I don't want to be a star, I became popular

Chapter 190 Three plans, "My Dream", we are going to be popular

Pianos are imported from the Eastern Continent.

It originated from the Western Continent and prevailed in the Western Continent.With the unification of the world, the cultural exchanges between the Eastern Continent and the Western Continent started very early.

The piano has also spread to the countries of the Eastern Continent a long time ago.

The same Guqin, Guzheng, and oriental costumes were also spread to the Western Continent very early.So if you go to the Western Continent, you will see such a wonderful scene: many men and women walk on the streets in oriental costumes.

I don’t know why the hot girls in the west love Xia Guo’s fox demons very much. You can see COS fox demon girls everywhere on the street, with a fluffy white fox tail tucked behind their buttocks.

Well that's all off topic... back to the piano.

Since the piano was introduced to Xia Kingdom very early, there are also many local brands engaged in piano manufacturing in Xia Kingdom, and they have done quite well, enjoying a reputation in the Star Federation.

Star Piano is one of them.

However, due to the influence of many factors in recent years, the market share and market position of Xingchen Piano are not as good as before. No matter in the eastern or western mainland, the sales volume has declined seriously.

Of course, Star Piano cannot sit still.

That's why there's this ad bidding.

Xingchen Piano hopes to have an advertisement to increase the sales of Xingchen Piano and create the glory of the past.

Bidding has begun.

For the sake of fairness, the order in which the bidding proposals were presented this time was randomly selected by a computer program, and Seven Star Culture was the first to present the proposals.

Leng Wanqi came to the stage to present the plan in person.

Leng Wanqi has a strong aura, clear thinking, and first-rate eloquence.

The process of presenting the whole plan was quite amazing.

The creative program of Seven Star Culture is called "Father's Thoughts", and the advertisement is presented through a story: At the scene of his daughter's wedding, the father who should have been on the stage to give a speech played the piano.The father has never learned the piano, but this time he played the piano piece "Missing" that his daughter practiced since childhood.

This song "Missing" was taught by the mother to her daughter.

But the mother is gone.

The biggest wish of a woman is that her mother can appear at the wedding scene.

Vaguely, the daughter seemed to see her mother sitting in front of the piano... Mother appeared in the form of music.The daughter is crying.

There is not a single line in the entire advertising creative process.

It wasn't until the end of the story that there was a "subtitle": music can transcend language.

At the end of the statement, there was warm applause from the audience.

"Too tearful."

"Leng Wanqi really took the route of tear gas."

"Is this an advertising idea? It feels like a moving movie. The story is too strong."

Zhou Lingyu admired Leng Wanqi very much.

He is worthy of being his own idol.

A lot of pressure!
The advertising company in the second statement made a short creative advertisement "Stars and Oceans", which is also quite good.

But the one that attracted the most attention was Aurora Media, which was the fourth to take the stage.

Wu Junchen came to the stage as a statement representative.

The creative proposal brought by Aurora Media is called "Gift". Wu Junchen said that they will invite old piano artists to shoot this advertisement.

At the beginning of the advertisement, the old artist has achieved great success and attracted the attention of thousands of people.

In the dead of night, the artist sits in front of the piano with a dim yellow light on beside him.In his pajamas, he played lightly with his fingers on the piano.

As the piano melody sounded, the camera began to shift, simulating the feeling of time and space transformation.The camera enjoys a smooth transition from the room to a grand piano concert scene.

Old artists play on stage.

There are thousands of audiences in the audience.

The next thing is the same piece of music, played by old artists in different age groups, 70 years old, 60 years old, 50 years old, 40 years old...

Time seems to be running backwards.

Then time went back to the student days, and the old artist who was still a child played passionately at the school party and received applause.

The last time came when the old artist was four years old.

His mother gave him a star piano as a birthday present.

The eyes of the "little boy" in pajamas lit up when he saw the piano.His first exposure to the piano.Sitting in front of the piano, he stretched out his right index finger, carefully pressed the white piano key, and played the first note in his life.

It looks very much like you and me who just used the computer keyboard to type, and the one-finger Zen magic is quite solid.

Notes sounded.

The screen switched, and he returned to the room of the 70-year-old artist. The old artist carefully stretched out his index finger, and played a monotonous and crisp note on the white keys with one finger Zen, just like when he was four years old.Then the pianist closes the piano lid.

Advertising program ends.

The final tag line: "Some gifts aren't just gifts."

Seven Star Culture's "Father's Missing" is moving, and Aurora Media's "Gift" is more creative, telling the achievements of a piano for an old artist's piano life in a way that goes back in time.More importantly, the concept of "gift" is proposed to guide customers to buy.

The person in charge of the brand and marketing of Xingchen Piano prefers these two advertisements more.

And leaning more toward The Gift.

Because it's more creative.

"The next step is to see the big fish studio." The brand leader is most looking forward to the advertising creativity brought by the big fish studio.

