It is agreed that the 18th line will be top-notch?

What specific project are you going to do...

To be honest, Mr. Yang was a little confused when he heard the secretary's question.

Because of the severe overdraft last quarter, Yang Ruoqian suddenly had fewer ready-made projects on hand.

The stadium where the concert will be held was purchased, all possible repairs were completed, and overseas IP was also invested.

Movies are being filmed, variety shows are being filmed...that kind of truly giant projects, but now the group doesn't have enough money to handle them.

In short, it just can't go up or down, and I'm stuck here.

The secretary could see Yang Ruoqian's confusion and said, "Mr. Yang, actually the company has been expanding too fast recently. You can stabilize it for the time being."

Although Kuaiguang Group can’t see any problems now, employees always have all kinds of fantastic ideas, but after all, no one has been involved in many fields. Be cautious and eliminate some potential risks before continuing to expand. That's the wise choice.

But Mr. Yang was obviously not a rational person. Hearing what Qi Mu said, he became more determined to expand rapidly.

I was still a little hesitant at first, but now I have no hesitation at all.

"Don't worry about that. When we encounter difficulties, we should look for people in the job market who can solve the problem instead of slowing down ourselves." Yang Ruoqian said, "I think since everyone thinks that our group is a clean stream in the entertainment industry , successfully followed a different path, how about we really try some more novel innovations?”

Now most people, including those who were not optimistic about Kuaiguang Group, and its competitors have to admit that Kuaiguang Group has indeed gone to the extreme on a road that everyone is not optimistic about.

But this so-called "new path" and creativity are at the core of the company's culture, in the themes of various movies, TV series and variety shows, and in the selection of artist skills.

In other words, Kuaiguang Group has pushed its creativity to the extreme on one track and has not really created a new track.

In terms of "major categories", the group actually tends to be conservative.

Anyway, so far, the group has not created a major category comparable to "movies", "TV series" and "variety shows".

What Mr. Yang means is to start a brand new project, at least a small category under the big category?

However, as the entertainment industry has developed to this day, most projects that are commercial, have controllable costs, and can be theoretically profitable have been almost fully developed.

It’s not that others have tried other things, but in the end they are either gradually eliminated in today’s information age, or there is no room for profit at all.

Or the investment is huge, but the income prospects are unclear.

Qi Mu thought for a while and asked, "Mr. Yang, do you have any ideas?"

Yang Ruoqian touched his chin and said, "You think, why don't we put a layer of vest on the company and let our company try to make a debut?"

Qi Mu: "???"

What does it mean to make a company debut? What does it mean to let a company wear a vest? Do you want to take a look at what you are talking about? !

Rao is extremely professional. He has seen Mr. Yang perform countless tricks and watched Kuaiguang Group grow into a giant company. It is difficult for Qi Mu to understand the meaning of this sentence.

Sure enough, compared to Mr. Yang, he was still too conservative.

After sitting in the position of secretary for so long, she still couldn't keep up with Mr. Yang's thoughts.

The secretary struggled to speak: "Mr. Yang, why don't you speak more clearly?"

Yang Ruoqian pressed his temples, and a bold plan gradually took shape in his mind: "Isn't the Spring Festival coming soon? After the Spring Festival is over, we must not prepare a big gift for the whole country?"

"Nowadays, many people are fans of the group itself, and also the artists under the group. I think we cannot miss this attribute."

Qi Mu listened silently and nodded slightly.

This is true.

Now the four words "Kuoguang Group" itself represent countless supporters.

Many of them are even employees of the company.

This is the biggest difference between Kuaiguang Group and other entertainment companies.

Most other companies expose the artist's resources, and then give the artist a name after the artist becomes famous, which in turn brings the company into the public eye.

Kuai Guang Group is the complete opposite - because now as long as you pay a little attention to current affairs, you will know what Kuai Guang Group is.

Therefore, for artists in Kuaiguang Group, the circulation route is clearer and more concise.

