Back to 1995
Chapter 24 Crowd
Chapter 24 Crowd
In just a few days, the double-click company located in Houston Harbor was basically set up.
Entering the double-click advertising company is completely different from before. Although it is only a simple decoration, it is divided into several departments. At present, the most important one is Lehman's sales department, which occupies nearly half of the entire office floor.
In less than a week, the entire sales department has rapidly expanded to 60 to 300 people. According to Ryan's request, before the end of this year, the entire double-click company's advertising sales department must reach a scale of more than [-] people!
The sales salary of the double-click advertising company is a bit higher than those of traditional media companies, and the commission ratio is also high, which allows the double-click advertising company to quickly attract a group of sales talents.
The salaries of these sales staff are not low, plus leasing servers and setting up technical departments, this is also a big money burner. This is because Houston, server and labor costs are much lower than Silicon Valley, but it also costs Song Yang a lot of money .
But sales and technical departments are indispensable. In addition, there are other departments such as personnel, customer service, after-sales, finance, and legal affairs. For so long, Irene has held several roles.
Even Gallo holds the title of logistics supervisor, who is responsible for running errands and purchasing various office supplies for Double-click Company. Haili and her group of model sisters were pulled over to be strong men, acting as the front desk, secretary, etc. Of course Song Yang did Make a promise to send them to Hollywood in the future, as for when to go, then...
The money was spent like running water. Half of the funds borrowed from the Comerica Bank were spent in just a few days. Although Chris Jain, who was in charge of Comerica Credit, did not directly intervene in the double-click company, he I still called Song Yang to remind him to control the risk of funds, because he was afraid that Song Yang would get away with it, and he didn't want to represent the Bank of Comelica and appear in the double-click company to check the bills.
A lot of money was spent, but Song Yang was not without gains. Song Yang invited a professor from the computer laboratory to be a technical consultant from the top Rice University in Houston, and through his relationship, recruited a group of Houston students. Computer personnel, initially formed the technical team of Double-Click Company.
With this technical team, we can now maintain and upgrade the double-click company's signboard, the world's leading "DART" advertising delivery system, and there is Lehmann, who dares to issue a military order, and indeed has a few brushes of.
Ryan is a sales genius. In just a few days, he has already brought in nearly 20 yuan in advertising fees for the double-click advertising company, which is enough to prove his ability.
From the traditional advertising industry to the transformation of Internet digital advertising, Ryan did not have any jerky words, such as "click-through rate, conversion rate, advertising effect, brand impact", although Lehman did not fully understand, but it did not prevent Ryan from popping out, flickering The advertiser was taken aback.
Song Yang, who came to Double-click Company today, specially wore a formal suit. Today is the first management meeting of Double-click Company since its establishment.
Entering the Double-click Company, Song Yang looked at the busy nearly a hundred people, and couldn't help heaving a sigh of relief. The busyness of the past six months has not been in vain. The current Double-click Company, even if it is still an empty shelf, is still a big empty shelf. It won't blow away.
When passing by the sales department, there were bursts of calls one after another. Now the digital sales department of the double-click advertising company is actually pulling advertisements. Advertise on Yahoo.
Just like the "Wolf of Wall Street" starring the man with the squirt gun on the beach, securities companies sell junk securities to investors over the phone. Now double-click advertising companies are also constantly attracting advertisers from major companies over the phone. In this way, It is expected to continue for a long time.
Entering the office, as soon as I sat down, Irene, who was holding a stack of documents, walked in.
"Today's makeup is very beautiful. As I said, that old-fashioned makeup is not suitable for you. If the glasses are removed, it will be more perfect!"
Seeing Irene, Song Yangyuan instinctively said to Irene. Song Yang felt that he was influenced by the original body. Otherwise, how could he, who has always been a gentleman, talk about a little assistant? It's not his fault. style.
Irene is already familiar with the style of this boss who is a few years younger than her. Hearing this, she still looks like a strong woman. She doesn't seem to have heard Song Yang's rhetoric, "The meeting room is ready , Do you want to notify the supervisors of each department to participate?!"
Song Yang nodded. To say that for the recruits, Irene is also Song Yang's most satisfied person. Irene's management ability is very strong. With Irene's help, Song Yang can handle double-clicking things with ease. Irene Not only as an assistant, but also many affairs of the Double-click advertising company are actually handled by Irene.
However, Greg still had a big opinion on Irene. Although Irene didn't fight back, she was also very alienated from Greg, which made Song Yang wonder if the two of them were incompatible.
The conference room of the double-click advertising company is also temporarily built, and the area is not large, but it is still equipped with projectors and the like, so don't worry about relying on hand gestures.
