Back to 1995

Chapter 1212
"Steve, welcome!"

At the Motorola headquarters, Sandor came out to greet Jobs in person, and Motorola also paid enough attention to Jobs' arrival.

Apple is not in the period of being a god, but after a few years, it is now considered to have recovered. Last year, its annual revenue returned to tens of billions of dollars, and it once again became one of the American technology giants.

Although Motorola's revenue is more than three times that of Apple's, with an annual revenue of more than 356 billion US dollars, in terms of profit, it is not as good as Apple, which plays high-end products.

The two most important things Joe did when he returned to Apple, the first thing is to redefine Apple's main business, so that both inside and outside of Apple know what Apple does, instead of messing around like a headless chicken before. Hit, another thing that re-established Apple's Bige.

What is the most important thing about Apple is that Apple’s Bige and those hardcore supporters accumulated over the years. In their eyes, Apple is unique and represents a high-end brand image in the technology industry. There seem to be more people using Apple. A bit of taste and bige.

This is the brand that Jobs has painstakingly picked up for Apple after his return. Regardless of whether other people recognize it or not, it is enough for Apple supporters to recognize it. Even if they buy Apple products for this reason, they need to pay at least 30% higher than other similar products. The above expenses, but this can only be said to go in both directions, and no one can fault it. Who makes Dell, HP and other brands not have the ability to "distort reality" like Gangzhu Qiao.

Jobs, who has always been stern, smiled when facing Sandel. The two have known each other for a long time. After all, they are both veterans in the technology industry and have heard each other's name.

"Steve you did a miracle, I remember when you came back to Apple, Apple was only 73 days away from bankruptcy!
But now, oh..., all the media are touting what you did at Apple. Amelio's conspiracy back then almost destroyed the apple that was bitten by God! "

Sandor took Jobs to browse the Motorola headquarters, boasting a few words to Jobs. As Apple's situation continued to improve, the gang who drove Jobs away were now being caught by the media. They threatened that if they didn't drive Jobs away, Apple doesn't have to go through its darkest hour at all.

When Jobs heard this, he still had a smile on his face, but his brows were inadvertently frowned. When he was kicked out of Apple, he must have felt revenge when he heard these compliments, but he experienced several ups and downs. Well, Jobs' mentality has been honed a long time ago.

Even now, Jobs is still cursing the group of people who drove him away back then, but he also understands that he really caused a lot of grievances at Apple back then. Even if he is not driven away, Apple will face big troubles. Leaving Apple allowed him to avoid being blamed, and he was able to see the entire industry more clearly.

However, right and wrong are all in the past. Anyway, Jobs has been cleansed, and former Apple president Amelio's career as a professional manager is completely over, and it is impossible to turn over in this life.

Not wanting to continue talking to Sandel, Jobs quickly looked through the old antiques in Motorola's honor collection room, and asked Sandel, "Sander, I want to know, what kind of mobile phone are you going to let the two companies develop?
Is the jointly developed mobile phone developed on the basis of the "Blade" series of mobile phones that Motorola is about to release? ! "

As soon as he entered the meeting room, Jobs couldn't help but asked Sandor with some expectation.

Motorola has already begun to warm up the "Blade" ultra-thin mobile phone, and the response is very good. Motorola is not planning to compete with Alcatel in the high-end mobile phone market this time. It is aiming at the low-end mobile phone market. The price of the P5 is less than half. After avoiding the Alcatel mobile phone, the pressure on Motorola has dropped sharply, and the pre-sale of the blade mobile phone is quite good.

Hearing that Jobs was eyeing Motorola's Razor phone, Sandor was a little embarrassed, and said with some hesitation, "The Razor phone has just been launched and is not yet mature. If you rashly use the Razor phone to develop a new model, it is very likely In trouble!"

"Steve, you have seen the interview with Bruno Song, right? Next year's mobile phone industry may usher in great changes.

I think that Motorola and Apple should join hands to develop a new mobile phone model. With Motorola's hardware technology, Apple's operating system and iPod music player, we will definitely be able to develop the best mobile phone model in the world. Alcatel's global mobile phone conference! "

Sandor made a lot of high-sounding reasons, but in the final analysis, it is still one sentence. Motorola is not willing to take out the blade mobile phone that may be a hit and play with Apple here. Instead, it takes out another mobile phone and cooperates with Apple to carry out magic change.

