Back to 1995

Chapter 1013

Compared with the safety of Deutsche Bank in America, the bargaining chip proposed by the LVMH Group is nothing at all. The US knife is important, but sometimes, there are things more important than the US knife, such as your own life... …

Edison needs to let Deutsche Bank gain a firm foothold in America to avoid being pushed back to the other side of the Atlantic someday. In addition, he also needs to consider his own life. If he does not find a strong ally in America, Edison is afraid that one day he will Take a plane, what the hell is another accident.

At that time, he might not be as lucky as last time. Thinking of how hard he earned so many dollars, other men ended up living in his big villa, hugging his widow, beating his cubs, Edison felt so aggrieved!
The entire luxury and fashion industry is now in turmoil. Whether RICK really wants to acquire Estée Lauder has caused a lot of discussion in the outside world. Once this acquisition is completed, the global luxury and cosmetics industry will undergo drastic changes.

At this time, Estee Lauder's executives and the board of directors have also held several consecutive meetings. They are also vacillating about whether to accept RICK's acquisition. There was no negotiation between the current Lauder family, and the entire Estee Lauder was in a mess.

"This is the most dangerous moment for Estee Lauder and the Lauder family. To be honest, Estee Lauder has never been so embarrassed in the face of those old rivals!"

Leonard Lauder, who was sitting in an office with the "Honorary Director" hanging on it, said to Red Lian Hanmo with an uneasy expression.

Estee Lauder's shareholding is very delicately set up. The Lauder family, which only has 40% of Estee Lauder's shares, has 86% of the voting rights. The dual shareholding structure makes Estee Lauder after listing firmly in the hands of the Lauder family.

It seems that there is nothing wrong with this set of gameplay, it can guarantee that Estee Lauder will always be in the hands of the Lauder family, but nothing in the world is permanent.

The Lauder family used this method to control Estee Lauder, and it was inevitable that they would conflict with a group of Wall Street institutions that invested in Estee Lauder.

For Wall Street institutions, either they can get huge dividends from Estee Lauder, or they can increase the stock price. As for why Estee Lauder does not pay dividends in the short term or acquire other cosmetics companies to increase the stock price for long-term interests, Wall Street institutions are 1 dissatisfied. This time, those Wall Street institutions secretly supported RICK's acquisition of Estee Lauder because they were already very dissatisfied with the Lauder family.

Glancing at Leonard Lauder, who has been at the helm of Estee Lauder for decades, Reid Lianhamo said, "This time is different from before. Members of Estee Lauder's board of directors have invested in Estee Lauder's BlackRock Trust and Janison Management. , State Street, Royal Bank of Canada and other [-] institutions are all inclined to merge Estee Lauder with RICK!"

Nominally, he is the president of Estee Lauder, but Reid Lian Hanmo understands that he is just a tool for the transition. After a few years, William Lauder, the third-generation head of the Lauder family, has basically made a contribution to Estee Lauder. Will replace Reid Lianhamo at Estee Lauder.

Even now, Reid Lianhamo needs to discuss with the "retired" Leonard Lauder on what to do. Without his approval, Reid Lianhamo basically can't make Estee Lauder headquarters.

Members of the Lauder family are basically in Estee Lauder, controlling various departments, like Leonard Lauder's wife Evelyn Hausner, the founder of Clinique, the third generation of Lauder family members Jane Lan Dai is the global president of Yuemu Zhiyuan and other brands, and has joined the Estee Lauder board of directors together with Irene Lauder and others.

The entire Lauder family has built Estee Lauder into an iron barrel formation, and there are four seats in the board of directors, which are held by members of the Lauder family.

If Estee Lauder is the kind of tycoon with hundreds of billions of dollars, that's all. On the contrary, Wall Street institutions dare not do anything to Estee Lauder easily, for fear that it will collapse if they are not careful.

But the market value of Estee Lauder is only 80 billion US dollars now. With such a company, it still plays so many tricks and prevents Wall Street institutions from cutting leeks. Can this Wall Street institution bear it? !

