Back to 1995

Chapter 406 Darkness Chen Cang
I saw Biber appearing on ICNC TV. Gallo and Spiegel both knew Philips and these tobacco companies. They hated ICNC TV, but now he appeared on On top of ICNC TV station.

Just like the interview with Jeffrey Wegener a few days ago when ICNC TV started broadcasting, today is also a special program, with Williams interviewing the president of the world's largest tobacco company, Philip Morris. interview.

Just now when Andy Lake called Song Yang, Biber, who was also in New York, suddenly approached the door of ICNC TV station and asked for an exclusive interview to explain some "truth" to the public.

With this sudden move, the ICNC TV station was also caught off guard, but ICNC TV station quickly held this unexpected exclusive interview for Biber.

Song Yang looked at Biber sitting upright on the TV, and wondered what tricks Biber was up to, but Song Yang didn't believe that Biber was the kind of person who would easily admit defeat.

"So, President Biber, what do you think of everything Jeffrey Wegener said?" Williams asked Biber.

Biber on TV maintained the demeanor of the president of a giant company, "I express regret that although everything Jeffrey said happened before I arrived at Philips, I am now the president of Philips. These things, I need to deal with it, and on behalf of everyone in Philips, I express that we will never evade the responsibilities that Philips needs to fulfill!"

What Biber said is awe-inspiring. Those crap things, such as fraudulent marketing, concealment of the truth, and illegal advertisements, were all done by the former president and have nothing to do with him. Although he has nothing to do with him, as the president of Philips, he He is willing to deal with it and take responsibility. In an instant, the image of the president of a giant company who is brave enough to assume social responsibility is on the paper. The impression of Biber has changed a lot.

Williams seized on the loophole in Biber's words, "Then President Biber agrees with the American states' lawsuit against the tobacco company?"

This question means that Philip Morris is about to admit defeat. Once it admits, it will face a huge fine.

In the TV camera, the expression on Biber's face changed slightly, and after a while, he finally spoke, "If the Federal Department of Health and the American states have evidence that Philip and the Tobacco Association need to pay for the past Philips is willing to take responsibility for all the bills caused!"

Williams, who interviewed Biber, had a look of surprise on his face. Obviously, he didn't expect Biber to admit it just like that.

Reynolds and other people from the tobacco company felt even more mournful when they saw this scene. No one thought that the first company to defect and surrender would be Philip Morris, a guy with thick eyebrows and big eyes. The largest tobacco company actually kneeled like this. They all knew that there might be a traitor in the tobacco industry, but when Philip acted as the traitor, he still shocked the entire tobacco industry.

"Philips will seek to reach a settlement with the American Department of Health and the Department of Justice of the federal states through the Federal Attorney General's Office to resolve all the troubles caused in the past!"

At this time, Gallo and Spiegel couldn't help but look away from the TV, and looked at Song Yang. Philip Morris "knelt down", and could other tobacco giants be far behind? An exclusive interview, Let the tobacco giant directly kneel down, the influence of ICNC TV station may reach a new height, and as the financial owner of this TV station, Song Yang will also have a huge influence in the American media industry.

Song Yang looked at Biber on TV and always felt that he was planning something. If something goes wrong, there must be a monster, not to mention the huge fine that may be faced, but Philip's company has admitted it so easily, which is obviously a little bit Strange.

However, when Philips officially announced that it would admit defeat and make a compensation settlement, ICNC had already won. In this wave, ICNC has been developing for ten years, and even the amount of dollars invested may not be able to cause Such influence.

"Philip Morris will change its name to Gottley Group. In the future, Gottley Group will no longer be a tobacconist, but a manufacturer of mass consumer goods. In the future, we will introduce our Kraft Foods, Merlot beer and other products!"

Williams still wants to ask again. After all, even if the name is changed, Philips still owns the "Marlboro" brand worth more than 200 billion US dollars. Will it continue to produce tobacco in the future? These are all question marks.

But the voice of the director came from the headset, which made Williams stop asking questions and made Biber heave a sigh of relief. He came today to show his attitude to the outside world and reshape the brand image. As for the name change, will he Give up the tobacco business, don’t tell me, Philip Morris will be independent as a company under Gottley, but it will be more low-key. This is an industry that can make money come in. How can it be thrown away? !

