Back to 1995

Chapter 22 The Lion's Big Opening

As Netscape began to promote the digital advertising business, Internet digital advertising seemed to be a panacea to solve the unprofitable Internet industry.

Tristan, who was previously hated, and other Internet leaders in the academic industry have also begun to become active again.

Tristan, who was once again invited to the TV station's director's room, was fully fired this time, frantically touting the Internet industry, and it seemed that the Internet era would come tomorrow.

Among them, Tristan was also unequivocal about Song Yang's praise, especially when he heard in the interview that Song Yang mentioned that it was because of him that the double-click advertising company was established. I haven't seen it once, and all I saw was the interview with Song Yang by Houston TV station.

However, in Professor Tristan's mouth, a series of words such as "the new generation leader of the Internet" and "with a cross-age vision" were all attached to Song Yang without hesitation.

Just because Song Yang gave Tristan part of the credit for digital advertising in the interview, it was enough for Tristan's Internet lab to get a large sum of money from the sponsor, regardless of Internet figures. Was the business developed under his influence? !

If he invests some more money in his laboratory, maybe even more intergenerational things can be developed. Anyway, Tristan's funding for the next few years will be stable.

"Internet digital advertising is definitely the emergence of changing the course of Internet history. Song is the most talented genius I have ever seen. Just like Wang An, the founder of Wang An Computer, they will all become figures who create history!"

At the last moment, Tristan milked Song Yang again. This wave of milk was a bit ruthless. He directly compared Song Yang, who had just debuted, with the king who once dominated the technology industry in America and was once one of the top ten richest people in America. Ann on a par!

Although Wang An has been dead for five years, as long as anyone familiar with the technology industry can't get around this name, he can beat IBM and other computer giants to beat people, no matter how long it has been, they are still called legends.

In the director's room of the TV station, when I heard Tristan, he directly compared Song Yang, a fledgling young man, with Wang An back then, and there was a burst of exclamation for a while. He was invited to be a guest on the show with Tristan. , There were some bad comments for a while.

Not only is Tristan proud, but Wired Magazine and Kevin Kelly are also in the limelight in the technology industry with the popularity of Internet digital advertising.

Wired magazine is one of the possible platforms for joint promotion of digital advertising. Although it is not as popular as Netscape, Wired magazine has once again established its position in the technology industry.

When Kevin Kelly was interviewed by other media, he also praised Song Yang, "Song is the person I have ever met who has the deepest understanding of Internet culture. I believe that the double-click advertising company will become an influential force in the Internet landscape in America in the future." Part of it, and there are actually a lot of sites now, that are about to be changed by double-click advertising companies!"

Song Yang's interview, coupled with the praise from Netscape's Jim Clark, Tristan, and Kevin Kelly, as well as reports from TV stations and magazines, made the name of the Double-click advertising company officially start to resound in the American technology circle.

In fact, this is the case. How fame came about is that people in bridal sedan chairs carried people and praised each other. Double-click advertising company is now an empty shelf, but under the praise of all parties, in the minds of countless people, it has formed a tall and powerful company. The image of a technology company, at least before visiting the broken garage, would be such an impression.

For Song Yang, another benefit brought by fame is that the principal of Devers School personally gave Song Yang a long vacation with a wave of his hand, and said that Song Yang did not need to worry about his graduation grades, so that Song Yang Yang can better recuperate from illness, plus increase social practice experience.

"I dare say that this is the most suitable place to work in all of Houston. With an office area of ​​30 square meters, it overlooks the Port of Houston. It is less than 20 kilometers away from Johnson Space City. There are more than 5 colleges and universities around it, all on the same street. There are [-] headquarters of the American Fortune [-]!"

Song Yang was standing in front of the glass window of an office building, and Gallo's eloquent voice came from behind him, blowing the place into a hidden flower.

Song Yang took a few glances, and he could indeed see the second largest port in America in the distance, and the surrounding environment really had nothing to say.

After looking at it for a while, Song Yang gritted his teeth and said to Greg, "Let's rent here!"

Greg gave Gallo a hard look, then turned and went down to start signing the contract with the director of the office building.

