this narration is wrong
Chapter 79 Conscience and the Bottom Line
Chapter 79 Conscience and the Bottom Line
Uni-President's wishful thinking is crackling, and Uni-President is indeed very experienced in advertising. They believe that they have picked the right person this time.
Generally speaking, the food industry spends a lot on advertising. Without advertising, how would consumers know about your food?
According to the data of a survey in 2019, the food industry’s investment in advertising has ranked among the top three in the advertising market for 11 consecutive years (wine is also considered food), ranking first in 7 years, and the remaining 4 years by health care. products and smartphones.
Among them, the most successful food advertisement in the food category is Unified Laotan Sauerkraut Beef Noodles, with a production ratio of 1:2 to 1:3.
The so-called production ratio refers to the percentage of advertising investment ÷ total sales.
That is to say, for every dollar spent on advertisements of Uni-President Laotan Sauerkraut Beef Noodles, it can earn 2 to 3 dollars in revenue.
Generally speaking, it is a very good achievement in the food industry if the ratio of advertising and production to production can reach a balance of payments. Achievements such as Uni-President Laotan Sauerkraut and Beef Noodles are also legendary in the industry.
It's a pity that the advertising miracle of Uni-President Laotan Sauerkraut Beef Noodles was shattered because of Master Kong's drag.
Master Kong's sauerkraut is so sour and refreshing that consumers have turned pale when talking about other brands of Laotan sauerkraut beef noodles, which greatly affected sales.
Of course, there is also a problem with the unification of their old sauerkraut beef noodles, but it is not as big a problem as Master Kong, and it is not wrong to say that they deserve it.
Then Tong Qifeng came to Guo Yuan's office with the toothbrush he had tidied up and the advertisement invitation for Tongtong Laotan sauerkraut beef noodle and beef noodle.
Guo Yuan took the file from him and quickly browsed through it.
Although the price offered by Uni-President Laotan Sauerkraut and Beef Noodles was high, Guo Yuan did not consider them. This kind of negative news was entangled, and it was still famous by the c-site. No matter how much money was offered, Guo Yuan would not be able to accept it.
As for the toothbrush.
[Friendly reminder, this electric toothbrush involves false propaganda, the quality of the product is completely different from what it advertises, and the most basic motor speed is faked, it is recommended not to consider it. 】
After listening to the narration, Guo Yuan frowned and said, "These two advertisements are not very easy to answer, let's forget it!"
"Boss, if the unification is not enough, this electric toothbrush is also okay!" Tong Qifeng said.
"I happened to buy this toothbrush from Mr. Tong, and I disassembled it directly. Let's not talk about the effects he advertised. The motor inside it is substandard, and it can't reach the speed it said. It is obviously false propaganda.
I don’t see any difference between this toothbrush that costs tens of dollars a piece on the market, but it can be sold for 3. It can be sold so expensive, it’s just killing fans who have been fooled. "
Tong Qifeng nodded and said, "Boss, I understand, I will reject them, but if we don't accept these two advertisements, there will be no advertisements to choose from."
"Forget it, let's not advertise first, just release our products directly."
After listening to Guo Yuan's words, he nodded with Qi Feng, got up and left Guo Yuan's office.
"Hey! There are too many unscrupulous merchants now!" Guo Yuan sighed.
He couldn't help thinking of the betel nuts that were everywhere before.
Betel nut contains a substance called arecoline, which, like nicotine, can increase people's excitement, but it can make people feel dependent.
Not only that, when the betel nut is chewed, it will produce a nitrosamine substance with the saliva in the mouth.
People who chew betel nuts for a long time absorb the taste of betel nuts by chewing continuously, but after a long time, it will cause oral fibrosis and cause periodontal oral ulcers and other diseases.
After getting these diseases, if you can stop taking betel nut and treat them in time, it is possible to be cured, but betel nut is as addictive as cigarettes, and most people simply cannot resist the temptation.
Many people will continue to chew on the premise of being sick, which will gradually cause cancer and become oral cancer.