Not many people attended the meeting. Song Yang, who was double-clicking as the chairman, Greg, who was in charge of legal affairs, was also in charge of the financial department for the time being, Ryan, who was in charge of sales, and Wesley, the technical director who was recruited.
Gallo is also playing soy sauce in it. In name, he is the logistics director of the double-click advertising company. He is responsible for eating, drinking, and various subsidies and benefits in name. In addition, he is the meeting recorder. He is also Song Yang's assistant. In fact, he is in charge of Double-click Irene has a lot of business in the company.
Irene, who was holding a pen, glanced at the people in the conference room calmly. From a professional perspective, Double-click Company is a rabble, or a crony family company.
To be honest, Irene, who has figured out the background of Double-Click Advertising Company in the past few days after entering Double-Click Advertising Company, is a little skeptical. How did this company pop up out of nowhere and get millions of dollars from Silicon Valley and Wall Street? valuation.
No, it should be a valuation of tens of millions. Yesterday, a Wall Street agency raised the valuation of the double-click advertising company again, reaching a huge $800 million. Nearly ten million companies!
If this company didn't have Song Yang, Greck, who seems to be an elite lawyer, would actually be an unknown little lawyer in Irene's eyes, and it would be impossible for him to join a company with a valuation of tens of millions as the head of legal affairs.
Gallo, who looks like a dog, is dressed in a formal suit, but he has no skills. His poor procurement and negotiation skills have already cost the Double-click Advertising Company a lot of money. Any professional can be much better than him.
As for Wesley, who is in charge of the technical department, he is just a rookie with some strength. Song Yang said that he is a genius architecture engineer, but Irene has not yet discovered that there is anything special about this person from Rice University.
The only thing that Irene can't see through is Kaiwei Lane. He is a real talent and has an outstanding management team. He is really capable of building an excellent sales team in such a short period of time, but Ryan came to Double-Click Company, which still made Irene a little surprised. I don't know why he is so optimistic about this company, which is actually empty-handed.
"Welcome everyone to join Double-Click Company," said the people in Song Yang's conference room. "Someone said that when you encounter a spaceship that is about to take off, you don't need to hesitate to jump on it to occupy a position. Congratulations for choosing such a spaceship." spaceship!"
As soon as they came up, Song Yang poured a bowl of chicken soup for everyone. He said that Song Yang, who had been influenced by various masters in later generations, would have no problem making a few bowls of chicken soup.
Song Yang gave Ryan and Willis a lot of chicken soup, and even painted big cakes. When the Double-click company goes public, they will be ministers of the dragon, and their next generation will become the rich second generation because of them!
Anyway, chicken soup and flatbread don’t cost money, so Song Yang worked hard, “Double-click advertising company will definitely become the world’s largest digital media advertising agency in the future, and become an existence that will affect the global advertising market.”
"How about the sales department?" After Song Yang finished speaking, he asked Ryan.
"It is still in the process of promotion. Advertisers still have doubts about digital advertising. I think we should promote it. In addition, we should look for cooperation with major Internet and PC manufacturers. I think it can increase popularity and revenue!" Ryan reported the establishment of the sales department. Since then, the overall income is good enough, and the profit is nearly one-third higher than that of traditional media.
But when he heard that it would cost money to advertise on outdoor channels, newspapers, TV stations and other channels, Song Yang couldn't help but get a headache, so he could only bypass the topic first, "Can you get a major PC manufacturer to cooperate with Double-click Advertising Company?"
It was no problem to test the waters in the double-click advertising company before pulling to IBM, etc., but Song Yang felt that it was still a bit difficult for these manufacturers to put their main promotion resources in the double-click advertising company.
"You don't necessarily need to look at the conversion rate, purchase rate, etc. for advertising. Sometimes, you just need it!"
Ryan said to Song Yang that Ryan has much more experience than Song Yang in this regard, just like those top luxury brands that advertise in various popular fashion and trend magazine media all the year round, and they also know the people who read this stuff, maybe Can't afford their brand at all, but they still advertise like crazy just to make it known.
The same is true for double-click advertising companies. The scale of Internet users is still small, but those technology manufacturers such as PCs are willing to let go of the opportunity of publicity?
"You are responsible for this matter. As for the promotion," Song Yang was silent for a while, but still said, "When the Double-click Advertising Company completes its first financing, we will promote it immediately!"
As soon as they heard that the double-click advertising company was going to start financing, several people in the conference room all looked at Song Yang. This also had a huge impact on them!
After Ryan, Greck, Wesley, Gallo, and others all reported the status of their respective departments, and then they broke up with the birds and beasts. It was originally a grass-roots team, and it was still in chaos.
After everyone left, Greg stayed and asked Song Yang, "Are you really going to start looking for investment?!"
