Back to 1995

Chapter 1228
Back then, Song Yang asked someone to endorse for him. Now there are naturally people who want to ask Song Yang to endorse. Of course, the endorsement is not for nothing. Like those big figures who have endorsed Theranos, Elizabeth Holmes is not stingy Give them equity in the company.

Endorsement is also a way to make contacts and resources. If Song Yang endorses this company, he will definitely get a share of Theranos!

If one day, Theranos Company is successfully listed and becomes a giant company, those who endorse it will also gain fame and fortune, can boast of their own insight, and can get a huge profit, it is a big win up.

But... sometimes, the endorsement may also be a scapegoat, just like the Enron Group, which has already grown grass, Ernst & Young Accounting Firm, which endorsed Enron, will still hang on the pillar of shame in the textbooks of business schools.

Putting it on Theranos, if this company explodes one day, will those who invested in this company angrily shoot at those who endorsed it, demanding compensation from those who endorsed it? !

And if Song Yang also endorsed him, who would be the first to sue those angry investors for compensation? !
Elsa took a look at the information of Theranos company, the patents and technologies of Theranos are dazzling, and the supporters of the big figures are enough to show the "potential" of the company. ".

After looking around a few times, Elsa turned her body with her belly upright, and frowned for a long time, "Is there a problem with this company?!"

Song Yang shook his head with a smile, and said with a bit of a sigh, "It doesn't matter whether there is any problem with this company, whether it really has the technology of dripping blood to detect cancer, and it doesn't matter how many people Elizabeth Holmes has found to endorse. , this project is impossible to succeed!"

Elsa put down the document in her hand, and looked at Song Yang puzzled. This was the first time she saw such an expression on Song Yang's face.

"Some projects are doomed to fail from the very beginning, even though most people expect it to succeed, but no matter whether the blood test for cancer is true or not, the outcome is the same!"

Song Yang looked at Elsa and said, "Do you think that the American medical consortium and insurance companies will allow a company to lose trillions of dollars every year?!"

Elsa couldn't help being stunned there. Song Yang's words directly named the doorway. Elizabeth Holmes may be prosperous for a few years, but the final outcome is definitely doomed. Elizabeth Holmes made it The greater the movement, the lower the tolerance of the Federal Medical Consortium.

Not to mention that Elizabeth Holmes's Theranos Company does not know whether it is true or not, even if she is that kind of genius, so what if she really made this thing, is she comparable to the generation of genius Nikola Tesla, Back then, Nikolai also developed alternating current. As a result, he was not stumbled by the consortium headed by Edison and Morgan. Even though the alternating current won the current war in the end, Nikolai still didn’t make any money. Not even the title of founder of AC is his...

Will the American Medical Association allow trillions of dollars to be robbed every year for no reason? Not to mention that Theranos has hired a few powerful figures in the Federation to endorse, even if the commander-in-chief personally endorses it. It is still necessary to open your mind. The end of Theranos Company must be full of debts and go bankrupt. Elizabeth Holmes can be sentenced to a few years less in prison by the federal court. The background is profound, and the three generations of ancestors are awesome!
Song Yang shook his head. Elizabeth Holmes was still a little too immature, a little hasty, and too confident. She had never suffered any setbacks since she was a child, and she had never experienced severe beatings from society, so she gave birth. She can change Ami. Liga's thoughts on the pharmaceutical industry.

Leeks are not so easy to harvest, at least they have to go to the top of the mountain, and they are directly against the entire American Medical Association. Song Yang never thought about such a reckless thing, but she dared to do it.

If Elizabeth Holmes didn't want to start her own business at first, and didn't want to overthrow the pharmaceutical consortium, she would find several major pharmaceutical, insurance, and health care giants in America, and rely on giant companies such as Johnson & Johnson, Merck, and AbbVie to be willing to do it. My little brother, let Theranos join the American medical system in the form of medical auxiliary products, regardless of whether the thing is true or not, even if it is only true, it can still cut leeks!
When promoting, don’t promote nonsense about the accuracy of the test results. Instead, focus on promoting that the products of Theranos are medical auxiliary products, which can help users and families to preliminarily judge possible diseases. That’s because their products are good, but they can’t detect them, so can you blame them? They are medical supplementary products, which are of the same nature as health care products. They focus on publicizing the cases detected by them and how many lives they have saved. Are leeks quack? mow!

