Back to 1995

Chapter 303 The persimmon picks up the soft pinch
According to the routine of American and large European companies, the general acquisition of a company is basically done by ordinary employees, and the upper management is generally not involved.

After all, there is a tacit understanding between Wall Street and major companies, "Your own people don't beat your own people." Most of the executives of these big companies are from Wall Street, and they may enter major companies from Wall Street someday. You can't cut your own way!
But this time, Song Yang did not follow the routine, and directly dismissed the management of Alcatel mobile phone, and recruited executives again. After this time, Song Yang's reputation on Wall Street was more or less bad.

However, Song Yang didn't care too much about these. These are all necessary to reshape the Alcatel mobile phone brand.

"The two research and development centers of Alcatel mobile phones will be relocated to America and Huaguo, and the production base will also be located in Asia. In the future, Alcatel mobile phones will reduce costs, and the entire production line and parts will be placed in Asia. !"

No matter how Ertian felt, Song Yang directly decided to completely remove the Alcatel mobile phone from Europe and reorganize it into a brand new company.

Ertian looked bitter and moved away from Europe, which means that everything that Alcatel mobile phones have done before will become history.

Even if he was dissatisfied, Ertian didn't dare to say more. Alcatel mobile phone parts suppliers are mainly European manufacturers, which makes the cost of Alcatel mobile phones much higher than other brands. No way, who made Alcatel mobile phone a European mobile phone brand.

"Song, in this case, I'm afraid the European market will..." Elthian reminded Song Yang, if he moves out of Europe and does not purchase parts from European companies, then Alcatel's mobile phone headquarters in Europe may not It's about to evaporate.

Song Yang stared at Ertian, "Alcatel mobile phone, there is no way out at the scene. If you can't gain a foothold in other markets, do you think the European market can make Alcatel mobile phone survive?"

Elthian was at a loss for words for a while, he really couldn't guarantee this, just kidding, although they were all born in Europe, but Europe is the home base of Nokia, not Alcatel's mobile phone.

Song Yang plans to move the two research and development centers of Alcatel mobile phones, one to China, and the other to San Jose under his nose.

"I hope that the reorganized Alcatel mobile phone can develop a brand new mobile phone. I don't care about the sales of this mobile phone. I hope this mobile phone can lead the trend of mobile phones!" Song Yang said to Ertian.

Hearing this, Ertian, who had done a lot of homework before coming here, immediately said, "Song, I have already done mobile phone planning, and Alcatel can "invite" some engineers from the design teams of Nokia and Motorola to join us." , to design a flagship phone for Alcatel mobile phone that can be compared with Nokia's mainstream mobile phone!"

Elthian's method still hasn't broken away from the old one, which is "poaching people", imitating, chasing after Nokia's ass, and making some changes in some functions at most, but the electronics industry is basically the same , the second brother copied the eldest brother, the third brother was a stitch monster, and everyone copied each other's homework...

This idea is not wrong. As the leader of the mobile phone industry today, Nokia's sales volume speaks for itself. If you don't follow the leader to pick up food, is it possible to beg for food?

Song Yang listened to Ertian's words, and didn't expect much from Ertian. If he was a character like Jobs, with the means of Joe Gang, or the marketing ability of Microsoft Ballmer, Alcatel mobile phone, early It soared into the sky.

"I hope that Alcatel's new mobile phone can be a completely new concept mobile phone. I hope that Alcatel's mobile phone can lead the trend instead of following the trend!"

Song Yang thought for a while, and then said to Ertian, "In the future, no matter how many mobile phone models Alcatel launches, the appearance design must be the best!"

Appearance is justice. This article has not yet appeared in the electronics industry, but it will appear sooner or later. The current mobile phone design is still based on function, with durability and practicality in the first place, and there are not so many bells and whistles. It's a thing, now Song Yang is going to let the Alcatel mobile phone improve its appearance first, and then attract a wave of appearance fans.

Think about it, the Samsung mobile phone that is still under development has not yet become the well-known "dress-up expert" in the industry. A mobile phone can launch a "new" mobile phone by changing the size, color, and mobile phone case. Dozens of mobile phone models are launched every year, and leeks are cut one after another.

"You can hire some mobile phone design engineers from Sony, Ericsson, Samsung and other manufacturers to design new mobile phone appearances for Alcatel mobile phones."

In terms of appearance design, Nokia and Motorola, the two big brothers, really can't compare with those rising stars, especially in the electronics industry design of Japanese Benzene and Bangzi mobile phones, which have a few brushes.

"In addition to the appearance, I hope that Alcatel's new mobile phone can be equipped with a color screen, a built-in antenna, and a mobile phone system. The new mobile phone can not only make calls and send text messages, but I want it to be the first in the world to be equipped with a color screen. , a mobile phone that can surf the web, send emails, and run built-in games!"

