Back to 1995

Uber's Internet taxi-hailing and food delivery businesses are all money-burning businesses, and they need a lot of dollars to survive.

Regardless of whether it is Microsoft or Deutsche Bank Investment Bank, Song Yang is willing to accept as long as he is willing to invest money in Uber. Even if he gives up a part of his equity, it will be enough to cash out after Uber goes public.

"President Ballmer should have done some research on Uber's situation. In the early stage, Uber's two major businesses may indeed lose money, but this is a process that must be experienced!"

Ballmer and Edison are both good people and insiders. It is unrealistic to expect to fool them with the same rhetoric.

To deal with this kind of old cannon in the industry, only the combination of true and false can fool people, "Food, food, housing and transportation are the indispensable living needs of human beings in a social society, and what Uber needs to do is two of them! "

"The traditional taxi model is not the opponent of Internet taxis at all. It will not take ten years, maybe only five years, or even three years. When smartphone users completely replace traditional function phones, Internet taxis will surpass traditional taxis!
In the future, Uber will take over half of the taxi market in America, which will exceed US$500 billion annually, and Uber will also be able to occupy the small and medium-sized city markets that traditional taxis have failed to capture.

Not only taxis, but in the future, Uber can also enter the market of car rental, parking lot, car maintenance, intra-city delivery, cargo transportation, etc. No one can define the limit of Uber! "

Song Yang drew a super pie and came out, and he almost shouted, “Where there is a car, there is Uber.” Now Siebel Automobile is developing autonomous driving technology. Maybe unmanned driving sounds far away, but it will eventually happen. One day it will happen, maybe one day, cars don’t need a driver, self-driving will appear, Uber only needs to buy a self-driving car, and it can operate autonomously!”

Although it sounds unreliable, Song Yang’s words still shocked Ballmer and Edison. Thinking of Uber driverless taxis roaming the streets, without a driver, Uber’s biggest cost is gone , Only one operation and maintenance center is needed to manage and maintain those unmanned vehicles. By then, Uber's revenue will reach an astonishing level.

Even if this is unreliable, as long as Uber realizes what Song Yang said, let Internet taxis surpass traditional taxis and enter the market of car rental, parking lot, car maintenance, intra-city delivery, etc., then Uber will become a huge cash provider. cows.

"Not only the Internet taxi service, but also the Internet food delivery business, will become one of the most important Internet businesses in the future!"

Song Yang continued to paint big cakes, "Uber's food delivery business is not only catering, but also can enter the group buying, hotel, travel, movie, flower, and even beauty, party and other industries. American people can't do without these industries. Can’t live without Uber Food Delivery!”

Listening to what Song Yang said, if Ballmer and Edison were not moved, it would be a lie. If Uber can realize half of the big pie that Song Yang drew, then Uber will definitely be a giant in America. The company has been established, and what the hell it does is an industry that Americans can't live without, and it's hard not to make money.

But both of them have experienced big storms and did not express their views directly. Ballmer poured another glass of wine, and after a while, he looked at Song Yang and said with a smile, "Song, I never question your words. Uber is indeed a very good business." Tempting cake!
How much do you want Microsoft to invest in Uber? ! "

"Uber can transfer Microsoft's 15% stake in Uber for $10 billion!"

"This is impossible!"

Hearing that Song Yang had valued Uber at US$150 billion as soon as he came up, Ballmer immediately shouted that Microsoft would definitely be able to spend more than one billion US dollars, as a company that can acquire Yahoo for US$500 billion Decided to be a man, Ballmer has never lacked the courage of Stud.

But that also counts. Uber is hyped, but now, it’s just a Silicon Valley start-up company. After all, the pie is a pie. Can it be eaten? How far can Uber go? , How can this thing be guessed by guessing? When it came up, it exchanged 15 billion US dollars for 10% of Uber's equity. Ballmer felt that he couldn't explain it to the board of directors. Not to be ridiculed for life.

Even Edison feels that Song Yang's asking price is a bit too harsh. It is true that Uber has the potential to become a giant, but potential does not equal reality. Just like those geniuses from Ivy League universities, they are also touted to have a bright future. , may be the favorite to win the Nobel Prize in the future, but no matter how popular, he is only possible, but he may not be able to win it. I have never heard of any company that is willing to directly spend hundreds of millions of dollars on that genius just because of this.

Song Yang's reaction to the two Ballmers was not surprising. When cutting leeks, let the leeks struggle a bit. When killing cattle and sheep, you have to find someone to hold them down.