The office building that Gallo found is not cheap, and it is the year when the dollar is the most valuable, but the annual rent of this office building has exceeded 14 dollars, even if it is not as good as the office buildings in Wall Street, San Francisco, Silicon Valley and other areas , but it is already quite expensive.

However, Song Yang still gritted his teeth and rented it out. People rely on clothes and horses and saddles. Next, they need to discuss cooperation with those big advertising funders. At least they must have a good office. Funder, willing to send tens of thousands, 10,000+ or ​​even millions of advertising fees to your door?

"Office equipment, consumables, and computers must all be brought up as soon as possible!"

Song Yang said to Gallo, and then told him, "Don't let people tamper with these things!"

Gallo blushed suddenly, and shouted at Song Yang, "Song, we are brothers, who do you think I am, do you think I will do something on it?!"

"There is no best!"

For Gallo, Song Yang is at ease, no matter what, he will not cheat his own people, but what is worrying is his gang of cronies, there is no guarantee that they will not use Gallo to get involved in the purchases of the double-click advertising company.

Gallo was also a little guilty at this time. He was just thinking about handing over the purchases to people he knew on the street to buy, but Gallo knew what virtue those people had. He won’t let anyone off the hook, and it’s okay to deal with gadgets at ordinary times, but when it comes to large quantities, Gallo feels that it’s more reliable to find a big seller.

Song Yang took a look at Gallo and left. He still has things to do today. Today, he has to select several executives for Double-Click Advertising Company, including the most important sales executive.

What the double-click advertising company is doing now is to pull advertisements and sell advertisements. Before entering the Internet era, advertising sales are an indispensable part, even if it is from traditional offline advertising to online advertising.

The dollars borrowed from Comerica were spent like running water, and the Double-Click advertising company also moved from the broken garage on Highway [-] to a new office building near the Houston Harbor.

But looking at the bills, Song Yang began to have a headache again. The server fee, office rent, computer and other office equipment, and the salary of the staff who will be recruited soon. After three months, no, even two months...

However, it is true that money can make ghosts work, especially in America, when overtime pay and tips are promised, the porters packed up the floor where the double-click advertising company is located in less than a day , began to move in the office equipment, and outside the building, the signboard of the double-click advertising company has also been hung.

The interview office was in a simple office that was built, and Song Yang and Greg had the interview together.

There were quite a few people who came for interviews, and Song Yang also received several candidates with good resumes, but he still didn't find a suitable one for the most important position of sales director, which made Song Yang feel anxious for a while. The key to the development of the next double-click advertising company.

Just when Song Yang was about to give up and wanted to find a headhunting company to help dig a few more people, another figure walked in, led by Hai Li, who was pulled over as a strong man and temporarily served as the front desk secretary.

The visitor is in his 40s, his forehead is a little white, and his appearance is not outstanding, but he gives a very calm feeling.

"Kavy Lane?!" Song Yang couldn't help but shine when he looked at the profile of the person in front of him. Ryan's last job was in News Corporation, and he was the deputy manager in charge of advertising sales in the Houston area.

Gleick looked at Ryan's profile and couldn't help but look at him a few more times. During Ryan's time at News Corporation, he actually increased News Corporation's local revenue in Houston by 57%. This is definitely a sales genius.

"Why do you want to join Double-Click Advertising Company? You should know that compared to News Corporation, Double-Click Advertising Company is just a... start-up company. I hope to hear the truth!"

Greg asked Ryan. Although Greg was euphemistic, in fact, normal people can understand that the gap between the double-click advertising company and News Corp. is not much later than the distance from the earth to the moon.

Ryan gave up his position in News Corporation and came to Double-Click Advertising Company, which still surprised Song Yang and Greg. As for nonsense such as being optimistic about Double-Click Advertising Company, Greg didn’t want to hear it at all. Spectrum ah!

Ryan pointed to the simple salary requirements, "My wife is sick and needs high medical expenses, my children need education, and I need a higher salary!"

Greg saw the $17 salary marked on Lehmann's resume, and couldn't help being shocked. This salary is no lower than that of a manager of a small Wall Street organization. The average salary in America is only so much now. He Gray When Ke was in the law firm, he could earn no more than $[-] in a year of hard work. This Ryan really dared to speak up.

(End of this chapter)