Back to 1995

Chapter 309
After returning to the hotel where he stayed in Columbus, Song Yang said to Eric that after the acquisition of Victoria's Secret, what RICK has to do is to fully promote Victoria's Secret, otherwise, with the previous revenue of Victoria's Secret, the several hundred million dollars Dao's debt, I don't know if it will be repaid in the Year of the Monkey.

"RICK and Victoria's Secret's headquarters are going to move to New York!"

Song Yang said that no matter how the Big Apple is, it is now one of the centers of America and even the world. If Victoria's Secret wants to increase its influence, it must move its headquarters to New York.

"RICK wants to make Victoria's Secret the brand that women all over the world look forward to wearing most. Victoria's Secret can no longer be like before, but become a work of art in the same category of luxury goods as Dior and Chanel!"

"If the plan is successful, by next year, RICK's debts will be fully paid off, and we will be able to get enough cash flow every year in the future!"

Hearing Song Yang's words, Chris Jain couldn't bear it anymore. He knew that Song Yang was planning to let RICK acquire Victoria's Secret. He must have a plan, but within a year, he had to pay off several hundred million dollars in debt. He even became a cash cow, which reminded him of Song Yang's method in American Telecom, that money was really lucrative.

"Victoria's Secret wants to recruit the best brand marketing executives to reshape the Victoria's Secret brand, and Victoria's Secret will hold a big show every year.

It can’t be like the big show held by LB in the past. Victoria’s Secret has to select more than [-] supermodels every year. To make the Victoria’s Secret show a feast for the modeling industry, every year on the big show, select supermodels to serve as “Victoria” secret angel".

In addition, singer superstars will be invited as guest performers. Victoria’s Secret will cooperate with CBS, NBC, ABC and other TV stations to conduct live broadcasts, and choose a new city to hold the Victoria’s Secret show every year. "

To put it bluntly, it is to create momentum, to raise the value of the Victoria's Secret angel model, just like the ancient domestic oiran, after being selected, the value will double, and by the way, the Victoria's Secret on her will also skyrocket.

"Just like a Playboy girl?" After Eric heard Song Yang's words, the Playboy cover girl couldn't help but pop up in his mind.

As the most famous American men's magazine, it is known as the "Bible" among men. Every time Playboy is a girl, it attracts attention. The popularity of models and stars who appear on the cover of Playboy can skyrocket. cut.

After hearing Eric's words, both Song Yang and Jia En couldn't help but smile, and there was a look on the faces of Jia En and Eric that all men knew.

"That's it!"

Song Yang smiled and shook his head. Knowing these two guys, they must have thought of something good. If Gallo is here, it is estimated that several people should discuss holding a supermodel party.

"Victoria's Secret wants to reshape the brand and elevate Victoria's Secret products to the level of art. The Victoria's Secret show will also be held to become the world's top model show. RICK wants to tell the world that Victoria's Secret is the best brand !"

"Victoria's Secret wants to sponsor this year's Super Bowl, no matter how much money it is, to let Victoria's Secret's big show, Victoria's Secret Angels walk on stage at the Super Bowl, and broadcast live to all the people in the world watching this year's Super Bowl through TV stations and the Internet!"

Eric knew some of Song Yang's plans. Hearing that Song Yang was going to move Victoria's Secret to the Super Bowl, he couldn't help showing excitement on his face, while Jain was completely stunned. In a place where sports and hormones collide, a group of coolly dressed models walk the catwalk. Jain can't imagine what it will be like.

But Jain is sure that if it is really going to happen, it might not be the Super Bowl, and it will be robbed by this big show. "Will the NFL and the Super Bowl agree to this cooperation?"

Jain only felt that Song Yang and his gang would be able to play on the Internet, but it was the Super Bowl after all, the game with the highest ratings in America, and all Americans, even the leaders, were all paying attention to the Super Bowl on that day. It is conceivable how much attention has been paid to the finals, but it is unknown whether the NFL Football League, which hosts the Super Bowl, will agree to this cooperation.

"That's your business," Song Yang pointed at Eric and Jain, "No matter how much sponsorship money I use, I need Victoria's Secret to hold a big show at the Super Bowl. Can RICK survive? It depends on this time whether the loan of several hundred million dollars from the Bank of Comerica can be recovered!"

Eric and Jain looked at each other. Jain felt like he was in a wolf's den. Song Yang obviously asked the Comelica Bank to handle the NFL's public relations.

Song Yang knocked on the table and explained to Eric, "If Victoria's Secret wants to expand its influence, we can cooperate with Playboy magazine to launch the Victoria's Secret series of magazines, cooperate with Vogue and other fashion magazines, or acquire and invest in fashion magazines to provide Victoria's Secret. Secretly do promotion!"

If you tell a lie [-] times, it is the truth. What is fashion and luxury is not defined by those who control the right to speak. They cooperate with top fashion weekly magazines and magazines, and even buy them. Victoria's Secret campaign.

"In addition, Victoria's Secret wants to enter the overseas market, cooperate with other overseas brands, and jointly operate the Victoria's Secret brand with local clothing companies in other overseas markets!"

