Back to 1995

Chapter 104 Dancing With Wolves
The inauguration ceremony of the IAB seemed to be quite lively. Numerous local and overseas Internet companies in the United States "attended" to support it. The IAB is an Internet advertising industry alliance.

Representatives of Netscape, Yahoo, AOL and other companies saw this kind of coquettish operation at the inauguration ceremony of Double-click Company, and recognized it with their noses. At this time, they must not jump out to object. Otherwise, it would be a joke in the Internet industry today.

As the chief secretary-general of the IAB Association, Irene took a deep breath and stepped onto the stage. Although Irene has already gained some popularity in the Internet industry, today is the first time she has truly appeared in front of the public media.

Seeing Irene on stage, the media and reporters present all raised their cameras and video cameras.

It is not that there are no female employees in the Internet industry nowadays, but in terms of appearance and status, there is really no one who can surpass Irene.

The media, who originally felt a bit boring about today's inauguration ceremony, took pictures of Irene. It is conceivable that when IAB and Irene appear on the Internet media, they will definitely attract the attention of many people inside and outside the circle!

"I'm very glad that everyone here today can participate in the establishment ceremony of the American Internet Advertising Interactive Association IAB."

Irene, who was in full control of the field for the first time, immediately showed the demeanor of a strong woman after getting over the discomfort, "The establishment of IAB is to let the Internet advertising industry in America, promote the Internet industry, and enter a new era!"

"The future belongs to the Internet, and digital advertising will become the engine of the Internet. At present, more than 68 Internet companies have joined the IAB, covering more than 4000 million users, including Netscape, Yahoo, AOL, Double Click, Hotmail and other well-known Internet companies. Join the IAB!"

Facing the camera, Erin flattered IAB a little, telling the outside world that IAB is the orthodox alliance of Internet advertising, and others are crooked, and only joining IAB is the kingly way.

"IAB headquarters will be established in Houston, and an east coast office will be established in New York, a west coast office will be established in San Jose, and corresponding offices will be established in Europe, Asia and other places in the future..."

It is true that the headquarters is located in Houston, but if you want to increase the influence of IAB, you still have to go to Silicon Valley and New York to set up offices there to maintain the influence of IAB. As for overseas, it depends on IAB's presence in America. What has become of it.

If it is operated properly, the IAB can build a large network covering the global Internet, connecting large and small Internet companies around the world, forming a behemoth like a military-industrial complex!

"IAB will set up six major departments, including technology laboratory, marketing center, data center, video center, global membership and public relations department. President Mark Anderson will become the first president of IAB."

Irene introduced IAB's departments and positions to the media in the audience. These days, selling advertisements has to pay attention to technology and strategy. IAB's technical department is researching how to sell more advertisements...

As for the global membership department, IAB members such as Netscape and Yahoo have to pay an annual fee to the IAB every year. The more you pay, the greater your influence within the IAB.

In addition, after joining IAB, each member will communicate with each other, share some data, etc. To put it bluntly, IAB is the newspaper group of the Internet advertising industry to keep warm!

Song Yang sat under the stage, listened to Irene's words, and applauded lightly. Today, I basically left it to Irene to handle the affairs of the IAB.

Although the IAB is the double-click company's vest, but it still needs to pay attention to face. The chairman of the association, Mark Anderson, is not there, and Song Yang, the chairman, is not convenient to be too active.

After the inauguration ceremony, another small banquet and media interviews were held in the hotel. Irene basically was surrounded by that person all day long!
After a busy day, the media, reporters, and those who were invited all left after nightfall.

In the hotel room used for the interview, only Song Yang and Irene were left. I don't know if it was because of being chased by the media, which made Irene excited, or because of the glasses of champagne, Irene's face flushed. .

"Irene Doherty's name will appear on the local media in Houston tomorrow, as well as Internet media such as Wired magazine. Maybe you will also wear the crown of the queen of Internet advertising!" Song Yang said to Irene with a smile.

The Queen of the Internet in America is Mary Meeker, the chief analyst of Morgan Investment Bank, who single-handedly promoted the listing of Netscape. Because of Meeker, Morgan Investment Bank underwrote the stock sale of Netscape.

The "Internet Report" released by Mary Meeker has been studied by countless media and companies. She is one of the true creators of Internet outlets and is also touted as the Queen of the Internet.

Irene can't compare to Mary Mikel now, but as the chief secretary general of the IAB, coupled with the release of the IAB's annual white paper, it shouldn't be too much for Irene to be the queen of Internet advertising. Now the Internet industry is not like this blow it? !
Irene couldn't help but tremble when she heard the title of Queen of Internet Advertising, and her face flushed even more.

