Back to 1995

Chapter 294 Definition
"Nowadays in the TV industry, high-end brands are all occupied by Japan Benzene, Toshiba, Panasonic, Hitachi, Siemens and other companies in Europe!"

"Changhong started a price war this year. Although it has grabbed a lot of market share with TCL, Hisense and other brands, its profits have not increased much. The high-end TV market still belongs to Japanese brands such as Panasonic and Toshiba."

Speaking of which, Hu Zhiwei couldn't help but shook his head and gave a wry smile. This year, Changhong's price war is really fierce, with a market share exceeding 26%, making it the largest TV brand in China. have been greatly affected.

But in this price war, it is not certain who will win in the end. Domestic TV brands have won the market through price wars, while foreign TV brands have remained Bige and have not lowered prices much. Although the market is small, there is still room for profit. , but still much more than domestic TV brands.

Even if they go abroad, because of patents, technologies, etc., domestic brands are still a strategy of small profits but high sales in foreign markets. It seems that the data looks good, but the high-end brand market is still on the side of Japanese TV manufacturers.

Looking at Song Yang, Hu Zhiwei didn't know why Song Yang would want to enter this industry, but he still said, "The TV industry now has very low profits and is also facing technical choices. If you enter, you will probably..."

When he was transferred to Panda TV Company, Hu Zhiwei also wanted to do a big job. As a result, in the past few years, watching the chaos in the TV industry, dozens of TV companies bought back more than 100 TV production lines from Japan and Germany. , using foreign technology to produce TV sets that are far inferior to foreign brands, playing in the dark, but the foreign brands still made a lot of money, and Hu Zhiwei couldn't help but feel a little disheartened.

Hu Zhiwei didn't finish his sentence, but his meaning was very clear. The current TV industry is a quagmire. If you are not careful, you may lose everything.

"I see!"

Song Yang looked at Hu Zhiwei and said, looking far away, he could faintly see the surrounding buildings in Yanjing. Song Yang turned his head and looked at Hu Zhiwei, "It may be the most chaotic time in the TV industry, but it may be the most chaotic time. Good time."

"Bell Labs has developed a new digital high-definition television technology. Compared with the 525 scanning lines of the current TV, it has 28 more TV scanning lines, the image quality can be doubled, and the TV "pixels" have increased from 127. It is [-] million, and the rest of the audio, video, source coding, and channel coding will also use new technologies!"

Hu Zhiwei couldn't help but move his throat. He was sure that this might be a new technology in the TV industry. If the effect was as Song Yang said, it might have an impact on the entire TV market.

However, after hesitating for a while, Hu Zhiwei still said, "But now plasma TV technology and panel technology are in the hands of companies such as Panasonic and Hitachi."

Now in the TV industry, there is a famous saying, "A layman looks at LCD, an expert looks at plasma", one can imagine how hot plasma TV is now, even Changhong has been fooled, betting on plasma TV, one can imagine what the market is now .

What Hu Zhiwei is worried about is that even if digital high-definition TVs are launched, the technology of plasma TVs is still in the hands of Panasonic.

Song Yang shook his head, "If the new Panda TV is established, it will not use plasma TV technology, and will launch LCD liquid crystal digital TV!"

"The appearance of the new Panda TV is to redefine the TV industry!"

Hearing that Song Yang was going to bet on LCD panels, Hu Zhiwei couldn't help but widen his eyes. Now almost all TV manufacturers, as well as panel manufacturers, are optimistic about plasma technology, even those that develop LCD screens, such as Sharp, Samsung, Sony, LG and others were also forced to have no choice but to develop LCD panel technology.

Because Panasonic and Hitachi firmly hold plasma TV technology and high-end panel resources, together with Sony and Sharp, which are in the Benzene brand camp, cannot obtain technology and resources, they have no choice but to develop LCD technology. Now it is generally believed that LCD technology The technology is not as good as the plasma technology, because judging from the several prototypes released by Panasonic, the technology is far superior to that of LCD!

No matter how surprised Hu Zhiwei was, Song Yang said to him, "The Wishing Star Foundation invested 1500 million U.S. dollars to invest in New Panda TV Company with capital and new TV technology, occupying 60% of the equity of the New Panda TV brand."

"After the establishment of the new brand, the Wishing Star Foundation and Bell Labs will invest in the transformation of the new Panda TV production line, and set up a laboratory to develop a new generation of LCD panels and LCD screen technology!"

Song Yang glanced at Hu Zhiwei, "TV technology is far from the end, and new technologies will appear in the future, such as digital TV, LCD TV, even Internet TV, interactive TV, etc. New Panda Company, the future is not only We can manufacture TVs, and we can also develop computer displays, car-mounted screens, and outdoor giant billboards.”

"Maybe, wherever there are electronic screens in the future, there will be pandas, not necessarily!"

Song Yang said something with a smile, but Hu Zhiwei was stunned when he heard it. He felt that his brain was not enough at this time. In Hu Zhiwei's concept over the years, the plasma TV may already be the best TV, but Song Yang But it showed him areas he never thought of, even far beyond the scope of television.

