Back to 1995

Chapter 1015 Don't Follow the Routine

A large group of media reporters who came out of nowhere gathered in front of the Estee Lauder headquarters. Today, it is rumored that people from LVMH Group and RICK will come and start negotiations with Estee Lauder.

In fact, you don't need to think about it. As long as the LVMH group comes, RICK will definitely need to do something, and it is impossible to give up Estee Lauder.

Surrounded by a group of senior executives, Bernard Arnott came to Estee Lauder's headquarters. Although he was not tall, he was full of momentum. It was not for nothing that he could be called the king of the luxury industry. In these years, apart from suffering a little loss from RICK, he has not suffered a single defeat. On the contrary, a large number of luxury brands have been acquired by him.

Arnott, who was well-dressed, waved to a group of media reporters. He deliberately stayed in front of the Estee Lauder headquarters for a few seconds. When he saw that no one from RICK had arrived, he entered the building.

Compared with Bernard Arnott's ostentation, the people from RICK who arrived shortly thereafter seemed to be a bit lacking in cards.

Song Yang, Eric, and the recently famous Elsa Benitez and others were not present. There was only Augusta, an executive with the vice president of RICK, and several public relations and financial departments. Three or five of them came to the scene.

Augusta was the first executive recruited by RICK from Tiffany & Co. He had been in charge of Tiffany's New York market business before, but was poached by RICK, and naturally became RICK's vice president and the head of RICK in New York.

Whether it is luxury goods or cosmetics, the New York market is too important. Half of the entire American luxury goods industry is in New York. Overlord!

Augusta and others did not accept interviews, but before entering Estee Lauder, Augusta, the leader, said some inexplicable words to the reporters on the scene.

"RICK is a company with a sense of responsibility, humanitarianism, caring for the environment, and supporting the global biological chain. It will never do anything inhumane for its own selfish desires!"

These words made the reporters and the media at the scene confused. They didn't know why RICK suddenly said these words on the moral high ground.

"President Lian Hanmo!"

"This must be Mr. Leonard. Estee Lauder is one of my favorite makeup brands. Everything that Mr. Leonard has done for Estee Lauder is a legend in the entire cosmetics industry!"

As soon as they met, Bernard Ebes took the initiative and began to turn against customers, as if today is the home court of the LVMH group.

"We have heard about President Arnott for a long time, and rumors about President Arnott are also circulating in America!"

Leonard Lauder shook hands with Arnott on behalf of the Lauder family. At this time, the two companies are not at the same level. LVMH Group is much stronger than Estee Lauder, and the Lauder family is naturally not as good as Bernard Arnott. family.

After sitting down, Bernard Arnott said with a smile when he saw an empty part of the meeting room, "It seems that some people don't want to be there today..."

The executives of Leonard Lauder, Reid Lianhamo, and Estee Lauder did not open their mouths. Neither RICK nor LVMH Group could provoke them.

Although today is Estee Lauder's home court, they can't decide anything. They are basically spectators, waiting for the gods to fight to determine the outcome, and then decide the fate of Estee Lauder.

As soon as the voice fell, the door of the conference room was pushed open, "I'm really sorry, President Eric has important matters to deal with today, and I will be in charge of negotiating with Estee Lauder today!" Augusta turned to the Lauder family and Estee Lauder's executives Said.

"I can't think of anything more important today than Estee Lauder!"

Bernard Arnott said to Augusta sarcastically, but the latter turned a deaf ear to the words and still had a smile on his face.

"President Lian Hanmo, there are countless rumors these days, I think Estee Lauder also understands RICK's wishes, and cooperating with RICK is the best choice for Estee Lauder.

Over the years, brands such as Victoria's Secret, Gucci, Balenciaga, and Seagram have joined RICK's camp. You must have heard about their current situation.

