This star is too fierce

Chapter 424 Why Can't You Be Happy?
As soon as Zhang Sheng said that, the media reporters in the audience were stunned, and then there was a commotion.

Fang Long on the stage showed surprise.

The topic of advertising placement cannot be avoided in many movies.

And being asked by the media is even more unavoidable.

After all, placement ads are not very popular with the public.

And what about Zhang Sheng?

Not only did he admit it frankly, but he was even a little proud instead of ashamed.

The advertising placement fee of nearly [-] million is underestimated, which means that the advertising placement of this movie has exceeded [-] million.

This is a bit scary!
How many Chinese films are produced each year?
Fang Long doesn't know, but he can be sure that most of them invest less than [-] million yuan.

Of course, now that the market is bigger, prices have risen, and the cost of movies has also increased.

With an investment of less than [-] million yuan, that includes movies that cannot be shown in theaters, but can only go on video websites and movie channels.

As far as movies with a certain popularity are concerned, the investment basically exceeds [-] million.

So today's movies with a box office of hundreds of millions are really nothing.

Because it is more likely to be a money-losing product.

"If the advertising placement fee can't exceed [-] million yuan, why should I spend such energy?" Zhang Sheng said, "It is much more difficult to place advertisements without making fans feel disgusted than to make a good movie."

"Although "Transformers" has some advertisements, they are in line with the plot of the movie, and the number is actually not much, and it will definitely not affect the movie itself." Zhang Sheng said, "This movie has a budget of [-] to [-] million, but the advertising fee is not converted into it. go in."

"The investment of [-] million or [-] million, or even more." Zhang Sheng continued, "If the quality of the film is affected by the placement of advertisements, wouldn't the gain outweigh the gain? I, Zhang Sheng, are not that stupid."

If others say so, they may be scoffed at by everyone.

But everyone believed what Zhang Sheng said.

Because Changsheng Entertainment is really good at advertising placement.

At the beginning, Changsheng Entertainment's films were most famous for the advertisement placement in the films.

The advertisement placement of Changsheng Entertainment's first movie "Night Shop" is still talked about by countless people.

There are even people in the circle still doing research.

In addition, the advertisement placement in "Big Wrist" is also very eye-catching.

Although Liu Yuan was the director of the two films, everyone knew that Zhang Sheng was leading the film.

Who let Zhang Sheng write the script?

In fact, Zhang Sheng's movies also have some advertisements, but they are relatively few, and there is no hot topic due to advertisements like "Nightclub" and "Big Wrist".

However, this time the ad placement fee exceeded [-] million, and the topics that ignited were weaker than "Nightclub" and "Big Wrist".

Even stronger.

The quantity is not much, but the ad placement fee is astonishing!

Although there were many advertisement placements in those two movies, the advertisement placement fees were not as exaggerated as "Transformers".

Most of the placement ads in "Transformers" are car brands, which are much richer than chewing gum.

Of course, the most important thing is that "Transformers" has a higher level than those two movies.

Director Zhang Sheng's current domestic box office appeal is comparable to that of Liu Yuan at that time.

It's not even comparable to Liu Yuan now.

Plus, the film is aimed at the international market.The international attention of Zhang Sheng's films is not weak.

Not to mention anything else, I don't even know how many times the investment was in those two movies.

So, is it okay to pay more for ad placement?
Zhang Sheng's movie placement advertising fee exceeded [-] million yuan, which still aroused great enthusiasm.

Of course, many fans are looking forward to it.

They want to see how Zhang Sheng won such a high advertising placement fee and can still guarantee the quality of the movie.

Although the quality of Zhang Sheng's movies has always been guaranteed, this move has aroused criticism from many people.

As for whether it was caused by envy, jealousy or hatred, it is unknown.

There are many people in the circle who don't want Zhang Sheng to have a better life.

He never lacks black fans.

It's just that their verbal criticism was ridiculed by Zhang Sheng's fans.

The impact on Zhang Sheng and "Transformers" is limited.

Fans aren't too worried about that.

However, Zhang Sheng is very clear that if the advertisement placed in the movie affects the quality of the movie, then more critics will jump out.

Zhang Sheng didn't care about this.

He has confidence in himself.

"Transformers" was launched, and the box office of "Detective Chinatown 2", which was released for more than half a month, has already broken through 30 billion, heading straight for the 40 billion mark.

Whether it can break the 40 billion mark now seems to be in suspense.

After the Lantern Festival, the popularity of movies dropped sharply.

This is a decline in the overall market.

However, the potential of the film is also seriously consumed.

Zhang Sheng is still very satisfied with this. Not only is the word of mouth better than the original version, but the box office is also higher than the original version.

That's success as a mover.

And Liu Yuan's "tool man" is obviously also very good.

Not long after the movie started, the new music festival, Golden Eagle Awards, and Golden Dragon Awards shortlists were announced one after another.

The first two have nothing to say.

Zhang Sheng's eyes were no longer there.

And what about the Golden Dragon Award?
Zhang Sheng's "Inception" is the biggest hit.

The box office of the film is staggering, but the awards also seem to have done a lot.

