Reborn 80s

Chapter 680 Film and Television Talent Cultivation
ATV has been in a loss-making state for several years after Meta invested in it.

Going to the stars, building a new TV building, and the indoor performance hall where Chen Huaiqing is now.

And a lot of money to buy excellent TV series.

In addition, the wages of ATV employees have been greatly increased, and an ATV employee community has been built.

In any case, ATV spent a lot of money in the past, and it is not too much to describe it as spending money like running water.

If you spend more money and earn less money, you will naturally lose a lot of money.

But now, the situation is different again.

The large investment in fixed assets has come to an end. As ATV's programs are getting better and better, and the number of viewers is increasing, more advertisers are willing to place advertisements on ATV.

Like a golden advertising space, the price is also rising.

If it is not a big brand, it cannot be won.

No way, it's too expensive.

Of course, there are also some new brands that spent money to win the golden advertising space like a boat, and then directly made a profit.

A new brand instantly makes the public aware of this brand.

After ATV made money, it didn't stop without saying anything, it just wanted to maintain the status quo and so on.

Not so, but want to earn more.

On the program, ATV is constantly trying to innovate.

The program format is innovative, and the program production is more sophisticated. For example, the news program studio spent several million dollars on redecoration.

Give the audience a very fashionable feeling.

TVB, which is located in Hong Kong with ATV, now has to change its strategy in the face of ATV's strength.

In the past, TVB's internal business strategy was to engage in factional competition.

There are various factions below, and then Shao Liushu is in the middle to reconcile.

For a certain period of time, this kind of factional competition has indeed made TVB quite dynamic.

However, this management model is somewhat out of date in modern society.

It is the same as the management model of ancient emperors.

In order to prevent their subordinates from rebelling and threatening themselves in terms of power, the ancient emperors engaged in factional competition and made a big effort to balance factions.

As long as the factions are balanced, the entire court can be under the control of the emperor.

However, this model has somewhat high requirements for the emperor.

Once you meet a mediocre lord, you won't be able to suppress it immediately, and the entire court will fall into factional internal friction.

This is basically the case in the middle and late stages of the dynasty.

After the death of Shao Liushu, TVB quickly began to decline, and even since 2018, it has fallen into a loss.

In this faction competition mode, many talents will fall into the faction.

Cause a serious internal friction.

Moreover, this management model will drive talents out.

What does it belong to now?
There is no place to stay here.

In the past, no one had a choice, but now everyone has a choice.

ATV is still on the side!
ATV has absorbed a lot of talents from TVB, and once they arrive at ATV, the salary level immediately rises.

Under such circumstances, TVB is able to retain talents.

Faced with the massive loss of talents, TVB can only raise wages.

Now TVB relies on self-produced dramas to reduce costs. In terms of cost control, I have to say that TVB is really good.

On the one hand, the cost of manpower is reduced, and on the other hand, the cost of materials and equipment is reduced.

For example, there is a dedicated clothing warehouse, and clothing is used repeatedly.

This has indeed reduced the cost, but in the face of increasingly picky audiences, TV dramas that have reduced the cost too much cannot meet the needs of the audience.

Compared with the TV series broadcast by ATV that have invested heavily in Fuhuadao, TVB's dramas seem to be a bit ineffective.

After eating refined food, it is naturally uncomfortable to eat coarse grains.

In addition, in terms of actors, ATV's dramas use a large number of mainland academic actors.

The actors in Xiangjiang mainly rely on the wireless art training classes and ATV art training classes.

Now both Unlimited Art Training Class and ATV Art Training Class have been discontinued, but a Xiangjiang Film Academy has been officially established.

The Xiangjiang Film Academy does not have many students, only less than [-] students.

There are directing department, performance department, music department, drama literature department, stage art department, dance department, photography department, etc.

In terms of teaching staff, Xiangjiang Film Academy is still quite strong, and has invited many very powerful people to teach.

Some well-known directors and actors all teach at the Xiangjiang Film Academy.

To be honest, Xiangjiang Films has become weak in the future. The most important point is that there are extremely big problems in the cultivation of talents.

After a wave of failures, it was impossible to slow down.

After the Hong Kong Film Academy is established, it will continuously provide talents for the entertainment industry in Hong Kong.

Chen Huaiqing: "Now, ATV's life is getting better and better. However, the better it is, the more worrying it is. I'm used to a better life, can this combat effectiveness be guaranteed?"

As the general manager of ATV, Liu Hongye naturally has no problem in terms of his own ability.

"Next, ATV will be listed soon, and your pressure will be even heavier in the future."

ATV's listing is just this year.

This year, the companies under Meta's investment, which may or may not be listed, will resolutely go public.

The kind of companies that can be listed should go public as soon as possible.

Before the Asian economic crisis, we planned to cash out at a high level, and when the economic crisis was at its climax, we entered the market and bought back the previously sold stocks.

There is a huge price difference between them.

Liu Hongye can be regarded as an old man of ATV. He has been in ATV since the time of Qiu Degen.

The ATV that Meta Investment took over is a thriving ATV, and there is really no shortage of internal talents.

"Pressure is also motivation! With the support of the boss, ATV now has the confidence to face all challenges."

Chen Huaiqing: "To be honest, I am not afraid of challenges, but I am afraid that there will be no challenges. There are too few TV stations that can be called competitors."

After ATV became a star, the gap with TVB was completely widened.

Many brand merchants who used to advertise on TVB have switched to ATV one after another.

TVB can only cover Xiangjiang, while ATV can cover most of Asia.

This is the difference!

With the development of Huaguo's economy, ATV relies on the Huaguo market. In the foreseeable future, the advertising revenue will be even higher.

A very important point is that ATV is a TV station that landed in the mainland. In addition to satellite viewing, it can also be watched on cable TV.

ATV's successful landing in the mainland naturally has a great relationship with Chen Huaiqing.

In addition, it also has a great relationship with ATV in program production.

Many of ATV's TV series are filmed in the mainland, and quite a few mainland film and television talents have participated in the production of the TV series.

For example, the soundtracks in TV dramas are mostly composed of mainland musicians.

(End of this chapter)