Back to 1995

Chapter 1254

After meeting with Song Yang last year and confirming that Comcast Group was about to start transformation, Brian Roberts had been staring at Disney Group.

Eisner, who has been the emperor of Disney for decades, still can't resist the influence of age and injuries. He is over 60 years old and has undergone many operations. His body is not as good as before. For Disney's control, Naturally, it began to decline.

When he was in good health, no one dared to touch Eisner's beard when he was in good health, but now, when Eisner is weak, his enemies in Disney are still eyeing Disney. A group of people couldn't hold back anymore, and wanted to pull Eisner off the horse.

Brian Roberts took a sip of his drink. Eisner is losing control in Disney. Now inside Disney, the voices wanting to drive Eisner away are getting louder and louder. Affected.

"I think the time has come, Eisner has reached the weakest point of his Disney career!
Of course, we can wait, but if Eisner fails in Disney, even if we are willing to enter, I am afraid the situation will get out of control, and it will be difficult to buy Disney! "

Of course, Brian Roberts doesn't like Eisner very much. With Eisner's style, there is no major shareholder in any company. He likes to play with power, but if he wants to swallow Disney quickly, he needs Eisner’s support, otherwise, if members of the Disney family or other powerful figures are allowed to take the helm of Disney again, it will take a lot of effort to swallow Disney at that time.

Therefore, if you want to attack Disney, Eisner is very important. You can't let him lose power immediately. It is actually acceptable to hold him a splendid retirement banquet.

"The North American Global Investment Fund and the Bruno Family Foundation will provide enough dollars for the Comcast Group to acquire Disney!"

Song Yang also said bluntly that the acquisition of Disney Group can only be done by Comcast Group, and Song Yang must not do it directly, otherwise the donkey party will be blown up.

America currently has eight major television stations, ICNC, Columbia Television, ABC Television, NBC, CNN, Fox, Warner Television Network and PBS Television Network.

Among them, ICQ took advantage of the bursting of the Internet bubble and through mergers and acquisitions, won four seats, including ICNC, CNN, NBC, and Warner TV Network, all of which will be included in the media of the ICQ camp. Fox TV is also an old Xiangdang TV station!
As a result, in the American media industry, there are as many as five media outlets that support the Elephant Party, and there are only three on the Donkey Party. Among them, the PBS TV network has only been supported by the Donkey Party in the past few years. Otherwise, the donkey party will be at a greater disadvantage in the media industry.

Even though ICQ has repeatedly stated that it is a neutral media and will not favor either the elephant party or the donkey party, no one believes it at all.

It's very simple. When the bayonet is really popular, which side will the ICQ media camp stand on? Just like the situation between the little cowboy and Al Gore, when only a few hundred votes are needed to decide the leadership of the ICQ, ICQ Whether the media camp under its banner will wave the flag for the Elephant Party or the Donkey Party, you don't have to think about it, you know the answer.

Now, if Song Yang, the big financier of ICQ, makes an attack on the ABC TV station of the Disney camp, the donkey party will definitely blow up, and it is impossible to allow ICQ or Song Yang to use other vests to buy Disney.

If he wants to attack Disney, Song Yang can only let Comcast Group take the lead. On Song Yang's side, he can complete the acquisition of Disney by taking a stake in Comcast Group.

Song Yang and Brian Roberts will never admit that there was an agreement between them. To control the American media and public opinion, that is something that villains will do. In the future, can the American public opinion circles make false accusations? !
Even, if it acquires Disney, Comcast Group may even fight more fiercely with ICQ, and just say a few words to prove that the two companies do not wear the same trousers.

But in fact, in the future, the Roberts family in charge of Disney and the Bruno family in charge of ICQ will become you and me, and you can talk about it, and even expose some black material, but the two sides must not tear each other apart. , At critical moments, they will save the other party's life, and they will secretly poke and poke against other media camps other than the two parties, etc. Of course, those can be done, but they must not be said!

Brian Roberts nodded, "North American Global Investment Fund, at least half of the cost of acquiring Disney must be paid in cash!"

According to the agreement reached between Song Yang and Brian Roberts before, Comcast Group can give up 18% of the equity. At that time, the North American Global Investment Foundation is expected to become the second largest company in Comcast after the Roberts family. major shareholder.

Of course, to acquire Disney, the risks have to be borne along with it. Disney’s current market value is between 500 and 500 billion dollars. If you want to win Disney, even if you use stock plus cash to buy it, the minimum bid is probably [-] billion dollars. More than a knife, including cash, at least tens of billions of dollars or more!

It’s not that Comcast can’t afford the money. Don’t forget that the ICQ equity that Brian Roberts bought back then has not been sold yet. As long as Brian Roberts sells his 16% ICQ equity , it is more than enough to buy Disney, but Brian is really reluctant and unwilling.

ICQ is now in full swing, and its market value will obviously continue to soar. Brian has finally held on to ICQ's shares until this time. If he sells it at this time, he really feels that he will lose money.

The joint acquisition of Disney with Song Yang can not only reduce the pressure of the acquisition of Comcast Group, but also share the risk. If the acquisition of Disney fails to revive Disney, then the loss is not a little bit. With Song Yang here, Brian can feel at ease.

Brian Roberts was still a little worried, and said to Song Yang, "Song, if we can acquire Disney, can we really transform into a content provider?!"

That cost tens of billions of dollars, and the Comcast Group's family property would cost a lot. Brian said he was not worried, he was definitely lying.

Looking at Brian's expression, Song Yang nodded, "Actually, among the new projects under development at ICQ, there is an online video website Youtube, if all goes well, it will completely change the entire video industry!