Before I came, President Eric and Director Bruno promised me that as long as Estee Lauder joins the RICK camp, it will be a brand of the same level as Victoria's Secret, and it will still belong to the Lauder family, and no one can take it away! "

Hearing this, Leonard Lauder and the rest of the Lauder family, including Evelyn Hausner, Jane Lauder, and Irene Lauder, couldn't help but feel the balance in their hearts tilt slightly. RICK here.

The meaning of Augusta's words is very clear, that is, it will retain the equity of Estee Lauder for the Lauder family, and even in the future, people from the Lauder family may continue to be in charge of Estee Lauder.

The major brands acquired by RICK, such as Gucci and Seagram Wine, are all managed by the original management. RICK will not easily intervene in the management of these brands. On the contrary, it will provide them with sales channels, publicity and promotion, etc. All kinds of support make the major luxury brands willing to cooperate with RICK.

In contrast, Bernard Arnault seems a bit domineering. After winning a brand, he either hides it, or replaces all the original management and arranges his cronies. If a brand does not perform well, Arnott will immediately stop production and dismiss all employees. I don't know how many brands have been destroyed by the LVMH group. This is one of the reasons why countless people scolded him.

Of course, the RICK Group will buy more and more brands in the future, and it will definitely be like the LVMH Group, but at least for now, RICK can still pretend to be harmless to humans and animals.

Bernard Arnott sneered, "The LVMH Group has indeed dealt with many luxury brands, but those brands have been ignored by buyers, and the LVMH Group just "temporarily" let them take a break.

Just like Hollywood superhero movies, in a certain period of time, they are not liked by fans, but when users look forward to them again, LVMH Group will put them on the counter again for users to choose! "

"Can you guarantee that RICK will not store any of its brands in the future?!"

Facing the aggressive Arnott, Augusta did not argue, "No one can guarantee the future, but at least for now, RICK will not let some old-fashioned luxury goods disappear before the eyes of users, just to sell more other products. Similar products..."

Glancing at Augusta, Bernard Arnott looked slightly unkind, "Perhaps, RICK should let Bruno Song and Eric, the western cowboy, come here today!"

After finishing speaking, Bernard Arnott stopped talking to Augusta and began to ignore Augusta, obviously thinking that the other party's status was not worthy of talking about it with Arnott.

"President Lian Hanmo, no matter how many guarantees and promises there are, what Estee Lauder needs is more acquisition money. LVMH Group has enough sincerity to provide all of these for Estee Lauder!"

After Arnott finished speaking, Antonio, who was sitting aside, took out a few documents and pushed them to Estee Lauder.

"110 million dollars!"

As soon as he opened his mouth, Antonio said something astonishing, and pushed the acquisition price of Estee Lauder to more than [-] billion US dollars, which shocked the Lauder family and the representatives of Wall Street institutions attending the meeting.

They had expected that today's competition would be fierce, but they didn't expect that as soon as the LVMH Group came up, they threw a pair of bombs first, which made the Wall Street institutions that were inclined to support RICK feel a little bit excited for a while. Who would follow? Mei Dao can't make it through!

But after Antonio finished quoting the price, the meeting room fell into silence, and the expected fierce contention did not appear. Augusta, who came on behalf of RICK, kept his eyes open and his heart in mind, still smiling. But as if staying out of the matter, he didn't say a word, and he didn't guarantee the price. This made the LVMH group, which was waiting to continue raising the price, stuck there for a while.

The atmosphere was very tense for a while, and the people in the meeting room unconsciously cast their eyes on RICK, but RICK just didn't follow the routine and refused to quote the purchase price.

This made the people of LVMH Group and Estee Lauder suffocate there, just like two boxers fighting in the ring. messy.

"110 billion US dollars, LVMH Group is willing to use cash and stock to complete the acquisition of Estee Lauder. As long as Lian Hanmo and Leonard agree, you can sign today!"

After a pause, it was Bernard Arnott who spoke first, staring in Augusta's direction, and said in a deep voice, he didn't know what rick was up to, but he had to do it now, he couldn't Play some hide and seek game with RICK.