Leonard Lauder raised his head, looked at this veteran who had been with the Lauder family for decades, stared at him and asked, "You also want Estee Lauder to be acquired by RICK Group?!"

Reid Lianhanmo smiled wryly, "The initiative is not in our hands now, I am about to retire, Leonard, I have been with Estee Lauder for 30 years, of course I hope it will get better!"

"Even if it's not in the hands of the Lauder family?" Leonard Lauder followed closely and asked.

Reid Lian Hanmo was silent for a while. Although he didn't want to admit it, for a professional manager, he recognized the company Estee Lauder more than blindly being loyal to the Lauder family.

"The problem now is, how do we deal with RICK and...Bruno Song? Estee Lauder alone cannot resist the acquisition of RICK Group!"

Reid Lianhanmo said worriedly, one RICK is enough to give Estee Lauder a headache, not to mention adding a former richest man in America.

These are two completely different concepts. If Estee Lauder can handle the RICK Group, then Red Lian Hanmo has no chance of winning against Song Yang.

Look at who Song Yang has fought against in recent years. Isn't Bernard Arnott's LVMH group dozens of times stronger than the current Estee Lauder? !

Wasn't it when I ran into Song Yang back then, and fell a big somersault, and Song Yang, the local snakes in America, Microsoft, and General Electric were all forcibly cut up by Song Yang, and they couldn't bear it.

Leonard Lauder also couldn't help sighing. There was no way to deal with the opponent at all, which only made people feel hopeless. Even compared to finding foreign aid, Estee Lauder couldn't beat RICK!

"perhaps……"

Red Lian Hanmo raised his head and said to Leonard Lauder, "You can try to get Ronald to go to the powerful people on Capitol Hill, so that Capitol Hill can put pressure on RICK."

The Lauder family also knows the truth that eggs cannot be put in one basket. Not all family members nest in Estee Lauder. Like Leonard's younger brother, Ronald, who is also a second-generation member of the Lauder family, enters After leaving his official career, he is now one of the assistant members of the American Defense Chief.

If all goes well in the future, Ronald Lauder may be able to serve as the ambassador of America to a certain place overseas, and then return to America to run for a congressman in a certain city, and then step by step Climb up so that the Lauder family can enter the ranks of powerful families in America.

Leonard glanced coldly at Reid Lianhamo, "Do you think that the influence of Ronald's target party is comparable to that of the Bruno family?"

The Lauder family made their fortune much earlier than the Bruno family, but in the past few years, after the listing of Estee Lauder, the Lauder family slowly started to play donations, but the dollars donated by the Lauder family are at most Being familiar with the Elephant Party and the Donkey Party is nothing compared to the dollars that the Bruno family donated to the Elephant Party every year!
If you think about it with your ass, you will know if there is a real dispute, who will support the Capitol Hill controlled by the Elephant Party and the Office of the Commander-in-Chief, I am afraid that Ronald Lauder will be unlucky.

When Leonard Lauder was having a headache, the phone rang suddenly. When he picked up the phone, Leonard frowned when he heard the person on the other side reporting his home.

"LVMH Group launched an acquisition request for Estee Lauder?"

Listening to Leonard's words, Reid Lianhamo couldn't help but feel refreshed. Estee Lauder had no power to fight back against the RICK Group, but with the addition of the LVMH Group, it might not be so.

Even if it takes [-] steps back, Estee Lauder will still be acquired. With the LVMH Group disrupting the situation, Estee Lauder may be able to sell at a sky-high price, and it will not be cheap for RICK Group.

But after hanging up the phone, Red Lian Hanmo saw that Leonard's face was not happy, but his face was even more ugly.

"Do you think the entry of LVMH Group is a good thing?!"

Shaking his head, Leonard Lauder sighed, "This is probably the beginning of Estee Lauder's troubles!"

As an American company, Leonard Lauder is too aware of the virtues of the American company. When facing a company that is also an American company, he may have some scruples, but when facing an overseas company, that is Anything can be done, and the American natives often turn a blind eye to these things!

