Reborn 80s

Chapter 383 The inevitable choice
Chen Huaiqing continued to look at the report. Last year, the output of various motorcycles was close to 700 million. With an output of 700 million units, the domestic sales volume is less than 50 units, and 650 million units have been sold to overseas markets.

The Mota Group's revenue in overseas markets has exceeded 80 billion US dollars, which is undoubtedly a huge number.

You must know that the export volume of the entire Hua country at this time is only nearly 600 billion US dollars.

The Mota Group monopolizes more than ten percent of the export volume, but that's an exaggeration.

And if you count the Elaine Group...

Elaine Group has now built all its production plants in the mainland. Crocodile shirts had a production factory in Xiangjiang before. After several years of adjustments, the crocodile shirt Xiangjiang factory was also directly closed.

Driven by Elaine Group, a large number of Xiangjiang garment enterprises have set up factories in the mainland.

Large garment companies can naturally build factories in the mainland, and those small factory owners with dozens of people, then...

They were quickly replaced by small bosses from the Mainland.

Some small orders, such as Yi Lian Garment, will naturally not accept them, but for small factories, they will earn money if they receive them, so they will definitely accept them.

Chen Huaiqing raised his head and glanced at Song Qi: "Huaguo is the country with the most potential for development on the entire planet. I used to hold this view, and I still hold this view now, and I will still hold this view in the future."

Song Qi: "I just want to say, you have to give everyone a reassurance."

As he spoke, Song Qi looked at Chen Huaiqing.

Many private business owners in Yuzhou came to Song Qi one after another, worried about any changes.

You can know the situation by looking at the number of individual industrial and commercial households.

Individual industrial and commercial households, which have been increasing, have seen a large decrease.

In addition, the number of private enterprises has also declined precipitously.

Many people even sent the company out directly, and they don't want it anymore.

Obviously a little frightened.

Now everyone is looking at Mota Group and Chen Huaiqing.

Of course, everyone's psychology at this time is also very simple, the sky is falling, and there is a tall man holding it up.

As long as there is no problem with the Mota Group, there will be no problems.

Chen Huaiqing frowned: "When will this year's exchange meeting be held?"

The Shuchuan Entrepreneur Exchange Meeting has been held for several years. In previous years, it was held in December.

When Chen Huaiqing was in Neon in December this year, he naturally didn't do it.

After all, without Chen Huaiqing's exchange meeting, no one wants to listen to it.

Everyone wants Chen Huaiqing to point out a clear path.

Song Qi: "It will open after the Lantern Festival, at Shengshi Hotel in Rongcheng."

Rongcheng Shengshi Hotel opened last year, and it has directly become the best hotel in Rongcheng.

For all kinds of banquets, the most face-saving choice is at Shengshi Hotel.

The environment of Shengshi Hotel is good enough. For newcomers, if they come to the hotel to hold a wedding banquet, they will be old among relatives anyway.

Moreover, the hotel can also provide various vehicles and the like.

Chen Huaiqing: "There has never been a shortage of smart people in this world. They must have seen that economic development will accelerate next year."

Song Qi smiled and said: "I saw it, but I'm not sure! With your endorsement, don't everyone have more confidence!"

Confidence is so important.

If everyone is confident, then no matter how difficult it is, it will not be difficult.

But when everyone loses confidence, that's no problem, problems will arise.

"We'll talk about this at a later time. Who gave you the brand name BMW?"

Song Qi: "BMW's R&D team gave it to me."

When the R&D project team was established, it was very clear that a luxury car brand should be built.

On the name, everyone thought a lot, and then unanimously agreed with the name BMW.

BMW with heroes!
People who can afford luxury cars, who doesn't think they are awesome?

"The name is quite good. In terms of luxury car brands, we need to promote a few more. For example, we are building a Mercedes-Benz brand."

"Mercedes-Benz should be positioned as a mid-to-high-end brand, an entry-level brand of luxury cars. The price is around 20 to 30."

In this case, the Mota Group has formed a complete product price system.

From low end to high end, it's all there.

Apply the new technology to the high-end car BMW.

Then after two years, when the cost of the technology comes down, it will be applied to Mercedes-Benz.

Wait for another two years, and the technology will start to be configured on mid-to-low-end models.

In this case, a technology can be directly harvested in three stages on the market, and the harvest period can last ten years.