To be more ruthless, pull several major pharmaceutical giants and insurance giants into the shares, and let those pharmaceutical giants, medical schools, and medical professors endorse and promote Theranos. Then Siranos cut the leeks, and it has not cut the leeks all over the world. At that time, maybe, even several major federal pharmaceutical giants wanted to buy Theranos Company. At that time, it was called crazy. Elizabeth was still too young, and the road was narrowed!
Song Yang put aside the information of Theranos Company. The technology industry has always been an industry where ghosts and monsters coexist. It is no wonder that the Internet has just appeared, and many people regard it as a liar, because there are indeed many people who cut leeks. .

Theranos company will never be the first company, nor will it be the last company. After a few years, maybe there will be some automatic juicer fruit and vegetable machine company, making eggs without eggs from plants Food, as well as making videos with special effects, and then promoting AR technology, cut billions of dollars from major companies. You must know that these companies are not ordinary people. Bill Gates, Murdoch, Sequoia Investment, Coca-Cola, Wal-Mart and other big names and giant companies are all fascinated by these companies, and they spend billions of dollars for them!

In contrast, the graphene technology that Song Yang let Bell Labs and Alcatel play with mobile phones is nothing. After all, graphene technology is real. The reason why those companies cannot produce graphene products is because they If you don’t work hard enough, you don’t invest enough US dollars. As long as you work harder and invest another tens of billions of US dollars, you will definitely be able to develop new graphene products!
After warming up with Elsa for a while, Song Yang changed into formal clothes and rushed towards Murray Hill. Today may be one of the most important days for Bell Labs.

It's still the same road leading to the headquarters of Bell Labs, with the same scenery, but the mood is different, and the scenery you see may be different.

The first time I crossed the Murray Hill road, when I saw the buildings of Bell Labs in the distance, I felt dilapidated and withered, but now I feel a bit full of vitality. When Song Yang passed by, he saw On the road leading to Murray Hill, there was a feeling of continuous flow, and there were several TV broadcast vans among them. Obviously, there were not a few people rushing to Bell Labs today.

When Song Yang rushed to the headquarters of Bell Labs, in the headquarters of Theranos Company, he was always wearing a black turtleneck, which was exactly the same as Jobs's dressing style that had remained unchanged for thousands of years. During company meetings and media interviews, Elizabeth Holmes will use a specially trained "baritone" because this voice will make the listener feel rational, stable, and authoritative. When the Iron Lady of England was running for the speaker of England , her team specially hired a voice coach to let Iron Maiden adjust her soprano into a mezzo-soprano. Sometimes, when the strength is about the same, the details can really determine success or failure.

Not to mention anything else, as a figure who has made her mark in Silicon Valley not long after her debut, Elizabeth Holmes is very clear about the routines of Silicon Valley. From the very beginning, she used to create momentum for herself to "become a god!"

"President Holmes, the New York Times, Forbes, Fortune, Bloomberg Businessweek, CBS TV and other media all want to conduct exclusive interviews with you. Do you want to accept interviews from these media?!"

The assistant came in and asked Elizabeth Holmes, who was busy with the case, that those who could enter Theranos Company were carefully selected by Holmes and recruited after signing a non-disclosure agreement and a non-compete agreement. They can all be called "dragon and phoenix among men".

"Tell them, I will accept their joint interview in 15 minutes!"

Holmes raised her head and looked at the assistant in front of her without blinking with her professionally trained eyes, so that the person Holmes saw seemed to be the center of the world and could feel Holmes The "sincerity" and the respect for her.

"Hold on……"

Holmes stopped the assistant, "Where is Bruno Song, there is no news yet, are you sure you have sent the information of Theranos Company to him?!"

The assistant stared at by Holmes felt Holmes' dissatisfaction and hurriedly said, "I can guarantee that the information has definitely been sent over!"

Holmes frowned, but he didn't blame the little assistant any more. He waved her away and sat alone in the office with a pensive look on his face.

(End of this chapter)