Today's atmosphere is a little weird, and anyone with a discerning eye can see that the situation is a little delicate. Leonard Lauder didn't want to sell Estee Lauder easily, and shook his head slightly towards Lian Hanmo's steering wheel.

"President Arnott, Estee Lauder's board of directors needs an agreement on this matter, and we will reply to LVMH Group as soon as possible..."

Lian Hanmo wanted to use the dragging formula, but Bernard Arnott didn't want to have long nights and dreams. No matter what rickets RICK did, he would make a final decision today. No matter how many times RICK came, he would just go all the way.

"120 million dollars!"

"President Arnott, we need to report to the board of directors and Ms. Estee Lauder..."

"130 million dollars!"

Listening to Bernard Arnault's continuous increase in the purchase price, although it is not enough compared to the sky-high purchase price made by Wall Street institutions, but in the case of only one offer today, this price is already quite tempting people.

When Arnott raised the price to 140 billion US dollars, it was obvious that Wall Street institutions were already a little ready to move. This price was enough to cash out Estee Lauder stocks, which was enough for them to make a fortune.

But at this moment, Augusta, who had been silent for a while, suddenly got up after receiving a message, and reminded Estee Lauder with a smile on her face.

"I hope that the Estee Lauder Company can treat this acquisition with caution, and must see the true face of the acquirer, so as to avoid a single mistake that will cause eternal hatred and embarrass the Estee Lauder brand.

Perhaps, after watching the latest documentary released by ICNC TV tonight, it will not be too late to make a decision tomorrow! "

After finishing speaking, Augusta smiled and gestured to Bernard Arnott, Leonard Lauder and others, and then got up and left directly with the people.

Augusta's attitude surprised Bernard Arnott and others, and they all began to feel uneasy.

Taking people away, Augusta is not worried. LVMH Group and Estee Lauder have suddenly reached an acquisition agreement or something. He has already received news from Eric that the Federal Securities Commission is siding with RICK this time.

Even if it is signed, Estee Lauder is a listed company. If the Federal Securities Commission does not approve the acquisition, Estee Lauder will have no way to sell herself!

They broke up unhappily. I don’t know whether Augusta is setting off smoke bombs or there are real moths. Estee Lauder chose to temporarily suspend the negotiation. Go, the few things I wanted to do today have not been achieved. Who would have thought that the RICK Group would not take over at all!
"Find it out for me, what the hell is RICK doing!" Out of the meeting room, Bernard Arnott immediately confessed to Antonio and his confidants.

On Estee Lauder's side, there is also a lot of discussion. Today RICK is really abnormal. It seems that he is just watching a play, which makes people feel a little confused.

"What are RICK and ICNC TV station going to do?!"

Leonard Lauder couldn't help asking Red Lianhamo and the others.

After making several phone calls, Lian Hanmo put down the phone, shook his head and said, "I found out that ICNC will indeed release a documentary today. These days, there are rumors that ICNC has invested a lot of resources in producing it. , but how much this documentary has to do with the LVMH Group is still unknown!"

The reporters and media squatting outside the Estee Lauder headquarters thought this negotiation would last for a long time, but unexpectedly, it ended in less than an hour.

It was different from before going in. When he came out, Augusta had a smile on his face, while Bernard Arnott and others had a gloomy expression.

"What is the result of the negotiation?"

"Did LVMH buy Estee Lauder?"

Facing the questioning of the media, Bernard Arnott said nothing, and got into the car under the escort of the bodyguards.

And then, a large group of Wall Street institutions and leeks who bought Estee Lauder's stock received a "bad news". The acquisition negotiations were suddenly terminated, and then Estee Lauder's stock price began to plummet!
In the evening, there were well-informed people who stood in front of ICNC TV station early, and when it was the prime time, ICNC TV station did not broadcast popular TV dramas, variety shows, talk shows, etc., but a host appeared People, if you have been watching ICNC TV, you will be familiar with it. He does not appear in front of the camera all the year round, but when he appears, it means that something big has happened.

"Hi everyone, welcome to ICNC TV, I'm Williams!"

(End of this chapter)