Back to 1995

Chapter 1025 Practice Makes Perfect
Looking at Song Yang and Bernard Arnott who were toasting on the stage, there were many people in the banquet hall, and they felt that their brains were not enough.

Yesterday, according to RICK, the LVMH Group was not still a heretic, a scum, a shameless person, and an executioner in the luxury goods industry, but today it has changed into a "one of its own".

In the banquet hall, after a few seconds of silence, Eric was the first to applaud, and there was a burst of applause immediately, no matter whether it was surprise, dissatisfaction, or other expressions, it could not change everything!
"LVMH Group and RICK really teamed up?!"

William Lauder, the next generation head of the Lauder family, was still a bit too shocked by the scene of changing the king's flag at the top of the city. After all, the two sides were still deadly enemies a few minutes ago, and suddenly they talked happily. He has not yet adapted to it. this rhythm.

Leonard Lauder suppressed the same shocked mood, his eyes were a bit complicated, he had guessed that the LVMH Group and RICK would reach some agreement, but he did not expect that Bernard Arnott would dare to make such a decision, Just joined the Global Luxury Association, the world's top two luxury giants join forces, is there any way for other luxury brands to survive?
"In this world, there are only permanent interests, and no permanent enemies!"

Leonard Lauder said to William, picked up a glass of wine, and walked towards Song Yang. Although Leonard still couldn't figure out what kind of agreement Song Yang and Arnott had reached, there was no need to think about it. I also know that it will definitely shock the entire luxury industry.

"President Arnott, the first meeting of the Global Luxury Association will be officially held tomorrow. It will determine the headquarters of the Global Luxury Association, the main person in charge of the Luxury Association Committee, and formulate the rules of the luxury industry, etc.

I hope that RICK and LVMH Group can work together to reach more agreements, so that the luxury industry will usher in a real order, so that Eric can be elected as the chairman of the Luxury Association, and Arnott, you will be the vice chairman... ..."

Before, Song Yang thought about inviting all major companies in the luxury goods industry to hold a conference and then announce the establishment of the Global Luxury Association.

Now, Song Yang is too lazy to pretend, is there any LVMH group to join, the two combined, almost got half of the market share of the luxury goods industry, and the rest of the luxury brand companies combined, may not earn as much as RICK and LVMH group in a year, If you are poor, you will join forces vertically and horizontally, and if you are rich, you will go straight to Huanglong.

What else to pretend at this time, Song Yang directly turned the table, Hermes, Prada, Kering and other companies are willing to come and give them more benefits, and they are not willing to come down, anyway, they don’t need their opinions, as long as they abide by the global luxury goods The rules set by the association are fine.

Listening to what Song Yang said, Bernard Arnott seemed to be planning to do something wrong. As the vice president of the Global Luxury Association, it was also in line with Arnott's expectations. The post of president of the association was handed over to the LVMH group.

Gently nodded, Bernard Arnott agreed with Song Yang's words. When Song Yang and Bernard Arnott arrived at the gate of the North Shore Manor, they had already received the news, and they still couldn't believe it. The media and reporters frantically took pictures of this scene!

"LVMH Group has joined the Global Luxury Association, and the chaotic and disorderly rare animal leather market will usher in a change!"

"LVMH Group President Bernard Arnott announced in front of the North Shore Manor on Long Island that he will reach a settlement agreement with the American Federal Trade Commission and Texas and other states in the near future. It is expected that the LVMH Group will pay up to 4.7 A settlement of [-] million dollars!"

"Bruno Song, a member of RICK's board of directors and the largest individual shareholder, declared that he welcomes LVMH Group to join the Global Luxury Association, and does not rule out more cooperation between the two in the future."

This night, the major media in New York frantically reported this unexpected news. A few days ago, dogs bit dogs, and now they suddenly got married. It was too fast.

Behind these reports, the Wall Street Journal "littlely" revealed the truth, telling the melon eaters why RICK suddenly changed 180 degrees.

"The LVMH Group announced on the Paris Stock Exchange that it has reached an agreement with the RICK Group for 45 billion dollars to transfer the three major brands of Guerlain, Givenchy and Céline to RICK.

Some LVMH Group executives claimed that Bernard Arnault and Bruno Song had reached multiple agreements, including agreeing that the Global Rare Animal Protection Foundation established by RICK would invest in LVMH Group and enter the LVMH Group Board of Directors..."