It is directly because the company's huge reputation and continuous traffic will also bring traffic to the signed artists. After the artists become popular, they will stabilize the company's reputation and traffic.

There is only one link missing in the middle, but this link can greatly improve the efficiency of the entire positive cycle.

Even if an ordinary artist enters a large brokerage company, without resource support, he will basically not get any traffic because he is signed by this company.

There are even many outsiders or shallow fans who don't care which company the artist signs with.

As for Kuaiguang Group... Joining the group now is like taking an exam for an editor. As long as you can successfully sign the contract, it is almost equivalent to landing in life. Let alone an artist, even if you are an ordinary employee, posting a message on your social platform that you have been hired by the group, It will also attract a lot of traffic.

Generally, when an artist signs a contract with Kuoguang Group, the first wave of traffic comes from the company's name.

Unknowingly, the group itself has already spread word of mouth...

And compared with other companies, Kuaiguang Group has a hidden advantage.

However, because this situation was a bit unprecedented, even Qi Mu, who was familiar with a large number of classic and non-classical business cases and had a strong learning ability, could not turn this corner at the beginning.

Mr. Yang plans to use this characteristic of the group to create a new project to monetize traffic?
This idea, this creativity, sounds outrageous at first glance... But combined with the company's own situation, it seems to be really feasible!

As expected of Mr. Yang, he was able to find such a tricky angle!

Qi Mu calmed down and asked: "Mr. Yang, what are you going to do specifically? What do you mean by 'wearing a vest'?"

Yang Ruoqian didn't think too much: "Actually, I have a whole set of ideas. First of all, it is an approach that many companies have tried. Find better artists and designers to design one or a pair of animation characters for the company. What is it specifically? Image, it’s not too late to wait until the project starts.”

"But I also want to design a hidden line - we can use various modern technologies to completely virtualize a real, flesh-and-blood artist... Let's see who can discover at what time that she is actually a completely fabricated air person. "

"Before this stage, we can let this virtual character participate in the filming of movies and TV series through various technologies, sing on the Internet, let this character accept advertisements, and even do some paparazzi news." "In short, it is just fun. A serious game of house, do you think it’s interesting?”

Qi Mu's pupils widened slightly. She was stunned for a long time before she suddenly said: "Mr. Yang, I probably understand what you mean by the line."

Nowadays, many companies have animated their corporate images and at the same time provide some small gifts such as peripherals.

The most classic one is the corporate image of sisters at station b.

As long as the image can be improved and operations continue, the peripherals can really be sold.

If Kuaiguang Group can learn from similar successful experiences, and the collection industry recognizes the group's products, and issue a small number of limited edition souvenirs, it will not be a fool's errand to make a lot of money based on this.

What's more, the group not only operates traditional entertainment business, but also holds shares in overseas game production companies!
If you bind a game gift CDK to the souvenir and give away some out-of-print props in the game, the value of this collection may even increase by more than 10 times in the market!

It's just that the value of limited edition peripherals of industrial products is not that high, and the anchor is missing. If something unexpected happens, the collection value is likely to be wiped out.

Moreover, after all, not all souvenirs are sold in the amusement park. You can check the ticket voucher as an anti-counterfeiting label.

It is too difficult to prevent counterfeiting of industrial products.

But if it is bound to the game and provides cdk redemption code in the game, it will be completely different!

In fact, many collectibles are gradually declining in the market, or the circle is getting smaller and smaller. The most important reason is anti-counterfeiting, or the cost of counterfeiting identification is too high...it is even impossible to detect counterfeiting at all, because the so-called fakes have actually not been authenticated. Certified authentic.

In a physical sense, it's not that different from the real thing.

Moreover, the actual effect is also very limited.

The most classic example is diamonds.

It is impossible to detect counterfeiting, the artificial cost is low, the difficulty is low, and the quality is even better than natural. The values ​​​​that bind love to a broken stone are gradually collapsing.

The end result is that it has no collection value, and its depreciation rate exceeds 99% in the second-hand market.