The Wall Street Journal, on the front page the next day, published a report on Philips & Co., directly declaring, "Philips & Co.'s name change marks the end of the American Tobacco era..."

After Biber participated in the ICNC TV interview, the stock price of Philips, which had been plummeting, bucked the trend and rose by 16% on the day. Philips is willing to lose money and settle, at least proving that it will not be fined until it goes bankrupt. If it goes bankrupt, the American states will not be able to get compensation, which will put Wall Street institutions at ease.

But before Christmas came, shocking news came out suddenly. Biber didn't know how to convince Reynolds and other giant tobacco companies to let the major tobacco companies officially gather in the Hyatt Hotel in Washington, and he had a relationship with the Federal Department of Justice. Mississippi was the first of forty states to begin settlement talks.

The reconciliation negotiations lasted for a long time, and lasted a full day. Then the "settlement agreement" was announced, which shocked the whole world. The tobacco giant led by Philip and Reynolds will, in the name of the American Tobacco Association, in the future In the next 25 years, we will pay $2060 billion in compensation to American states and groups suffering from tobacco-related diseases. In the next ten years, we will also pay $15 billion to support anti-smoking measures and $5000 million for research and development. Reduce experimental R&D for tobacco users.

As a price for reconciliation, the Federal Department of Justice and the states will no longer be able to pursue the criminal responsibility of the tobacco industry, that is, the heads and directors of major tobacco companies will no longer worry about going to federal prisons in the future.

When this historic agreement came out, it shocked the whole world. This is almost the largest compensation in the history of the world. I don't know if there are any latecomers, but it is absolutely unprecedented.

As soon as the news came out, it was immediately spread wildly by the global media, and among them, ICNC TV station was naturally indispensable. When the compensation amount was released, ICNC TV station was regarded as a god in the first battle.

An exclusive interview with a TV station made an industry that once called the wind and rain bow its head and admit defeat. ICNC may have played the role of piercing that piece of paper. There has never been an American media that has had such a terrifying influence. The title of "Uncrowned King" was directly placed on the head of ICNC TV station.

Without any surprise, the Pulitzer Prize, known as the Nobel Prize in journalism, directly nominated Williams, who represents ICNC TV station. Although the award will not be released until next year, it will be difficult to appear again whether it is this year or next year. , ICNC has made such a big news, next year's Pulitzer Prize, without any surprises, will be won by Williams and ICNC TV.

The major media in America are all spreading the sky-high compensation. There are even media reports that Philip Morris, Reynolds and other tobacco companies are on the verge of bankruptcy because of the sky-high compensation.

But when Song Yang saw the complete settlement agreement, he just shook his head, thinking with his toes, that it was impossible for America to end the tobacco industry in America, and then the entire market was seized by overseas tobacco brands. It is related to the issue of huge annual taxes. It does not matter to cut a crop of leeks from the tobacco industry, but it is another matter to kill it with a hammer.

Looking at the settlement agreement, when he saw that all the companies that had sold tobacco in America had to pay compensation, and the amount of compensation for each tobacco company was determined by the American Tobacco Association, Song Yang already understood that Philip's company still had Uncle, what are you doing.

Philip's company, this wave is Mingxiu plank road and secret storage. It seems to bow its head and admit defeat, but it has completely reshuffled the North American and European tobacco industries. Much bigger than before!

The outside world is just immersed in the revelry of the tobacco giants admitting defeat. It would never have occurred to them that tobacco giants like Philip would still play the game of stealth.

But these have nothing to do with ICNC TV. This wave of ICNC TV has gained both fame and fortune. It is impossible to bite companies like Philip. These tobacco giants have already lost so much money, and they want to bite another piece. Meat is not so easy anymore. ICNC has done everything it should do, so that every pack of products coming out of the tobacco factory in the world in the future will have that sentence printed on it...

After resting for a few days, Song Yang came to the center of San Jose, a newly opened store, which is a flagship store opened by American Telecom in San Jose.

This year's Christmas is coming in another month or so. For many businesses in America, whether they can have a good year or not depends on this wave.

America Telecom's store in San Jose is quite large. America Telecom has set up operator stores in various major cities in America this year. These telecom operator stores are mainly divided into two parts.

One part is a normal operator's store, which handles telecommunications and broadband services, and the other side sells various electronic products such as mobile phones and routers.

(End of this chapter)