Back to 1995

Chapter 117 Double Reed
Every year, Oxford Dictionaries selects some of the hottest and most influential new words, redefines, explains them, and adds them to Oxford Dictionaries.

This year Oxford Dictionaries has also added a lot of new words, but the most eye-catching one is that it gives SPAM a new explanation and defines it as spam, and the initial cause is from the Hotmail email address!

Just like entering other markets around the world, Hotmail's performance in England was like fire and water. Once it entered the British market, it swept the entire British office industry.

Because of the size of the market, Hotmail's market share in England is higher than that in America.

Coupled with the special reason of England, although it is an English-speaking market, it is the home of WPP Group. Therefore, the Hotmail mailbox is managed by the local headquarters in America in name, but in fact, the business operation rights are handed over to WPP Group.

That is to say, the right to place email advertisements is in charge of WPP. WPP doesn’t care about the impact, or the user experience. They just want to make more money. As long as the money is paid, WPP will dare to place any advertisements!

As a result, within a few months, after Hotmail started commercial operation, spam emails began to fly all over the computer users in the UK, and advertisements for all kinds of gadgets could appear, even those selling fake products and playing around the corner. Because of the large amount of advertising expenses, it appeared in the advertisement of Hotmail mailbox in a grand manner.

The British media, which has always liked black America and claimed to be the former suzerain of America, naturally seized the opportunity and began to hack Hotmail mailboxes vigorously.

Coupled with the addition of a new vocabulary to the Oxford Dictionary, SPAM, a vocabulary that originally represented canned pork, began to rise rapidly in popularity, and turned into a vocabulary representing Internet spam.

But when it came back to America from the other side of the Atlantic, the news changed again.

Although this term was deliberately used by the British side to echo the Hotmail mailbox and the American Internet industry, it also represents the influence of Hotmail and the American Internet.

Even if this reputation is not good, for Silicon Valley, this is also the Internet industry, and it is the first time that its influence has expanded beyond the industry!
This makes the still controversial American Internet power list, suddenly no controversy, no Song Yang, has already begun to affect the vocabulary of the Oxford Dictionary? !
With Oxford Dictionaries "authenticating" e-mail advertisements, the crown of "King of Internet Advertising" began to be concocted and worn on Song Yang's head. After all, at present, no one except Song Yang seems to be qualified Wear this now.

After getting off the plane, Song Yang turned to the car and rushed to the America Telecom construction site. After receiving calls from Double-click and Hotmail, he bought a few newspapers.

Song Yang, Gallo, and Marcus sat in several off-road Hummers sent by Eric to pick them up, and rushed towards the construction site of American Telecom.

Sitting in the car, Song Yang was stunned when he saw the title of "King of Internet Advertising" in the newspaper, and then the corner of his mouth twitched. He didn't know which unscrupulous person did it.

After reading this report, Gallo clicked his tongue and said to Song Yang, "Congratulations Song, you are the king of Internet advertising..."

Song Yang glanced at him angrily, "Do you think this is a good thing?!"

Gallo only thought that this was the media's flattery of Song Yang, but looking at Song Yang's expression, Gallo also felt that there was something wrong with it, touched the back of his head, and Gallo asked, "What's wrong with this?!"

Seeing the newspaper's report on "The King of Internet Advertising" written in bold font, Song Yang sighed helplessly.

This title sounds nice, but once you really hear it, people will know that the power behind this name is indeed resounding.

But what the hell is there will be a flood of Internet advertisements in the future, so users all over the world will not be the first to scold "the king of Internet advertisements", even if those advertisements were not placed by Song Yang at all.

Thinking that in the future, he will have to take the blame for others for no reason. It's no wonder that Song Yang is in a better mood. On the other hand, Song Yang also faintly feels that there may not be someone behind this.

After flipping through a few newspapers, Song Yang shrank his eyes. What Song Yang held was the Washington Post. In the corner of the newspaper, a copy was published, quoting a comment from an unnamed American Congressman from Washington.

"Spam e-mail has become a major problem of the Internet destroying privacy and user freedom. Junk e-mail is becoming a means for some companies to make huge profits. America should pass a new bill to manage many problems caused by Internet advertising!"

The report was short but fierce, clearly from hard-line lawmakers who advocate tighter regulation of the internet.

At first glance, there seems to be no problem with this statement. Every day in America, there are countless congressmen who make all kinds of shocking remarks.

But when I read an article that was reprinted from the "San Jose Mercury News" later, it was a bit intriguing.

"Silicon Valley Internet industry giant, Netscape calls on the American Communications Commission to formulate the American Data Protection Act, add email unsubscribe to the Data Protection Act, implement new spam review standards, and implement a permission-based system for the email industry. With the user's permission, advertising emails are not allowed to be sent to users, and Internet users must enjoy the right to use products freely!"