It just so happened that Aurora Media was followed by Big Fish Studio to make a presentation.

For a moment, the eyes of Wu Junchen, Leng Wanqi and others all fell on Zhou Lingyu.

Zhou Lingyu came to the stage generously.

But Zhou Lingyu was actually quite nervous.

The proposals of Seven Star Culture and Aurora Media are very good, and the creative proposals provided by Aurora Media's "Gift" and Big Fish Studio overlap slightly.

Zhou Lingyu took a deep breath and came to the stage, with a "professional smirk" on her face immediately, and then began to describe the plan: "The creative plan planned by our big fish studio is called "My Dream"..."

In fact, the project was still called "Girl and Piano" before two o'clock today.

The project name was changed after receiving "My Dream" from Zhou You.

Big Fish Studio is also taking the story line this time.

The little girl is deaf.

Once on the street, I was attracted by a homeless man who played the piano on the side of the road.

She can't hear the piano.

But seeing the homeless man playing the piano and enjoying the state, she is attracted and yearns for it.What the girl didn't expect was that the homeless man noticed her after playing a song and invited her to try it.

In this way, the deaf-mute girl buried a piano dream in her heart, and she came here every day to watch the homeless play the piano.

This piano is a street piano provided by "Star Piano", which is placed in a public place and provided to everyone for free.

The homeless man earns his living by playing the public piano.

Since then, the homeless man has become the girl's piano teacher. In addition to making money, he also uses this piano to teach deaf-mute girls how to play the piano.

Deaf girls cannot hear the sound, so they can only forcefully memorize the rhythm of the playing.The tramp acts as her ear, correcting her again and again.

When the little girl returns home, she draws the keys of the piano with white paper, and "plays the piano on paper" at home, practicing the memorized score and playing rhythm.

Seeing that the girl is obsessed with the piano, the mother enrolls her in piano lessons by saving money, and gives her a piano as a birthday present on her birthday.

But the piano dream of the girl in the piano class was ruthlessly ridiculed.

Deaf people also want to play the piano?
Deaf man dreams of being a pianist! !Big joke.

The little girl can't hear these voices, but she can feel people's malice and ridicule... She feels pain and asks again and again, why me?Why am I deaf and dumb?She cried a lot, was disappointed, despaired, and sad...but she never gave up her dream of becoming a pianist.

In this way, in the ridicule and negation of others, she grew up step by step, experienced ups and downs, overcame hardships, and finally entered the stage of the Federal Piano Competition.

Become famous in World War I!
The story ends here.

The brand officer of Xingchen Piano listened very intently and was very satisfied with this idea.

But Aurora Media's "Gift" and Seven Star Culture's "Father's Thoughts" are equally excellent.

It's hard to choose between "My Dream" and "Gift" and "Father's Gift".

What do you want to do?
Wu Junchen, the narrator of Aurora Media, also felt pressure instantly.He glanced at Leng Wanqi, and said in his heart that as expected of the two master and apprentice, they both took the route of tear gas.

Leng Wanqi said in her heart: "It's so touching. The blue is better than the blue."

Leng Wanqi felt that Zhou Lingyu's plan was a little better than hers.

Seeing that her apprentice has grown to the point where she is in charge, Leng Wanqi is not jealous, but simply happy for Zhou Lingyu.

After Zhou Lingyu stepped down, the next advertising company came on stage.

But the brand officer of Xingchen Piano has lost interest.

After evaluating the creative proposals of various advertising companies, the brand officer and marketing officer of Star Piano selected the shortlisted proposals.

It is the three programs of "Father's Thoughts", "Gift" and "My Dream".

The planners of these three schemes need to make further scheme presentations.

"Congratulations to "Father's Thoughts", "Gift" and "My Dream" for being shortlisted."

"Next, please state the specific implementation plan, program budget, etc."

Other ad agencies can actually leave.

But at the moment neither of them left.

Instead, stay and watch the battle.

"I feel that Big Fish Studio will challenge Seven Star Culture and Aurora Media."

"It's not that easy. The creativity of Dayu Studio this time can only be said to be quite satisfactory, far less eye-catching than the previous beauty underwear."

"But it's already very strong! As expected of Leng Wanqi's disciple, a famous teacher produces a great disciple."

The specific plan statement has reached the time to see it.

Advertising creativity is only one of the factors in the decision-making and selection of the brand side. The difficulty of implementation and the cost of marketing and advertising are also their considerations.

In this link, the brand side will force the three parties to "cut prices".

Among the three plans, Leng Wanqi's team's "Father's Missing" has the lowest cost, because only the right to use the piano piece "Missing" needs to be purchased.

It doesn't cost much.

The Aurora Media team represented by Wu Junchen wanted to hire old artists, and the advertising endorsement fees of old artists were not low.The cost budget is tens of millions more.

