Back to 1995

Chapter 1009
"I'll let RICK initiate the acquisition of Condé Nast!" Eric said to Song Yang. It's just another debt, and Eric is a little numb now.

Glancing at Elsa Benitez, Eric felt that she, who had just transformed, was about to become the most powerful figure in the fashion magazine industry. In the future, fashion magazines such as Vogue would usher in a new head up.

"After the acquisition is completed, RICK will let Condé Nast's magazines start to establish an Internet platform, and open their own fashion channels on ICQ, AIM, AOL, Yahoo, MSN and other platforms. In the future, the fashion audience on the Internet will definitely exceed that of paper Media!"

Song Yang explained to Eric that some of the traditional paper media still look down on Internet media and are unwilling to accept Internet users, thinking that it will drop in price, but in the future, these old fashion magazines that are unwilling to embrace the Internet will be rejected. Personal fashion makeup bloggers, just like members of the Kardashian family, have tens of millions of fans at every turn.

And relying on these huge number of fans, these fashion bloggers, whether they are endorsements for other cosmetics or launching their own cosmetic brands, can cash in hundreds of millions or even billions of dollars!

After all, the position of public opinion is there. If you don’t take the initiative to occupy it, you will be replaced by others. If you don’t occupy the position of Internet fashion evaluation, traditional fashion magazines will be replaced by those personal cosmetic bloggers. Who will stop the earth if it leaves? !
For the fashion industry, established magazines such as Vogue are not as important as imagined. I have never heard that anyone who does not read this stuff will not be able to survive!
"The RICK Group also needs to start operating the Internet platform in advance, open online stores on eBay and Amazon, and launch their own online fashion e-commerce platform!"

Hearing that the luxury industry needs to play with the Internet, Eric couldn’t help feeling a headache. Now he has to manage brands such as Gucci, Victoria’s Secret, and Seagram Liquor, and he has to open exclusive stores all over the world and deal with distributors and agents. , is enough to give him a headache, and now he has to play the Internet platform, which makes Eric feel really overwhelmed.

Eric used to be the head of a nightclub, a typical western cowboy, and he has taken a lot of MBA management courses in the past few years, but compared with professionals, the level must still be far behind. Now let him take the RICK Group as well. Starting an Internet business, even if it is handed over to a professional manager, still makes him feel overwhelmed.

Turning his eyes to Elsa, Eric immediately thought about it, "Elsa, if you want, perhaps, RICK's e-commerce business can also be managed by you!"

Eric doesn't understand Internet e-commerce, but he has a good understanding of the world. Elsa, who has transformed from the front stage to the backstage, has basically become the representative of Song Yang, the major shareholder of RICK Group.

It is impossible for Eric to lift Elsa up, that means he will start a war in RICK, and it is estimated that Eric's ass in RICK will not be able to sit still!

Suo Xing directly handed over RICK's media and e-commerce business to Elsa to manage. Once it was handed over to Elsa, Eric knew that Song Yang would definitely not let it go. Internet resources, it is not difficult to support Elsa, doing so can kill two birds with one stone.

Hearing Eric's words, Elsa couldn't help feeling excited, which meant that she jumped directly into the ranks of executive directors in RICK, and almost avoided the detours of other professional managers for decades.

But in the same way, if she wants to wear the crown, she must bear the burden. If she messes up RICK's media and e-commerce business, it's not just Elsa, I'm afraid Song Yang's face will also suffer. The impact on RICK The power will drop a lot...

Seeing the look on Elsa's face, Song Yang squeezed Elsa's hand and nodded slightly towards her, "ICQ, ebay, and Amazon will support you!"

Seeing Elsa leaving, Eric winked and said to Song Yang, "Song, I have to say that Elsa is probably the woman that models all over the world envy, not all models are as lucky as Elsa ..."

There is a very small probability that a popular model walking on the catwalk will be able to transform successfully. The career of a model can be very long. If you don’t care about appearance fees, coffee positions, endorsements, etc., you can keep going. If you care about these, it is quite short, basically the peak period is only three to five years.

Afterwards, those popular models will either succeed in transformation and enter the Hollywood film industry, or TV reporters, hosts, etc. start from scratch, or marry into a wealthy family. live.

