Back to 1995

Chapter 139 Gimmicks
When it comes to product launch events, the best thing to do is to watch Steve Jobs. Every time a new product is released, it always creates momentum and can make various headlines and hot searches. Even now, Nokia, Dell, and IBM are worse than Apple. Larger companies are far less able to create momentum than Jobs in this regard.

Most of the product releases of later generations were taught by Jobs, but he did not learn the true knowledge of Jobs, that is, a person who can really tell the truth about a new product, and preached to Apple believers on the spot without saying a few hours. Thirsty, and the product launches of some manufacturers rely entirely on their long legs.

The product release conference in the software industry is really famous, or it belongs to Microsoft. Every time a new system is released, it is another eye-catching event in the computer software and hardware industry.

Regardless of the technology industry in America, they scold Microsoft so fiercely, but in fact they still pay attention to Microsoft, just like mobile phone manufacturers in later generations, they hate Qualcomm so much that they call Qualcomm a vampire riding on mobile phone manufacturers. .

But every time before a new phone is released, the major mobile phone manufacturers are desperately promoting that the mobile phone chip equipped with it is a Qualcomm chip, using this as a selling point in exchange for user support, that is to say, it is hard to design and produce a chip A mobile phone, and finally to sell Qualcomm chips...

Now Microsoft is at the same level as Jobs. All the major computer manufacturers and users are trying their best to scold Microsoft. However, when Microsoft’s system is updated, these manufacturers are more active than each other. They are afraid that Microsoft will not update the system for their own computer brands. Less user support.

And ICQ will be Song Yang's first product launch conference for users. Song Yang also hopes that in the future, it will be able to reach the level of Jobs and Microsoft. There are countless media and users spontaneously promoting tap water, which is much smarter than using any publicity methods!
Wesley said to Song Yang, "Now that ICQ is about to be tested, ICQ will launch the Windows version first. At present, this version has been stabilized and can be used for user experience!"

Wesley's ability to say this is enough to prove that he is already very confident in the stability of this version of ICQ.

Song Yang nodded, looked at Wesley and said with a smile, "Then at [-] o'clock on the night of New Year's Eve, Wesley, you will officially launch the world's first instant messaging software ICQ for global users!"

Launching ICQ on New Year's Eve is definitely risky. That day is one of the busiest times of the year in America, and major cities such as New York will hold New Year's Eve performances.

But it is also the most special time. Launching ICQ on New Year's Eve, ICQ, the world's first instant messaging, has the meaning of communicating the present and the future, full of gimmicks!

"I understand, Song, don't worry, I will never mess up this time. I specially invited a professional speaker to be my consultant for this press conference."

Wesley rubbed his hands and said, this is an opportunity to become famous, Song Yang gave him this opportunity, think about it, isn't the title of father of instant messaging attractive? !
Even if it is a co-founder, as long as he has this title, Wesley will definitely become a figure on the global Internet. Looking at the entire Silicon Valley, how many people can have this honor?
After this press conference, Wesley will definitely become one of the big names in Silicon Valley. In order not to mess up the press conference, Wesley specially invited a well-known professional speaker to learn the technology and language of public speaking Rendering, body language, etc.

If I want to explain it, it is that when Willis is going to be at the press conference, people who are present and those who watch through the media, after seeing ICQ, it’s like being beaten with chicken blood. This thing is tall...

Song Yang looked at Wesley who was about to go to the front line, and couldn't help shaking his head and laughing.

Regarding whether the ICQ press conference will be popular, Song Yang is not too worried. It is whether there is a substitute for that sentence. Now in the world, besides ICQ, is there a second instant messaging software, or such a mature one? Social products, replace ICQ?

There is no substitute at all. Even if other Internet manufacturers want to imitate ICQ, it will take at least four months to half a year. It is possible in other overseas places to directly steal an ICQ from the cottage, but which Internet company in America will be If you dare to do this, you will be sued and go bankrupt.

That is to say, once ICQ is launched, there will be a chance of dominating the social industry for at least half a year. As long as the publicity and promotion are not stretched, and ICQ users break through the 1000 million mark, ICQ will not be replaced in the next few years. With this first time, after that, Facebook, Twitter, INS, etc. basically came naturally.

Song Yang asked Wesley to sit down and talked with him about the plan after the launch of ICQ, "The launch of ICQ is only the first step, and there are more things to do in the future, which need to be done by you and the technical department!"