When the new technology comes out, it can start the harvest of the next decade.

Simply perfect!

Of course, to be able to do this, one must have strong technical research and development capabilities.

Otherwise, it can only be harvested by others.

Mota Group is indeed inferior to those established car companies in terms of technology accumulation, but it is not behind in new technology research and development.

After all, Chen Huaiqing is here, he is not clear about the specific principles of many technologies, but he has used them!
Chen Huaiqing only needs to tell the R&D personnel his requirements, and they will naturally come up with the results.

Even from what Chen Huaiqing said, there is still a big gap.

But so what?
In fact, from the 80s to the 90s, the official automobile industry developed from pure mechanization to electronic mechanization.

Song Qi: "Then before the brand, do you still add Mota?"

Chen Huaiqing pinched his chin, pondered for a while and said, "Plus! Now the brand Mota is a relatively well-known brand both at home and abroad."

Although it is only a second- and third-tier car brand, it is already a brand no matter how high-tier it is.

As long as you persist in development, you will naturally be able to increase your brand awareness.

Isn’t Neon car companies also persisting and becoming a world-class brand?

Since they can do it, there's no reason Mota can't!

And it will do better than them.

Next, Chen Huaiqing talked about BMW's luxury car brand building strategy.

Song Qi was a little surprised that Chen Huaiqing wanted to give the leaders free rides.

"Boss, the leaders are helping us advertise, are you willing?"

Chen Huaiqing: "Why don't you want to, don't worry, there is no problem. This is a New Year's gift."

Accepting the gift is indeed no problem, it can help to promote it to other provinces...

And the most important point is to push the BMW to the capital as a car for the leaders.

In terms of difficulty, it is quite a lot!
The difficulty is not small, but it doesn't seem to mean that there is no possibility of success.

After all, Hongqi cars have not made much progress in terms of technology and ride comfort in these years.

To put it bluntly, it is the emphasis on research and development.

Song Qi: "Boss, I think, you have to deliver it yourself to show sincerity."

Chen Huaiqing: "How many cars are there in the garage now?"

"Twenty cars!"

"Send three to the city, three to Rongcheng, then five to the province, and the remaining nine to the capital."

Ren Fei looked at the three cars parked in the city hall, and he naturally recognized them. These cars are the luxury car brand launched by Mota Group, called BMW.

It is said that for each car, the manufacturing cost alone costs hundreds of thousands.

It sold more than 100 million units, and it is said that few units were sold at all.

Ren Fei: "Chen Dong, what is this?"

Chen Huaiqing smiled and said, "These three cars are for the city."

Three cars are given to the city, so who will take them?

Some words don't need to be said so clearly.

Ren Fei asked suspiciously: "Chen Dong, are you sure you want to give it away instead of asking the city to buy it?"

All official vehicles in the city, including police motorcycles, are now purchased from the Mota Group.

This is also to support the development of Mota Group.

But no matter how much the city supports the development of the Mota Group, it is impossible to purchase such a luxury car with a market price of more than one million.

The impact is too bad!
Chen Huaiqing: "Secretary Ren, what do you say, I dare not let the city buy this car! It's just a gift."

Ren Fei waited for Chen Huaiqing to explain the reason.

Chen Huaiqing said in a low voice: "I don't need to hide some things from you. Since its launch, BMW has produced a total of 67 cars. However, only five cars have been actually sold, and all of them are for the sake of face. I bought it for you."

"To put it bluntly, BMW, a luxury car brand, has not been recognized in the market."

Ren Fei frowned and said, "Then, what are you going to do?"

The cost of one car is hundreds of thousands, and it cannot be sold after it is produced, so it is not a waste!
No matter how big the Mota Group is, it can't be like this!

Chen Huaiqing: "We have to talk about the delivery of the car. Not only to the city, but also to the province. I also hope that the province can help to send the car to the capital, and give it to the leaders in the capital. car."

Ren Fei: "You can't make money just by giving away?"

"Making money is a matter for the future. Now, the most important thing is to put up the brand name of the car. Sending the car is equivalent to advertising."

People who can buy a million-dollar luxury car will naturally not say that they bought a car by relying on advertisements.

The advertisements are hyped up, but they are still useless.

Luxury cars have always been sold by brand, and they don't use advertisements at all.

Only by word of mouth and everyone's approval can it be done.