In 2010, the World Health Organization listed betel nut as a first-class carcinogen, also known as "soft drug".
Betel nuts are so harmful, but there are still many merchants who secretly produce and sell betel nuts after the country explicitly banned the sale of betel nuts.
It is not allowed to sell offline and transfer to online. If the online is checked, transfer to WeChat group, QQ group.
It is said that there is no harm if there is no business, and people who have no self-control to buy betel nuts are really not worthy of pity.
But selling such harmful things for money is the real damn thing.
Thinking of this, Guo Yuan secretly made up his mind that no matter whether the company can be established in the future, he will never accept such business orders that harm others and benefit himself.
This should have been the conscience and bottom line that every businessman should abide by, but now more and more people have no conscience and bottom line at all.
Tong Qifeng contacted many friends after leaving Guo Yuan's office, but none of them had a suitable advertisement.
At 10 o'clock in the evening, Tong Qifeng chose to give up, and in the end listening to everything did not receive a suitable advertisement.
On the second day, the employees of the future technology department came to the company an hour earlier than usual.
Today is the day when listening to everything is officially released. Listening to everything is the company's first product. It is of great significance to them and the company, so they can't help but pay attention to it.
It is worth mentioning that Tingwuwu has not signed any contracts with major mobile phone manufacturers, so the download is directly downloaded from the official website of Future Technology.
To be honest, it's not that Guo Yuan doesn't want to cooperate with mobile phone manufacturers, but that they want money and share it. How can Guo Yuan have money to give them now?
So it can only be downloaded on the official website of Future Technology. Doing so will inevitably affect some downloads, especially for iPhone users, but Guo Yuan has nothing to do about it.
Before I knew it, it was 12:[-] noon, and the download address of listening to everything appeared on the official website of Future Technology.
The last chapter is a free chapter, and it will be released today. Originally, this chapter should be updated when it is released, but I know that many people will not read it after it is released. This chapter has some personal thoughts of mine, so I posted it. Hope more people can see it!It will be on the shelves at 12 noon today, please make a wave of first orders, and there will be testimonials when it dawns.
(End of this chapter)
Uni-President's wishful thinking is crackling, and Uni-President is indeed very experienced in advertising. They believe that they have picked the right person this time.
Generally speaking, the food industry spends a lot on advertising. Without advertising, how would consumers know about your food?
According to the data of a survey in 2019, the food industry’s investment in advertising has ranked among the top three in the advertising market for 11 consecutive years (wine is also considered food), ranking first in 7 years, and the remaining 4 years by health care. products and smartphones.
Among them, the most successful food advertisement in the food category is Unified Laotan Sauerkraut Beef Noodles, with a production ratio of 1:2 to 1:3.
The so-called production ratio refers to the percentage of advertising investment ÷ total sales.
That is to say, for every dollar spent on advertisements of Uni-President Laotan Sauerkraut Beef Noodles, it can earn 2 to 3 dollars in revenue.
Generally speaking, it is a very good achievement in the food industry if the ratio of advertising and production to production can reach a balance of payments. Achievements such as Uni-President Laotan Sauerkraut and Beef Noodles are also legendary in the industry.
It's a pity that the advertising miracle of Uni-President Laotan Sauerkraut Beef Noodles was shattered because of Master Kong's drag.
Master Kong's sauerkraut is so sour and refreshing that consumers have turned pale when talking about other brands of Laotan sauerkraut beef noodles, which greatly affected sales.
Of course, there is also a problem with the unification of their old sauerkraut beef noodles, but it is not as big a problem as Master Kong, and it is not wrong to say that they deserve it.
Then Tong Qifeng came to Guo Yuan's office with the toothbrush he had tidied up and the advertisement invitation for Tongtong Laotan sauerkraut beef noodle and beef noodle.
Guo Yuan took the file from him and quickly browsed through it.
Although the price offered by Uni-President Laotan Sauerkraut and Beef Noodles was high, Guo Yuan did not consider them. This kind of negative news was entangled, and it was still famous by the c-site. No matter how much money was offered, Guo Yuan would not be able to accept it.
