Back to 1995

Chapter 576 One stone stirs up a thousand waves
"In America, 54 sets have been sold. Distributors and agents in New York, Los Angeles, Chicago, Houston and other places called and asked Sierra to continue supplying them with games!"

"Britain has sold 4.1 sets so far, France has sold 3 sets, Germany has sold 7.9 sets, and Western Europe has now sold a total of 23 sets..."

Sitting in the Xueleshan headquarters, Song Yang listened to the marketing staff, constantly counting the sales volume of Heda sales area around the world.

Today's situation is definitely considered a big hit. In most of the day, only America and Western Europe added up to close to 80 sets, which didn't count the sales in other regions.

"Those guys are definitely hoarding goods!"

Ken Williams blew his beard and stared angrily. Sierra had released nearly 500 million sets to the world this week. As a result, those agents still complained that they were not enough to sell. Those sub-agents and distributors obviously Tacitly hoarding goods and selling them scarcely, wanting to cause out-of-stock situation.

"Call, call the agents in New York and Los Angeles, and ask them to release the goods, otherwise the goods in stock will be transferred to other regions for sale!"

Ken Williams told the director of the Snow LS marketing department to let those sub-agents release the goods.

"Laomaozi sold 7 sets in Eastern Europe, and the Eastern European agent Yeadex wants the headquarters to issue another batch of orders!"

The news came out again from the marketing department, which surprised Ken Williams. He didn't know that the old man who lived such a difficult life still had money to buy this thing.

"Give them!"

After Ken Williams took a look at Song Yang, he asked the marketing department to directly call the disc printing factory in Europe to transfer the goods. He knew that Song Yang had always been very supportive of Yeadex in Lao Maozi.

This time, the price of "StarCraft" in Lao Maozi was only fifty US dollars, just to let Yeadex sell more sales and earn some extra money.

The price of "StarCraft" around the world, some regions will adopt a special price, one is Lao Maozi, the other is domestic, Xue Leshan is in the domestic side, and in the name of "cultivating users", the price is only 99 yuan, This price is only equivalent to one-fifth of the price in America!

Such a price is expensive for domestic users, equivalent to less than half a month's salary, but at least it is affordable.

Xueleshan does not expect to make money from the domestic side. This kind of thing is now being done by American companies, and Xueleshan does not seem strange. Like Microsoft in China, it deliberately indulges piracy. Even if it is genuine, it can be charged Neglecting it is to expand the market and kill all the opponents in the operating system!
"The sales of StarCraft in Japan have also exceeded [-] sets, mainly Sega users are buying!"

There is a host of its own brand, and the effect is beginning to show. Users who bought Sega hosts have become the main force to buy "StarCraft" this time. Even Japan Benzene has sold more than 5 sets.

In America and Europe, there are also countless Sega users who are buying this game. After all, they have bought the game consoles, so the game can't be missed, it's like buying a car, so you can't help it!
“Singapore sold 7850 units, Siam 980 units, and the Philippines sold [-] units.”

When he heard this, Ken Williams was not surprised. The price was 60 US dollars. He was quite satisfied with being able to sell these areas that Soros had just tossed about. I know the agents are doing their best.

But then he heard the sales volume in a certain area, so Ken Williams couldn't help but widen his eyes, wondering if his ears had heard it wrong, "How many sticks do you think are sold?"

Ken Williams asked the sales executive of the marketing department closely, and the sales executive glanced at the report in his hand to make sure that he read it correctly, "The 20 sets of game discs shipped to Bangzi have all been sold out, Nexon, NCsoft and Actoz, the three stick companies, hope that the headquarters can provide sticks with more than one million sets of game discs!"

Grabbing the report in the hands of the sales director, I saw that it was indeed sent by Xueleshan’s three companies in Bangzi, Nexon, NCsoft, and Actoz.

Ken Williams no longer had any doubts when he saw that the sales volume of the game was indeed 20 sets, and the three stick game companies also announced that they would transfer the account back to the headquarters through PayPal this week.

But the surprise in my heart is hard to conceal. You must know that the price of "StarCraft" in Bangzi is not discounted. The price of 59.9 US dollars is not less than a penny. 20 two million dollars!

This is not a small amount of money for the stick that has just been searched by Soros and Wall Street. The users of the stick are willing to give generously to "StarCraft" under such circumstances. Ken Williams At the TGA Awards Ceremony, I want to give a medal to Bangzi users collectively, the best leek in the world, no, the best game user award...