(End of this chapter)
In just a few days, the double-click company located in Houston Harbor was basically set up.
Entering the double-click advertising company is completely different from before. Although it is only a simple decoration, it is divided into several departments. At present, the most important one is Lehman's sales department, which occupies nearly half of the entire office floor.
In less than a week, the entire sales department has rapidly expanded to 60 to 300 people. According to Ryan's request, before the end of this year, the entire double-click company's advertising sales department must reach a scale of more than [-] people!
The sales salary of the double-click advertising company is a bit higher than those of traditional media companies, and the commission ratio is also high, which allows the double-click advertising company to quickly attract a group of sales talents.
The salaries of these sales staff are not low, plus leasing servers and setting up technical departments, this is also a big money burner. This is because Houston, server and labor costs are much lower than Silicon Valley, but it also costs Song Yang a lot of money .
But sales and technical departments are indispensable. In addition, there are other departments such as personnel, customer service, after-sales, finance, and legal affairs. For so long, Irene has held several roles.
Even Gallo holds the title of logistics supervisor, who is responsible for running errands and purchasing various office supplies for Double-click Company. Haili and her group of model sisters were pulled over to be strong men, acting as the front desk, secretary, etc. Of course Song Yang did Make a promise to send them to Hollywood in the future, as for when to go, then...
The money was spent like running water. Half of the funds borrowed from the Comerica Bank were spent in just a few days. Although Chris Jain, who was in charge of Comerica Credit, did not directly intervene in the double-click company, he I still called Song Yang to remind him to control the risk of funds, because he was afraid that Song Yang would get away with it, and he didn't want to represent the Bank of Comelica and appear in the double-click company to check the bills.
A lot of money was spent, but Song Yang was not without gains. Song Yang invited a professor from the computer laboratory to be a technical consultant from the top Rice University in Houston, and through his relationship, recruited a group of Houston students. Computer personnel, initially formed the technical team of Double-Click Company.
With this technical team, we can now maintain and upgrade the double-click company's signboard, the world's leading "DART" advertising delivery system, and there is Lehmann, who dares to issue a military order, and indeed has a few brushes of.
Ryan is a sales genius. In just a few days, he has already brought in nearly 20 yuan in advertising fees for the double-click advertising company, which is enough to prove his ability.
From the traditional advertising industry to the transformation of Internet digital advertising, Ryan did not have any jerky words, such as "click-through rate, conversion rate, advertising effect, brand impact", although Lehman did not fully understand, but it did not prevent Ryan from popping out, flickering The advertiser was taken aback.
Song Yang, who came to Double-click Company today, specially wore a formal suit. Today is the first management meeting of Double-click Company since its establishment.
Entering the Double-click Company, Song Yang looked at the busy nearly a hundred people, and couldn't help heaving a sigh of relief. The busyness of the past six months has not been in vain. The current Double-click Company, even if it is still an empty shelf, is still a big empty shelf. It won't blow away.
When passing by the sales department, there were bursts of calls one after another. Now the digital sales department of the double-click advertising company is actually pulling advertisements. Advertise on Yahoo.
Just like the "Wolf of Wall Street" starring the man with the squirt gun on the beach, securities companies sell junk securities to investors over the phone. Now double-click advertising companies are also constantly attracting advertisers from major companies over the phone. In this way, It is expected to continue for a long time.
Entering the office, as soon as I sat down, Irene, who was holding a stack of documents, walked in.
"Today's makeup is very beautiful. As I said, that old-fashioned makeup is not suitable for you. If the glasses are removed, it will be more perfect!"
Seeing Irene, Song Yangyuan instinctively said to Irene. Song Yang felt that he was influenced by the original body. Otherwise, how could he, who has always been a gentleman, talk about a little assistant? It's not his fault. style.
Irene is already familiar with the style of this boss who is a few years younger than her. Hearing this, she still looks like a strong woman. She doesn't seem to have heard Song Yang's rhetoric, "The meeting room is ready , Do you want to notify the supervisors of each department to participate?!"
Song Yang nodded. To say that for the recruits, Irene is also Song Yang's most satisfied person. Irene's management ability is very strong. With Irene's help, Song Yang can handle double-clicking things with ease. Irene Not only as an assistant, but also many affairs of the Double-click advertising company are actually handled by Irene.
However, Greg still had a big opinion on Irene. Although Irene didn't fight back, she was also very alienated from Greg, which made Song Yang wonder if the two of them were incompatible.
The conference room of the double-click advertising company is also temporarily built, and the area is not large, but it is still equipped with projectors and the like, so don't worry about relying on hand gestures.