Like other film awards, the Golden Dragon Award may focus on literary films, but it is not unpopular with commercial films like Hollywood, and there is no discrimination.

"Inception" is nominated for Best Picture, Best Director, Best Actor, Best Original Screenplay, Best Cinematography, Best Visual, Best Cutting, Best Action Design, Best Sound Effects, Best Eleven awards including soundtrack and best art direction.

With this film, Zhang Sheng was nominated for three awards: Best Director, Best Original Screenplay, and Best Soundtrack.

In fact, Zhang Sheng can also write his name on the best cutting, best action design, best art direction, etc.

And the first two can write the name first.

Relatively speaking, Zhang Sheng's contribution to art direction is not great.

However, Zhang Sheng was not greedy for this name, so he did not lose his name.

Discrimination Many directors are involved in cutting, motion design, etc.

Even so, being shortlisted for three awards with one film is pretty impressive.

Of course, it's not like there hasn't been a film nominated for three awards before.

This is often the case in Jiang Bin's films.

Jiang Bin was also shortlisted for the Best Actor Award for "Inception".

He also proved to others that Jiang Bin can not only act in his own movies, but also in other people's movies.

Even if he starred in other people's movies, his acting skills are still online.

And in "Inception", he no longer has the strong personal characteristics of the past.

But Zhang Sheng doesn't think he has much chance of winning the prize.

It's not that Jiang Bin's acting skills are not good, but the problem of the character itself.

Unless other competitors can't fight.

As for whether they can play, Zhang Sheng doesn't know. Zhang Sheng has never watched the movies of other shortlisted actors.

Relatively speaking, Zhang Sheng's call for the best director is very high.

Among Chinese-language film directors, Zhang Sheng is the most famous internationally.

Filmed such a well-received and well-received film, but so far has not been so hungry to be affirmed by domestic film awards.

This seems a little unreasonable!

"Are you attending the Golden Dragon Awards ceremony this year?"

Gu Sisi came to visit the class and asked about Zhang Sheng.

As for the music festival and the Golden Eagle Awards, Gu Sisi didn't even ask.

If he is free, Zhang Sheng will naturally be invited to participate.

If he is not free, he will not go even if he is shortlisted for multiple awards.

But the Golden Dragon Award is different.

In addition to the fact that Zhang Sheng's focus has always been on movies, it may have a lot to do with his lack of awards so far.

I haven't had one, so I want to.

"Go!" Zhang Sheng said, ""Inception" is the protagonist of this year's Golden Dragon Awards. As a director, I don't participate, it's a bit unreasonable!"

"Not delaying the shooting?" Gu Sisi asked.

Once the crew starts up, if it is delayed for a day, the crew will lose a lot.

Especially a big crew like "Transformers".

"There are very few filmings at evening parties." Zhang Sheng said, "And most of them are filming in the studio now, so there is no delay."

Shooting less at night does not mean not not shooting, it depends on the shooting plan.

The Golden Dragon Awards Ceremony was held in Yanjing, and the crew of Zhang Sheng's filming was in the film and television city in the north, which is only an hour or two away from Yanjing.

In this way, it does not waste much time.

That loss, the rich and powerful "Transformers" crew can still afford to lose.

"Since you're here, why don't you make a cameo?"

Zhang Sheng looked at Gu Sisi with a smile and asked.

"You won't cheat me, will you?" Gu Sisi said.

Zhang Sheng likes to trick people who come to visit the class to play cameos, and the cameo characters are generally a bit "poor".

For example, the zombies of Wang Jun and others, and the gangsters of Wu Jie in "Terminator".

Sometimes he gets so ruthless that he even cheats himself.

It seems that there is nothing strange about cheating on a girlfriend.

Didn't she come out to receive a box lunch when she cameo in "Terminator"?
Die miserably.

"How could it be?" Zhang Sheng shook his head and said, "You are my girlfriend, and she was my wife when this movie was released. If I cheat on anyone, I won't cheat on you, right? Besides, I haven't cheated anyone before!"

"Have you ever cheated anyone? Then tell me what kind of character I am playing as a cameo?"

Gu Sisi still didn't believe it, so she wanted to ask clearly.

A man's mouth, a liar.

Zhang Sheng would not lie to her about some things, but it was hard to say about other things.

You can say things like this without cheating anyone.

Can you believe what he just said?
"A beautiful woman shopping, after the Transformers appeared and caused confusion, she ran in a panic, then fell down, and a Transformers passed over her head, screaming loudly in fright." Zhang Sheng smiled and said, "It's easy for you, isn't it?" ?”

It is indeed easy.

Gu Sisi's current acting skills are indeed overkill for such a cameo role.

It seems that he didn't hang up after appearing on the stage, nor was it a character who made up for half a minute and appeared for a few seconds all day long.

Gu Sisi nodded in agreement.

However, I regretted it when I was filming.

"You won't take a close-up of my screaming expression, will you?" Gu Sisi said, "If fans make it into an emoji, look at me."

"Don't worry, it won't!" Zhang Sheng said, "You are at best a background board, and the real protagonist is the Transformers passing over your head."

When Gu Sisi heard this, she curled her lips.

This is to avoid being turned into an emoji, but why can't you be happy?
(End of this chapter)