Hearing these words, Jobs suddenly lost his hope for this joint-developed mobile phone. From the very beginning, he had his own plans, how could this be successfully developed, and even competed with Alcatel mobile phone. Bar!
He was already disappointed, but Jobs didn't show it. He still lifted his spirits and glanced at Apple's chief designer Jonathan, Apple's software director Forstall, hardware engineer president Mansfield and others who followed him.

The success of the mobile phone jointly developed with Motorola is not too critical. Anyway, Jobs did not expect to rely on Motorola to develop any top-level mobile phone.

As long as through this cooperation, you can steal Motorola's experience in mobile phone research and development, get in touch with Motorola's parts suppliers, operating models, retail channels, and telecom partners, etc., then you will be making money!
After all, every other line is like a mountain. Apple is in the computer and MP3 industry, and it is booming. In the mobile phone industry, it is still a newcomer with no experience. It is said that Alcatel mobile phones have grown up in recent years, but they are stronger than Alcatel. Carter mobile phone, that is also the first acquisition of the Alcatel mobile phone, after taking over Alcatel's design engineers, parts suppliers, and sales channels, and then using the P1 mobile phone to soar into the sky!

Without the foundation of the Alcatel mobile phone back then, whether the P1 can be developed is another matter. What are you talking about punching Nokia and kicking Motorola!
Now Jobs also hopes to use Motorola to complete Apple's layout in the mobile phone industry, and treats Motorola as a tool. As for how many mobile phones jointly developed by the two parties can be sold, Gang Leader Qiao actually doesn't care so much.

"Apple is willing to jointly develop new mobile phones with Motorola." Jobs looked serious, "Sander, from the Alcatel mobile phones in recent years, we can see that the mobile phone industry has become not only hardware, but also software. The most important part of your phone!"

"The new mobile phone model jointly developed, Motorola is responsible for the hardware part, and Apple is responsible for the mobile phone operating system and software part!"

Sandor’s gaze changed slightly. What Jobs said was not wrong. Motorola was stronger than hardware, and Apple had an advantage in software. The cooperation between the two parties in this way was regarded as complementary, but Sandor always felt that Jobs’ wave , seems to be preparing for something.

Sandor hoped that Motorola would take advantage of Apple's fame and influence. If it could launch a new and popular mobile phone series, Motorola would definitely make a fortune. As for failure, it would be irrelevant.

Jobs also had the same idea. He wanted to take the opportunity to launch Apple's mobile phone operating system and music player software iTunes!

Previously, when Apple entered the MP3 player industry, Song Yang did not stop Apple and licensed the MP3 patents to Apple, but the price was that Apple could not launch its own iTunes online music platform, and users who bought iPods had to buy from Cyprus. Ban Music Store to download songs.

The same was true when Apple entered the mobile phone industry. Song Yang quite "kindly" agreed to Apple's entry into the mobile phone industry, but just like MP3, Apple can produce mobile phones, but Song Yang is unwilling to launch a mobile phone operating system. , This is like a rein around Apple's neck, which always makes it difficult for Apple to break free, let alone compete with Alcatel mobile phones.

This is also the reason why Jobs is so active in cooperating with Motorola this time. Apple is now unable to compete with Songyang and Alcatel mobile phones, so it uses Motorola to launch mobile operating systems and iTunes. Motorola and Nokia are also in the technology industry. No bird Alcatel phone exists anymore.

Jobs just wanted to play the game of borrowing chicken and laying eggs, stealing Motorola's mobile phone hardware technology, and then using Motorola as a tool to develop a mobile phone operating system, and finally kicking Motorola away, Apple can launch everything from hardware to operating system to software. , I'm holding the machine in my hand, as for whether Motorola is dead or not, then... Apple has nothing to do with it.

"I'm already looking forward to seeing the jointly developed new machine next year!"

Sandor shook hands with Jobs, both of them had smiles on their faces, as if they were looking forward to this cooperation.

Jobs and Sandor agreed to this cooperation, which means that the cooperation between Apple and Motorola is already a certainty, and the rest is just a side effect.

After the agreement was signed, both Apple and Motorola invested a huge amount of US dollars in the new mobile phone project. The total investment in research and development exceeded [-] million US dollars, and Apple and Motorola each borne half of the funds.