Not many people attended the meeting. Song Yang, who was double-clicking as the chairman, Greg, who was in charge of legal affairs, was also in charge of the financial department for the time being, Ryan, who was in charge of sales, and Wesley, the technical director who was recruited.
Gallo is also playing soy sauce in it. In name, he is the logistics director of the double-click advertising company. He is responsible for eating, drinking, and various subsidies and benefits in name. In addition, he is the meeting recorder. He is also Song Yang's assistant. In fact, he is in charge of Double-click Irene has a lot of business in the company.
Irene, who was holding a pen, glanced at the people in the conference room calmly. From a professional perspective, Double-click Company is a rabble, or a crony family company.
To be honest, Irene, who has figured out the background of Double-Click Advertising Company in the past few days after entering Double-Click Advertising Company, is a little skeptical. How did this company pop up out of nowhere and get millions of dollars from Silicon Valley and Wall Street? valuation.
No, it should be a valuation of tens of millions. Yesterday, a Wall Street agency raised the valuation of the double-click advertising company again, reaching a huge $800 million. Nearly ten million companies!
If this company didn't have Song Yang, Greck, who seems to be an elite lawyer, would actually be an unknown little lawyer in Irene's eyes, and it would be impossible for him to join a company with a valuation of tens of millions as the head of legal affairs.
Gallo, who looks like a dog, is dressed in a formal suit, but he has no skills. His poor procurement and negotiation skills have already cost the Double-click Advertising Company a lot of money. Any professional can be much better than him.
As for Wesley, who is in charge of the technical department, he is just a rookie with some strength. Song Yang said that he is a genius architecture engineer, but Irene has not yet discovered that there is anything special about this person from Rice University.
The only thing that Irene can't see through is Kaiwei Lane. He is a real talent and has an outstanding management team. He is really capable of building an excellent sales team in such a short period of time, but Ryan came to Double-Click Company, which still made Irene a little surprised. I don't know why he is so optimistic about this company, which is actually empty-handed.
"Welcome everyone to join Double-Click Company," said the people in Song Yang's conference room. "Someone said that when you encounter a spaceship that is about to take off, you don't need to hesitate to jump on it to occupy a position. Congratulations for choosing such a spaceship." spaceship!"
As soon as they came up, Song Yang poured a bowl of chicken soup for everyone. He said that Song Yang, who had been influenced by various masters in later generations, would have no problem making a few bowls of chicken soup.
Song Yang gave Ryan and Willis a lot of chicken soup, and even painted big cakes. When the Double-click company goes public, they will be ministers of the dragon, and their next generation will become the rich second generation because of them!
Anyway, chicken soup and flatbread don’t cost money, so Song Yang worked hard, “Double-click advertising company will definitely become the world’s largest digital media advertising agency in the future, and become an existence that will affect the global advertising market.”
"How about the sales department?" After Song Yang finished speaking, he asked Ryan.
"It is still in the process of promotion. Advertisers still have doubts about digital advertising. I think we should promote it. In addition, we should look for cooperation with major Internet and PC manufacturers. I think it can increase popularity and revenue!" Ryan reported the establishment of the sales department. Since then, the overall income is good enough, and the profit is nearly one-third higher than that of traditional media.
But when he heard that it would cost money to advertise on outdoor channels, newspapers, TV stations and other channels, Song Yang couldn't help but get a headache, so he could only bypass the topic first, "Can you get a major PC manufacturer to cooperate with Double-click Advertising Company?"
It was no problem to test the waters in the double-click advertising company before pulling to IBM, etc., but Song Yang felt that it was still a bit difficult for these manufacturers to put their main promotion resources in the double-click advertising company.
"You don't necessarily need to look at the conversion rate, purchase rate, etc. for advertising. Sometimes, you just need it!"
Ryan said to Song Yang that Ryan has much more experience than Song Yang in this regard, just like those top luxury brands that advertise in various popular fashion and trend magazine media all the year round, and they also know the people who read this stuff, maybe Can't afford their brand at all, but they still advertise like crazy just to make it known.
The same is true for double-click advertising companies. The scale of Internet users is still small, but those technology manufacturers such as PCs are willing to let go of the opportunity of publicity?
"You are responsible for this matter. As for the promotion," Song Yang was silent for a while, but still said, "When the Double-click Advertising Company completes its first financing, we will promote it immediately!"
As soon as they heard that the double-click advertising company was going to start financing, several people in the conference room all looked at Song Yang. This also had a huge impact on them!
After Ryan, Greck, Wesley, Gallo, and others all reported the status of their respective departments, and then they broke up with the birds and beasts. It was originally a grass-roots team, and it was still in chaos.
After everyone left, Greg stayed and asked Song Yang, "Are you really going to start looking for investment?!"
(End of this chapter)
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