Reborn 80s

Chapter 698 Brand Personification

With the continuous development of the Internet, Chenxing Computer has developed a particularly fast speed in the server business, and has launched many innovative server products.

In terms of function, it has also become more and more powerful.

Although Huaguo's Internet connection time is not too long, it is the second largest in the world in terms of user scale.

This point, it must be said, is largely due to the Huaguo Network.

Huaguo Network uses a low-price strategy to develop users. In fact, Hyundai Huaguo Network is still in a state of loss in the broadband network business.

Relying on the PHS business, it can be regarded as covering the loss.

On the contrary, now, Huaguo Network is making a profit, and the profit situation is quite good.

Huaguo Network's low-cost broadband strategy is also working, and the number of Internet users is increasing.

In addition, with the development of technology, the cost of Huaguo Network to provide services for each user is also constantly decreasing.

In the past, the cost may have been several hundred, but now it has been reduced to dozens.

Now the broadband business is still losing money, but the amount of losses is shrinking, and the profit time is coming soon.

As the number of users continues to increase, Huaguo Network is constantly putting forward higher requirements for server performance.

For each server manufacturer, user needs are their own goals.

In the server department of Chenxing Computer, the number of people has also expanded rapidly, from a dozen people at the beginning to thousands of people now.

90.00% of them belong to research and development.

A large amount of resource investment has naturally allowed Chenxing Computer to master a lot of unique technologies, all of which have applied for patents, not only domestic patents, but also many international patents.

Things like building a patent wall must be done.

Only when a technical patent wall is built, can a company feel safe.

In other words, it is considered that fate is in one's own hands.

Chenxing Computer holds many computer-related patents, and other companies simply cannot get around it.

What should I do if I can't get around it?
It can only be used for money, or for patent exchange.

Chenxing Computer generally signs a permanent patent exchange agreement, and also forms an alliance with others, that is, this patent can only be authorized by both parties, and other companies will have to spend money if they want to use it.

After the movie ended, the three of them went to a street stall to eat together.

Meeting is fate, and there is no harm in making one more friend.

At night, if you eat at a street stall, you will naturally have a barbecue.

As the capital, the capital is a place where hundreds of families gather, and all kinds of delicacies from all over the world can be found in the capital.

As an important support of the night market economy, barbecue has been accepted by more and more people, and various innovations have been carried out.

In the past, barbecue was like barbecue.

Now it's different, everything can be baked.

Vegetables and the like can also be roasted and eaten.

The night market economy of a city can tell the level of economic development of the city.

"This barbecue restaurant tastes very good, and my classmates and I often come here to eat."

Chen Huaiqing: "I see!"

This barbecue restaurant is close to the school, but there are quite a few college students consuming it.

Being able to win the favor of students shows that the price is definitely not deceiving.

Don't look at the students spending money lavishly, in fact, you only see them when they are lavish, and you don't see them living a life of eating steamed buns and porridge.

The current college students are relatively better off. Most of the families are not rich, and they are still living a good life.

It’s enough to come out for a dental sacrifice every month. You can’t live a good life every day, and you can’t afford it.

Liu Xinran bit the skewer lightly with her white teeth, and said, "The animation image of the brand you mentioned earlier, let's be more specific!"

Chen Huaiqing had quite a lot of ideas in his head, and some ideas just sounded good.

"Actually, this is a kind of concretization of the brand image. Like, we Chinese people are the descendants of the dragon, which is the concretization of the nation. The dragon represents our nation. For example, the national flag is the national flag of the whole country. Concretization."

Liu Xinran understood what Chen Huaiqing said.

What is the brand?
In fact, it belongs to a relatively illusory thing, we can feel its existence, but it feels a little illusory.

Now the concretization of the brand is mainly realized through the brand logo.

"Using cartoon images to represent a brand is a kind of anthropomorphism. Animals and plants can become spirits, and spirits can transform people, so brands can naturally be anthropomorphic."

In Huaguo, it is easy for people to accept the anthropomorphic brand.

For thousands of years, Huaguo has always had legends of various animals and plants becoming refined humans.

Now the most widely spread is Sun Monkey.

A stone monkey jumping out of a rock.

"Anthropomorphizing the brand is also helpful for the promotion of the brand. It makes users feel close, not like the current situation. The brand feels a little cold."

"When people get close, it can make users have a higher sense of identity with the brand."

For brand recognition, it cannot be just that the products of this brand are good, but also the culture of this brand must be recognized.

This kind of two-way recognition is what can firmly grasp the user.

These users are also the most loyal to the brand.

"There is another point that cannot be ignored, that is, after anthropomorphic, it can get closer to children and capture their hearts. Children are useless to the brand now, and they have no consumption power. But children are the future. , I have left a mark on their hearts since they were young, and when they grow up, will they become loyal users of the brand?"

Computers have to start from dolls, so computer advertisements have to start directly from dolls.

When these children grow up, the brand of Chenxing will be an unshakable existence.

Of course, the premise is that Chen Xing can always maintain a leading level in terms of technology.

It should be said that there is no big problem.

As long as Chenxing doesn't make major strategic mistakes in the middle, it should be said, don't make strategic mistakes continuously.

It doesn't really matter if you make a mistake once or twice, as long as you make quick adjustments, it will be good.

Chen Huaiqing is quite happy to talk, if the brand is anthropomorphic, as long as Chen Xing starts to do it, then he can't hide it.

Not all brands are suitable for anthropomorphism.

It still needs to be a consumer brand, like a chemical company, what kind of anthropomorphism is there.

No direct contact with consumers.

In addition, anthropomorphism cannot be random.

It has to be adapted to the brand itself.

Originally, this brand took the high-end route, emphasizing performance, and it will definitely not work if it has a weak image.

(End of this chapter)