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Chapter 227 Three Fires

Hearing Jobs, Song Yang was not suspicious. Silicon Valley, technology, and the Internet are actually a circle, and people in this circle can more or less be related.

As for Ken Williams, he will definitely have something to do with "old friends" like Jobs, but Song Yang feels that Ken Williams can distinguish the importance and know how to make choices in major matters , Whether to choose his career and social status, or choose the "old friend", he will definitely make the "right" choice!

"Jobs is going to return to Apple?" Song Yang also asked Ken Williams. Last year at the Microsoft Developers Conference, Song Yang met Jobs. He personally stood for Microsoft and strongly stimulated Apple's board of directors.

Think about it, the founder of Apple hooked up with his rival, which is equivalent to completely disclosing the conflict. Jobs' attendance at the Microsoft Developer Conference is almost equivalent to saying that Microsoft is more important than Apple. Swollen.

Coupled with Apple's huge losses in the past two years, the stock price fell below ten dollars, and the huge loss was nearly one billion dollars. The market value was surpassed by Netscape, which was less than three billion dollars. According to countless media rumors, Apple seems to be close to bankruptcy.

Irene, who was sitting beside Song Yang, also pricked up her ears and listened. No matter what Apple is, it is in the technology industry. There are few companies that can challenge Microsoft. To put it bluntly, if Apple collapses, Microsoft probably My heart trembled a few times. Without Apple, Microsoft would be sued for monopoly in the field of operating systems.

As long as the Apple system still has 1% of the operating system share, Microsoft can say that it has no monopoly, but without this 1%, then Microsoft may have to consider when it will be chased and bitten by the mad dogs of the American Department of Justice. .

So at this time, it is estimated that Microsoft is even more anxious than Apple's board of directors. It is eager to go to battle in person and invite Jobs back to Apple. The last time Jobs was invited, it was actually a demonstration to Apple, telling them to hurry up and do some personnel work!

Jobs' return to Apple was almost pushed by all parties. If nothing else, once it comes true, it will become one of the annual news in the technology industry. Irene naturally pays attention to it.

Listening to Song Yang's words, Ken Williams shook his head, "Not sure, you've also heard about Steve's character, he..."

After hesitating to speak, Ken Williams paused for a moment before saying, "If he returns to Apple, it will be the beginning of Apple's turmoil!"

Williams knows Jobs, he knows what kind of person Jobs is, Jobs is paranoid and aloof, if he returns to Apple, he will definitely win the power of Apple, and the group of people who drove him away before, and the current Apple If the president, director, etc. are not washed clean by Jobs, he will definitely not announce that he will return to Apple.

At that time, Apple still doesn't know what kind of turmoil it will experience, and if Jobs can't save Apple, then Jobs will probably have a stain on his back that can't be washed away for a lifetime. Ken Williams is a little worried about Jobs' return to Apple of.

Song Yang stuffed a few mouthfuls of party cold food, listened to what Ken Williams said, drank a sip of brandy, thought for a while, and then said, "If Jobs returns to Apple, if necessary, I can support he!"

"The American Global Investment Fund can subscribe to Apple bonds, and Xue Leshan can release Apple-based games, or jointly launch a joint-brand computer!"

Listening to Song Yang's words, Ken Williams couldn't help showing a smile on his face. No matter how important Song Yang's support is, at least this statement is definitely beneficial to Jobs, "I miss Steve, I'm glad to hear Song your statement."

Irene, who is familiar with Song Yang, can't help showing a suspicious look. She knows Song Yang's character and never makes a nest without fish. Irene can't help wondering if Song Yang has any thoughts about Apple.

Song Yang really doesn't have much idea about Apple now, he just wants to make a nest first, taking advantage of Apple's low stock price, to occupy a hole first.

Now that Apple is on the verge of collapse, the person who can save Apple, apart from those legendary professional managers, is probably Jobs.

As for taking one step ahead of Jobs and getting Apple into his pocket, it is not impossible. If Song Yang really wants to give up American Telecom, ICQ, Double-Click and other industries, it is possible to privatize Apple, but it is not cost-effective.

Even if it is bought, I am afraid that Apple will have to clean up the mess that is about to go bankrupt. Even if it is as strong as Jobs, it took a lot of effort. Finally, at the turn of the century, Apple was brought out of the pit. During the frenzy period, Apple's market value reached 50 billion US dollars, which is not as good as the current Netscape, and it is far worse than Yahoo.

Investing in Apple now, in addition to occupying a hole, is also for the hardware industry. Apple still has many design masters and supply chain talents. Cooperating with Apple is of no use to Song Yang's hardware industry that is still under construction.