This also means that last year's revenue exceeded [-] billion U.S. dollars, but Apple's research and development expenses were only [-] million U.S. dollars, and it directly used [-] million U.S. dollars for the joint mobile phone project. I was a little touched, and felt that I was treating a gentleman with the heart of a villain just now. Jobs was really sincere in spending such a large amount of research and development funds. Others can lie, but a beautiful knife can't lie!

It’s true that US dollars can’t lie, and Apple is indeed planning to spend [-] million US dollars on research and development, but the [-] million US dollars is mainly used to develop Apple’s mobile phone operating system IOS and iTunes. Jobs did not promise to use this US dollar Take it out and give it to Motorola's R&D department...

"Nokia will continue to improve the layout of the mobile phone industry, so that everyone can have a Nokia mobile phone. This is our mission and what I have to do since I became the president of Nokia.
Nokia will launch all product lines covering the mobile phone industry from ordinary entry-level phones to high-end phones! "

On the TV station, the first media interview of the new head of Nokia, Kallasvuo Kallasvuo, was being broadcast. There was a huge battle. Not only the media from Finland and old Europe, but also many media from America and Asia gathered at the Nokia headquarters. I saw that Kallasvuo was sitting in the first place, the camera swept across, and there were rows of camera lenses with long guns and short guns below.

For the replacement of the head of Nokia, a behemoth, Finland and the whole of old Europe are paying attention, because Nokia is too important to them.

The quality of Nokia is even related to the rise and fall of the entire country of Finland. Its revenue and taxation once accounted for one-half of Finland's GDP and one-third of Finland's scientific research funding. , Finland has also been hit hard. To a certain extent, Nokia has helped Finland get out of the quagmire first. The entire Finnish cities, large and small, and countless companies and families are all partners and employees of Nokia.

In other parts of old Europe, although not as exaggerated as Finland, there are countless people relying on Nokia for food. Nokia and Ericsson are the two knives of old Europe in the mobile phone industry. If they fall, the old Europe will be finished in the mobile phone industry chain. Many high-paying jobs, taxes, etc. brought about by the mobile phone industry chain behind the mobile phone giant manufacturers are naturally finished. How can they not be in a hurry.

Song Yang, who came to Alcatel's mobile phone headquarters, was also watching Kallasvuo's media interview on TV.

"Nokia is still the world's largest mobile phone manufacturer, but we must also see that Nokia is facing a huge challenge!

However, Nokia is no stranger to this kind of challenge. This is how we have come along the way. In the future, Nokia will continue to provide users with more mobile phones, but... in the software and Internet industry, Nokia must also make its own voice ! "

"It's still the same old way, using low-priced phones to grab market share, and using high-priced phones to grab profits.

However, it seems that Nokia is preparing to launch its own mobile phone operating system! "

Ertian watched the interview on TV. Although what Kallasvuo said was complicated and confusing to laymen, insiders could immediately understand what he was talking about.

Kallasvuo still wanted to eat all fish, big and small. No matter it was the low-end phone market or the high-end phone market, Nokia would win all of them, even the soup.

Song Yang shook his head. Ollila left a rich family property for Kompekay, but it was also a bondage. It was impossible for Kompekay to make a big move against Nokia, especially when Nokia was still on the rise and making a lot of money. Nokia's board of directors will never let Kallasvuo do whatever he wants. He can only follow Ollila's old path, and at most he will be a stickler to tinker with Nokia. Kick Kallasvuo away and replace him with Nokia to try to turn the tide. At that time, he should scold Kallasvuo for his inaction, let Nokia go downhill, and take a big scapegoat...

Kallasvuo's statement shows that he is unwilling to be subject to Alcatel's mobile phone, and plans to launch Nokia's own operating system to cut off from Alcatel's mobile phone.

For this point, neither Song Yang nor Ertian and other Alcatel mobile phone executives have any surprises. This is something that can be expected a long time ago. Even if it can be delayed until today, Nokia is actually a bit slow in responding. .

"It depends on Nokia, is it going to develop its own mobile phone operating system, or is it cooperating with other mobile phone systems!" Song Yang looked at Kallasvuo who was still taking questions on TV, and said softly.

(End of this chapter)