Internet TV and interactive TV made Hu Zhiwei even more confused. He was still stuck in the concept of traditional electronic products, and he couldn't even imagine what it would be.

And crossing borders, entering computer screens, automotive electronic screens, and outdoor advertising screens has made Hu Zhiwei feel awkward. This is no longer a question of not being able to grasp it, but a new world!
No matter whether Hu Zhiwei can react or not, Song Yang continued, he can’t keep staring at Panda TV, someone needs to watch for Song Yang, no matter whether Hu Zhiwei can understand these things, Song Yang needs to let Hu Zhiwei know that he is What kind of thing do you do.

"The operation, brand promotion, and sales of the new panda brand are in charge of the Wishing Star Foundation, the domestic sales market is in charge of the Panda Company, and the markets other than Greater China are managed by the Wishing Star Foundation and the Americas Investment Foundation. .

Star Wish Foundation will place advertisements, celebrity endorsements including sponsorship and investment in Hollywood movies, and promote New Panda Appliances. I hope that Manager Hu can be the general manager of New Panda TV Company! "

Hu Zhiwei, the general manager, is basically in charge of production, keeping an eye on the R&D laboratory. As for publicity, operation, sales, etc., Song Yang will send someone to take charge, and Hu Zhiwei will also be responsible for coordinating with Jinling Panda Company. responsibility.

Hearing Song Yang's words, Hu Zhiwei couldn't help being stunned for a moment. He didn't expect that Song Yang would let him be the general manager of New Panda TV.

Hu Zhiwei knew that the new Panda TV might be completely different from the previous Panda TV, and that the new Panda TV was basically managed by Song Yang, and there were not as many mothers-in-law as before.

For a while, Hu Zhiwei was somewhat looking forward to it, but also a little apprehensive. This was an investment of tens of millions of dollars. If it went wrong, he felt that he might not be able to bear the blame, but he also had some expectations, just as Song Yang said just now, If this happens, the new Panda TV will probably redefine TV!

After a long battle between heaven and man, Hu Zhiwei finally said, "Mr. Song, I am willing to try..."

"It's not trying, the position of general manager requires you to do it!"

Song Yang stretched out his hand to Hu Zhiwei and said, Hu Zhiwei gritted his teeth and held Song Yang's hand firmly. He understood that this time it would either be recorded in the history of the domestic electronics industry and become a monument, or it would be left behind for decades and there would be no way out. ,"I see!"

On the second day after Arkady Voloz arrived, the special plane of Martin Solo, the president of WPP Group, also arrived in Yanjing. Song Yang gave Martin Solo enough space and brought a large group of people. Some media and reporters rushed to the airport to welcome the "Nahuang" of the advertising industry.

The country doesn't know much about Martin Solo, but looking at Song Yang's attitude towards Martin Solo, the domestic media naturally treat Martin as a big shot.

After a while of interviews and taking photos, Martin Solo got into the car and said to Song Yang who was beside him with a smile on his face, "Song, this place is beyond my imagination. You have been here for several days, how do you feel here?"

Song Yang said to Martin Solo, "I want a huge emerging market. Before long, there will be giant companies like WPP Group coming here to seek gold!"

Song Yang secretly boasted that Martin Solo had a good vision and was able to deploy in China in advance.

Hearing Song Yang's words, Martin Solo couldn't help laughing. Unlike Song Yang, Martin Solo's arrival was valued by the central media, various domestic media, and the advertising industry. Several people in charge of the central media personally Hosted by Martin Solo.

And on the second day, Song Yang accompanied Martin Solo, who was very popular, to the Great Wall of Yanjing. There were many people on this trip, not to mention the media and advertising industry who accompanied Martin Solo.

A group of people from Song Yang's side, including Irene, Whitman, Omidyar, Eiger, and others were all present, as well as Ying Haiwei's Zhang Shuxin and his wife, Sohu's Zhang Chaoyang, and the recently established Bit Gong Yuguo, editor-in-chief of Chinabyte, and others all came to the foot of the Great Wall together.

When the following media reporters proposed to take pictures, Song Yang, Fang Qiuyu, Irene, Whitman, Zhang Shuxin, Zhang Chaoyang, Gong Yuguo and others stood together on the Great Wall. This is the first generation of Internet in China. The characters are in the same frame as the people in Silicon Valley. When the shutter is pressed, this first famous scene in the domestic Internet industry is also born. In the future, as long as the history of the domestic Internet industry is mentioned, this photo of the Great Wall may be necessary. few.

And in this photo, not to mention how many Internet rich people at home and abroad have been born, in the photo, Song Yang, Whitman, Zhang Shuxin, Zhang Chaoyang, etc. have different expressions. Standing beside Song Yang, Zhang Shuxin is proud Man, Zhang Chaoyang on the side was only able to stand in the second row, and the expressions of the others were also different.

And in the corner of the photo, there is also a "little transparent" person with a nervous face. He is the old Rong who just arrived in Yanjing on the BBS forum. After an 8848 e-commerce website appeared, someone opened this When I took a photo, I found the figure of Lao Rong...

(End of this chapter)