Taking off the glasses used to decorate mature, Irene looked at Song Yang with fiery eyes. After taking off the glasses, Irene showed a delicate face. Looking at Song Yang, Irene felt a little shy and uneasy, but still Shouted to Song Yang, "Song!"

Looking at Irene, who was close at hand, unbuttoned her lady's suit, let Song Yang see that Irene was a little hidden, and seemed to be a small cream cake.

Facing the little cream cake that was already in bud, Song Yang took a heavy breath after hearing Irene's cry. Amidst Irene's exclamation, he picked her up and rushed into the room.

On the day of the establishment of IAB, it seems that there was not much disturbance in the Internet industry in America and even in the world today.

Except for a few Internet companies that have paid attention to this matter, the rest of the people have not even heard of it.

However, after the IAB white paper was released on the official website, it attracted the attention of many people. Although it is a bit boastful, IAB's first industry report on Internet advertising in America is still quite dry.

IAB's annual report directly defines Internet advertising as one of the four major advertising media on par with TV advertising, newspapers and magazines, and outdoor advertising at the beginning!

"IAB has collected and studied the data of more than 100 Internet, computer, telecommunications and other companies in America. This year, America's Internet advertising market is expected to exceed 6800 million US dollars, and it will grow at a compound rate of 35% every year in the future. It is estimated that In 1996, America's Internet advertising revenue will exceed 3 million US dollars, and the global Internet advertising scale will exceed 4 million US dollars!"

"IAB data analysts believe that with the growth rate of the Internet advertising industry, in the next ten to 15 years, it will overtake TV advertising, newspaper and magazine advertising, and become the world's largest Internet advertising with a scale of 450 billion US dollars. advertising market."

To sum it up, the IAB report is telling people in Silicon Valley and Wall Street that the Internet advertising industry is not in good form, but in good shape!
In just ten years, the scale of Internet advertising may even exceed 500 billion US dollars. This is what makes Internet companies in Silicon Valley roll up their sleeves and work hard, and they will be as productive as they are bold.

Of course, this is also touting the double-click company in a roundabout way. Double-click is the leader of the Internet advertising industry today. The Internet advertising market is booming, so the double-click company cannot be more valuable. Wall Street analysts are so blind, they obviously underestimated Double-click company!
Regarding the white paper of IAB, there are people who don’t believe and doubt it. They think it’s just bullshit. If you want to sell tens of billions of dollars a year by selling Internet advertisements, you have to make a draft of this bragging. America’s Beef is cheap, but you can't catch Niu Biqiu.

People in Silicon Valley and Wall Street, on the other hand, regard the IAB report as a treasure. They don't care who the IAB analyst is. Many companies in Silicon Valley and analysts on Wall Street have begun to attract attention. The data from this IAB1995 annual report began to blow up the prospects of the Internet.

Yahoo, in particular, almost didn't give up on this IAB report. It directly quoted the above data to prove Yahoo's prospects, and even publicly shouted that it is not impossible for its revenue to exceed [-] million next year. If it doesn't see the IAB report, it will come out Yet?

The first IAB annual report was unexpectedly "popular". Companies such as Yahoo, which had just waited and watched IAB, paid the annual fee directly to IAB, and declared that IAB's white paper is the most authoritative report in the Internet advertising industry!
Compared with the IAB's annual report, the hotmail e-mail box did not cause much movement, but the impact was much greater than the IAB's talkative report.

While the city council in Houston was still reviewing America's first e-mail management bill, news suddenly came out that nine states, including Texas, Alaska, and Kansas, the traditional territory of the party, all promoted Hotmail mailboxes to become the new How to vote in elections!

This is the real shocker in America, which is never a small thing when it comes to voting.

The Internet has always been regarded as the back garden of the donkey party. Like Hollywood, it is the hard-core vote of the donkey party. But this time, the elephant party suddenly caught by surprise and started to implement electronic mail voting, which caught the donkey party by surprise.

What's more embarrassing is that Hotmail also belongs to the Internet camp, but the founder was born in Houston, and it seems to be closer to the Elephant Party. It is foreseeable that once e-mail voting is recognized as a new election voting method, it will be the first Hotmail with a large mailbox will definitely be recognized by the American Federation, and the Elephant Party seems to be taking advantage!

Although the bill has not yet been passed, Houston has already purchased an order worth $45 from Hotmail. Hotmail will provide Houston with a customized version of Hotmail.

Followed by other cities in Texas, as well as other American states, also sent purchase orders to Hotmail. Texas alone contributed more than 400 million dollars in purchase orders to Hotmail, and Hotmail can at least get close to one More than 800 million US dollars in purchase orders.

(End of this chapter)