When Song Yang heard this data, he was not surprised. He turned to the sales director and asked, "Did the companies like Nexon report, and did Bangzi introduce a new law for the game industry?"

"Yes," said the sales executive, "The municipal department of Bangzi has proposed bills to support Bangzi's TV dramas, games, etc. Nexon, NCsoft, and Actoz hope that Xueleshan will launch professional e-sports as soon as possible. They want to introduce professional e-sports into Bangzi. Nexon has reached an agreement with the three TV stations of Bangzi, which can broadcast live or broadcast games and e-sports competitions on the three channels, and enjoy the advertising sponsorship share, and also hold offline competitions!"

Ken Williams' eyes lit up, and he and Song Yang exchanged glances. Bangzi's new bill was a great benefit to Xueleshan, and he almost told Xueleshan to cut leeks directly.

"Supply to the stick, as much as they want, they will supply!"

Ken Williams eagerly said that with the endorsement of the Bangzi Municipal Department, encouraging Bangzi people to play games and participate in e-sports competitions, broadcast and hold professional e-sports, Williams does not know how many sets of game discs Bangzi can sell!

Listening to the sales reports sent back from all over the world, Song Yang knew that the sales of "StarCraft" on the first day of its release had already surpassed the forecast of Nielsen Data Corporation so far. Next, we need to see, " The word-of-mouth and playability of "StarCraft" has improved, can it support sales.

Song Yang got up and said to the executives of Xueleshan, "Thank you for your hard work today. When the sales of "StarCraft" this month are completed, I promise to give you a vacation, whether it is a vacation in Miami or Paris. There are game dividends and bonuses!"

Cheers erupted from the entire office building. Everyone in Xuele Mountain knew that Song Yang always kept his promise. After the sales of "Diablo" in the first month were over last time, they gave each department of Xuele Mountain a holiday in turn. , and it was for reimbursement of hotel, air ticket and other expenses, and the dividends made them get a lot of money.

Pressing the pressure with his hands to quiet the scene, Song Yang said loudly, "Before then, I hope that everyone can continue the promotion plan of "StarCraft". Appear in front of all users!"

Today, there are many media reports on "StarCraft" in America, and Silicon Valley and Wall Street are also paying attention. After ICQ used games as a traffic monetization channel, the global sales of "Diablo" exploded, raking in more than 8 million dollars. industry, has become a compelling industry.

This time, if "StarCraft" can continue to sell well, it will be equivalent to rectifying the name of the game industry and telling the entire Silicon Valley and Wall Street that games are the most profitable industry!
All the major statistical agencies are counting the sales of "StarCraft", but even Nielsen can't count the dozens of sales regions around the world, not to mention that Sierra has adopted three sales channels.

The main version, PC version, digital version, and price differences, etc. Nielsen can count the game sales in North America and Western Europe, but in other regions, it is a bit weak, but Nielsen data knows that the sales of "StarCraft" today, Basically a big explosion!

Until the evening, Kevin Kelly, editor-in-chief of "Wired Magazine", who has a close relationship with Xueleshan and has been bragging for Xueleshan, published an electronic version of the article on the "Connected Magazine" website.

"StarCraft sold 135 million sets on the first day, raking in $8000 million in revenue!"

Wired magazine's report, like a fire, directly ignited the American public opinion circle. Everyone knows that StarCraft is a big seller today, but more than 130 million sets were sold in a day, and the crazy cutting of leeks was 8000 million US dollars. There was an uproar.

"Blizzard produced, must be a boutique!

I think that after today, no one will doubt this sentence. Xueleshan Games and Blizzard have created a new era. It makes games not limited to consoles. The era of global games has come! "

Kevin Kelly praised Sierra and Blizzard in Wired magazine, directly linking Blizzard with America, and regarded Sierra as American orthodox. As for game manufacturers such as EA and Activision Look, Kevin Kelly can't control it anymore. Anyway, these companies didn't pay him for advertising...

"StarCraft is in a period of global hot sales. Due to the allocation of agents and supply sources, it is expected that the sales of StarCraft will be tense in the next few weeks, and some regions may enter a state of out-of-stock!"

The New York Times also reported on "StarCraft". By the way, it fanned the flames a little, telling users that it may be out of stock, and obviously also saw the intention of the agents to stock up.

"StarCraft affects not only games, but today, the reorganized Sega host has sold more than 14 units in a single day, with revenue exceeding US$580 million!"

(End of this chapter)