As for the toothbrush.
[Friendly reminder, this electric toothbrush involves false propaganda, the quality of the product is completely different from what it advertises, and the most basic motor speed is faked, it is recommended not to consider it. 】
After listening to the narration, Guo Yuan frowned and said, "These two advertisements are not very easy to answer, let's forget it!"
"Boss, if the unification is not enough, this electric toothbrush is also okay!" Tong Qifeng said.
"I happened to buy this toothbrush from Mr. Tong, and I disassembled it directly. Let's not talk about the effects he advertised. The motor inside it is substandard, and it can't reach the speed it said. It is obviously false propaganda.
I don’t see any difference between this toothbrush that costs tens of dollars a piece on the market, but it can be sold for 3. It can be sold so expensive, it’s just killing fans who have been fooled. "
Tong Qifeng nodded and said, "Boss, I understand, I will reject them, but if we don't accept these two advertisements, there will be no advertisements to choose from."
"Forget it, let's not advertise first, just release our products directly."
After listening to Guo Yuan's words, he nodded with Qi Feng, got up and left Guo Yuan's office.
"Hey! There are too many unscrupulous merchants now!" Guo Yuan sighed.
He couldn't help thinking of the betel nuts that were everywhere before.
Betel nut contains a substance called arecoline, which, like nicotine, can increase people's excitement, but it can make people feel dependent.
Not only that, when the betel nut is chewed, it will produce a nitrosamine substance with the saliva in the mouth.
People who chew betel nuts for a long time absorb the taste of betel nuts by chewing continuously, but after a long time, it will cause oral fibrosis and cause periodontal oral ulcers and other diseases.
After getting these diseases, if you can stop taking betel nut and treat them in time, it is possible to be cured, but betel nut is as addictive as cigarettes, and most people simply cannot resist the temptation.
Many people will continue to chew on the premise of being sick, which will gradually cause cancer and become oral cancer.
In 2010, the World Health Organization listed betel nut as a first-class carcinogen, also known as "soft drug".
Betel nuts are so harmful, but there are still many merchants who secretly produce and sell betel nuts after the country explicitly banned the sale of betel nuts.
It is not allowed to sell offline and transfer to online. If the online is checked, transfer to WeChat group, QQ group.
It is said that there is no harm if there is no business, and people who have no self-control to buy betel nuts are really not worthy of pity.
But selling such harmful things for money is the real damn thing.
Thinking of this, Guo Yuan secretly made up his mind that no matter whether the company can be established in the future, he will never accept such business orders that harm others and benefit himself.
This should have been the conscience and bottom line that every businessman should abide by, but now more and more people have no conscience and bottom line at all.
Tong Qifeng contacted many friends after leaving Guo Yuan's office, but none of them had a suitable advertisement.
At 10 o'clock in the evening, Tong Qifeng chose to give up, and in the end listening to everything did not receive a suitable advertisement.
On the second day, the employees of the future technology department came to the company an hour earlier than usual.
Today is the day when listening to everything is officially released. Listening to everything is the company's first product. It is of great significance to them and the company, so they can't help but pay attention to it.
It is worth mentioning that Tingwuwu has not signed any contracts with major mobile phone manufacturers, so the download is directly downloaded from the official website of Future Technology.
To be honest, it's not that Guo Yuan doesn't want to cooperate with mobile phone manufacturers, but that they want money and share it. How can Guo Yuan have money to give them now?
So it can only be downloaded on the official website of Future Technology. Doing so will inevitably affect some downloads, especially for iPhone users, but Guo Yuan has nothing to do about it.
Before I knew it, it was 12:[-] noon, and the download address of listening to everything appeared on the official website of Future Technology.
The last chapter is a free chapter, and it will be released today. Originally, this chapter should be updated when it is released, but I know that many people will not read it after it is released. This chapter has some personal thoughts of mine, so I posted it. Hope more people can see it!It will be on the shelves at 12 noon today, please make a wave of first orders, and there will be testimonials when it dawns.
(End of this chapter)
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