In the first round of statements, Zhou Lingyu was also worried about the cost, so Zhou You wrote the theme song and deliberately did not mention it.

At this moment, when it comes to the cost budget, there must be a showdown.

of course!

This is also the killer feature of Big Fish Studio.

Zhou Lingyu turned to the "Advertising Budget" column on the computer and said, "In fact, we have made three plans for the implementation of this plan, and the costs of the three plans are very different."

"Plan [-], use amateurs for commercial shooting, so that the budget of "My Dream" is lower than that of "Father's Thoughts", because we don't even have to pay the copyright fee for the right to use the piano, and we chose the public version of the piano... "

"Proposal [-], the adult heroine in the advertisement chooses first-tier stars, and the budget is comparable to that of "Gift", um, slightly lower. Because the endorsement fee of first-line actresses is lower than that of old artists."

"Plan 3000, still use amateurs to shoot commercials, and use the celebrity endorsement fee to create an exclusive brand theme song. Our Xiaoyao teacher of Big Fish has already written the theme song. Even if the old artist costs [-] to [-] million The cost to customize the theme song, our budget is still only comparable to "Gift", the key is that, with our plan, Xingchen Piano will have a theme song of its own brand."

"Which plan to adopt, your company can choose according to the actual situation."

Zhou Lingyu's thinking is clear and logical.

After some statements, it seems that he is only stating his own three "plans", but he actually pulls out "Father's Thoughts" and "Gift" for comparison.

Look!

No matter how you compare, our big fish studio's solution is more economical and cost-effective.

Suddenly grasped the initiative.

The third plan made the brand officer and marketing officer of Xingchen Piano very excited.

With a similar budget, I have a brand song created by Xiaoyao!

Who doesn't love it.

When Wu Junchen heard that Xiaoyao had written the theme song, his chrysanthemum tensed up. What the hell, there are Xiaoyao everywhere!
At the same time, he also knew that the bidding might fail.

We also go to the composer to write piano pieces?So that adds to the budget again... without old artists?If so, then the creative idea of ​​this ad no longer exists.This is a structural problem.

I have a headache.

Leng Wanqi had a premonition that she would not be able to easily win the list today, and now it seems that it is so... Lingyu, Lingyu, you are still so meticulous, thoughtful, and rigorous in your thinking when making three budget plans.

The decision-making team of the Star brand discussed for a while, and finally they decided to adopt the planning plan of Big Fish Studio.

"Yeah!" Zhou Lingyu cheered in her heart.

Got it! !

Sure enough, as long as you report the name of your dear brother, you will definitely win!

"Lingyu, congratulations." Leng Wanqi congratulated.

Wu Junchen said from the side: "Wanqi, you have taught the disciples, and starved the master to death."

Leng Wanqi: "It's just one case, so I won't starve to death. Could it be that I can't accept other cases?"

That tone seemed to say that you should take care of our master and apprentice.

Wu Junchen felt bored and left angrily.

The bidding was settled.

The rest of the advertising companies have left one after another.

Leng Wanqi greeted her, and after making an appointment with Zhou Lingyu for dinner, she also left.

Only the people from Big Fish Studio stayed.

After winning the order of Xingchen Piano, Zhou Lingyu's team still needs to discuss the details with the brand.

Zhou Lingyu: "Mr. Wang, which budget plan do you plan to adopt?"

Brand Officer Wang Zhe said: "We choose the fourth plan."

Zhou Lingyu: "The fourth plan?"

Wang Zhe: "It is necessary not only to invite celebrities to endorse, but also to brand songs."

Zhou Lingyu: "The budget..."

Wang Zhe: "Not short of money. By the way, just now you said that Teacher Xiaoyao has written a brand song, can we listen to it?"

Zhou Lingyu: "Of course, but because of the rush of time. At present, there are only lyrics and score."

As she said that, Zhou Lingyu beckoned to her subordinate Ding Keke to bring over the printed lyrics and sheet music, and handed them to Wang Zhe, "This is the lyrics written by Teacher Xiaoyao."

When Wang Zhe saw the words "My Dream", it really was a tailor-made song.

He couldn't read the sheet music.

So take a quick look at the lyrics.

"Keep going forward, in a crazy world, facing the pain, leaving all the dreams in your eyes to time..."

"Let the light refract the tear-wet pupils, and reflect the rainbow that I most want to have in my heart..."

"This word is so well written!" Wang Zhe suddenly felt that this choice was so frightfully correct.

continue to look back,

and many more!

"Why is there an English version?" Wang Zhe was surprised.

"Our brand is aimed at customers across the Federation," Zhou Lingyu said.

"Xizi's lipstick is popular, Liren's underwear is popular, and now our Xingchen piano is going to be popular!" Wang Zhe was very excited.

……

……

The first change, asking for a monthly pass, a monthly pass, a monthly pass.

(End of this chapter)