Those who can directly enter one of the world's three major luxury goods groups as executives like Elsa Benitez are basically rare. Perhaps, I don't know how many years it takes to achieve it. Eric said that the modeling industry envies Al Sha, it's not groundless!

"Are you really ready to let RICK acquire Estee Lauder?!"

This incident has already been rumored. Affected by this news, the stock price of Estee Lauder has also risen sharply for several days. The entire Wall Street investment bank is looking forward to RICK, one of the world's three major luxury goods empires, and America No. [-] The marriage of the century of the big cosmetics kingdom.

The collapse of Nasdaq has caused the whole of America to be in a bad mood in the past two years. Most industries are losing money, but there are two exceptions, luxury goods and cosmetics!
The former president of Estee Lauder and the head of the Lauder family that controls Estee Lauder, Leonard Lauder, who sent Estee Lauder to the market during his term of office, is quite advocating the lipstick index, that is, the worse the economy is, the higher the sales of lipsticks, and this Two years are the days when the sales of luxury goods and cosmetics are soaring.

"In the past two years, cosmetic brand companies such as Estee Lauder, L'Oreal, Procter & Gamble, and Unilever, and the three major luxury groups RICK, LVMH, and Lifeng have seen explosive growth in revenue.

RICK's marketing department and Wall Street consultants all suggested that RICK can swallow Estee Lauder, which has an annual revenue of 58 billion US dollars, so that RICK can become the world's largest fashion empire spanning luxury goods and cosmetics! "

Eric eagerly said that RICK did not develop step by step, but bought and bought all the way. Otherwise, how could it be possible to soar from a nightclub group to one of the world's three major luxury empires in such a short time? .

People are subject to change, and Eric is no exception. Anyone who looks at RICK who swells up like magic can remain indifferent and endure the slow development. He must continue to buy and then continue to increase the market value.

Along the way, RICK has borrowed too much money from the American banking industry and Wall Street institutions, and is destined to be deeply influenced by Wall Street institutions. Wall Street institutions are not willing to let RICK Group be left alone, and Eric is naturally affected.

There is nothing wrong with eating people with soft mouths and short hands. It is not impossible to pick up the bowl to eat and put down the bowl to scold mothers. In a short time, it is impossible to get rid of the influence of Wall Street!

Song Yang can also guess the minds of Wall Street institutions, just like hype Yahoo, first try to raise Yahoo's stock price, then let it go public, and then cut a crop of leeks and put it on RICK, it's the same routine.

After building RICK Group into the world's largest luxury goods and cosmetics empire, and after listing RICK with sky-high valuations, Wall Street institutions can get doubled returns. This is why Wall Street institutions are so positive about RICK.

The only difference from Yahoo is that Wall Street institutions cannot completely control the RICK Group. They can make Eric initiate acquisitions one by one, or influence certain decisions of RICK, but they want to be like It is simply impossible for Yahoo to completely control the entire management. With Song Yang, the major shareholder holding 40% of RICK's shares, it is difficult for those Wall Street institutions to make waves in RICK Group!

The 40% equity is the result of Song Yang's restraint. Song Yang used 5% of ICQ equity in exchange for 35% of RICK equity. Later, the Bruno Family Foundation gradually repurchased nearly 5% of the equity. Let Song Yang's RICK equity reach 40%, no matter how much more, it is not impossible, but it is unnecessary, take too much, and it is not easy to sell when cutting leeks...

"Now Estee Lauder is still under the rule of the Lauder family, the Lauder family holds 40% of the shares of Estee Lauder, but has 87% of the voting rights!
If RICK wants to acquire Estee Lauder, there are two ways, one is to propose an acquisition to the Lauder family, and the other is to obtain the support of more than 20 institutional shareholders of Estee Lauder, buy Estee Lauder stock from the market, and forcibly acquire the Estee Lauder company! "

Eric has obviously done his homework. The acquisition of Estee Lauder is either a peace negotiation. If the Lauder family is willing to sell Estee Lauder, then RICK will pay a sky-high price to acquire the other party.

