Back to 1995

Chapter 423 Sensational
On ICNC TV station, after entering the new year, ICNC also began to revise, and quietly began to insert commercials on the program, after all, it always needs to be just right.

"Salute to those crazy people, they are maverick, they are rebellious, they cause trouble, they are out of place..."

"Because only those who are crazy enough to think they can change the world can really change the world!"

The length of the entire commercial is about 1 minute, using black and white video, including a number of celebrities in history, including Einstein, Edison, Bob Dylan, Muhammad Ali and many other historical figures, among them, the final of the commercial A little girl appeared, and then the Apple logo.

There is no promotion of any products. This time, the advertisement made by Apple is to promote the company Apple.

Seeing this advertisement, all the people in Song Yang's office, including Greg, Marcus and others, were silent for a while. They now understand why, in the eyes of Jobs, this advertisement is more important than that meeting .

Jobs bound Apple with those celebrities and geniuses in history, subtly changed the concept, and praised those geniuses, but putting Apple and those geniuses together actually implied that Apple would also follow Like Einstein, Edison, and Muhammad Ali, they changed the whole world!

This wave can be said to be self-proclaimed, but it really started to reshape the impression of Apple in the outside world to the audience. The Apple that defied tradition, was eclectic, kept away from the mainstream, and constantly innovated in the hippie era is back...

"Maybe, he can really change Apple so that Apple doesn't have to go bankrupt."

After watching this Apple ad, Gleick has to admit that this ad is very ingenious, combining Apple's history, using black and white images, and binding these celebrities together, it will indeed make people have a special impression of Apple!
Song Yang looked at the Apple advertisements on TV. Not only ICNC TV, but also major American TV stations, media, and newspapers began to publish this new Apple advertisement. Even though the funds were tight, Jobs still invested a lot of money to promote Apple. new ad.

An advertisement may indeed change the outside world. For a company's impression, it does not cure all diseases, but it gives Apple a breathing space. As long as the new generation of products can sell well, Apple will be alive!

Not only to release a new advertisement, Jobs also announced that he will hold an Apple Developers Conference in the near future to announce important news to partners and many Apple users.

When Song Yang saw the news, he couldn't help smiling, and said to Greg, Marcus and others, "It seems that Apple has reached an agreement with Microsoft!"

Given Apple's current situation, the hasty holding of this developer conference is basically an announcement to the outside world that Apple is doing well and doesn't need to worry about bankruptcy. At the conference, Jobs will definitely release some "good" news. To stabilize the morale of the army, what good news is there, better news than Microsoft's investment in Apple?
However, the "peace" brought about by this threat cannot last for too long between Apple and Microsoft. Once Apple recovers, it will definitely continue to argue with Microsoft.

For Song Yang, now that Apple is alive and able to share the pressure from Microsoft, it is more meaningful for Apple to be alive than if Apple is gone and Microsoft is free to fight the software industry and kick the Internet. It's not a threat, that's a matter for the future, at least within five years, don't worry about this...

On Song Yang's side, PA Semiconductor was looking for a Vlsi manufacturer to acquire the 14% stake in ARM first, and Apple also held the first developer conference after Jobs' return.

At the conference, Jobs announced that he would start a new project. In his speech, he refuted the media's claim that Apple is no longer the mainstream of the computer industry. "The new Apple will move on the right path!"

"The most important thing about Apple is not me, nor those technologies or the so-called Apple brand, but...you!"

Jobs pointed his finger at the audience and said emotionally, "You, and the 500 million Apple users around the world, are the most important thing about Apple. It is you who insist on believing that Apple's products are still the best in the world. In [-], Apple didn't take good care of you, but you didn't abandon Apple, and now everything will change, and Apple will fight for the most important people!"

There was a big burst of applause at the scene. The user group mainly male users, a group of straight steel men, not a few of them shed tears. Those who watched this conference through video were very moved, as if after so many years, They have never been understood by others, but now there is finally someone who understands them...

Joe's speech level, that's really not covered. Looking at the entire Silicon Valley, there is such a fool, no, it is compared with the speech level, it is really very few, and Bill Gates and Ballmer are tied together. In this respect, it can't compare with Leader Joe. Ballmer's passionate speech is still not as good as Leader Joe's level of distorting reality.

After feeling that the fire was almost ready, when it came to the most important part, Gang Leader Qiao couldn't help being a little nervous. He knew that what he said next might be puzzled and hard to accept by many people.