In addition, if necessary, another video website can be acquired. Comcast, ICQ, and Western Films jointly acquired the long video website Netflix! "

Song Yang squeezed his wine glass tightly. Originally, Song Yang didn't plan to buy Netflix. After all, after buying Netflix, there will be other websites of the same type.

Song Yang wanted to make IMDb into a long-form video model like Netflix in his previous life, but IMDb is really disappointing. Although it is better than Netflix now, it is still difficult to separate itself from Netflix behind. Netflix is ​​chasing fiercely.

In the future, Netflix, no doubt, may become a confidant’s trouble. It’s better to take advantage of it before it becomes a giant. What if the founder of Netflix, Reed Hastings, is unwilling to sell Netflix? , what else can we do, according to the local customs, let’s do it in a beautiful way!

If you can't get it, destroy it. Although they all scold the giant companies for not doing personnel affairs, they often suppress other small and medium-sized companies because they don't want to make progress. How easy it is to use, the dragon slayer will eventually become a dragon, it is not empty talk.

For Netflix, Song Yang is also preparing to be incorporated. If it can be acquired, Song Yang doesn't mind, let ICQ and Comcast support it. It can't be said that Netflix has caused even greater storms than in the previous life. , and if Netflix is ​​unwilling to join the ICQ camp, it must solve the future problems in advance!
Brian Roberts raised his glass and clinked a glass with Song Yang, "Then prepare now, find a chance, meet Eisner, help Eisner drive away all his opponents in Disney, and then Initiate an acquisition of Disney!"

Burbank, Los Angeles, is known as the media capital of the world. A large number of Hollywood studios and studios such as Disney and Warner gather here. As a place where stars and celebrities gather, of course bars and art are indispensable. A large number of galleries, Art exhibitions, bars, etc. are gathered here. Of course, Bigger is very tall. If it is too tacky, how can it reflect the identity of the participants.

Today, a charity auction dinner was held in a villa in Burbank. This kind of charity auction is very common here. It will be held every three to five times, and there are special charity organizations in operation.

Charity organizations hold auctions to raise dollars for charity. The stars who participate in the auction gain fame and fortune, which will then be reported by the media to increase the star's fame and prestige. There are also some stars who are caught in negative news. I like to participate in this kind of auction. It is a very mature process to reduce negative news by selling beautiful knives. Charity organizations, the media, and Hollywood stars all get what they need. As for the beautiful knives at the auction, in the end Where did it go, so...does it matter, no one cares anyway.

Today's charity auction banquet was hosted by "Grey's Anatomy" starring Ellen Pompeo. As a TV series produced by ICNC TV since its inception, it is closely related to "The Sopranos", Shameless, and Crime Scene Investigation and other dramas have become the signature series of TV series of ICNC TV station, and the ratings of each season are quite high.

Alan Pompeo's life is also a standard Hollywood life. He was working as a cocktail waiter at a bar when he first started. When he was selected into a Hollywood crew and starred in a TV series that became popular, he immediately soared into the sky and became one of the Hollywood stars.

With "Grey's Anatomy", Ellen Pompeo has also won various awards with the crew. Golden Globe Awards, TV Awards, and Emmy Awards have almost never stopped in recent years.

Moreover, with the momentum of this TV series, it seems that there will be no problems at all if it continues to be filmed for more than ten years. In the next ten years, Ellen Pompeo will not have to worry about not having any films to act in, nor will he have to worry about not having a rate of appearance.

The charity banquet held by Ellen Pompeo was attended by many Hollywood stars, including many executives of Hollywood film and television companies and star managers. Or the executives of ICNC TV station, get involved, let their stars participate in this TV series, play a supporting role, show their faces or increase their popularity, this kind of thing is too common in Hollywood.

As for Jenny and Monica Bellucci, who immediately became the heroines of hundreds of millions of dollars in big-budget movies, they have never met one in Hollywood for several years, and most Hollywood actors are also Bit by bit, it all takes luck.

"The stars who came today are much more than we expected!"

Chopra, the host of today's charity auction, said to Ellen Pompeo and her African-American music producer boyfriend Evely.

Before the start, the villa was already buzzing with people. Many Hollywood stars, even those who could be called superstars, were present, which surprised Ellen Pompeo. No matter how confident she was, she did not Dare to say, her face is worth so much that many Hollywood superstars, even several superstars who have won Oscar winners and actresses come to support her.

Just when Alan Pompeo was still a little surprised, he saw a commotion in the villa, and saw a well-dressed old man walking in with a few people.

When Ellen Pompeo was still a little startled looking at the people coming, those big Hollywood stars had already stepped forward, "President Eisner!"

"Denzel!"

"Smith, Kidman..."

Eisner looked at the crowd of Hollywood stars who greeted him, with a slight smile on his serious face.

There are so many Hollywood stars here today. Of course, it was Eisner who released the news that he would come to this charity banquet. Regardless of whether the internal situation of Disney is already in dire straits, in front of Hollywood people, Eisner is still unambiguous. Your Majesty, no one dares to despise him.

Originally, Eisner disdain to participate in this kind of charity banquet, but now, he needs to appear here, and in front of Hollywood celebrities, to declare that he is still there, he needs to appear in public, to declare his existence, To break the gossip that is circulating.

In addition, Eisner came here today, and there is another thing to do. He nodded reservedly to all the Hollywood stars. Eisner slightly frowned at the people he met.

At this moment, there was another noise, and Jenny and Hayley in full costumes walked in with a group of followers. When Ellen Pompeo saw Jenny, he didn't care about Eisner at all, and hurried Walking towards Jenny, with her, there are also a group of actors who have participated in ICNC, NBC and other TV station projects.

(End of this chapter)