authority in big data to Tong Qifeng, Guo Yuan could often see many employees holding crumpled A4 papers while eating in the cafeteria, and immersed themselves in the documents while eating.

These days, for technicians in the Internet field, not learning means being eliminated.

The speed of technological innovation in the Internet industry is too fast.

Many technicians are actually not very familiar with big data. The company suddenly needs to use this technology, and of course they have to work hard to improve themselves.

　I've been working on the axis for two days. I'm too tired. I'm going to ask for leave yesterday. I'm sorry.

　　
　
(End of this chapter)