Seeing this, Song Yang's eyes turned cold. Looking at the congressman's remarks in the Washington Post just now, he remembered Song Yang's title as the king of the Internet. SPAM was included in the Oxford Dictionary as spam and became popular. If there is no connection between them, it would be hell.

Song Yang didn't know if it was Netscape's fault, but Netscape proposed to establish an Internet data protection law to include e-mail unsubscribe, which is aimed at Hotmail mailboxes.

The e-mail addresses of Netscape, Yahoo, and AOL are still under development, and any bills introduced at this time have nothing to do with them.

Unsubscribing from Hotmail mailboxes, or even implementing a "permission system", is used to root out Hotmail mailboxes, which means that Hotmail mailboxes will no longer be allowed to send email advertisements, and they will no longer be able to make profits. Hotmail mailbox to play dead!
First, there was the popularity of spam terms, then congressmen criticized spam, and finally Netscape called for the implementation of data protection laws. This combination of punches is simply not too routine. Those companies that were suddenly bankrupt have almost all experienced this punch.

Song Yang had already picked up the phone, ready to call Netscape who stabbed Hotmail in the back, but after thinking for a while, he put down the phone again.

Looking at those reports, Song Yang sneered, and threw those newspapers aside. Those who gain the Dao will help more than those who lose the Dao. This was originally true, but he couldn't stand the godly manipulation of his teammates, and kept pushing Allies push against opponents!
Netscape is in a war with Microsoft, but at this time, it still uses small tricks to disgust its allies and tries to drag them back. How afraid is it that the allies will not fall to Microsoft? !
Gallo looked at Song Yang's face, and didn't dare to ask more questions. Marcus, who was sitting in the back bumping all the way, picked up the newspapers and read them for a while.

"It's not just the Netscape family!" Marcus gave his own judgment.

When Song Yang heard this, he thought for a while, and a name appeared in his mind, Ella Cherry from the Federal Communications Commission!

After Ella Cherry took office as the director of Internet advertising and media at the Federal Communications Commission, she has been doing nothing, but Song Yang doesn't think that this hardliner who advocates breaking up the giants will do anything.

Song Yang didn't know if there was Ella Cherry in this handwriting, and whether it was a joint play with Netscape, but this time it was aimed at Song Yang and Hotmail, but it was definitely, I just don't know if this Ella Cherry will stand up in person.

Nodding to Marcus, Song Yang didn't say any more, and began to lean on the car seat and closed his eyes to rest.

Regardless of whether it was done by Netscape, or whether it teamed up with Ella Cherry or not, Netscape is obviously targeting Song Yang. Not to mention other reasons, only one Hotmail collapsed, and the biggest beneficiary was It, this reason is enough.

Thinking of Netscape, Song Yang decided that when the time is right, he will also give Netscape a big gift, and he will not be indecent if he comes or goes!
The off-road vehicle rushed all the way to the construction site. The route had to be kept in a straight line. It was already far away from the urban area and the road. The construction site was parked in a small canyon. Only off-road vehicles could run in this kind of place, and the other vehicles had already dispersed.

Thousands of construction workers made the line very long, and Song Yang could see countless people busy in the distance.

"Song!"

As soon as Song Yang got out of the car, he saw Eric, Elliot Oswald, and Chris Jain with red necks.

In the wind and sun on the construction site, Song Yang saw that several people had lost a lot of weight. Jia En, who was originally in charge of the credit manager of the Comerica Bank, is now almost becoming the accountant of the construction team.

When it comes to [-] million U.S. dollars, the Bank of Comerica is not at ease. Although Jain has not been relieved of his duties, he now spends most of his time on the construction site.

"Song, I finally see you!" Jia En said with a bit of resentment.

"Everyone has worked hard!"

Song Yang pretended not to see Jain's resentful expression, and said to Eric, Elliott Oswald and others, "I believe that this line will be connected next year, and all the hard work of everyone will be worthless." It will be in vain!"

Hearing this, Jain's grievances were a little less. If this project can really be completed according to plan and get the corresponding benefits, then he, Chris Jain, may soar into the sky and enter the real life of the Comerica Bank. It is not impossible to join the ranks of senior executives and even enter the board of directors of Bank of Comelica.

"Is the project going well?!"

Let Gallo take Marcus to the office built by the engineering team with a simple house to check the accounts, while Song Yang, Eric, Elliott, and Jain headed towards the busy construction site.

"After the equipment was transported from Brazil and Germany, the construction is much easier!" Elliott said. He was already thin, but now he is even thinner.

(End of this chapter)