After lowering his head and saying a few routine words, Gang Leader Qiao also said with some confidence, "Apple has missed too many opportunities. Now it is a very special time. The current computer industry has formed an ecosystem. , and Apple is ultimately inseparable from this system.

As you have heard, Apple has already started cooperation with Bruno Song's ICQ and Fortinet, and now Apple needs to cooperate with another company..."

On the big screen behind Jobs, the Microsoft logo appeared, and the scene that knew what Jobs was going to say, immediately booed.

"Apple is in this ecosystem. Apple needs the help of other companies, and it also needs to help other companies. We need to abandon the isolated and glorious strategy of the past. Times have changed..."

"We have to give up the idea that Apple wins or Microsoft loses!"

When Jobs said this, it meant that the strategy of the entire Apple would undergo a complete subversive change. In the past, Apple, which represented the hippie culture and wanted to fight against the entire technological world with its own power, no longer existed. .

As Jobs finished speaking, the Apple users in the audience also saw the figure of Bill Gates through a satellite connection on the spot, and even louder boos began to appear one after another.

Neither Jobs nor Bill Gates could see this scene. As old friends, after greeting each other a few words, they announced to the users present and all the technology companies who watched the conference through the broadcast that the two Officially cleared up, Microsoft began to fully support Apple and will not let Apple go bankrupt!
Jobs and Bill Gates have not been on the phone for a long time, but the news released is amazing. The first one is the patent exchange, which is required by Microsoft, and it is also the most important one for Microsoft to support Apple. Apple and Microsoft will start today. In the past, all patents related to operating systems were cross-licensed and used. This agreement guarantees that Apple can no longer threaten Microsoft by suing antitrust.

Not only are the past patents open to each other, but the patents developed by both sides in the next five years cannot sue each other...

Microsoft can be said to be taking precautions this time. Apple is not allowed to turn over the old accounts before, let alone, and Apple will not be allowed to sue Microsoft again in the next five years.

Opening up and exchanging patents with each other seems to be of great help to Apple, but it is even more helpful to Microsoft. Not to mention avoiding the risk of being sued by Apple, it can also make Microsoft's system more comprehensive. Apple's previous proud designs and technologies , in front of Microsoft, it no longer exists...

For Apple, the biggest advantage of this is that it can stand on the same starting line as Microsoft in terms of technology. The disadvantage is that there will be no Bigger in front of Microsoft in the future.

After agreeing to Microsoft's conditions, Microsoft will support Apple, the Office software will be launched on the Apple system, and Apple will also default the IE browser as Apple's browser, completely driving Netscape out of the Apple system...

There were boos from time to time at the scene. This should be the leader of Qiao Gang, the worst meeting ever to be booed. Although the leader of Qiao also claimed that he will give users the opportunity to choose, and will not completely cancel the Netscape browser, as long as the user sets their own You can use the Netscape browser, but it is still booed.

When it was announced that Microsoft would invest 5000 million dollars in Apple, and like Song Yang, get a 6% stake in Apple, the noise at the scene could not be stopped through the screen. Jobs quickly announced that the 1800 million dollars held by Microsoft Shares of Apple shares, no voting rights, no right to dictate to Apple, and no board seat, Microsoft is playing the role of taking advantage of this time, after giving Apple a sum of cash for free, there are sporadic applause at the scene.

I don't know how Gang Leader Qiao feels, anyway, through the screen, Song Yang can feel the embarrassment. In front of the whole world, he has to announce that he has made peace with his opponent who has been fighting for decades. In fact, it is an alliance under the city.

But this conference will also completely change Apple's situation. With the emergence of Microsoft, the entire PC computer industry will no longer target Apple. At least in the next five years, Apple no longer needs to worry about bankruptcy...

Finally, at the conference, Jobs quoted the "extraordinary" advertisement just released, declaring that Apple's users are all extraordinary people in the world, and they represent the most special voice in the world, In the eyes of the outside world, they are lunatics, but in the eyes of Apple, they are geniuses...

It has to be said that the last words of Gang Leader Qiao made the users who had criticized the conference feel a lot more comfortable because of the flattery.

Immediately after the conference ended, Apple's stock price soared again, hitting a two-year high.

When Gang Leader Qiao finally finished the meeting, Song Yang also met people from VlSI Semiconductor Company.

(End of this chapter)