As for whether they will compete in the smart phone field in the future, it will be at least ten years later. Who knows what the scene will be at that time. If you can't surpass Apple, then you don't need to compete.

The party was tossing in the middle of the night, Song Yang, Irene and the Williams couple stayed at the party for a long time, and then left early, but Mike Morhaime, Gabe Newell and the Hauser brothers , stayed at the party until late at night, and then left with a tired body.

On the second day, there was heavy news in the American game industry. Sierra, which had just been acquired by ICQ, welcomed back the founder Williams and his wife. This news quickly spread throughout the game industry.

After Ken Williams and Roberta served as the presidents of Sierra, Sierra announced a reorganization shortly thereafter. Blizzard, V Agency, and Rockstar were announced as the three major game studios under Sierra.

After the reorganization, Xueleshan announced that its main energy will be used for game distribution, publicity and game derivatives, that is, the release of games, and the sale of game peripheral products. In addition to traditional game products, there are also game character models, Posters, game toys, clothing and many other products.

Ken Williams and Robert, in an interview with IGN, a professional game media that was just established this year, declared, "Xue Leshan will be a brand new start, and we want to provide the best gamers around the world. Games and experiences, if necessary..."

At the end of the interview, Roberta even said, "Sierra Mountain will build the world's first game theme park!"

The newly reorganized Sierra Mountain is full of Bigraman, and even called out to build a world-class game theme park, with a posture that is not short of money, which caused a wave of restlessness among American game users.

Although there is a lot of suspicion of bragging, this operation has made Xueleshan, which has been a little quiet for the past two years, return to the C position in the game industry. In view of this, ICQ's publicity department took the opportunity to stir up the fire again, please professional The design company designed a game theme park drawing for Xueleshan, including game characters, derivative movies, game props, snacks, hotels and other complete facilities.

No matter when the construction starts, Xueleshan can use the game theme park every year to stir up the popularity, and the more popular Xueleshan is, the better it is for ICQ to go public!
In addition to making a lot of hype for Sierra, Ken Williams and Roberta began to make large-scale adjustments to the business of Sierra.

Ken Williams is responsible for re-signing agreements with Nintendo, Microsoft, Dell, and offline game store distributors, so that the games and peripheral products released by Sierra can be sold on game consoles, PC computers, and game retail stores at the same time.

Roberta is responsible for helping Blizzard, V Agency, and Rockstar to develop new games and contact other game developers. In addition, Xueleshan also secretly started to develop the "Xueleshan Online" platform.

Before Xueleshan online development is completed, Xueleshan will not announce it to the public, so as not to affect the distribution business. After the development of Xueleshan, the first digital game platform, will be directly promoted. Time to operate!

In addition to bragging and secretly preparing to develop Xueleshan Online and preparing to fight against Nintendo and others, Xueleshan's other two fires have turned the entire game industry on their backs.

When Ken Williams was interviewed by IGN, the "Dawn" plan mentioned has also begun to spread widely in the game industry. The "[-] million" US dollar subsidy sounds particularly attractive.

The news of "Xue Leshan's [-] million US dollars, a dawn for the game industry" swept the screen of the game industry in an instant.

Almost as soon as the news came out, a large number of small and medium-sized game manufacturers and independent game studios immediately approached the gate of Xueleshan.

Even if the cooperation conditions of the "Dawn Project" are actually somewhat harsh, if the subsidy of the "Dawn Project" is accepted, 20% of the revenue of the game developed by the partner will belong to Xue Leshan, and the publishing rights will be directly owned by Xueleshan is the agent, and the game copyright will also be managed by Xueleshan within five years!
Some media questioned that Xueleshan is cutting leeks in a disguised form, tying game manufacturers to Xueleshan's chariot, and letting small and medium game manufacturers and independent game studios work for Xueleshan. There are precedents in the film and manufacturer industry!

However, in the face of such doubts, small game manufacturers and independent studios did not run away. On the contrary, overseas game manufacturers also began to come to their door.

The game development fee subsidy of 3000 million U.S. dollars per year is late, but it will be gone. As for cutting leeks, there is no game development fee, and the food is almost out of food. I still don’t care about leeks.

If the Suguang Project is to make small and medium game manufacturers flock to it, then the operation of Xueleshan will make the entire game industry not calm down. The three major game platforms of Nintendo and several major game manufacturers have begun to follow the same restlessness stand up.

Xueleshan announced that it will create an Oscar in the game industry, officially hold the first TGA Game Awards next year, and launch the Hall of Fame in the game industry. As soon as the news came out, the global game industry was shocked.

(End of this chapter)