Reborn 80s

Chapter 501
Elaine Group's garment factory in Shenchuan will expand to such a large size. In addition to the well-developed brand business of Elaine Group, another important reason is that the garment OEM business of Elaine Group has also developed considerably. good.

Garment OEMs not only receive orders from international sources, but mainly orders from Xiangjiang.

In the past, Xiangjiang's garment industry was mainly engaged in OEM.

Although the export is large, it is not very profitable.

Moreover, with the rise in labor wages in Xiangjiang, garment factories simply cannot afford high wages.

In addition, the Hong Kong service industry has a huge demand for personnel, and it is even more difficult to recruit female workers in garment factories.

Coupled with the role model of Elaine Group, many garment factories in Xiangjiang have begun to transform into clothing brands.

If there is a successful transformation, there will naturally be a transformation failure.

The other is Hong Kong Fashion Week!
Although Xiangjiang Fashion Week was only established in 1987, the time is a bit late, but in the whole of Asia, Xiangjiang Fashion Week has become a recognized representative of Asia.

Relying on the Xiangjiang film and television industry, Xiangjiang is vigorously promoting various fashion trends, and has a huge influence in Southeast Asia and East Asia.

Relying on Xiangjiang Fashion Week, Xiangjiang brand continues to expand its brand influence.

In Hong Kong Fashion Week, clothing brands are displayed in units of clothing brands.

In addition, ATV will also broadcast the runway show of Xiangjiang Fashion Week.

For big brands, it will naturally be broadcast live.

For small brands, it will be recorded and broadcasted.

It's good to have a single family, but how can it be compared to all things competing for spring?

Xiangjiang cannot say that it relies solely on finance, real estate, ports, and trade as its economic pillars.

There must also be cultural and creative industries.

The cultural environment of Xiangjiang, to be honest, is quite good.

This is a city where Chinese and Western cultures blend, forming a unique Xiangjiang culture.

Of course, cultural strength and economy are closely related.

This point must be understood.

Xiangjiang's economic development has never been said to be independent, but to rely on Huaguo.

Therefore, in the future, Xiangjiang should strengthen its connection with the mainland.

We have to wait until after 97 to talk about this.

After all, it was the Chinese who had the final say in Xiangjiang at that time.

These clothing brands in Xiangjiang have basically given up their own production mode.

Instead, find a more professional garment company to do OEM.

And Elaine Garments is undoubtedly a very good choice. Elaine Garments has extremely advanced equipment, skilled workers and fast delivery time.

The most important point is that Yi Lian Garment is a big factory, everything is done according to the contract, and there is very little wrangling.

If it is handed over to those small factories for production, maybe the new product has not yet been launched in the store, and you can see your new product being sold on the street stall.

Isn't that annoying enough?

This is not the case at Elaine Garments.

Although Elaine Clothing and Elia are both part of the Elaine Group, their operations are separate.

In fact, those who are not very clear will not know that Elia, crocodile shirts and some other clothing brands are all owned by the Elaine Group.

In addition to the export-focused Shenchuan factory, Elaine Group also has two factories in the mainland, one in Lin'an and one in Rongcheng.

The two factories focus on the domestic market.

This time, Elia held a special autumn and winter conference in Beijing to expand her influence in the mainland.

In other words, Elia is known as the number one women's clothing in China.

Even in the face of competition from other brands, Elia still occupies a strong position.

Of course, no one can say how long this strong position can be maintained.

After all, no one can tell the ups and downs of the brand.

Now it seems that Elia doesn't have any big problems.

"Well, Boss Chen is going to take a look!"

Chen Huaiqing: "You have a women's clothing conference, I'm going to see what to do."

Sun Congxuan: "Your thinking is wrong. Women look for themselves, we women dress up beautifully, do we look at it for ourselves?"

No matter how beautifully you dress up, except when you look in the mirror, can you see it at other times?

It is always impossible to say that after dressing up, you can always appreciate yourself in the mirror!

"It's not for men. Go and give your opinion!"

Sun Congxuan still thinks Chen Huaiqing's aesthetics is quite good.

Chen Huaiqing shook his head: "I don't have any opinions on fashion."

His understanding of fashion has already been said.

Elia's designers will also design some avant-garde clothes, but most of them still focus on everyday clothes.

There is no way, the designer has to have a meal.

A designer who can help the company make money is a good designer.

What's the use of being famous, if you can't help the company make money, it's not good.

The consumer groups that Elia faces are not those who are at the forefront of fashion, but ordinary consumers.

Their requirements for clothes are good-looking and comfortable.

Don't do those fancy and useless things.

will be abandoned by the market.

Because of the existence of Elia, Chen Huaiqing feels that people's clothes now are much more fashionable than those of the 90s in history.

Anyway, on the streets of the city, there are many beautiful figures.

Sun Congxuan smiled: "The models are all beautiful, tall and have long legs."

Chen Huaiqing looked at Sun Congxuan strangely: "You encouraged me to attend this press conference, what is your purpose?"

Sun Congxuan rolled her eyes at Chen Huaiqing: "You really think too much, you just want to ask you to see beautiful women."

In other words, just tease Chen Huaiqing.

Someone's lewdness can be serious.

Chen Huaiqing: "All beauties are vulgar and vulgar. They are no match for you."

In the end, Chen Huaiqing went to see the first fashion show held in mainland China.

In this press conference, Elia not only showed clothes, but a display of life.

From head to toe, everything was shown.

This autumn and winter conference mainly displays autumn and winter clothing, among which down jacket is naturally the focus of the display.

It turns out that it can be so beautiful in winter.

Chen Huaiqing sat on the stage, Elia's press conference invited many domestic celebrities, especially some mainland stars.

For celebrities, if you want to invite them, most mainland celebrities will give face now.

The reason is very simple, behind Elia is the Elaine Group, and behind the Elaine Group is Meta Investment.

Meta Investment owns ATV and Beichen Entertainment.

ATV and Beichen Entertainment are representatives of Hong Kong's film and television industry.

Beichen Entertainment, in particular, has a huge influence in the mainland film and television industry.

Many people want to get close to Chen Huaiqing. Some female stars rely on their beauty, anyway, they look a little unscrupulous.

Sun Congxuan glanced at Chen Huaiqing who was in the flowers, and said to Liu Xiyan: "Sister Yan, do you think he is too happy to leave now?"

Liu Xiyan leaned forward slightly, looked sideways at Chen Huaiqing who was chatting happily with a beautiful woman, shook her head lightly and said, "That's not his style."

Sun Congxuan: "Are you sure? I think she looks pretty."

Liu Xiyan smiled and said: "There are so many beautiful women in this world, have you seen him looking around?"

This is true!
Chen Huaiqing is lustful, but he is not the kind of person who can't walk when he sees a beautiful woman.

(End of this chapter)