LB's operation is conservative, and it rarely expands in overseas markets. RICK is different. It must sell Victoria's Secret to other overseas markets.

Like Hotmail, ICQ, etc. going overseas, when Victoria’s Secret enters the overseas market, it also needs to find agents to cooperate, borrow chickens to lay eggs, and use the sales channels and stores of agents to sell Victoria’s Secret products. This kind of asset-light promotion can make Victoria’s Secret The rapid entry of secrets into overseas markets, of course, problems may also arise.

Eric nodded. This time, for him, it is also a dead end. If RICK turns over, then everything is easy to say. If he fails, then although he will not be able to jump from the Golden Gate Bridge like the founder of Victoria’s Secret Go on, but you also have to bear a lot of debt.

After being acquired, Victoria's Secret became independent from the LB Group, and RICK then moved the Victoria's Secret headquarters to New York and established its headquarters in New York.

After the LB Group announced the sale of the Victoria's Secret brand, the stock price soared a lot that day, and the return on investment of [-] times made Leslie Wexner famous, and some media even began to tout Leslie Wexner as "The God of Investment".

And RICK is also constantly recruiting for Victoria's Secret, cooperating with Playboy, VOGUE and other brands, and also announced the formation of Victoria's Secret Supermodel, inviting Daniela Pastova, Heidi Klum and other models at high prices, abruptly It has greatly increased the value of the modeling industry and attracted the attention of many top models.

But for the American media and many people concerned, Song Yang's name appeared among RICK's investors, which attracted many people's attention.

Victoria's Secret's brand, supermodels and upstarts on the Internet instantly become topical, and it's hard not to attract attention.

Of course, the public opinion that ridiculed Song Yang's "not doing business properly" has also begun to surge. Before investing in the mobile phone industry across borders, it was nothing more than spending crazy dollars, but now he has invested in RICK, the largest nightclub group in America. Not to mention, now he bought Victoria's Secret For this brand, the voices criticizing Song Yang began to appear continuously.

In an apartment in New York, Elsa Benitez, who had just finished taking a group of promotional photos for a magazine, dragged her tired legs back to the small shared apartment.

Standing in high heels all day and keeping a smile on her face, even Elsa, who has long been used to it, feels a little overwhelmed at the moment.

It has been nearly two years since I came to America. Except for a short stay in Houston, like countless young girls who came to America, Elsa also began to hang out in New York and Los Angeles, constantly looking for models and actors. Opportunity to show up.

However, even in Mexico, where she is already well-known, she has to start from scratch in America. After two years of spending time, plus various expenses such as clothing, entertainment, and accommodation, as a model and actress, Elsa needs Maintaining her appearance and figure is even more essential. After one or two years, Elsa's wallet has also become stretched. More importantly, Elsa Benitez's mentality is also a little tired It's unbearable.

Four girls live in the small apartment, basically like Elsa, looking for opportunities in America.

As soon as Elsa sat down on the sofa, the door of the small apartment was pushed open, and a drunk girl with heavy makeup and famous brands walked in.

As soon as the girl entered the apartment, she threw her bag aside, lay on the sofa, lit a lady's cigarette, exhaled a puff of smoke, glanced at Elsa and asked, with a smug smile on her face, "I joined the crew!"

"Elsa, I don't know what you are stubborn about. You know that Hans has a good impression of you. As long as you nod, you can get all of these..." The girl pointed to the name tag she was wearing, and turned to Elsa said braggingly.

Elsa Benitez looked at the girl in front of her. They arrived in New York almost at the same time, and then she saw the change of the girl with her own eyes.

A few months ago, the girl who was running around with Elsa suddenly became richer and more famous, and she also got the covers of many fashion magazines. Now she has joined a film crew. Elsa knows Well, the girl found a sugar daddy or a financial backer, which is not uncommon in their line of work, or it is commonplace.

The Hans mentioned by the girl is a well-known screenwriter. It is said that he has participated in a Hollywood script with a box office of more than 5000 million dollars, but he is already middle-aged and married. I met him at a party before. Once, Hans invited Elsa several times, but she refused them all.

Elsa drank the drink in her hand, but shook her head at the girl, indicating that she was not interested in that Hans at all, and rejected the girl's persuasion.

Seeing Elsa's attitude, the girl couldn't help laughing and said, "You shouldn't really take what you said, knowing Bruno Song or something, take it seriously, if you know Bruno Song, I think you will too No need to be here, he invested in "The Matrix" and gave that lucky silly girl Jenny the starring position, but it seems that he never invited you..."

Hearing the girl's words, Elsa took a deep breath and wanted to speak, but she fell silent again. She didn't know what she was insisting on. The man who was in Houston for one night is now an upstart on the Internet. One of the top [-] richest people, but she is in this situation.

At this moment, another girl in the same apartment ran out and excitedly turned on the TV, "My God, Victoria's Secret is building a supermodel team, and as long as you sign a contract, you can get a contract worth $300 million! "

(End of this chapter)