If nothing goes wrong with ICQ, the future will be the same as that of Double-click. There will be two or even three co-executives to manage it. Wesley will be in charge of technology. Otherwise, Song Yang would be afraid of a little wild cat on the bed and start biting.

And once Irene enters the ranks of ICQ's presidents, Gleick, who has always guarded against Irene, will definitely join ICQ as the legal president, and ICQ will basically enter the "Big Three Era".

Wesley sat on the sidelines, listening to Song Yang's words. Now he almost regards Song Yang's words as the golden rule. From double-click to Hotmail to ICQ, Willis has a new understanding of the concept of Internet genius. .

Facing Song Yang, Wesley felt that it is not bad to be a bull and a horse. If you don’t see him as a bull and a horse, you will soon become a big bull in Silicon Valley. Wesley has heard about the guy named Bledsoe Jayden before. Wesley really couldn't figure out what that guy was thinking. He was a good bull and horse, but he was against Song Yang. Wesley really didn't understand the brain circuit of that guy.

"After ICQ goes online, in addition to updating more functions and launching versions for Apple's MAC, UNIX, Linux and other computer systems, we also need to make ICQ a more "public" product!"

It is impossible to launch the mobile version of ICQ for mobile phones now. There is no mobile phone that can support Internet access in the world. Don’t think about mobile Internet. Song Yang directly set up a mobile phone brand, and cooperated with American Telecom to directly set off a wave of mobile Internet!

But that will be a matter for the future. What ICQ faces now is to dig deep into the market of the PC industry.

"After ICQ goes online, there should not be too many cumbersome changes to the basic functions. Some office functions can be added to increase the frequency of users' use, but too many functions cannot be added to the home page!"

The attribute of social software is to allow users to communicate with each other, and some functions can be added, but if the added functions are too many and complicated, making users feel cumbersome and difficult to operate, then it is not far from being abandoned.

"However, the ICQ space community can make some changes to make it an open platform!"

Wesley was a little surprised when he heard this, "An open platform, like... Netscape?"

As the leader of the Internet industry, Netscape has indeed exerted an indelible influence on the Internet. Although the source code of the Netscape browser was not released, the partners were allowed to develop software with the Netscape browser.

But it is still allowed, and the partners will sell the plug-ins and programs developed in the JAVA language on the Netscape platform for users to use. Compared with Microsoft, which wants to do everything by itself, it is already much more open.

Song Yang nodded, then shook his head and said, "Almost, but the ICQ community needs to be more open!"

"ICQ's space community, in addition to allowing users to display their own logs, photos, etc., can also allow third-party companies to use the ICQ space community as a basis to launch games and plug-ins developed by them, as well as travel, check the weather, etc. , hotel accommodation and other software, etc., can be placed in the ICQ space community for users to use!"

The current Internet industry is still in an era of just emerging. The war between Microsoft and Netscape is to compete for the entrance of the Internet, and all Internet companies, whether large or small, lack a display platform.

Now, Song Yang is giving these manufacturers a platform to showcase, and ICQ is open to third-party cooperative companies, just like a "small program", giving those companies an entrance into the Internet industry!
Microsoft, Netscape, etc. compete for Internet access, while Song Yang opens up the access, and what he wants is traffic. In the next decade or even decades, traffic will be the king. As long as the function of ICQ space community can survive , then relying on the ICQ space community, whether it is advertising or collecting promotional fees, not to mention making a lot of money, at least it will be no problem to survive.

Wesley listened to Song Yang's words, and various thoughts flashed in his mind. Song Yang wanted to let ICQ do Netscape, something he wanted to do but failed to do. Once the ICQ space community can do it, what will happen? Willis couldn't even imagine what it looked like. Anyway, this would definitely compete with Netscape and Microsoft's IE browser for jobs!
"In addition to these, ICQ can also launch functions and products such as portal websites, to increase ICQ's revenue!"

Song Yang explained to Wesley that the most important thing about social networking is to survive the past few years, and then use huge traffic to continuously attack cities and lands. For this reason, Song Yang doesn't mind rubbing some hot spots.

Portal websites will be the hottest industry in the Internet industry in the next few years. Needless to say, Yahoo! Other Internet companies that have become popular in portal websites have a market value of more than tens of billions of dollars. ICQ is also following suit, which is not too much. ? !

(End of this chapter)