"In the next ten years, it doesn't matter if BMW doesn't make money. It's acceptable to lose hundreds of millions a year. What we want is to build a brand. Ten years later, let's talk about making money."

A loss of hundreds of millions a year, and a loss of billions in ten years...

In Huaguo, only Chen Huaiqing dared to say this.

Of course, Chen Huaiqing has the confidence to say this.

"I'm curious, why do you want to build this BMW. The other cars you produce don't sell very well, and they are still exported!"

Since the other cars are selling well, let's hurry up and continue to work hard on the advantageous projects. Go get this BMW, don't waste your energy!

Ren Fei has high expectations for Mota Group's automobile business.He will look at the production and sales data of Mota Group every month.

The automobile output of the entire Murta Group was 19 last year, with an output value of nearly 300 billion.

Moreover, Ren Fei has seen a very gratifying change, that is, the export volume of automobiles is increasing every month.

In addition to the motorcycle industry, the automobile industry in Yuzhou is also about to explode.

The automobile industry seems to have more development prospects. The price of each car is high enough, often 10,000+.

Chen Huaiqing: "If the Mota Group is just a mediocre company, which belongs to the second- and third-rate car companies in the world, then there is really no need to spend time and energy to build this BMW brand."

"However, Murta's pursuit is more than that. If we want to become a first-class car company in the world, then we must have a luxury car brand that can be sold."

"Because for a car company, a luxury car brand is a symbol of quality and technology."

"The success or failure of the BMW brand is related to whether Motta Group can become a world-class car company."

Ren Fei looked at Chen Huaiqing, he didn't think Chen Huaiqing was joking.

Normally, everyone would chat and joke together, but when it came to business, Chen Huaiqing was always serious.

Ren Fei: "So, who are you sending these cars?"

Chen Huaiqing: "Let people first agree that BMW is a good car! No matter how extravagant it is, it is not worth BMW becoming the exclusive car for leaders. I am using the credit of leaders to endorse the quality of BMW cars." .”

Ren Fei laughed and said, "If it's really useful, I don't have any opinions."

The demonstration effect is quite strong.

Chen Huaiqing opened the car door and motioned Ren Fei to take a look at the interior of the car first, while Chen Huaiqing also gave an introduction.

Electric windows, multi-function steering wheel, leather sofa, reminder that the front seat belt is not fastened, and a coffee table in the middle of the rear seat, etc.

The engine is a V6 engine developed by Motta Power, with strong and stable power.

Of course, although this engine has been developed, it is still relatively difficult to achieve large-scale industrial production.

The entire engine production is carried out by the chief technician and a large group of seventh- and eighth-level technicians.

In the Mota Group, skilled workers are divided into nine grades, from 1 to 8, and as for the 9th grade, they are called chief technicians.

The chief technician has absolute authority in production and processing.

In the entire Mota Group, there are no more than a dozen chief technicians.

Ren Fei asked Chen Huaiqing to get in the car together and went for a tour.

Really good.

On the street, I also encountered a wedding convoy.

At first glance, it was the motorcade of Shengshi Hotel.

Because I saw a black BMW in the second place in the team.

Most of the BMW cars produced were assigned to Shengshi Hotel as VIP cars, and of course, they were also used as wedding cars.

The price of renting a caravan to greet the bride at Shengshi Hotel is actually not expensive.

Sometimes it's even provided for free.

After all, in terms of banquets, Shengshi Hotel is very profitable.

Ren Fei naturally also noticed the team: "I'm going out to meet you today!"

Chen Huaiqing: "Good thing!"

"Right now, Shengshi Hotel is the most popular hotel in Yuzhou, and it is the first choice for entertaining guests."

Ren Fei has already been to many Shengshi hotels.

Compared with the hotels operated in the city, Shengshi Hotel is indeed better.

The gap is obvious.

It is no wonder that the business of many powerful hotels has dropped a lot.

Chen Huaiqing smiled and said, "It just so happens that it's time for dinner, let's go and have a meal."

Ren Fei: "Other people invite you to dinner, I have to think about it, and you Chen Dong said to eat, I will not refuse at all."

Others treat them to meals and often ask for errands.

Ren Fei didn't want to go.

But Chen Huaiqing is different, he basically doesn't ask for work, but makes people willing to help.

For example, regarding BMW, in order for Mota Group to become a world-class car company in the future, it must also help!
(End of this chapter)