The report of the Wall Street Journal tells the outside world that this time the RICK Group undoubtedly won, and the LVMH Group signed a rather harsh alliance under the city, and sold the three major brands of Guerlain and Givenchy at the price of cabbage.

But neither RICK nor the LVMH Group announced this with great fanfare. Wall Street institutions and companies in the luxury industry cannot fail to see this agreement.

But in any case, everyone knows that after being willing to pay the settlement money and signing a harsh agreement, the LVMH group escaped the disaster.

Sure enough, that night, ICNC TV station, NBC, CNN, ICQ and other Internet platforms, the original news of criticizing LVMH Group no longer appeared. On the contrary, ICNC TV station also appeared for the first time on luxury goods such as LV and Dior. , Cosmetics advertisements, there are rumors that LVMH Group and ICQ have reached a three-year super advertising contract of 5000 million US dollars, which also declares that LVMH Group will completely enter the American market. People who see these can only sigh In a word, money can really turn ghosts around...

After the market opened the next day, the stock prices of global luxury goods companies rose sharply, especially the stock price of LVMH Group, which led the rise of the entire French stock market. Within half an hour of the opening, the stock price surged by more than 9%!
In an office building near Fifth Avenue in New York, today is the day when the world's first luxury conference will be held. RICK has sent invitations to all major luxury brand companies around the world, but the time is too fast. There were very few board members and executives who rushed over, and most luxury fashion brands such as Kering, Hermès, and Armani sent their local leaders in New York to represent the headquarters.

In the whole building, there was a lot of noise and noise today, but the largest number of people were still the people from RICK and LVMH Group. After all, today’s conference will be recorded with the camera. If there are only three or two cats and dogs, At that time, I'm afraid it will be inconvenient to release it, although RICK doesn't care at all, but in terms of face, after all, we still have to live with it.

RICK and the executives of the LVMH Group are busy preparing for the agreement and new rules that will be announced to major luxury brands later.

Song Yang and Bernard Arnott were in the lounge beside him. Bernard Arnott, who had gotten rid of the trouble, was obviously different from the disheveled look before today, and he had regained the demeanor of a "big man".

"This building will be the global headquarters of the Global Luxury Association in the future. Members of the Global Luxury Association will contribute proportionally to buy this building. Of course, this is also the industry of the Global Luxury Association and has nothing to do with RICK! "

Song Yang said to Bernard Arnott, who heard the words, just glanced at Song Yang, and chose to "believe" Song Yang's words.

At the upcoming meeting of the Luxury Association, there will definitely be nothing to discuss. Basically, the rules for the production are formulated by RICK and the LVMH group in this lounge.

"When the Global Luxury Association is established, every luxury brand should pay a certain membership fee to the Global Luxury Association and the Global Rare Animal Protection Foundation to maintain the order of the luxury industry and protect the reproduction of rare animals around the world!
In addition, all major luxury brands should accept investment from the Global Luxury Association and the Rare Animal Protection Foundation in order to supervise the entire luxury industry! "

Song Yang still used the "high-sounding" principle to talk about cutting leeks. Bernard Arnott would not object to this matter. He himself was cut leeks. Why should Prada Those brands can not be cut off, and they have been exposed to the rain by themselves, then they must have pulled other people's umbrellas.

"I think that the Global Luxury Association should hold at least 10% of the shares of other luxury brands!"

Bernard Arnott said something suddenly, which made Song Yang look at him more. Sure enough, traitors have been more ruthless than enemies since ancient times. Arnott stabbed his colleagues with a knife, and he was really not soft at all.

"We can ask the representatives of LVMH Group to raise this point at the Luxury Conference!" Song Yang said with a cough.

Standing up, you can see the crowded Fifth Avenue not far away. Song Yang turned to Arnott and said solemnly, "The most important thing for the Global Luxury Association is to maintain the order of the luxury industry. Follow the standard.

