Reborn 80s

Chapter 277

Asia Satellite TV's positioning in Chen Huaiqing is not a TV station nestled in Xiangjiang, but to radiate its influence to places with Chinese in Asia.

After the separation of production and broadcasting, ATV has greatly improved the quality of TV dramas.

Don't look at the materials of later generations, there are a large number of classic TV series shot by ATV, but you must realize that behind these classic TV series, ATV also shot a lot of not-so-good TV series.

On the prime time, the dramas broadcast by ATV must be excellent dramas, and the audience must have a concept that ATV will broadcast good dramas every night during the prime time.

When the audience has this concept, ATV is locked in this time period every night.

In addition to the great improvement in TV series, Asia Satellite TV's efforts in variety shows are definitely a big surprise.

Launched a quiz and knowledge program like Millionaire.

You only need to answer [-] questions in a row to win the million-dollar prize.

This is undoubtedly a very tempting thing for people.

In addition to variety shows, ATV also has a major flagship product, which is animation.

Xiangjiang's manga level is still quite high.

In the 80s, Xiangjiang was in a period of rapid development of economy and cultural products.

It's true that economy breeds culture.

The emergence of a series of comics such as "Chinese Heroes", "Dragon and Tiger Gate", "Drunken Master" and "Tathagata Palm" pushed the Xiangjiang comics market to its peak.

peak!

Pay attention to this description.

After the peak, comes the decline.

Chen Huaiqing didn't know how Xiangjiang Comics declined. Maybe it was because of the lack of talents, or maybe it was because of the poor market.

Anyway, Chen Huaiqing feels that when an industry has not declined, but a company has declined, the most important thing is that the company itself has serious problems.

The global comics market is mainly dominated by Japanese comics and American comics, among which Xiangjiang comics have also achieved a high market share within a period of time.

Facing the competition between Japanese comics and American comics is not a disadvantage.

On a global scale, the strength of Japanese manga and American manga is needless to say.

One can imagine how powerful Xiangjiang Manga was at that time.

Riman has a huge audience around the world and is liked by many people.

On the other hand, Japanese comics are mainly changed to cartoons. Cartoons such as Pikachu and Digimon are classics of a generation, and I don’t know how many children yearn for them.

Most of the American comics have changed into movies again.

Like Transformers, Batman, and a bunch of superheroes, all of these are changed by comics.

These movies are raging at the box office around the world, making Marvel a lot of money.

Xiangjiang comics were also adapted into TV series and movies for a period of time, but with the sharp decline of Xiangjiang film and television industry, or the complete collapse of the entire cultural industry, Xiangjiang comics naturally gradually disappeared before people's eyes.

With the collapse of the entire industry, the comics industry was naturally brought to its collapse.

During an avalanche, no snow is innocent!

ATV has done a lot in adapting comics to cartoons. In addition to adapting Xiangjiang comics, it has also imported many excellent cartoons from the mainland.

The cartoons imported from the mainland are not dubbed in Cantonese at all, but are all played in Mandarin.

Doing so is actually not in commercial interest.

However, in terms of cartoons, ATV is broadcasting them now.

So in the end how to broadcast, naturally ATV has the final say.

In fact, ATV does not dub TV dramas imported from the mainland.

Even the subtitles are in simplified Chinese.

As I said before, ATV is not limited to the Xiangjiang market.

There are only a few million people in the Xiangjiang market, so what can we do?

The cost of importing cartoons and TV series imported from the mainland is extremely low.

For ATV, there is no need for too high a cost.

And most of them are played at night.

Now ATV can broadcast 24 hours a day without interruption.

Sun Congxuan frowned slightly and said, "After the star launch, ATV's operating costs will increase sharply. Based on the current profitability of ATV, ATV may fall into a loss."

In Xiangjiang, ATV still faces a strong competitor: TVB.

TVB is really too seasoned. Facing the competition from ATV, it has always been a way to deal with it in a calm manner.

It even has the meaning of being forced to deal with it.

There is nothing wrong with TVB's response.

The reason is very simple, because TVB is too powerful.

Facing a powerful opponent, how can we defeat it?
Curve overtaking is indeed a way.

ATV's separation of production and broadcasting system made TVB a little surprised, because after the internal dramas were filmed, ATV did not cast any more TV dramas by itself.

Although I was surprised by ATV's live broadcast separation system, TVB did not follow up.

The reason is very simple, TVB is not sure how effective this set of ATV is.

There has never been a shortage of smart people in the world. ATV's system of separating production and broadcasting is rarely practiced around the world, but it doesn't mean that everyone can't see the superiority of this system.

In the past, the Hong Kong TV drama market was divided between TVB and ATV, and even if other companies wanted to do something, they had no choice.

In Xiangjiang, there are very few independent film and television companies of that kind.

reason?

TV stations and theaters are highly monopolized.

There are two TV stations and several theaters, even if there is no monopoly?

Not to mention the TV stations. In the past, they directly filmed TV series and broadcast them themselves. It was impossible for other film and television companies to intervene.

And the movie?
Cinemas opened by film companies only show their own movies in their own cinemas, and they are not open to the public.

People themselves form a closed loop.

Do everything by yourself, the problem is very serious.

Can you guarantee that what you make is the best?
It is already quite difficult to do one or two links to the best. If you want to do every link by yourself and do it the best, the difficulty is as difficult as climbing the sky.

It is not difficult to reach the sky. For the Chinese people, the most difficult thing is to do a good job in football.

Chen Huaiqing: "I have seen the income of ATV. After the separation of production and broadcasting, ATV performed quite well."

The power of separation of production and broadcasting is quite powerful, and ATV disperses investment risks.

In the past, whether a TV series was successful or not, it was up to ATV to fight against it.

The most important thing is that even if there is a problem with the quality of the TV series, you have to keep broadcasting them.

But now, once ATV discovers that the drama is not good, it will decisively drop it and switch to another drama.

"After becoming a star, ATV's advertising fees will rise in a straight line. At that time, the advertisers it receives will no longer be those small local brands in Hong Kong."

Don't come to ATV for the kind of advertisement based on Hong Kong's local area.

"We need a good publicity platform, and ATV has to bear it. Even if ATV loses money, we can earn it back from other places, it's the same."

(End of this chapter)