"This is an opportunity. Uber's opponents are not only those traditional taxi companies. Its real opponents are those Internet companies in Silicon Valley. To realize Uber's plan, it may cost a lot of dollars. It needs support. By!
Times are changing. In the past, the era of the Internet where a computer and a network cable could build a website worth hundreds of millions of dollars is gone forever.

Uber needs to establish an absolute advantage in the early stage, otherwise it will fall into a meaningless war of attrition, and it will cost more dollars at that time. If Uber can be listed and its performance can meet expectations, then the market value of Uber will be Not just tens of billions of dollars, but also hundreds of billions of dollars or even 2000 billion, 3000 billion dollars or more..."

After painting the pie, Song Yang changed the subject, "Of course today is just an invitation, and President Ballmer can of course choose to refuse, it's not mandatory!
I just want to abide by the original agreement with Microsoft. In fact, the Bruno Family Foundation and the North American Global Investment Foundation can also support the dollars that Uber needs. Maozi's oligarchy and emerging banking groups in Asia have all expressed interest in Uber.

I just hope that if Uber's first round of investment is handed over to Microsoft, if it is looking for an overseas consortium, the dollar that Uber can get may be even higher! "

Song Yang said without blushing, with an expression of thinking about Microsoft and making Microsoft cheaper. Investing in Uber is such a good thing. Microsoft was the first to think of it. If it were someone else, they would like to use that little money to invest Uber, there is no such opportunity yet, let Ballmer take care of himself, don't miss this once-in-a-lifetime opportunity, and regret it for the rest of his life!
For Song Yang's words, Ballmer and Edison really can't question it. Other companies asked them to invest money. It may be a bluff to say this, but Song Yang is different. With his worth, he can fully support it. Uber’s burning of money, if regardless of all costs, Song Yang has enough money to burn all the way to Uber’s listing, this point Ballmer and the two have no doubt.

"15 billion dollars is impossible, I can't explain to Microsoft's board of directors!"

After a long while, Ballmer finally couldn't help but said that he had no objection to investing money in Uber, but it would be difficult for him to hand over to Microsoft's board of directors because he has not fully controlled Microsoft's board of directors yet. .

"Microsoft could throw a billion dollars into Uber!"

"13 million dollars!"

Song Yang bargained with Ballmer, not much better than the vegetable market, but the bargaining was based on the calculation of [-] million dollars.

After wrangling for a long time, Song Yang and Ballmer did not continue with the 12 billion dollars. Obviously they recognized such a price. % equity, Uber's valuation directly broke through tens of billions of dollars!

"Deutsche Bank Investment Bank is also willing to invest the same dollar in Uber!"

At this time, Edison also said that investing in Uber at this time is of course risky, but Edison feels that the risk at this time is worth taking.

Song Yang debuted for so many years, although he has harvested a lot of leeks from Wall Street institutions, but after all, if he invested in Song Yang Company, as long as he is not greedy, he will actually make money in the end, even if it is General Electric, which is considered a pitiful , At the beginning, I made a lot of money first, but when the NASDAQ crashed, the entire American Internet was wiped out. It was not just GE that was unlucky, but it was particularly unlucky.

But on the other hand, if there is no collapse of Nasdaq, then the current market value of General Electric has exceeded one trillion dollars? !
Investing in Uber may be a bit of a twists and turns, but Edison feels that as long as Uber goes public, it will definitely return its capital, and it may even make a lot of money, but the premise is that it must not be greedy.

For the joining of Deutsche Bank Investment Bank, Song Yang readily accepted and received 24 billion US dollars in cash at one time. Although Song Yang's stake in Uber will shrink, but again, this large amount of cash is enough for Uber to burn a lot. For a long time, the valuation has been severely blown.

When this money is burnt out, Microsoft and Deutsche Bank’s investment behavior will not allow Uber to be yellow. "Investment institutions enter the market, and then they can continue to burn dollars, and go round and round until it completes the listing.

"President Ballmer, I know that there may be some misunderstandings between Microsoft and Alcatel Group, but I don't think the two sides are rivals!"

After talking about Uber, Song Yang suddenly changed the subject, and Chi Guoguo said it, which surprised Ballmer and Edison, who didn't know what Song Yang meant. The system dispute is now known to everyone.

Regardless of Ballmer's expression, Song Yang continued, "Alcatel Group, welcome Microsoft to enter the mobile phone industry, not only the mobile phone system business, but also... the hardware business!"

(End of this chapter)