In my opinion, the Global Luxury Association should launch a unified global certification platform. All products sold by the member companies of the Luxury Association must be registered on the certification platform for users to query. In addition, all luxury appraisers should also pass the certification. Only the assessment of the Global Luxury Association can be used for luxury appraisal, maintenance, repair, after-sales and other duties! "

Bernard Arnault, a global luxury authentication platform, sounds like it is for the sake of users and can avoid fakes, but it is undoubtedly a rein around the neck of luxury manufacturers. In the future, a Whether luxury goods are fake or not is no longer decided by luxury brands, but by the Global Luxury Association. The right to speak is completely in the hands of the Luxury Association. Even in the future, this evaluation system can make everyone Big luxury brand companies are even more uncomfortable!
"Arnault, I hope LVMH Group can join RICK's upcoming new e-commerce platform focusing on luxury fashion products!"

At the end, Song Yang sent an invitation to Arnott, wanting LVMH Group to join the luxury e-commerce platform that RICK is preparing to build. With the addition of LVMH Group, RICK's luxury e-commerce platform will directly become the world's No. A large luxury e-commerce platform, and even other luxury brands, will have to join in the future. If they don’t sell on RICK’s e-commerce platform, then they will get the reputation of fake products. It's not once or twice, practice makes perfect and it doesn't matter if you splash it a few times...

Bernard Arnott hesitated a little. E-commerce is not his strong point, but he knows that the Internet is Song Yang's strong point. If Song Yang can invite him, it means that this luxury e-commerce platform is very good for RICK. Important, even for the luxury industry, e-commerce will not play an important role in the future.

"LVMH Group can join RICK's luxury e-commerce platform and make RICK the exclusive e-commerce platform of LVMH Group for sale, but it requires 50% of the equity of RICK's e-commerce platform!"

"Up to 35%. In the future, the RICK Group will also introduce Wall Street institutions to allow other luxury brands to join in. It is impossible to give up so much equity to the LVMH Group!"

Song Yang directly interrupted Bernard Arnott, if RICK's luxury e-commerce platform really develops, then in the future, it will be equivalent to opening a luxury store in front of luxury users from all over the world, with profits compared to Amazon and ebay sell ordinary products, which are much higher.

In the future, even if RICK’s luxury goods business is in a downturn and cannot be sold anymore, as long as there is a luxury e-commerce platform, it will be able to lie down for many years. Compared with other luxury brands that rely on stores to survive, it will be much more comfortable. , when it goes public in the future, the market value is estimated to be much higher than that!

Bernard Arnault nodded. He had expected that RICK's luxury e-commerce platform was very important, so he wanted LVMH Group to get involved, but Arnault would not have expected that the luxury e-commerce platform in the future would , How profitable it will be, otherwise, today, he would never have cheapened RICK for nothing, and handed over LVMH's e-commerce channels.

"The Global Luxury Association is officially established today, and the entire luxury and fashion industry will enter a new era!"

"More than 189 fashion companies including LV, Dior, Gucci, Victoria's Secret, Estee Lauder, Prada, Hermes, etc. have joined the Global Luxury Association, and Eric has become the first member of the Global Luxury Association. President!"

"Global Luxury Association, announced the establishment of a number of rules, including the establishment of the official website of the Global Luxury Association Appraisal Center, the assessment standards for global luxury appraisers, etc.!"

"Vogue Magazine" evaluated the establishment of the Global Luxury Association as the most historic moment since the concept of luxury goods was born, and quoted Eric's speech at the Luxury Conference, which will take 20 years to The use of rare animal leather in the luxury goods industry has dropped to zero!
Regardless of whether it can be done or not, it sounds really bluffing. Almost as soon as the news came out, the world's major animal protection associations, humanitarian associations, environmental protection foundations, etc. all praised the Global Luxury Association. In just one day, The Global Luxury Association has received more than 150 million dollars in donations!
And just three hours after the news of the establishment of the Global Luxury Association, the global luxury goods industry uniformly raised prices, and the prices of some luxury goods such as handbags made of precious materials doubled directly, and even tripled. , while the transaction price of luxury goods on the eBay platform generally increases by more than 50%. After all, animal leather must be protected, and the price increase is not too much.

And when the newly released global luxury goods recognition platform is launched, buyers can check on it, how many luxury goods they have purchased in the world, and how many are left unsold, the global luxury sales volume has skyrocketed by more than 200% that day, The major luxury brand stores are overcrowded, and when the store closes, there are still people waving banknotes and squeezing in, almost selling like crazy...

(End of this chapter)