And if the Lauder family disagrees, then RICK will stage a bully attack, just like the LVMH group wanted to take Gucci by force, and there will be a hostile takeover of Estee Lauder.

Compared with the former, the latter is much more risky and prone to mistakes, and the purchase price paid in the end may far exceed the former, but there is no other way, otherwise, if the Lauder family does not sell, RICK can still do it. Can't see it?

It can only be said that the dragon slaying warrior eventually became a dragon. Once upon a time, RICK was still the white knight who saved Gucci from the mouth of the LVMH group. As a result, only a few years later, RICK became the most annoying the way...

It can only be said that life is impermanent, but to be honest, Eric feels that being a dragon is really good!
Song Yang did not mention that he does not support the acquisition of Estee Lauder. For RICK now, it is the time of crazy expansion, and there is no sense of boundaries at all. It is like a very hungry person who still considers whether it is good or not? !
It’s good to eat something, wait until the stomach is full and you can’t eat anymore, then consider the health-preserving package, and study the things that you can’t get tired of eating.

"The Wall Street institutions, are you willing to provide RICK with the funds to acquire Estee Lauder?" Song Yang asked directly.

Eric smiled, "BlackRock Trust, Janison Management, State Street, Royal Bank of Canada, etc. have all made it clear that they are willing to support RICK's acquisition of Estee Lauder. At the same time, they are also one of Estee Lauder's investment shareholders!"

Good guy, when Song Yang heard this, he felt that BlackRock trusts these companies, maybe it is not playing Infernal Affairs, doing things with the left hand and the right hand, and what they are doing is really slippery.

Stimulating RICK to acquire Estee Lauder at a high price, and helping the BlackRock Trust and other institutions get cash, and then go public with RICK to cut leeks.

The income belongs to the Wall Street institutions, and the risks are all borne by RICK and Estee Lauder. The Wall Street institutions do not bear any risks, and do not suffer any losses.

Song Yang turned the tea cup in his hand, raised his head and said to Eric, "RICK needs the support of Wall Street institutions, but he can't completely become a pawn of Wall Street institutions, go to thunder for Wall Street institutions!

In this acquisition, RICK can introduce the Comerica Bank. After all, it is also one of RICK's shareholders. How can such a big matter completely bypass the Comerica Bank! "

As soon as Eric heard this, he thought for a while and understood what Song Yang meant. Song Yang was preparing for a dog-eat-dog game, introducing the Comerica Bank, letting the Comerica Bank replace the RICK Group, and the gang of Wall Street The organization goes to raise the bar.

Comerica Bank is Song Yang's "old friend", the funds for laying the Chicago Board of Trade to New York line, RICK's acquisition of Gucci, Song Yang's acquisition of Alcatel mobile phones, PayPal Bank's payment license, settlement center, etc. The big deals are almost all loans provided by the Comerica Bank. Of course, in recent years, the Comerica Bank has also made crazy profits. Last year, among the banks in America, the revenue broke into the top ten for the first time. Who knows how much money Comelica Bank has earned from Song Yang!

"I will notify the Comerica Bank, but I am afraid that the price of the acquisition of Estee Lauder will never be lower. I wonder if the Comerica Bank is willing to provide such a large loan..."

Eric said uncertainly, although Estee Lauder's current revenue is less than 58 billion US dollars, and its market value is less than 90 billion US dollars, but it is not cheap to buy Estee Lauder. The risks are naturally greatly increased.

After buying it back, no one is sure whether it will fall into the hand, and whether the Comelica Bank will dare to take this risk, and Eric is not sure.

"Comerica Bank will definitely agree to support RICK!"

Song Yang smiled and said to Eric, he concluded that the Comerica Bank would definitely support RICK's plan this time, as long as the directors of the Comerica Bank had some brains, they would know how to choose.

Comerica can be said to be the bank that enjoys the most Internet dividends in the American banking industry. However, since PayPal payment has banking services, the cooperation between Song Yang and Comerica Bank has become less and less. It is the Comerica Bank that should be in a hurry. They want to prove to the leeks who bought the shares of the Comerica Bank that they have not lost big customers such as RICK and Alcatel mobile phones!
(End of this chapter)