Back to 1995

Chapter 1022 The Alliance Under the City
"A number of Wall Street institutions have assessed the valuation of RICK. The valuation of RICK has far exceeded the market value of LVMH Group. Merrill Lynch has made a valuation of 810 billion US dollars for RICK. Deutsche Bank Investment Bank estimates that after the listing of RICK, the market value will exceed 900 billion US dollars. !"

Although the valuations made by Wall Street institutions are sometimes not so reliable, I don’t know how many companies that looked glamorous before listing, their stock prices broke after listing, and they got a lot of leeks.

But Wall Street institutions, after all, are weather vanes, and they can make such a valuation for RICK, which shows that Wall Street institutions are optimistic about RICK Group and expect it to become the world's largest luxury goods giant!

"The end of the car is Volkswagen, the end of toiletries is Procter & Gamble, and the end of luxury goods belongs to RICK!

In just seven years, the RICK Group has completed a magnificent turnaround, from a nightclub company to a luxury giant. The acquisition of Estee Lauder marks an important step for RICK to plant its own flag in the cosmetics industry. Today, when RICK held a press conference on the acquisition of Estee Lauder, President Eric declared that RICK will not stop moving forward, and no one can stop RICK!

Wall Street analysts who focus on the fashion industry predict that within this year, RICK Group is likely to launch another huge acquisition, and the next step may be to enter the jewelry industry. , jewelry, wine, entertainment, fashion media global group..."

Watching ICNC TV, Bernard Arnott's face was obscured by the praise of the RICK Group, but Antonio on the side could feel that Arnott was very dissatisfied.

Co-authoring LVMH Group to acquire other companies is a barbarian, a company that has violated the American Anti-Monopoly Act, and the acquisition of RICK Group represents justice?
Don't be too double-standard, take a deep breath, Arnott looked at the logo of ICNC TV station, and couldn't help being a little envious. If he had a media platform in his hands, he wouldn't be so passive this time, and the dirty water was splashed On the body, I can't even wash it clean.

"After Estee Lauder was acquired, it also officially announced today that it will join the Global Luxury Association established by RICK. It can be estimated that in the next week, local luxury and fashion companies in America will find it difficult to refuse RICK's "invitation" and will join Global Luxury Association.

RICK is currently also sending out invitations to Kering, Richemont, Hermes, Chanel and other companies to participate in the conference preparing for the establishment of the Global Luxury Association!

There are rumors that Bruno Song has invited many figures, including the wife of the Grand Commander, to join the supervisory committee of the Global Luxury Association, as well as the Federal Trade Commission, Federal Securities Commission, Federal Department of Justice, Federal Taxation and other agencies. Invited to join the Global Luxury Association.

In the future, brands and products that have not been approved by the Global Luxury Association will not be able to be sold in America, Canada, etc.! "

Antonio talked to Bernard Arnott about Song Yang's movements. Apart from acquiring Estée Lauder, he did not stop in his steps to form the Global Luxury Association. He was determined to play hooligans to the end .

And all kinds of gossip came out "inadvertently", telling the group of luxury giants who were waiting and watching, this time, no one of them should try to hide from it, or obediently bow their heads and be accepted by the Global Luxury Association. Put a rein around their necks, or forget about selling in America.

Bernard Arnott is too familiar with these routines. I'm afraid Song Yang didn't let someone release the gossip, and these gossips are probably true!
During this period, Bernard Arnault and the LVMH Group invited many public relations companies and spent a lot of dollars to whitewash the LVMH Group, but the effect was not great. The American media giants controlled the global public opinion. And Song Yang occupies a considerable share of the American media industry. How dare ICNC, NBC, and CNN TV stations betray their own big money owners for that little bit of money?

In addition, Wall Street is desperately cutting the leeks in the French stock market. How can it be possible for the American media to speak for the LVMH Group at this time? If the popularity is not diminishing, if the media in any region does not scold the LVMH group, it is inhumane!
"There is news from France. The French Securities Commission and the Trade Commission hope that the LVMH Group can reach a settlement with RICK and America as soon as possible, and deal with this matter as soon as possible. The overall loss of the French stock market during this period has exceeded 20%, more than 84 companies have been bankrupted by Wall Street, and more than 170 companies are on the verge of bankruptcy..."

Bernard Arnott felt the pressure from France, the old home. LVMH Group is the focus of Wall Street's short selling, but after all, the weight is there, and it will not fall if it falls too much. But the LVMH Group can hold it, which does not mean Other companies listed on the Paris Stock Exchange are still able to survive, and many companies have been unable to survive and have directly closed their doors.

Although it is said to "persuade", in fact, it is to let Arnott deal with this mess as soon as possible. The so-called reconciliation is to pay a large sum of money and let America let the LVMH group go. As for Ah It's out of France's business how Noether wants to deal with the deadly rival RICK Group.

But if Arnault is not able to get it right, France will "kill relatives" and launch LVMH Group as a scapegoat. Facing Wall Street's continuous cutting of leeks, French municipalities can't bear it anymore. They can't do it. For a LVMH group, he really sacrificed the entire French stock market, and being able to survive until now shows that Arnott's connections in France are deep enough!

Bernard Arnott also knew that he couldn't drag it on any longer, but to reach a settlement with America, he had to pass the RICK level. Sooner or later, he would have to face Song Yang, although Bernard Arnott Special, I really don't want to sign an alliance under the city.

"Go and call Bruno Song and tell him that I will visit him at the North Shore Manor on Long Island!" Bernard Arnott said with a deep breath.

Song Yang's North Shore Manor on Long Island was full of hustle and bustle at the moment. RICK's merger with Estee Lauder was held here. RICK, Estee Lauder's executives, the Lauder family and many New York celebrities all attended the banquet.

As a celebration banquet in the fashion industry, models and actresses must be indispensable. You must know that the endorsements of luxury goods and cosmetics companies have always been the big sponsors of celebrities from all walks of life, and they often spend hundreds of millions of dollars a year. The endorsement fee is not free, it is the same all over the world.

"Leonard, there is a message from Kad, the person in charge of the Grand Commander's Office. Maybe you will be interested. Ronald Lauder will soon become the American ambassador to Austria!"

Hearing this, Leonard Lauder, William Lauder and others beside Song Yang couldn't help but be shocked. They didn't doubt the authenticity of Song Yang's words, but this reciprocation still made Lun Nader was surprised. Estee Lauder had just merged with RICK, and Ronald, a member of the Lauder family, was promoted immediately. Leonard felt that the relationship between the Bruno family and the Elephant Party was much deeper than he imagined. , Mr. Datong’s leader is really going to have something to do, and he doesn’t play sloppy at all...

"On behalf of the Lauder family, I would like to thank the Bruno family!" Leonard raised his wine glass to Song Yang. With this promotion, Ronald represents the entire Lauder family. From now on, he is no longer just an old white money, but a truly powerful family.

Song Yang didn't make a fuss, but raised his wine glass a little bit, "To the Commander, to America!"

When Leonard Lauder and the others heard this, they couldn't help laughing, and then there were voices shouting respect for the Commander from the entire banquet hall.

At this time, an assistant came to Song Yang's side and said a few words to Song Yang. Leonard Lauder saw Song Yang tremble slightly, and then returned to normal.

"Leonard, I'm sorry, I have to excuse me, I'm going to meet an "old friend"!"

And then, Leonard Lauder soon knew who the old friend Song Yang was talking about was. After a while, the news of the arrival of Bernard Arnott, president of the LVMH Group, spread throughout the North Shore Manor, even Many New York media who received the news rushed over, wanting to take some pictures of the "famous scene of the century".

(End of this chapter)