Hearing this, Red Lian Hanmo was a little puzzled. He didn't know why Leonard Lauder said this, but Leonard didn't say much, but got up and left, preparing to summon the Lauder family Members, hold a family meeting, especially need to tell this matter to the first generation head of Estee Lauder, who is also his mother, Estee Lauder!
Every family has a dark history, and the Lauder family is no exception. When Estee Lauder started her family, she declared that she was born in a wealthy British gentleman family, but the fact is that she was born in a Jewish slum in America. , let alone have any relationship with the British aristocracy, but basically it has nothing to do with it.

However, when a person becomes famous, she will be "forgiven" for the bad things she did in the past. The bullshit that Estee Lauder boasted back then is also summarized as her "legendary" experience. Of course, she failed , is another matter.

As a living fossil in the cosmetics industry, the 93-year-old Estee Lauder, although she has not come out of the world for a long time, she still has a lot of influence on the Lauder family.

Before the war, Leonard Lauder needed to let the Lauder family unify the faction first, otherwise the Lauder family would become a joke if there was internal strife!
"Today Estee Lauder's stock price is still rising sharply, and its market value has exceeded 86 billion dollars, a record high since its listing!
Lian Hanmo, president of Estee Lauder, still said today that he has not considered selling Estee Lauder Company. Wall Street institutional analysts claimed that RICK Group is still the largest buyer of Estee Lauder.

According to sources, Eric, the president of RICK Group, has arrived in San Jose to meet with Bruno Song, who is the largest individual shareholder of RICK Group! "

Wall Street institutions are still optimistic about this acquisition. No matter how Estee Lauder defends, major Wall Street institutions have begun to gather in Estee Lauder and build positions in Estee Lauder stocks in advance, so that Estee Lauder's stock price has been rising all the way.

And at this moment, the New York media suddenly broke the news, "LVMH Group may join the ranks of robbing Estee Lauder!"

"boom"

As soon as the news came out, it caused an uproar almost instantly. Two of the world's three major luxury goods groups launched an acquisition of Estee Lauder at the same time? !
Almost as soon as the news came out, various institutions and analysts raised their target price for the acquisition of Estee Lauder. After the market opens tomorrow, it can be imagined that the stock price of Estee Lauder may not fly to the sky.

Just when some media were still questioning the authenticity of this news, another big melon came out. The president of LVMH Group, Bernard Arnott, who is known as Napoleon in the luxury industry, has arrived at the New York airport in a private jet. .

"President Arnott, may I ask, are you really here to buy Estee Lauder this time?!"

"LVMH Group, is it deliberately targeting the RICK Group?"

"Is the LVMH Group going to war with RICK?"

"Arnault, what do you think of RICK's largest individual shareholder, Bruno Song?"

The various media who heard the news surrounded Bernard Arnault who had just left the airport, so that the roads began to be blocked, but more and more media and reporters rushed over. It's something to watch, the two richest people in the list of the world's richest [-] richest people start a film, the grievances between the top rich families, if it's Hollywood, I'm afraid it won't just make a few TV series!
Facing a large group of media reporters, Bernard Arnault did not hide it. Under the escort of bodyguards, he said to a large group of reporters, "The LVMH Group will not target anyone. "Beautiful" things are Something everyone yearns for!
The Estee Lauder Group belongs to the Lauder family and does not belong to anyone else. The LVMH Group has long heard about cosmetic companies such as Estee Lauder, Elizabeth Arden, Helena, and Revlon. Of course, they hope to cooperate with these legends in the luxury industry ! "

Bernard Arnott's gentle and elegant performance is not at all like the legendary hungry wolf. Although he did not admit it, the meaning of his words is very clear. He came to New York this time for Estee Lauder, and even more than It's Estee Lauder, several other old cosmetics family companies, and he is also interested.

Before Arnott got into the car, another reporter asked Bernard Arnott, "President Arnott, at what price do you plan to let LVMH Group buy Estee Lauder?"

"I think Estee Lauder is a priceless treasure, and the LVMH group is willing to do everything for it!"

"funk!"

In San Jose, watching the interview on TV, Eric, who was contacting various parties to raise money for the acquisition, couldn't help scolding, "This guy did it on purpose!"

(End of this chapter)