Ertian stared at Song Yang dumbfounded. Hearing the series of requests made by Song Yang, he was a little confused for a while. He didn't know whether the mobile phone designed according to these requirements put forward by Song Yang was still a mobile phone? !

What is the concept of a mobile phone now? The ability to make calls is the definition of a mobile phone. Three years ago, Nokia launched a mobile phone that can send text messages. It can be said that it caused a sensation in the entire mobile phone industry. This is already a milestone in the mobile phone industry.

And now, Ertian, listening to Song Yang, seems to be ready to overthrow all of this, and not to make a little change, which is almost to overthrow all existing mobile phones.

concept, redefining the mobile phone.

Ertian thought about these requirements put forward by Song Yang. If the built-in antenna is developed, it can redesign the appearance of the mobile phone and completely change the design of the mobile phone.

Not to mention the color screen, the current mobile phones are still black and white screens, and there are rumors of color screen mobile phones, but so far no mobile phone manufacturer has played it.

What made Ertian dizzy the most was the Internet access function and mobile phone system proposed by Song Yang. This was something Ertian had never thought of in the past. Let alone the technical difficulty, let’s talk about a mobile phone. Need an OS? !

Not to mention Ertian, even in the entire mobile phone industry, there is no idea of ​​​​a mobile phone operating system. Now mobile phones are basically program-operated, because there are not many functions, just like when computers first appeared. use function.

Hearing that Song Yang mentioned that he wanted to develop a mobile phone operating system, Ertian quickly thought of Palm Company.

Palm is a company in America that develops handheld computers. It was established by Jeff Hawkins. It started out with handwritten software technology and developed the palm OS system. This year, it officially launched its first handheld computer and began to compete with Apple in the PDA market.

As far as the operating system of a mobile phone is concerned, the closest one is the palm company. Palm makes PDA handheld computers or tablet computers. Palm company is equipped with its own operating system on the handheld computer. The closest thing to the system, it can even be said to be the prototype of the smartphone operating system.

"Just like the PalmPrint handheld that Palm launched this year?" Elthian couldn't help asking Song Yang.

PalmPrint can be described as a generation of magic machine, equipped with palm's own operating system, and open source the system to developers, allowing programmers or development companies to develop based on the PalmPrint platform. Although it has not yet been released, it has already attracted nearly a thousand people. program developer.

The PalmPrint handheld of palm company has a lot of black technology, such as updating data synchronously with the computer, etc. Compared with Apple's handheld, it is much more advanced, but it cannot avoid the defects of Apple's handheld, which is too bulky and expensive , slow running speed, etc. Although it is touted in the core industry, it is not well received.

Now PalmPrint's sales are good compared to other products, but there are not many ordinary users, and they are basically purchased by American hospitals, companies, and state municipal departments.

According to Song Yang's request, the closest product Ertian can think of is a palm handheld.

Song Yang shook his head after hearing this, "Palm's handheld performance is really good, but Alcatel will not enter the computer industry now, including the handheld market!"

It doesn't matter if it's a handheld computer or a real computer, it's a Shura field. The computer operating system is the most sensitive part of Microsoft. Regardless of whether it's a handheld computer or a PC computer, Microsoft can't afford to make any mistakes.

Palm wants to compare the operating system with Microsoft, and compete with Apple, HP, Compaq, Dell, etc. in the handheld market. Even if it can gain the upper hand for a while, it will be dragged down sooner or later.

Instead of fighting with Nokia in the computer market, it is better to be naked with Nokia in the mobile phone industry. Maybe there is still a glimmer of life!
"Alcatel still wants to be in the mobile phone industry, launch a brand new mobile phone, and redefine mobile phone functions."

Song Yang stood up, "I hope Alcatel's new generation of mobile phones can develop the functions I requested!"

Ertian opened his mouth, wanting to say that Song Yang's requirements are too high. Judging from the current technology, it is no less than re-developing the existing mobile phone technology, including materials , the processor, the mobile phone screen, and the operating system required by Song Yang, the Alcatel mobile phone must be fully developed. This time, there are no manufacturers like Nokia for the Alcatel mobile phone copying operation, and everything has to be done by itself.

"If this is the case, then the entire R&D cost will probably be very high, and the number of R&D personnel will need to be doubled. Moreover, within one to two years, Alcatel may not be able to launch new mobile phones, and the original user market and sales channels will also be affected. Lost everything..."

Ertian sat there, silent for a while and said to Song Yang, he needs to let Song Yang know what the consequences of such a decision are, and they are definitely not consequences that can be borne on a whim.

"I know!"

(End of this chapter)