But once the game prop CDK is bound, anti-counterfeiting suddenly becomes a certainty, and it can also bring a sense of "refreshment" to collectors in a practical sense.

In the virtual world, there are many people who are showing off and flattering you, and no one will question "are you real or fake?"

No matter how bad it is, it is completely sold as a game prop. As long as there are still people playing the game, there will definitely be a market for such out-of-print things.

Qi Mu quickly ran through these thoughts in his mind and took a deep breath.

Could it be that Mr. Yang had already thought of this when he went abroad to receive the award a long time ago?
Efficient circulation between the company and artists, strictly controlled quantities of limited-edition souvenirs, and gaming items as anti-counterfeiting and anchoring objects.

One link after another, everything is connected!
Projects that originally seemed to be separated from each other were miraculously linked at this moment, and it suddenly became clear!
Strategic vision… strategic vision…

Although I have said it countless times, when I actually see the strategizing displayed by Mr. Yang, I still feel chills.

Mr. Yang is usually kind to people, has a good temper, and is young and interesting. It is completely unimaginable that his two random actions and a few inadvertent arrangements will form an extremely huge linkage module in the future.

How did Mr. Yang's brain grow to be able to do such a thing?

Even though he was extremely confident in his professionalism, Qi Mu felt a strong sense of shame in his heart at this time.

And it is the feeling of powerlessness that no matter how hard you try, you will never be able to keep up in this life.

Compared to this great plan, the second "hidden line" seems more like an insignificant attempt.

After calming down his excitement, Qi Mu silently remembered the entire grand layout in his mind, and then asked Yang Ruoqian's second statement: "Mr. Yang, what do you mean by 'hidden line', do you directly use technology to simulate a real person?" ?”

Yang Ruoqian just mentioned the so-called "bright line" casually, without any interest at all, and without any follow-up arrangements.

"Hidden thread" sounds fun.

Yang Ruoqian nodded and said: "Yes, we can recruit some relevant technical employees and buy some related technologies in various markets. We must do our best to prevent others from seeing that this is a synthetic human."

“Each project is managed in parts, and only a very small number of core employees know the truth of the whole matter as much as possible.”

"After this image is created, operate it as a normal artist. Don't make any difference from other artists. As for the level...just use the standard second-tier star resource package."

"Exactly, didn't you tell me that there are many vacant floors in the company building? It requires a lot of equipment and manpower to do this, so we can use these floors."

Having said this, Yang Ruoqian still had some expectations in his heart.

What if this avatar becomes popular and someone really becomes a fan of it, and how will they react when they finally find out that there is no such person?

As for whether the technology can be purchased, Yang Ruoqian is not worried at all.

The system has already given rewards. As long as the purchase is for normal needs, the purchase will not be restricted due to certain factors.

Qi Mu, who was completely immersed in the group's future "ecology", suddenly came to his senses: "Okay, Mr. Yang... I will definitely carry out your orders."

Perhaps, this is the largest project of the Group in China this year, bar none!

As long as it is done well, Kuaiguang Group will no longer be "one of the giants".

In the entertainment industry, from now on there will only be "one super, many strong"!
Yang Ruoqian nodded: "Okay, is there anything else?"

Qi Mu put down the document: "Mr. Yang, isn't the Spring Festival coming soon? The New Year's goods you ordered to buy for the company's employees are already in place. When do you plan to send them out? After all, the company's holiday arrangements are a bit tight, and your requirements are a bit strict. This still needs to be planned.”

"It's better to choose a day than to hit it." Yang Ruoqian didn't even think about it, "Since you're ready, let's do it today...Xiao Qi, you also have your share, remember to accept it."

Qi Mu was still very happy: "Thank you, Mr. Yang!"

"Well, take some time this afternoon and drive over here!"

Qi Mu's smile froze: "???"

ps: Everyone, go read my good brother Ge Ge’s book, "Huayu: Starting from Ghostwriting Love Letters", and turn directly to the last chapter ~ read it, read it! (End of chapter)